Dale Carnegie TOKYO Training
- Company typePrivate
- Founded1912
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Dale Carnegie TOKYO Training firmographics
Firmographics- Name
- Dale Carnegie TOKYO Training
- Legal name
- D. C. TRAINING JAPAN K.K.
- Website
- https://dale-carnegie.co.jp
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Dale Carnegie TOKYO Training industry classification
Industry- Product category
- Professional Training Services
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Defense & Security (EDABALAH)
Keywords
Where Dale Carnegie TOKYO Training is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Dale Carnegie TOKYO Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Professional Training Services: Revenue is generated through fees for professional training programs. Offerings include open enrollment public courses (1-day to 12-week formats), live online courses, and custom in-house (インハウス/corporate) training. Fees are charged per participant per course, with team discounts, early-bird discounts, and bundled course packages available. Payment is by bank transfer or credit card, with payment required within 10 days of registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | How to Win Friends reading circle sessions (live online, 2 hours) |
| Unit Pricing | Pay-as-you-go | Innovational Leadership (1-day, in-person) |
| Unit Pricing | Pay-as-you-go | Step Up to Leadership (1-day, in-person) |
| Unit Pricing | Pay-as-you-go | 1-Day Sales Training (in-person, ¥143,000 standard) |
| Unit Pricing | Pay-as-you-go | 1-Day Human Relations Principles course (in-person) |
| Unit Pricing | Pay-as-you-go | Sales + Negotiations Bundle (2-day combined) |
| Subscription | Multi-year contract | Full-length courses (Dale Carnegie Course, HIP, LTM, WRS) — multi-session programs (2 days to 12 weeks) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Dale Carnegie TOKYO Training product offering
Product offeringCore offering
Dale Carnegie Tokyo Training delivers professional development and corporate training programs in Japan, including courses in communication, leadership, sales, presentation, public speaking, and negotiation, built on the Dale Carnegie methodology and 21 human relations principles. Programs are offered as open enrollment public courses and custom in-house corporate training, delivered in Japanese and English via in-person classroom, live online, and on-demand video formats, supported by the Carnegie Academy AI Edition learning companion.
Product overview
Dale Carnegie Tokyo offers a comprehensive portfolio of business training programs delivered through classroom, live online, and on-demand formats. The core offering centers on the Dale Carnegie Course (DCC), a 12-week flagship program, complemented by specialized courses in leadership (Leadership Training for Managers, Develop Leadership Potential, Step Up to Leadership, Innovational Leadership), presentation skills (High Impact Presentation, Public Speaking), sales (Winning Through Relationship Selling, 1-Day Sales Training), and negotiation. Additional products include the Carnegie Academy AI Edition (AI-powered learning companion), Executive Coaching, and graduate-exclusive events. The company provides training in both Japanese and English, serving Japanese corporations, global companies, and individual professionals. Founded in 1963, the Tokyo office has over 60 years of operational history.
Differentiator
Problem solved
Functional benefit
Products and services
- Dale Carnegie Course (DCC)
- High Impact Presentation (HIP)
- Leadership Training for Managers (LTM)
- Develop Leadership Potential
- Winning Through Relationship Selling (WRS)
- Mindset Change
- Confident English
- Successful Public Speaking
- Influence and Negotiation
- 1-Day Sales Training
- Sales and Negotiation Bundle
- Innovational Leadership
- Step Up to Leadership
- 1-Day Human Relations Principles
- Executive Coaching
- Carnegie Academy AI Edition
- Custom In-House Corporate Training
Quantifiable outcome
- VOC score: 92.2 / 100 (past 2-year average); NPS: +68.9 (world-class level; typical training company average is +30 to +40)
- +2 more outcomes
Companies that use Dale Carnegie TOKYO Training
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Dale Carnegie TOKYO Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Dale Carnegie TOKYO Training partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JTB (JTBビジネスソリューション事業本部)notableDale Carnegie Tokyo collaborated with JTB Business Solutions Division and Team Building Japan to co-develop Japan's first experiential diversity training program. The program combined Dale Carnegie's human relations methodology with outdoor team-building activities at Chiba/Risou no Mori venue, offering a 1-day experiential learning program integrating lectures, group work, and outdoor activities centered on 'mutual respect'.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Dale Carnegie TOKYO Training competitors and assessment
Company assessmentDirect peers
- Cegos: France-headquartered international corporate training provider with presence in Japan. Offers leadership, sales, and project management ILT + digital programs; comparable multinational model and corporate training portfolio.
