Department of Agricultural Marketing || কৃষি বিপণন অধিদপ্তর

What Department of Agricultural Marketing || কৃষি বিপণন অধিদপ্তর does

The Department of Agricultural Marketing (কৃষি বিপণন অধিদপ্তর, DAM) is a statutory directorate under the Ministry of Agriculture, Government of Bangladesh, headquartered at Khamarbari, Farmgate, Dhaka-1215. Established in 1982, DAM is the sole regulatory authority for agricultural marketing in Bangladesh, responsible for issuing and renewing agricultural marketing licenses, monitoring market prices, regulating agricultural markets, and managing government crop storage infrastructure. The department serves farmers, agricultural traders, commission agents, market operators, and increasingly youth and women entrepreneurs through a tiered nationwide service network comprising a central headquarters, 8 divisional offices, district offices across all 64 districts, and upazila-level offices.

DAM's digital product portfolio centers on the Bazardor mobile application (real-time wholesale and retail market price information for 271 agricultural commodities) and the online Agricultural Marketing License Service integrated with the national government portal. Supporting public-facing platforms include the Market Directory, Daily Market Price Reports, and Product-wise Market Price Reports. The internal technology stack comprises DAM Archive Software, an HR/Employee Management System, a Crop Warehouse Management System, the DAM Innovation Platform (e-governance tracking), DAM Web Mail (Zimbra), and integration with the national GPMS performance monitoring system. No public API, SDK, or AI/ML capability is documented.

DAM does not operate as a commercial entity: it is funded primarily through annual Government of Bangladesh budget allocations and multilateral development partner funding (IFAD, World Bank, Islamic Development Bank) channeled through large multi-year development projects — most prominently the BDT 760 crore PARTNER project launched in 2023 targeting 20,000 youth and women entrepreneurs. Revenue from agricultural marketing license fees is incremental. The department is led by Director General M. M. Ariful Pasha (Additional Secretary rank) and is wholly owned by the Government of Bangladesh.

Name

Department of Agricultural Marketing || কৃষি বিপণন অধিদপ্তর

Legal name

Department of Agricultural Marketing (কৃষি বিপণন অধিদপ্তর)

Website

https://dam.gov.bd

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Department of Agricultural Marketing is a Bangladesh government directorate that regulates agricultural marketing nationwide, issues market licenses, and provides real-time price data for 271 commodities via a divisional office network, mobile app, and online licensing system.

Ownership category

akta.pro rank

Product category

Agricultural Market Regulation

NAICS

Regulation of Agricultural Marketing and Commodities (926140)

SIC

Agricultural Services (700)

akta.pro primary industry

Import/Export & Border Compliance Support (FSVP, Prior Notice, Health Certificates) (AFALADAE)

akta.pro secondary industry

Dispute Resolution, Arbitration & Independent Third-Party Verification (AFAOAMAI)

Keywords

• Agricultural market regulation
• Commodity price reporting
• Agricultural licensing services
• Market infrastructure management
• Rural development programs

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Technology or R&D, Infrastructure

Revenue model

1. Government Budget Funding: Funded through Government of Bangladesh annual budget allocations and development project funding from GoB, IFAD, World Bank, and IFAB
2. Agricultural Marketing License Fees: Revenue from issuing and renewing agricultural marketing licenses to traders, businesses, and market operators

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

The Department of Agricultural Marketing (DAM) regulates, monitors, and promotes the agricultural marketing system in Bangladesh on behalf of the Ministry of Agriculture. It issues and renews agricultural marketing licenses to traders, commission agents, and market operators, and provides market price information for 271 agricultural commodities through the Bazardor mobile app, daily/weekly/monthly price reports, and a Market Directory platform. The department also manages government crop warehouses, supports farmer and entrepreneur training programs, and runs development projects funded by GoB, IFAD, the World Bank, and IFAB.

Product overview

The Department of Agricultural Marketing (DAM) operates a digital services ecosystem primarily focused on agricultural market information and licensing. The core public-facing products include the Bazardor Mobile App for real-time market price information, and an online Agricultural Marketing License Service. Supporting platforms include Market Directory and Daily Market Price Report systems. Internal tools encompass DAM Archive Software, Employee Management Software, Crop Warehouse Management System, DAM Innovation Platform, and DAM Web Mail (Zimbra). The portfolio functions as a government information services platform combining public-facing market intelligence tools with internal administrative systems.

Differentiator

Problem solved

Functional benefit

Brands

• Bazardor (বাজারদর): Official mobile application for real-time wholesale and retail market price information for agricultural commodities across Bangladesh.

