Daisy Programme and Rowan Project

Name

Daisy Programme and Rowan Project

Legal name

Daisy Programme

Website

https://daisyprogramme.org.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Registered UK charity (No. 1166033) based in Watton, Norfolk, providing free domestic abuse and sexual abuse recovery programmes, counselling and group support to survivors across Norfolk through BACP-trained counsellors.

Ownership category

akta.pro rank

Product category

Domestic and Sexual Abuse Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAEAD

Domestic Violence & Abuse Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPADAHAF

Protection Services (GBV, Child Protection, Safeguarding)

Business & Public Services/International Organizations & Development/Refugee, Migration & Displacement Services

Keywords

• Domestic abuse support
• Sexual abuse counselling
• Trauma-informed recovery
• Survivor support services
• Community charity programmes

Headquarters

HQ city

Norfolk

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Core services funded by statutory bodies including Office of the Police and Crime Commissioner for Norfolk, Norfolk County Council, Norwich City Council, South Norfolk and Broadland District Councils. NIDAS service delivered in partnership with Leeway and Safe Partnership.
2. Donations and Charitable Contributions: Public donations accepted via EasyDonate platform, text/SMS donations (£1, £3, £5, £10), and Breckland Lottery. Funding received from Breckland Council, OPCCN, Norfolk Community Foundation, National Citizens Advice, Garfield Weston Foundation, Postcode Lottery, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Daisy Programme provides free, trauma-informed recovery services for adult survivors (16+) of domestic abuse and sexual abuse in Norfolk, structured around the Hope to Recovery six-week toolkit, a 12-week Adult Domestic Abuse Recovery Toolkit, peer-led support groups, and one-to-one counselling up to 18 sessions. The Rowan Project extends this with dedicated sexual abuse counselling, while the NIDAS consortium partnership channels medium and high-risk referrals into integrated multi-agency support alongside Leeway and Safe Partnership. Children and young people (5-18) and non-abusive parents receive separate support through individual work and the SPACE Programme developed by Rockpool Life.

Product overview

Daisy Programme is a single, unified charity offering a comprehensive range of support services for domestic and sexual abuse survivors in Norfolk. The core programme includes the Hope to Recovery Programme (6-week toolkit) and the Adult Domestic Abuse Recovery Toolkit (12-week group programme), supplemented by one-to-one counselling (up to 18 sessions), peer-led support groups, and specialist services for children. The Rowan Project provides dedicated sexual abuse counselling. Services are delivered in partnership through NIDAS for high/medium risk domestic abuse cases. All services are free to clients and available both online and in person across multiple Norfolk locations.

Differentiator

Problem solved

Functional benefit

Brands

• Rowan Project: Specialist sexual abuse counselling service for people aged 16 years and over who have been victims of sexual abuse, violence, rape and/or current/historic child sexual abuse in Breckland, Norfolk.
• NIDAS
• SPACE Programme

Products and services

• Daisy Programme Core Services Free, trauma-informed recovery services for adult survivors (16+) of domestic abuse in Norfolk, including structured group programmes, one-to-one counselling, peer-led support groups, and casework support.
• Rowan Project Sexual Abuse Counselling

Quantifiable outcome

• Clients report significant improvements in well-being, confidence, and ability to make positive life choices
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leeway Domestic Violence & Abuse ServicescoreStrategic or Co-development PartnerNIDAS consortium partner providing 24/7 helpline and refuges in Norfolk. Leeway delivers domestic violence and abuse services alongside Daisy Programme as part of the Norfolk Integrated Domestic Abuse Service partnership.
• Safe PartnershipcoreStrategic or Co-development PartnerNIDAS consortium partner working alongside Daisy Programme and Leeway to deliver the Norfolk Integrated Domestic Abuse Service for high and medium risk domestic abuse cases in Norfolk.
• Office of the Police and Crime Commissioner for NorfolkcoreOthersGovernment body providing funding for sexual abuse service and domestic abuse survivors through NIDAS service. Strategic support for ensuring services and resources are available for victims of domestic and sexual abuse.
• Norfolk County CouncilcoreOthersLocal government funding body supporting NIDAS service delivery and Norfolk Childrens Services partnership for CYP referrals.
• Norwich City CouncilminorOthersLocal council providing funding support for NIDAS service delivery.
• South Norfolk and Broadland District CouncilsminorOthersLocal district councils providing funding support for NIDAS service delivery.
• Rockpool LifeminorOthersDeveloper of the SPACE Programme - an evidence-based whole family support programme licensed to Daisy Programme for use with parents affected by adverse childhood experiences.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• Galop: UK LGBT+ anti-abuse charity providing domestic and sexual abuse support to a defined community; comparable trauma-informed counselling and recovery model, focused on an underserved segment rather than Norfolk geography.
• Karma Nirvana: UK charity supporting victims of honour-based abuse and forced marriage; comparable survivor advocacy and helpline model but with a thematic rather than geographic focus.
• ManKind Initiative: UK charity supporting male victims of domestic abuse; directly comparable intervention model (helpline, signposting, recovery resources) but addressing a narrower demographic.

Broad incumbents

• Victim Support: National charity supporting victims of crime including domestic abuse; overlapping survivor-support, advocacy, and referral services, but operating across all crime types rather than specializing in DA/SA.
• Respect: UK charity working on domestic abuse including perpetrator programmes and a phoneline for victims; comparable mission and toolkits around behaviour change, but with a national remit and a different intervention emphasis.
• Women's Aid Federation of England: UK-wide federation of domestic abuse services delivering similar programmes, refuges, and advocacy; broader geographic and policy footprint than Daisy and a key sector voice on commissioning.
• NSPCC: UK children's charity including child protection services and counselling for children affected by abuse; comparable Children & Young People's service line, but operating nationally with a broader safeguarding remit than Daisy's CYP module.
• Refuge (UK): The largest UK specialist domestic abuse charity, operating the National Domestic Abuse Helpline and a national network of refuges; overlapping service lines (refuge, advocacy, counselling) but at national scale versus Daisy's Norfolk focus.

Direct peers

• Safe Partnership: Norfolk statutory and voluntary partnership responding to domestic abuse and sexual violence; the third member of the NIDAS consortium alongside Daisy and Leeway, sharing the same commissioned high-risk caseload.
• Leeway Domestic Violence & Abuse Services: Norfolk-based domestic abuse charity operating the 24/7 helpline and refuges; co-delivers the NIDAS consortium with Daisy, serves overlapping high/medium-risk survivors in the same Norfolk geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/daisyprog
• Facebookfacebook.com/daisyprogramme.org.uk
• Instagraminstagram.com/daisyprogramme
• LinkedInlinkedin.com/company/daisyprogramme

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daisy Programme and Rowan Project