Dale Carnegie Sweden

What Dale Carnegie Sweden does

Dale Carnegie Sweden (DC Training Sweden AB) is the Swedish franchise partner of the global Dale Carnegie Training network, founded in 1912. The company delivers leadership, communication, and sales training programs to Swedish enterprises and mid-market clients, with a core curriculum including Kommunikation och ledarskap (12 sessions), Strategiska presentationer (2 full days), Professionell försäljning (6 half-days), Generation.Next, and customized corporate training. Its underlying technology is the proprietary eVolve next-generation digital learning platform, which enables blended online and in-person delivery and complements the company's traditional instructor-led methodology.

The business operates through a small, partner-led team of approximately 16 employees across three regional offices in Stockholm, Göteborg, and Malmö, supplemented by national digital delivery via eVolve. Revenue is generated through professional services fees for public training programs, customized corporate engagements, and executive coaching services, with pricing that is quote-based and varies by program duration and customization. The company holds ISO 9001 accreditation and reports customer experience metrics of NPS 82 and VOC 94.9.

The go-to-market is sales-led and enterprise-focused, with named Partner-Kundansvarig relationships in each major Swedish city and a multi-channel marketing presence spanning LinkedIn, podcasts, blog content, email newsletters, and thought leadership such as the State of Organizational Health Annual Report 2026. Target customer segments include corporate leaders and managers, sales professionals, young professionals, and corporate organizations seeking culture and leadership development. The company is privately held (DC Training Sweden AB) with no disclosed external investment, serving the Swedish market under the Dale Carnegie global brand.

Name

Dale Carnegie Sweden

Legal name

DC Training Sweden AB

Website

https://dalecarnegie.se

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Dale Carnegie Sweden (DC Training Sweden AB) is a private Swedish franchise of the global Dale Carnegie Training network, delivering leadership, communication, and sales training programs via in-person workshops and the proprietary eVolve digital platform to corporate and mid-market clients across Sweden.

Ownership category

akta.pro rank

Product category

Professional Training and Development

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Leadership training programs
• Professional sales training
• Corporate communication training
• Executive coaching services
• Customized corporate training

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Professional Training Services: Revenue is generated through professional training programs in leadership, communication, and sales. Programs include public courses (Kommunikation och ledarskap, Strategiska presentationer, Professionell försäljning), custom corporate training, and coaching services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Dale Carnegie Sweden delivers professional training and development programs in leadership, communication, strategic presentations, and B2B sales, through both in-person cohort/public programs and customized corporate engagements. Training is delivered by certified Dale Carnegie trainers at offices in Stockholm, Göteborg, and Malmö, on client sites, and via the proprietary eVolve digital learning platform, with senior leadership coaching offered as a complementary service.

Product overview

Dale Carnegie Sweden offers a portfolio of leadership, communication, and sales training programs delivered through in-person sessions, workshops, and its proprietary eVolve digital learning platform. The core offerings include Kommunikation och ledarskap (Communication and Leadership, 12 sessions), Strategiska presentationer (Strategic Presentations, 2 full days), Professionell försäljning (Professional Sales, 6 half-days), Generation.Next (youth leadership program, 3 full days), and customized corporate training programs. The company also provides Ledarskapscoaching (Leadership Coaching) for senior executives and the eVolve platform for digital delivery. Programs are available in Stockholm, Gothenburg, Malmö, and digitally, with options for tailored organizational solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Kommunikation och ledarskap (Communication and Leadership) A 12-session training program that develops clear communication, stronger team dynamics, and business results, allowing insights to become behaviors over time. Targeted at professionals and managers.
• Strategiska presentationer (Strategic Presentations) Two interactive full-day training sessions that sharpen presentation skills with clarity and confidence, enabling ideas to land with precision and credibility.
• Professionell försäljning (Professional Sales) A six half-day training program that helps participants become trusted advisors, build strong B2B relationships, and drive sales processes with greater confidence, clarity, and impact.
• Generation.Next Three full-day training program for young adults providing concrete tools for preparing and delivering presentations, setting achievable goals, selling ideas, and creating, maintaining, and improving relationships.
• Skräddarsydda träningar (Customized Corporate Training) Tailored corporate training delivered at client premises or online, addressing leadership, culture strengthening, stakeholder management, communication, remote leadership, customer interaction, sales skills, and negotiation confidence.
• Ledarskapscoaching (Leadership Coaching) Coaching program for senior leaders integrating organizational goals with individual needs, supporting attitude change and new behaviors that deliver business results.
• eVolve Digital Learning Platform Next-generation digital learning platform offering online access to Dale Carnegie training programs and methodologies, enabling blended learning experiences for corporate clients.
• Digital påverkan i praktiken (Digital Impact in Practice) Program focused on practical digital influence and adaptation to digital transformation in the workplace.

Quantifiable outcome

• Net Promoter Score of 82
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mercuri Urval: Swedish-headquartered executive search, leadership advisory, and talent development firm that delivers leadership programs and assessments to Nordic enterprises. Directly comparable to Dale Carnegie Sweden as a Nordic-rooted leadership development provider serving similar corporate buyers.
• FranklinCovey: Global leadership and effectiveness training firm best known for 'The 7 Habits' and other enterprise learning programs. Comparable to Dale Carnegie Sweden in offering branded, methodology-led leadership and sales training delivered through certified facilitators to corporate clients.
• Center for Creative Leadership (CCL): US-based nonprofit specializing in leadership education and research with a global open-enrollment and custom program footprint. Comparable to Dale Carnegie Sweden because it offers leadership development programs, executive coaching, and customized corporate training.
• Wilson Learning: Global sales, leadership, and interpersonal-skills training company delivering customized learning solutions to multinational enterprises. Comparable to Dale Carnegie Sweden in providing B2B sales training and leadership development through a global partner network.
• Crucial Learning: Training company offering courses in communication, leadership, and performance (formerly Crucial Conversations/VitalSmarts). Comparable to Dale Carnegie Sweden in selling branded, methodology-based communication and leadership training to corporate audiences.
• DDI (Development Dimensions International): Global leadership and talent management consultancy that delivers leadership development, sales training, and assessment solutions to enterprises. Comparable to Dale Carnegie Sweden in selling customized corporate leadership and sales training to enterprise buyers worldwide.
• Blanchard (The Ken Blanchard Companies): Global leadership training and management education company best known for the SLII leadership model. Comparable to Dale Carnegie Sweden in offering branded, methodology-driven leadership and management training programs to corporate clients through certified facilitators.
• BTS Group: Stockholm-headquartered business acumen and leadership development consultancy that designs customized corporate training and simulation-based programs for global enterprises. Directly comparable to Dale Carnegie Sweden because it sells customized leadership, sales, and executive development programs to enterprise buyers, often in the Nordic region.

Broad incumbents

• Right Management (ManpowerGroup): Global talent and career development consultancy that delivers leadership development, coaching, and organizational effectiveness solutions as part of ManpowerGroup. Comparable to Dale Carnegie Sweden in offering corporate leadership and talent development programs, but at much larger scale and as part of a broader staffing portfolio.
• Korn Ferry: Global organizational consulting firm with a large leadership and professional training division serving multinational enterprises. Overlaps with Dale Carnegie Sweden on corporate leadership development and coaching, but operates at significantly greater scale and breadth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/dalecarnegiesweden
• Facebookfacebook.com/dalecarnegiesweden
• LinkedInlinkedin.com/company/dale-carnegie-sweden
• Instagraminstagram.com/dalecarnegiesweden

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dale Carnegie Sweden