Dale Carnegie Training® Indonesia - PT Dasindo Media

What Dale Carnegie Training® Indonesia - PT Dasindo Media does

Dale Carnegie Training® Indonesia, operated by PT Dasindo Media, is the exclusive licensed franchisee of Dale Carnegie & Associates, Inc. for the Indonesia territory, in continuous operation since 1976. The company delivers professional soft-skills and leadership training through in-person programs for three customer segments: medium-to-large corporate organizations (customized programs in Team Member Engagement, Leadership Development, Sales Effectiveness, Customer Service, Presentation Effectiveness, and Process Improvement), working professionals and individuals (open-enrollment courses such as Fundamental Leadership Program, Leadership Training for Results, Leadership Training for First-Line Leaders, High Impact Presentations, and Winning with Relationship Selling, plus 1-day and 2-day topical seminars and Executive Leadership Coaching), and teenagers aged 14-18 (the Generation.Next youth program).

The underlying "technology" is the Dale Carnegie Training methodology — a human relations principles framework reinforced by a Performance Improvement Cycle and an ISO9002-certified trainer development process. Delivery is exclusively in-person via 98 employees (including Master and Senior Trainers, Area Directors, and a Marketing Communication Officer) operating from four branches in Jakarta (headquarters), Bandung, Surabaya, and Semarang, with the "Jangkau Nusantara" program extending public classes into Bali, Makassar, Balikpapan, Batam, Palembang, and Samarinda. Supporting digital assets include a content-marketing website, the Dale Carnegie Podcast Series, an annual State of Organizational Health report, and downloadable resources (Golden Book, TakeCommand Guide, white papers, e-tips).

The revenue model is professional services, with no publicly disclosed pricing. Customized corporate solutions operate on multi-year contracts priced per scope, number of participants, and delivery format, while individual and team courses are open-enrollment paid seminars held on a published schedule. Go-to-market combines enterprise field sales, event-driven public class scheduling, and community-led growth through the global Dale Carnegie alumni network of 8 million graduates. The firm carries no external funding, operates as a privately held franchisee, and has been recognized on TrainingIndustry.com's Top 20 Leadership Training Companies List for four consecutive years (2013-2016) and the 2016 Top 20 Sales Training Companies List.

Name

Dale Carnegie Training® Indonesia - PT Dasindo Media

Legal name

PT Dasindo Media

Website

https://dalecarnegie.id

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

PT Dasindo Media operates the exclusive Dale Carnegie Training® franchise in Indonesia, delivering in-person soft-skills, leadership, sales, and presentation training programs to corporate clients, working professionals, and teenagers across Jakarta, Bandung, Surabaya, and Semarang.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Professional training services
• Leadership development programs
• Corporate training solutions
• Soft skills training
• Sales training programs

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Customized Training Solutions: Tailored training programs for organizations including Team Member Engagement, Leadership Development, Sales Effectiveness, Customer Service, Presentation Effectiveness, and Process Improvement. Delivered as in-person sessions at client locations or Dale Carnegie training centers.
2. Public Individual & Team Training: Open enrollment courses for individuals covering Fundamental Leadership Program, Leadership Training for Results, Leadership Training for First-Line Leaders, High Impact Presentations, Winning with Relationship Selling, and various 1-day and 2-day seminars.
3. Generation.Next Youth Program: Specialized training program for teenagers aged 14-18 years focusing on confidence building and life skills development.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Dale Carnegie Training Indonesia delivers in-person soft skills and professional development training programs for individuals, teams, and organizations across Indonesia from offices in Jakarta, Bandung, Surabaya, and Semarang. The portfolio includes flagship leadership programs, sales and presentation training, executive coaching, customized corporate solutions, and a Generation.Next youth program, all delivered by ISO9002-certified trainers using Dale Carnegie's proprietary human relations methodology.