- DDI (Development Dimensions International): Specialist in leadership development and selection with assessment-led ILT and digital learning used by global enterprises. Directly comparable to Dale Carnegie's leadership and management training tracks (LTM, Step Up to Leadership, Develop Leadership Potential).
- FranklinCovey: U.S. leadership and effectiveness training firm built around The 7 Habits of Highly Effective People. Closest analog to Dale Carnegie: franchises globally, in-person workshops plus digital subscriptions, enterprise + individual book/club products, premium per-seat pricing.
- Wilson Learning: Sales and leadership training specialist operating in Japan with ILT, blended learning, and customized enterprise programs. Closest direct overlap with Dale Carnegie's Winning Through Relationship Selling, 1-Day Sales Training, and Influence & Negotiation courses.
- AchieveGlobal (now Korn Ferry): Sales, service, and leadership training provider integrated into Korn Ferry. Comparable in the sales training space (Dale Carnegie's WRS, 1-Day Sales Training), particularly for enterprise Japan accounts.
- Ken Blanchard Companies: Leadership training firm built on The One Minute Manager IP, delivering classroom programs plus e-learning for managers. Comparable niche and IP-driven ILT model to Dale Carnegie's leadership and management curriculum.
- BTS Group: Business-simulation-led consulting and leadership development firm serving global enterprises. Comparable in targeting mid-to-large corporate Japan accounts with high-touch leadership and sales transformation programs.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with a substantial professional learning practice (Korn Ferry Professional Services, including AchieveGlobal and Miller Heiman) covering leadership, sales, and assessment. Overlaps with Dale Carnegie but operates at much larger scale and broader portfolio.
Regional players
- Link and Motivation Inc. Japan-based HR consulting firm specializing in employee engagement, motivation, and corporate training. Competes for the same Japanese corporate training budget pool (engagement, leadership, communication) but with a more consulting-led, motivation-engineering angle.
- GLOBIS Corporation: Japan-based business school and corporate training provider offering MBA programs, leadership development, and custom in-house training. Direct comparable for Japanese enterprise training buyers evaluating against Dale Carnegie Tokyo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Dale Carnegie TOKYO Training social profiles
Digital presenceDale Carnegie TOKYO Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dale Carnegie TOKYO Training leadership team
Management profileNumber of profiles
Profiles1 record
Dale Carnegie TOKYO Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dale Carnegie TOKYO Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dale Carnegie TOKYO Training
What does Dale Carnegie TOKYO Training do?
Dale Carnegie Tokyo Training delivers professional development and corporate training programs in Japan, including courses in communication, leadership, sales, presentation, public speaking, and negotiation, built on the Dale Carnegie methodology and 21 human relations principles. Programs are offered as open enrollment public courses and custom in-house corporate training, delivered in Japanese and English via in-person classroom, live online, and on-demand video formats, supported by the Carnegie Academy AI Edition learning companion.
Is Dale Carnegie TOKYO Training a public or private company?
Dale Carnegie TOKYO Training is a private company. It is classified as unknown and is currently operating.
When was Dale Carnegie TOKYO Training founded?
Dale Carnegie TOKYO Training was founded in 1912. It employs 1 to 10 people.
Where is Dale Carnegie TOKYO Training based?
Dale Carnegie TOKYO Training is headquartered in Tokyo, Japan, in the Asia region.
How does Dale Carnegie TOKYO Training make money?
One revenue line is on record: professional Training Services.
Who are Dale Carnegie TOKYO Training's main competitors?
Direct peers on record are Cegos, DDI (Development Dimensions International), FranklinCovey, Wilson Learning, AchieveGlobal (now Korn Ferry), Ken Blanchard Companies and BTS Group. Korn Ferry is listed as a broad incumbent. Regional players are Link and Motivation Inc. and GLOBIS Corporation.
Does Dale Carnegie TOKYO Training have an API?
No public API is recorded for Dale Carnegie TOKYO Training.
What industry is Dale Carnegie TOKYO Training in?
Dale Carnegie TOKYO Training's product category is Professional Training Services. Its primary akta.pro industry code is EDABALAH, Defense & Security. Its NAICS code is 611430 and its SIC code is 8200.