Dambó

What Dambó does

Dambó is a Mexico City-based percussion arts collective founded in 2022, operating across three physical locations in the Miguel Hidalgo, San Ángel, and a third site called The Jukebox. The company delivers in-person Afro-Latin percussion classes centered on its proprietary "Percusión en Movimiento" methodology, which integrates drumming, movement, and dance with strong Brazilian and Afro-Colombian influences. Beyond the academy, Dambó sells corporate team-building workshops, brand activation performances (batucada), and year-end corporate event entertainment under the brand "Dambó Drum Dancers."

The business operates a dual B2C/B2B model. The consumer side runs on monthly subscriptions priced 741–1,425 MXN (tiers: Dambó Doble, Full Dambó, Plan Pareja, Plan Pareja Light) with a 780 MXN enrollment fee and a 780 MXN drop-in option, including a women-only Tuesday cohort. The corporate side generates revenue through customized workshop quotations and event activation bookings, acquired via website inquiry forms and WhatsApp direct contact. GTM relies on content marketing (a blog covering percussion culture and enterprise integration), organic social (Instagram, Facebook, YouTube), and word-of-mouth referrals.

Dambó is privately held with 9 employees, no disclosed funding, and revenue is not publicly disclosed. Operations are entirely domestic within Mexico City, though brand visibility has expanded through high-profile event appearances including the Catrinas Parade 2023, the Pabellón Escénico del Proyecto Chapultepec inauguration, International Women's Day 2024 coverage, and a performance at Estadio Azteca during FIFA World Cup 2026.

Name

Dambó

Legal name

Dambó

Website

https://dambo.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Dambó is a Mexico City percussion arts collective founded in 2022, offering Afro-Latin percussion academy classes, corporate team-building workshops, and batucada event activations across three CDMX locations. It serves individual students and corporate clients through subscription memberships and one-time engagements.

Ownership category

akta.pro rank

Product category

Performing Arts Education & Live Entertainment Services

NAICS

Musical Groups and Artists (71113), Independent Artists, Writers, and Performers (7115)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Music Classes & Ensembles (Band, Orchestra, Choir) (EDAMANAC)

Keywords

• Percussion arts education
• Corporate team building
• Batucada performances
• Brand activation events
• Afro-latin music workshops

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Academy Memberships: Monthly subscription-based memberships providing access to in-person percussion classes at one or both academy locations. Multiple tier options ranging from access to 1-2 days per week up to unlimited access to all sessions. Includes enrollment/registration fees.
2. Corporate Workshops: Customized team-building percussion experiences for enterprises, priced per workshop based on group size, customization, and event requirements. Contact-based quotation model.
3. Event Activations and Performances: Booking of Dambó Drum Dancers ensemble for brand activations, corporate events, and year-end celebrations. Custom formations available for various event types.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dambó delivers in-person percussion arts experiences through a subscription-based academy (Academia Dambó) and fee-based corporate services (Workshops Empresariales, Activaciones y Eventos, and Fiestas Fin de Año). Its signature "Percusión en Movimiento" methodology combines Afro-Latin and Brazilian drum traditions with movement and dance, offered both as recurring classes to individual students and as customized team-building and event engagements to corporate clients. The business operates from two physical academy locations in Mexico City, with online booking, WhatsApp-based reservations, and corporate sales driven through website inquiry forms.

