Damoh Today

What Damoh Today does

Damoh Today is a digital-first hyper-local news portal serving Damoh district and the surrounding Bundelkhand region in Madhya Pradesh, India. The platform publishes breaking news, tehsil-level bulletins, crime, politics, education, employment, weather, mandi (agricultural market) prices, and government-scheme coverage in Hindi as the primary language, with a parallel English edition at en.damohtoday.com. It is operated by a team of approximately 44 employees led by Editor-in-Chief Gajendra Vishwakarma and Senior News Editor Jayashankar Vishwakarma, supported by a network of local correspondents across six tehsils (Hatta, Batiyagarh, Tendukheda, Patharia, Jabera, Patera), and reaches a self-reported 50,000+ monthly readers with 3+ minute average session duration.

The underlying technology stack is intentionally lightweight: a Blogger-based content management system, Google Analytics for traffic monitoring, email marketing tools, and WhatsApp-based inquiry flows for advertising booking. There are no proprietary AI/ML systems, no mobile applications, and no disclosed API or SDK surface — the product is a web-only content and advertising platform. The business monetizes exclusively through digital advertising sold to local SMBs and traders via a structured product suite of banner placements (₹2,500–₹5,000 per month per slot), bundled packages (Starter ₹6,500, Growth Booster ₹12,000, Elite Takeover ₹18,000 per month), sponsored articles and PR, video promotions, and a paid local business directory, with a 15% discount for first-time advertisers and billing via UPI or bank transfer.

The go-to-market is community-led: organic readership is built through local-correspondent reporting, search and social sharing of tehsil-level news, and topic clusters around mandi prices, weather, and government schemes, while SMB advertising is sold self-serve through an inquiry form, WhatsApp, and email during Monday–Saturday working hours. No funding rounds, parent company, or institutional investors are disclosed; the entity operates as an independent, privately-held local media business incorporated in Madhya Pradesh, India.

Name

Damoh Today

Legal name

Damoh Today

Website

https://damohtoday.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Damoh Today is a digital-first hyper-local Hindi (and English) news portal covering Damoh district and Bundelkhand in Madhya Pradesh, India, serving 50,000+ monthly readers across six tehsils with breaking news, mandi prices, and government-scheme coverage, and monetizing via SMB digital advertising, sponsored content, and a local business directory.

Ownership category

akta.pro rank

Headquarters

HQ city

Damoh

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Banner Advertising: Monthly banner ad placements on the Damoh Today portal across homepage header, article content, and desktop sidebar positions. Sold as individual placements or bundled packages (Starter Bundle, Growth Booster, Elite Takeover). Prices range from ₹2,500 to ₹18,000 per month depending on placement and package.
2. Sponsored Articles & PR: Custom sponsored article and press release creation and publication services for new business launches, corporate announcements, and regional events. Provides visibility in the digital world for advertisers seeking local audience reach.
3. Video Promotions & Brand Content: High-quality promotional video production and digital branding campaigns for small businesses, broadcast through Damoh Today's news network. Includes social video bulletins and documentary-style features.
4. Classifieds & Local Business Directory: Listing services for regional traders and service providers in a verified local business directory. Advertisers pay a nominal fee to gain direct access to local customers through the Damoh Today platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Damoh Today operates a hyper-local digital news portal (damohtoday.com and en.damohtoday.com) delivering breaking news, tehsil-level bulletins, crime, politics, education, employment, agriculture, weather, mandi prices, and government scheme updates for Damoh district and the Bundelkhand region in Hindi and English. The platform monetizes its audience through digital advertising (banner ads, sponsored articles, video promotions) and a local business directory/classifieds service sold to regional SMBs.

Product overview

Damoh Today operates as a unified digital news portal for Damoh district in Madhya Pradesh, India. The primary product is the Damoh Today news website (damohtoday.com), which serves as a hyper-local news platform covering regional news across tehsils (Hatta, Batiyagarh, Tendukheda, Patharia, Jabera, Patera) and topics including crime, politics, education, jobs, mandis (agricultural market prices), and government schemes. The company also offers ancillary services including digital advertising (banner ads, sponsored articles, video promotions) and a local business directory (classifieds/listing service). An English-language version (en.damohtoday.com) is available as a parallel product. The portfolio is a single-platform model with supplementary services rather than a modular product suite.

Differentiator

Problem solved

Functional benefit

Products and services

• Damoh Today News Portal (Hindi) A hyper-local digital news website providing breaking news, tehsil-level updates, and community-focused journalism for Hindi-speaking residents of Damoh district and surrounding Bundelkhand.
• Damoh Today English Website
• Digital Advertising Services Provides digital advertising solutions including monthly banner placements, sponsored articles and PR, and bundled ad packages for small local businesses seeking to reach Damoh's hyper-local audience.
• Video Promotions & Brand Content High-quality promotional video production and digital branding campaigns, including social video bulletins and documentary-style features distributed through the Damoh Today news network for small businesses.
• Local Business Directory & Classifieds A verified local business listing service allowing regional traders and service providers in Damoh to be discovered by local customers through a paid directory on the Damoh Today platform.

Quantifiable outcome

• 50,000+ monthly readers, 50+ villages covered, 3+ min average time on site

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• MP Startup Center / Startup IndiacoreStrategic or Co-development Partner · 3 July 2026Damoh Today served as a reporting and coverage partner for a district-level TEJAS Workshop jointly organized by MP Startup Center and Startup India in Damoh. The workshop trained hundreds of youth on startup creation, MSME schemes, GeM portal registration, and government funding, with Damoh Today providing editorial coverage of the initiative.
• State Bank of India (SBI)minorStrategic or Co-development Partner · 3 July 2026SBI guest experts participated as resource persons in the TEJAS Workshop organized in Damoh, guiding youth on MSME registration, MUDRA loans (CGTMSE), and collateral-free banking products available to startups. Damoh Today covered the event.
• Jawaharlal Nehru Agricultural University, Jabalpur & Krishi Vigyan Kendra DamohminorStrategic or Co-development Partner · 23 June 2026Agricultural scientists and professors from Jawaharlal Nehru Agricultural University (Jabalpur) and Krishi Vigyan Kendra Damoh jointly conducted a medicinal crop farming training camp for Jabera tehsil farmers. Damoh Today covered the training event.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/damohtoday

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Damoh Today