Dagorà LifeStyle Innovation Hub

What Dagorà LifeStyle Innovation Hub does

Dagorà LifeStyle Innovation Hub operates a membership-based professional community and physical coworking hub for the lifestyle sector, headquartered in Lugano, Switzerland. The company brings together brands, technology companies, investors, startups, and academia across fashion, luxury, food & beverage, beauty, design, travel, sports, and petcare through approximately 30 curated events per year, including flagship summits (Lifestyle Innovation Day, eLuxury Summit, Sustainability Summit), Industry Deep Dives, Executive Workshops, and Community Days.

The platform combines premium physical workspaces (daily passes, full desks, private offices for 2–12 people, and themed meeting and event rooms with Microsoft Teams integration) with a digital community ecosystem. The digital layer includes a community directory with ConnectAI, an AI-powered partner matching tool, an online booking system for members and non-members, event registration, and access to research reports on Swiss digital consumer behavior across lifestyle verticals (CHF 800 each or bundled with membership).

Dagorà's revenue model is multi-streamed: recurring membership fees across tiers for brands, retailers, manufacturers, service providers, investors, and institutions; workspace and meeting room rentals at hourly or daily rates; event ticket and sponsorship revenue; and one-time research report sales. Customer acquisition is primarily community- and event-led, with public sector partnerships (City of Lugano, Canton Vaud, Ticino Convention Bureau) and corporate sponsors (UBS, Mastercard, HeyLight) supporting the go-to-market.

Name

Dagorà LifeStyle Innovation Hub

Legal name

Dagorà SA

Website

https://dagora.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Dagorà LifeStyle Innovation Hub is a Swiss membership-based community and coworking hub in Lugano connecting brands, tech companies, investors, startups, and academia across fashion, luxury, beauty, food & beverage, travel, sports, and petcare through curated events, workspaces, and industry research.

Ownership category

akta.pro rank

Headquarters

HQ city

Lugano

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Dagorà operates as a membership-based community offering different membership tiers for brands, retailers, manufacturers, service providers, investors, and institutions. Membership provides access to networking events, community days, research reports, marketing channels, and business development opportunities.
2. Coworking and Workspace Rentals: Revenue from renting flexible workspaces including daily passes (CHF 60/day), full desks, private offices, and various meeting rooms (Kong Room, Giraffe Meeting Room, Flamingo Room, Hippo Room, Moai Room) and event spaces (Giraffe Event Room). Pricing ranges from CHF 35-45/hour for meeting rooms to CHF 700-1,200 for half/full day event room rentals.
3. Event Tickets and Sponsorships: Revenue from event attendance fees and sponsorship opportunities. Events range from intimate Community Days to large summits with 200-1,000 attendees. Members receive exclusive discounts on sponsorship opportunities.
4. Research Reports: Dagorà produces and sells industry reports on Swiss digital consumer behavior across lifestyle industries including fashion, luxury, travel, food & beverage, design, and cosmetics. Reports priced at CHF 800 each or included with membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dagorà operates a membership-based coworking and innovation hub dedicated to the lifestyle sector, combining physical workspaces with a curated digital community for fashion, luxury, beauty, and retail professionals. It sells dedicated desks, private offices, meeting and event rooms, a Community Membership subscription, and an AI-powered partner-matching tool, alongside events, workshops, and paid industry research. Customers are corporates, technology providers, investors, startups, academia, and institutions active across the lifestyle value chain.

Product overview

Dagorà LifeStyle Innovation Hub operates as a dual-function ecosystem combining physical workspaces and a professional community platform. The physical infrastructure includes flexible workspaces (Daily Pass, Full Desk, Private Offices) and specialized meeting/event rooms (Giraffe Event Room for 50 people, Giraffe Meeting Room for 16, Kong Room and Hippo Room for 6, Flamingo Room for 4, and Moai Room for 6) featuring Microsoft Teams integration. The community platform offers membership-based access to networking events including Industry Deep Dives, Executive Workshops, Community Days, Investor & VIP Dinners, and flagship Main Events (Lifestyle Innovation Day, eLuxury Summit). Supporting services include ConnectAI (AI-powered partner matching), the Innovation Booster Fashion & Lifestyle program (Innosuisse-backed), and Research & Insights reports on Swiss digital consumer behavior. The ecosystem connects over 100 member companies including global brands, tech firms, investors, and startups across Fashion, Luxury, Food & Beverage, Beauty, Design, Travel, Sports, and Petcare sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Innovation Booster Fashion & Lifestyle: Innosuisse-backed innovation programme run in partnership with Dagorà for Fashion & Lifestyle sector

Products and services

• Daily Pass Day-rate workspace access for individuals and teams needing occasional use of the Dagorà hub, including shared desk access and common-area amenities.
• Full Desk Monthly dedicated-desk subscription providing a permanently assigned workstation inside the Dagorà hub, with access to community and shared amenities.
• Private Offices Private, lockable offices for teams inside the Dagorà hub, available on monthly contracts with access to all community and shared-space amenities.
• Giraffe Event Room Large event space for corporate presentations, product launches, and ticketed gatherings, equipped with Microsoft Teams and presentation technology.
• Giraffe Meeting Room Meeting room for small to medium business meetings, equipped with Microsoft Teams, available on hourly rentals.
• Kong Room Meeting room for focused business meetings inside the hub, available on hourly rental with Microsoft Teams support.
• Flamingo Room Meeting room for working sessions and small gatherings inside the hub, available on hourly rental.
• Hippo Room Meeting room available for hire inside the hub, suited for workshops and team sessions.
• Moai Room Meeting room for small-team meetings inside the hub, available on hourly rental.
• Community Membership Subscription membership providing access to the curated C-level lifestyle community, networking events, ConnectAI partner matching, exclusive content, and member-only programming.
• ConnectAI AI-powered tool that matches members based on topics and interests to facilitate partner introductions across the lifestyle value chain.
• Innovation Booster Fashion & Lifestyle Structured program vertical that connects startups, corporates, and investors within the fashion and lifestyle sector through curated introductions and projects.
• Research & Insights Reports Paid annual trend reports and industry deep-dive research covering the lifestyle, fashion, luxury, and retail sectors.
• Industry Events Program Curated event programming for members and the broader lifestyle ecosystem, including Industry Deep Dives, Executive Workshops, Community Days, Investor & VIP Dinners, and flagship conferences such as Lifestyle Innovation Day and eLuxury Summit.
• Industry Trainings Training and skills-development sessions designed for lifestyle professionals, covering industry-relevant topics and delivered on the hub's programming calendar.