Product overview

Dambó is a percussion arts company offering a portfolio of live experiential services centered around drumming and batucada. The core offering consists of Academia Dambó (a multidisciplinary percussion academy with in-person and virtual classes), Workshops Empresariales (corporate team building through rhythm experiences), Activaciones y Eventos (brand activations and performances), and Fiestas Fin de Año (end-of-year corporate event entertainment). The Academia serves as the foundational product providing regular classes with membership plans, while the workshops and events services build on this percussion expertise for corporate clients seeking team integration. The Blog complements the offering with educational content on enterprise integration and percussion culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Academia Dambó A multidisciplinary percussion academy offering in-person classes in drum and movement arts at two Mexico City locations, with access to a virtual academy. Classes are scheduled on Tuesdays (women-only at Cracovia 32), Fridays (mixed group at The Jukebox), and Saturdays (mixed group), with multiple membership plans including Full Dambó unlimited access, Dambó Doble two-day access, and couple plans.
• Workshops Empresariales Corporate team-building workshops using percussion and rhythm experiences to strengthen organizational culture, collaboration, and employee engagement. Led by professional musicians, fully in-person and customized to address HR challenges such as high turnover, low engagement, and remote work disconnection. Pricing is per workshop based on group size, customization, and event requirements.
• Activaciones y Eventos Brand activation and event services featuring batucada performances that deliver memorable multisensory experiences, authentic engagement, and brand differentiation. Custom formations are available for various event types including brand activations, corporate events, and product launches.
• Fiestas Fin de Año End-of-year corporate party entertainment featuring batucada performances that deliver high-energy, team-integrating moments designed for all-hands participation from executives to interns. Reported outcomes include staff engagement, team bonding, and a memorable closing event for the corporate calendar year.

Quantifiable outcome

• Only 28% of employees feel truly engaged according to industry research cited by Dambó for corporate workshops targeting this pain point

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TeamBonding: TeamBonding is an established US corporate team-building provider offering a broad catalog of in-person and virtual experiences. It is comparable to Dambó's Workshops Empresariales as a competing option for the same HR and corporate event buyers, though it is much larger and offers percussion only as one of many activities.
• School of Rock: School of Rock is a large music-education franchise offering group lessons, ensembles, and performance programs across many instruments. It is comparable to Dambó's Academia as a group music class business model with recurring tuition, but operates at vastly greater scale and with a broader rock/pop curriculum rather than percussion-only Afro-Latin focus.

Regional players

• Olodum: Olodum is a renowned Afro-Brazilian percussion bloco based in Salvador, Bahia, known for high-profile performances and cultural events. It is comparable to Dambó's Dambó Drum Dancers ensemble because both center Afro-Latin/Brazilian percussion traditions for both performance and educational purposes, though Olodum operates at much larger scale and primarily in Brazil.

Direct peers

• Drum Cafe: Drum Cafe is a global percussion-based corporate team-building and event-activation company offering interactive drumming experiences for enterprises. It is the closest direct peer to Dambó's Workshops Empresariales and Activaciones y Eventos lines, sharing the same batucada-style methodology and corporate buyer profile.
• City Drummers: City Drummers is a percussion-based team-building and event-activation company that delivers corporate drumming workshops and shows. It competes head-to-head with Dambó in the corporate batucada/team-building segment, with a similar format of facilitator-led group drumming for engagement.

Emerging players

• Batucada Sound Brasil: Batucada Sound Brasil is a Brazilian percussion group providing performances, workshops, and educational programs rooted in samba and Afro-Brazilian traditions. It is comparable to Dambó's Dambó Drum Dancers ensemble in style and audience (corporate events, brand activations, classes), though primarily serving the Brazilian market.
• Playing For Change: Playing For Change is a music-driven organization producing live band performances, events, and experiential content with a social mission. It overlaps with Dambó's brand activation and live percussion performance offering, though its footprint is global and content-led rather than academy-based.
• Baque Brasil: Baque Brasil is a percussion group offering performances, classes, and corporate events with a focus on Brazilian and Afro-Brazilian rhythms. Comparable to Dambó's ensemble and academy offerings in genre and format, though primarily based in Brazil with less developed corporate workshop branding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DamboDrums
• Facebookfacebook.com/dambo.org
• LinkedInlinkedin.com/company/damb%C3%B3
• Instagraminstagram.com/dambo_org?igshid=OGQ5ZDc2ODk2ZA==
• TikToktiktok.com/@wix
• Xtwitter.com/WixStudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dambó