Dallas Premier Volleyball Club

What Dallas Premier Volleyball Club does

Dallas Premier Volleyball Club is a privately held, family-owned youth volleyball organization founded in 2005 and headquartered at the Premier Volleyball Center, a 40,000+ sq ft, 10-court facility at 4452 Alpha Rd, Farmers Branch, Texas. The club operates tiered girls and boys club teams (ages 10-18), a developmental program (PremierKats) for 3rd-5th graders, private and semi-private lessons, summer camps (including Hitter Academy and College Coaches Camp), and multiple hosted regional tournaments. The coaching staff comprises approximately 20 named coaches overseen by Owner/Director Geoff Kiessling (30+ years experience) and Owner/CFO Rhae Kiessling, with dedicated Boys Director/Recruiting (Adrean Johnson) and Recruiting Director (Allison Curran) roles. Over its 20-year history the club has accumulated 13 USAV National Championship medals and placed 300+ athletes in collegiate volleyball programs.

The business model is multi-stream: season-based club team membership fees (subscription recurring), private/semi-private lessons priced per coach (professional services), one-time camp and clinic fees, tournament entry fees from hosted events, and subscription fees for the PremierKats developmental program. Registration and enrollment are processed through the PlayMetrics platform. The owned Premier Volleyball Center is both the operational base and a revenue-generating asset via facility rentals. Distribution is primarily regional (North Texas), with marketing driven by owned digital channels (website, social hashtags #PremierFam/#AllAs1), email, and event hosting. GTM motion is described as event-driven and community-led, relying on tournament visibility, college exposure events, and alumni/word-of-mouth referrals. The organization has no external investors, no parent company, and no disclosed funding rounds.

Name

Dallas Premier Volleyball Club

Legal name

Dallas Premier Volleyball Club

Website

https://dallaspremier.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dallas Premier Volleyball Club is a privately held, family-owned youth volleyball organization founded in 2005 in Farmers Branch, Texas, operating club teams, lessons, camps, and tournaments from its 40,000+ sq ft Premier Volleyball Center for athletes ages 8-18 in the North Texas region.

Ownership category

akta.pro rank

Product category

Youth Sports Training and Club Volleyball Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (611620), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Recreational & Intramural Sports Programs (MPAKACAG), Youth & Amateur Sports Tournaments (MPAGAMAF), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth volleyball training
• Club volleyball programs
• Volleyball skills coaching
• Volleyball tournament hosting
• College recruiting volleyball

Headquarters

HQ city

Farmers Branch, Texas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Club Team Membership: Club volleyball teams for boys and girls across multiple age groups with season-based fees
2. Private/Semi-Private Lessons: Individual instruction by experienced coaches, pricing set between coach and athlete
3. Camps and Clinics: Summer events including Premier Summer camps, Hitter Academy, and College Coaches Camp
4. Tournament Entry Fees: Hosting tournaments such as New Year's Classic, Redline Challenge, Spring Challenge, Shamrock Showdown for boys and girls teams
5. PremierKats Developmental Program: 6-week developmental volleyball program for 3rd-5th grade boys and girls

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dallas Premier Volleyball Club operates year-round club volleyball teams for boys (11U–18U) and girls (10s–18s) across tiered competitive levels, plus the PremierKats 6-week developmental program for 3rd–5th graders, summer camps and clinics (including the College Coaches Camp with 42 collegiate programs), private and semi-private lessons, and hosted regional tournaments. All programming is delivered from its owned 40,000+ sq ft Premier Volleyball Center in Farmers Branch, Texas, with the explicit objective of developing youth athletes and placing them into collegiate volleyball programs.

Product overview

Dallas Premier Volleyball Club operates as a comprehensive volleyball organization offering club team programs for both girls and boys (ages 10-18), youth developmental training through PremierKats, specialized camps including the College Coaches Camp, private/semi-private lessons, and summer programs. The club owns and operates the Premier Volleyball Center, a 40,000+ sq ft 10-court facility that also hosts regional tournaments and serves as a venue for facility rentals. The club's portfolio includes tiered team levels (Black, Crimson, Red for girls; Mizuno, Momentum, Lightning for boys), youth development programs, and college recruiting exposure opportunities through hosted tournament events.

Differentiator

Problem solved

Functional benefit

Brands

• PremierKats: A 6-week developmental volleyball program designed for girls and boys 3rd-5th grade to help enhance fundamental skills, teamwork, and overall knowledge of volleyball.

Products and services

• Girls Club Teams Year-round club volleyball teams for girls across age groups 10s–18s, organized into tiered competitive levels (Black, Crimson, Red designations), coached by professional staff and competing at regional and national levels including USAV National Championships.
• Boys Club Teams Club volleyball teams for boys across age groups 11U–18U, organized into tiered designations (Mizuno, Momentum, Lightning, Neo) and competing at regional and national levels.
• PremierKats Developmental Program 6-week developmental volleyball program for boys and girls in 3rd–5th grade, focused on building fundamental skills including underhand/overhand passing, attacking, serving, teamwork, and overall volleyball knowledge.
• College Coaches Camp Two-day training experience led by college coaches from 42 collegiate programs across Division I, II, III, NAIA, HBCU, and junior college levels, providing athletes exposure to collegiate coaching philosophies and recruiting opportunities.
• Private and Semi-Private Lessons Individual and small-group volleyball instruction covering advanced skills (jump serves, defensive techniques, setting, etc.) delivered by experienced Dallas Premier coaches, with pricing negotiated directly between the coach and the athlete's family.
• Premier Summer Camps Summer camp programming for volleyball training and skill development, including specialized offerings such as Hitter Academy and Hitter Academy ELITE for targeted positional development.
• Premier Tournament Events Club-hosted volleyball tournaments including New Year's Classic, Redline Challenge, Spring Challenge, Shamrock Showdown, and boys-specific events such as Boys Mizuno Challenge and Boys Mizuno Madness, drawing visiting teams from across the Southwest.
• Premier Volleyball Center (Facility Rental) Rental of courts and facilities at the Premier Volleyball Center (40,000+ sq ft, 10 courts) for volleyball, strength training, futsal, martial arts, and other sports activities, with amenities including free WiFi, concessions, pro shop, and strength/recovery areas.

Quantifiable outcome

• 13 USAV National Championship medals (6 Bronze, 5 Silver, 1 National Championship)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• 42 College Programs (College Coaches Camp)coreStrategic or Co-development Partner · 4 June 2026College Coaches Camp featuring 42 college programs including Division I, II, III schools, NAIA, HBCUs, and junior colleges. Schools include: Angelo State, Arizona, Arkansas Tech, Babson, Baylor, Brown, Coastal Carolina, DBU, Dartmouth, Grambling, Louisiana Lafayette, Louisiana Tech, Manhattan University, McNeese, Missouri Southern State, Morgan State, Navarro College, Navy, Old Dominion, Sam Houston, Seton Hall, SMU, St. Edward's, Tarleton, TCU, Temple, Texas A&M, Texas Southern, Texas State, Texas Wesleyan, UNT, UTSA, University of Houston. Provides athletes exposure to various collegiate coaching styles and recruiting opportunities.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dallaspremiervbc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dallas Premier Volleyball Club