Products and services

• Bazardor Mobile App (বাজারদর অ্যাপস) Free mobile application providing real-time agricultural commodity market prices (retail and wholesale) for Dhaka city and other divisions. Targets farmers, traders, and consumers to support price discovery.
• Agricultural Marketing License Service (কৃষি বিপণন লাইসেন্স) Online portal for applying for and renewing agricultural marketing licenses under the Agricultural Marketing Act, integrated with the government service platform at service.moa.gov.bd. Used by traders, commission agents, and market operators.
• Market Directory (মার্কেট ডিরেক্টরী) Comprehensive searchable directory of agricultural wholesale and retail markets across Bangladesh, including market locations and contact information. Used by farmers, traders, and policymakers.
• Daily Market Price Report (দৈনিক বাজার দর) Daily price reporting system publishing wholesale and retail prices of agricultural commodities across markets in Bangladesh.
• Product-wise Market Prices (পণ্যভিত্তিক বাজার দর) Product-specific market price reports enabling price comparison across different markets and time periods.
• Comparative Market Price Statement (কৃষিপণ্যের সাপ্তাহিক, মাসিক ও বাৎসরিক বাজারদরের তুলনামূলক বিবরণী) Weekly, monthly, and yearly comparative price reports for agricultural commodities, enabling analysis of price trends over time.
• Monthly Average Market Price Report (মাসভিত্তিক গড় বাজার দর) Monthly-average market price report service for agricultural commodities across Bangladesh.
• Crop Warehouse Management System (শস্য গুদাম ব্যবস্থাপনা) Digital system for managing government crop warehouses, tracking storage capacity, inventory, and operations across DAM's storage infrastructure.
• PARTNER Project Agricultural Entrepreneurship Program Donor-funded training, incubation, and market-linkage program for 20,000 beneficiaries (12,000 women, 8,000 youth) in agricultural entrepreneurship, delivered jointly with IFAD, World Bank, and IFAB.

Quantifiable outcome

• Market price information available for 271 agricultural products
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bangladesh Agricultural Research Council (BARC): Apex body under Bangladesh's Ministry of Agriculture coordinating agricultural research. Operates within the same ministry ecosystem as DAM and shares policy coordination responsibilities for the agricultural sector.
• Department of Agricultural Extension (DAE), Bangladesh: Sibling directorate under Bangladesh's Ministry of Agriculture responsible for agricultural extension services to farmers. Shares DAM's divisional and district office footprint and target farmer base, though focused on production rather than marketing.
• National Agricultural Cooperative Marketing Federation of India (NAFED): Indian central agency for procurement, marketing, and price support of agricultural commodities. Overlaps with DAM's mandate in market intervention, licensing oversight, and farmer price stabilization, though operates as a cooperative federation.

Others

• Bangladesh Rice Research Institute (BRRI): Government research institute under the Ministry of Agriculture focused on rice production. Indirectly relevant as DAM's price reporting and warehouse programs often target rice and paddy as core commodities.
• FAO Food Price Monitoring and Analysis: UN agency maintaining global agricultural commodity price monitoring systems. Operates in adjacent thematic space to DAM's domestic price reporting mandate and provides potential international benchmarking partnership.

Direct peers

• eNAM (National Agriculture Market, India): Indian government-operated electronic trading portal that integrates agricultural mandis (markets) and provides real-time price discovery. Comparable in providing nationwide digital market information infrastructure for farmers and traders.
• USDA Agricultural Marketing Service (AMS): U.S. federal agency that administers marketing standards, market news reporting, and grading services for agricultural commodities. Closest international analogue to DAM's combined regulatory, licensing, and market price information mandate.
• Small Farmers Agribusiness Consortium (SFAC), India: Indian government entity promoting agribusiness and farmer producer organizations. Comparable to DAM's PARTNER project's entrepreneurship training and incubation component targeting youth and women in agriculture.

Regional players

• Agricultural Marketing Authority, Pakistan (Punjab): Provincial regulatory body in Pakistan that licenses market operators and oversees agricultural produce markets. Directly comparable in regulatory scope to DAM's licensing and market monitoring function within a similar South Asian agricultural economy.
• Kenya Agricultural Market Information System (KAMIS): Kenyan government system providing wholesale and retail market price data for agricultural commodities. Closest emerging-market peer to DAM's Bazardor market information platform in terms of scope and user base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/department-of-agricultural-marketing-bd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Department of Agricultural Marketing || কৃষি বিপণন অধিদপ্তর