Mirror Business

What Mirror Business does

Mirror Business is the dedicated business news vertical of Daily Mirror, a Sri Lankan national newspaper established in 2004 and operated by Wijeya Newspapers Ltd., a diversified Sri Lankan media conglomerate. The vertical provides 24-hour online breaking news coverage focused on the Colombo Stock Exchange, banking sector, corporate earnings, and economic policy, serving business professionals, investors, and general readers seeking Sri Lankan market intelligence. The platform is delivered through a web-based digital news portal at dailymirror.lk with multiple content sections spanning business, sports, opinion, features, world news, and technology, complemented by an e-paper digital replica distributed via the PressReader platform and mobile applications for iOS and Android devices.

The underlying technology stack is a standard web-based digital news platform with e-paper integration; no proprietary technology, APIs, or SDKs are documented. Mirror Business generates revenue through three streams: digital advertising (display banners, sponsored content, video) on dailymirror.lk, e-paper subscriptions via PressReader, and print advertising through Daily Mirror's print edition including classifieds via HitAd resellers. Website content is freely accessible, with monetization primarily driven by advertising volume.

Mirror Business operates as a section within the broader Wijeya Newspapers Ltd. group, which cross-promotes content across multiple publications including Daily FT, Sunday Times, Tamil Mirror, Lankadeepa, Ada, and Deshaya. The company is headquartered in Colombo, Sri Lanka, with operations limited to a single domestic market. Headcount is in the 11-50 range, distributed across editorial, technical, web advertising, and print advertising functions. No external funding, acquisitions, or public market activity is disclosed in the available data.

Name

Mirror Business

Legal name

Wijeya Newspapers Ltd.

Website

https://dailymirror.lk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirror Business is the business news vertical of Daily Mirror, a Sri Lankan newspaper operated by Wijeya Newspapers Ltd. It provides 24-hour online coverage of the Colombo Stock Exchange, banking sector, corporate earnings, and economic policy for business professionals and general readers in Sri Lanka.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Web advertising on dailymirror.lk business section, including display banners, sponsored content, and video advertising
2. E-Paper Subscription: Paid digital subscription for e-paper edition accessed through PressReader platform
3. Print Advertising: Print advertising through classifieds, display ads, and special edition placements in the Daily Mirror newspaper

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Mirror Business is the dedicated business news section of Daily Mirror, a Sri Lankan national newspaper operated by Wijeya Newspapers Ltd. It provides 24-hour online coverage of Sri Lankan business, finance, and economic news including Colombo Stock Exchange updates, banking sector performance, corporate earnings, and government economic policy. Content is delivered via the dailymirror.lk website, a digital e-paper through PressReader, and mobile applications, alongside the print newspaper edition.

Product overview

Daily Mirror operates as a multi-section online news portal with the Mirror Business section serving as its dedicated business and financial news vertical. The publication offers a unified digital platform comprising its main news website, a specialized business section, an E-Paper digital publication, and mobile applications for content access across devices.

Differentiator

Problem solved

Functional benefit

Brands

• Mirror Business: Business news section of Daily Mirror covering CSE, banking, finance, and corporate news

Products and services

• Daily Mirror Online News Website Sri Lanka's online news portal delivering breaking news, headlines, and coverage across multiple sections including politics, business, sports, world news, and features. Freely accessible to general readers and business professionals seeking Sri Lankan news.
• Mirror Business Section Dedicated business news section covering financial news, stock market updates, corporate developments, and economic analysis for Sri Lanka, including Colombo Stock Exchange coverage, banking sector news, and corporate earnings. Targeted at corporate executives, investors, entrepreneurs, and business decision-makers.
• E-Paper Digital version of the printed Daily Mirror newspaper accessible through the PressReader platform. Available via subscription on web, iOS, and Android devices for digital readers seeking a replica of the print edition.
• Mobile Apps Mobile applications for accessing Daily Mirror content on smartphones and tablets.
• Daily Mirror Print Newspaper Physical newspaper edition sold through newsstands and available via home delivery subscription, carrying business, political, sports, and feature content for Sri Lankan readers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wijeya Newspapers LtdcoreOthersMirror Business is a section of Daily Mirror, operated by Wijeya Newspapers Ltd, which also operates multiple other publications including Daily FT, Sunday Times, Tamil Mirror, Lankadeepa, Ada, Deshaya, Life Online, Hi Online, and other Sri Lankan news sites.

Scale indicators3 records

Recent moves4 records

Direct peers

• Daily FT: Sri Lanka's dedicated financial and business newspaper, also operated by Wijeya Newspapers Ltd. as a sister publication. Covers CSE, banking, corporate news, and economic policy for the same Sri Lanka business audience, representing both internal complement and overlap.
• Sunday Times (Sri Lanka): Sunday edition of Daily Mirror within the Wijeya Newspapers group. Competes for the same Sri Lanka English-language news audience, including business news coverage, with shared sales and editorial resources across the group.
• EconomyNext: Sri Lanka-focused digital business news platform covering economy, markets, banking, and corporate news. Competes directly with Mirror Business for the same Sri Lanka business professional audience with a digital-native model.
• Ada Derana: One of Sri Lanka's largest digital news portals, covering breaking news, business, sports, and entertainment. Competes for the same Sri Lanka online news audience and digital advertising spend.
• Lankadeepa: Leading Sinhala-language Sri Lankan newspaper within the same Wijeya Newspapers group. Competes in the same Sri Lankan news market with group-wide shared resources, audiences, and advertisers.
• The Island (Sri Lanka): Established Sri Lankan English-language newspaper publishing news, business, and editorial content. Directly competes with Daily Mirror for the same Sri Lankan English-reading audience and corporate advertisers.
• Daily News (Sri Lanka): One of Sri Lanka's oldest English-language newspapers, operating as a direct competitor in the national news market. Covers politics, business, and current affairs for the same domestic Sri Lankan audience.
• Hiru News: Major Sri Lankan digital and broadcast news platform providing 24-hour Sinhala-language news coverage. Competes for the same Sri Lankan audience and digital advertising market, particularly in Sinhala content verticals.

Broad incumbents

• Bloomberg: Global business and financial news leader providing extensive emerging markets and Asia coverage including Sri Lanka. Operates as a broader international incumbent whose Sri Lanka coverage competes for premium business reader attention.
• Reuters: Global news and business information provider with significant Asia and Sri Lanka coverage. Competes with Mirror Business for international business audience attention on Sri Lankan economic and corporate news.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mirror-business

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirror Business