Product overview

Dale Carnegie Training Indonesia, licensed by PT Dasindo Media, is a comprehensive soft skills and professional development training provider offering in-person programs across multiple cities in Indonesia (Jakarta, Bandung, Surabaya, Semarang) and nationally. The portfolio is organized into three main customer segments: (1) Individuals & Teams — including flagship programs Fundamental Leadership Program (FLP), Leadership Training for Results (LTR), Leadership Training for First-Line Leaders, High Impact Presentations, Winning with Relationship Selling, 2-Day Seminars (How to Achieve More Sales, Collaborating Across Generations, Breakthrough Communication & Human Relations), 1-Day Seminars (Critical Thinking, Coaching Employees, Handling Multiple Demands, Leading Across Generations), and Executive Leadership Coaching; (2) Organizations — customized corporate solutions covering Team Member Engagement, Leadership Development, Sales Effectiveness, Customer Service, Presentation Effectiveness, Process Improvement, and Develop Your Leadership Potential; and (3) Teenagers & Students — Generation.Next program for ages 14-18. The offering is complemented by supplementary resources including the Dale Carnegie Podcast Series, the State of Organizational Health Annual Report, the Secrets of Success Golden Book, and the TakeCommand Guide Book. All training is delivered by ISO9002-certified trainers with intensive internal certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundamental Leadership Program (FLP) Flagship training program that builds self-confidence and communication skills, teaches how to manage concerns, and develops leadership competencies for career and personal growth. Open-enrollment public course for individuals and teams.
• Leadership Training for Results (LTR) Leadership program for managers and executives focused on enabling and inspiring others to succeed, moving beyond completing tasks to empowering team members.
• Leadership Training for First-Line Leaders Program for new front-line leaders that focuses on essential skills for building strong teams and equipping new leaders with the right mindset to step up and lead.
• High Impact Presentations Presentation skills training that teaches key elements of high-impact communication including purposeful structure, meaningful content, and authentic delivery that engages audiences.
• Winning with Relationship Selling Sales training program combining research-based training approach with Dale Carnegie human relations principles to help sales professionals build client relationships and drive revenue.
• 2-Day Seminar Intensive two-day seminar covering sales achievement, cross-generational collaboration, and communication skills for improved human relations.
• 1-Day Seminar Single-day seminar covering critical thinking and decision-making, employee coaching, time management, and leading multigenerational teams.
• Executive Leadership Coaching One-on-one coaching for executives and managers focused on developing leadership capabilities and strategic impact at the highest organizational levels.
• Team Member Engagement (Corporate Solutions) Customized corporate program focused on building employee engagement, commitment, and retention across the organization.
• Leadership Development (Corporate Solutions) Customized corporate solutions for developing leadership capabilities at all organizational levels.
• Sales Effectiveness (Corporate Solutions) Customized corporate training designed to improve sales team performance and drive revenue growth.
• Customer Service (Corporate Solutions) Customized corporate training focused on delivering world-class customer service to drive loyalty and business outcomes.
• Presentation Effectiveness (Corporate Solutions) Customized corporate program to improve presentation and communication skills across the organization.
• Process Improvement (Corporate Solutions) Customized corporate training focused on improving organizational processes and operational efficiency.
• Develop Your Leadership Potential (Corporate Solutions) Customized corporate program to help individuals identify and develop their leadership potential.
• Generation.Next Training program for teenagers aged 14-18 that develops skills needed for future success, focusing on confidence, decision-making, communication, and social skills (Skills of a Lifetime).

Quantifiable outcome

• Recognized on TrainingIndustry.com's Top 20 Leadership Training Companies List for 4 consecutive years (2013-2016)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dale Carnegie & Associates, Inc.flagshipStrategic or Co-development PartnerGlobal parent company headquartered in Hauppauge, New York. PT Dasindo Media operates as the exclusive licensed partner for Dale Carnegie Training in Indonesia. The partnership provides access to standardized global curriculum, certified trainer methodology, brand recognition, and ongoing development support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BTS: Strategy execution and leadership development firm combining business acumen simulations with sales and leadership training. Competes for corporate customized training spend similar to Dale Carnegie's customized corporate solutions engagements.
• Wilson Learning Worldwide: Global sales and leadership training company with programs such as 'Selling Impact' and 'Leading for Performance.' Directly competes with Dale Carnegie's sales effectiveness and leadership offerings in mid-market and enterprise segments through both direct and partner channels.
• Development Dimensions International (DDI): Global leadership development firm focused on frontline leaders, middle managers, and executive selection. Competes with Dale Carnegie's Leadership Training for Results, First-Line Leaders, and executive coaching offerings for enterprise learning budgets.
• Blanchard (The Ken Blanchard Companies): Leadership training company known for the SLII situational leadership model. Closely comparable to Dale Carnegie's first-line leader and leadership-for-results programs; serves corporate clients globally with a similar licensed partner network.
• AchieveGlobal: Sales and customer service training provider offering programs in consultative selling, customer service, and leadership. Directly overlaps with Dale Carnegie's Customer Service, Sales Effectiveness, and leadership content streams.
• Cegos: International corporate training and consulting firm with leadership, sales, and soft skills offerings delivered through a global partner network. Directly comparable business model and portfolio to Dale Carnegie Training's customized corporate and individual programs.
• FranklinCovey: Global leadership and effectiveness training provider (The 7 Habits, Leading at the Speed of Trust) targeting enterprises and individuals. Operates through licensed partners similar to Dale Carnegie's model and competes for the same leadership/professional development wallet share in Indonesia and regionally.

Broad incumbents

• Skillsoft: Large digital learning and corporate training platform with broad leadership, sales, and soft skills content. Does not deliver in-person programs but is the dominant digital substitute often benchmarked against traditional classroom players like Dale Carnegie.
• Korn Ferry: Global organizational consulting firm with a significant leadership development and executive coaching practice serving large enterprises. Larger and broader than Dale Carnegie, but overlaps in customized leadership and executive coaching offerings sold to multinational and large Indonesian corporates.

Regional players

• PPM Manajemen: Indonesian management training institute offering executive education, leadership, and management development programs. Comparable to Dale Carnegie's mid-market and senior leader programs but delivered primarily through a business-school format rather than experiential training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubedalecarnegie.com/en/resources/podcasts
• LinkedInlinkedin.com/company/dale-carnegie-training-indonesia---pt-dasindo-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dale Carnegie Training® Indonesia - PT Dasindo Media