Quantifiable outcome

• Over 20,000 connected professionals in the lifestyle sector network
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Ticino Convention BureauminorStrategic or Co-development Partner · 24 September 2026Collaboration for Experience Ticino event - a 2-day MICE (Meetings, Incentives, Conferences & Events) destination experience showcasing Ticino as a unique location in the heart of Europe for business events and innovation gatherings.
• Nestlé Purina PetCare EuropeminorStrategic or Co-development Partner · 10 September 2026Host of Industry Deep Dive 'Pet' event at Purina's facility in Vevey. Purina's Unleashed Program (accelerator lab) and ATP Tour partnership showcased during the pet innovation event.
• Canton Vaud / City of LausanneminorStrategic or Co-development Partner · 25 November 2025Strategic partnership for building a Luxury Innovation Hub in Suisse Romande. The initiative involves investment of over 10 million CHF in the region and aims to create a pioneering phygital hub for luxury innovation.
• UBSminorGTM or Marketing Partner · 25 September 2025Corporate sponsorship of Fashion, Sportswear & Eyewear Innovation event. UBS provides support as a valued member and institutional partner for lifestyle innovation events.
• MastercardminorGTM or Marketing Partner · 25 September 2025Event sponsor for Fashion, Sportswear & Eyewear Innovation event, showcasing payment data insights and digital commerce solutions for the lifestyle industry.
• HeyLightminorGTM or Marketing Partner · 5 June 2025BNPL fintech partner sponsoring VIP Dinner events. HeyLight provides digital payment solutions for fashion, luxury, and design international brands.
• City of LuganocoreStrategic or Co-development Partner · 26 March 2025Strategic partnership positioning Lugano as the Lifestyle Innovation Hub of Europe. Includes joint events, press conferences, and ecosystem development initiatives.
• Innovation Booster Fashion & LifestylecoreStrategic or Co-development PartnerInnosuisse-backed innovation programme run in partnership with Dagorà. The program fosters radical innovation in fashion and lifestyle through open innovation calls, design thinking workshops, and joint innovation projects between research institutions, brands, startups, and technology service providers.
• Lifestyle Tech Competence Center (LTCC)coreStrategic or Co-development PartnerLTCC is part of Switzerland Innovation Park Ticino and collaborates with Dagorà on research, innovation initiatives, and ecosystem development for lifestyle technology in Switzerland.
• Switzerland Global Enterprise (S-GE)minorGTM or Marketing PartnerOfficial Swiss organization for export and investment promotion partnering with Dagorà on events and initiatives to support lifestyle companies in Switzerland.
• NetComm SuisseminorStrategic or Co-development PartnerThe first and only Swiss Association of e-Commerce partnering with Dagorà on industry events and research for the digital commerce ecosystem.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Station F: World's largest startup campus in Paris combining coworking, events, and corporate partnership programs. Comparable to Dagorà as a hybrid physical workspace + community + corporate-anchored innovation platform.
• Impact Hub: Global network of membership-based coworking and innovation hubs with a strong community and event programming model. Comparable to Dagorà's membership-based community and curated event format.
• Soho House: Global membership-based community of physical houses combining workspaces, dining, and curated events for creative professionals. Comparable to Dagorà's membership-tier, event-driven, premium-positioned community model.
• SOSA: Global innovation hub and corporate venture platform connecting corporations with startups through curated events and programs. Comparable to Dagorà's corporate-startup-investor matchmaking focus and event-driven model.
• Plug and Play Tech Center: Global innovation platform and startup accelerator operating vertical-specific programs with corporate partners. Closely comparable to Dagorà's verticalised, corporate-sponsored innovation hub model across multiple lifestyle-adjacent verticals.
• NeueHouse: Members-only workspace and cultural community for creative industries with premium events and editorial content. Comparable to Dagorà in targeting lifestyle/creative brands with tiered membership and curated programming.
• Loftwork: Japan-based creative community and innovation platform running open-innovation programs with corporates across design, food, and lifestyle. Comparable to Dagorà's corporate-branded innovation programs and lifestyle vertical focus.
• Industrious: Premium flexible office and coworking operator with enterprise-grade service offering. Comparable to Dagorà's luxury-positioned workspace rental business (daily passes, full desks, private offices) though Dagorà adds a community layer Industrious lacks.

Emerging players

• Maison & Objet: Paris-based trade show and design/lifestyle industry event organizer. Comparable to Dagorà's Lifestyle Innovation Day and Industry Deep Dives as a lifestyle-sector event and community platform, though at much larger scale.

Others

• NetComm Suisse: Swiss e-commerce association that is an existing Dagorà partner. Relevant as a comparable Swiss industry-association partner model serving digital commerce players, though not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100063935957416
• LinkedInlinkedin.com/company/dagor%C3%A0
• Instagraminstagram.com/dagora_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dagorà LifeStyle Innovation Hub