Deutsches Architekturmuseum (DAM)

Name

Deutsches Architekturmuseum (DAM)

Legal name

Deutsches Architekturmuseum (DAM)

Website

https://dam-online.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architecture Museum and Cultural Institution

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (7121)

akta.pro primary industry

Specialty Museums (e.g., Maritime, Aviation, Sports, Music, Film) (THAJADAF)

akta.pro secondary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Architecture museum exhibitions
• Cultural education programs
• Architectural research collection
• Building culture mediation
• Architecture awards programs

Headquarters

HQ city

Frankfurt am Main

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Museum Admission Fees: Visitors pay admission fees to enter the museum and view exhibitions. Standard admission is 12 Euro, reduced rate 7 Euro. STADTPlus card available at 10 Euro (reduced 7). Lectures/Vorträge priced at 7 Euro (reduced 4).
2. Membership Dues: Annual membership fees from the Society of Friends of DAM (Gesellschaft der Freunde des DAM e.V.). Individual membership minimum 95 Euro/year, students/seniors 50 Euro/year, corporate/juristic persons minimum 920 Euro/year. Provides exclusive benefits including previews, tours, publications, and 20% discount on publications.
3. Museum Shop Sales: Retail sales of architecture-related publications, books, and merchandise through the on-site museum shop and online WooCommerce store.
4. Event and Program Revenue: Revenue from guided tours, special events, lectures, and educational programs. Public weekend tours are included in admission; private/group tours and special curator-led tours generate additional revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Deutsches Architekturmuseum (DAM) operates as Germany's national architecture museum, hosting approximately 15 rotating exhibitions annually on architecture and urban planning, more than 400 events (lectures, tours, symposia), and administering the DAM Preis and Internationaler Hochhauspreis architecture awards. The museum provides public access to a permanent collection comprising over 200,000 architectural plans and drawings, 35,000 photographs, 1,300 architectural models, and an 80,000-volume architecture library, alongside educational programs for children, families, and schools.

Product overview

Deutsches Architekturmuseum (DAM) is Germany's national architecture museum in Frankfurt am Main, offering a unified portfolio centered on architecture and urban planning exhibitions, education, and research. The core offering consists of approximately 15 rotating exhibitions annually (such as TOO HOT and SUBURBIA), the DAM On Tour traveling exhibition program, the Digital Collection (over 200,000 plans, 35,000 photos, and 1,300 models), physical Archive and Library (with ~80,000 volumes), and over 400 annual events and lectures. DAM also administers architecture prizes including the DAM Preis and Internationaler Hochhauspreis. Supporting offerings include publications (exhibition catalogs and children's architecture books), the Friends of DAM membership program, café services, and the GRÜNDUNGSAKTE:N research blog. Education programs under 'Plan. Werk. Stadt.' serve children, youth, and adults.

Differentiator

Problem solved

Functional benefit

Products and services

• Rotating Architecture Exhibitions (Wechselnde Ausstellungen)

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Gesellschaft der Freunde des Deutschen Architekturmuseums e.V.coreStrategic or Co-development Partner · 1 January 1985The Society of Friends of the German Architecture Museum, founded in 1985, is the primary support organization for DAM. The association supports exhibitions, collection acquisitions, publications, and events both ideologically and materially. It operates an exclusive membership program with benefits including private previews, special tours, and publications. The society has a board of directors including Martin Seelinger (Chair), Kerstin Schultz (Deputy Chair), and Moritz Bernoully (Treasurer).
• Wüstenrot StiftungmajorStrategic or Co-development Partner · 1 January 1979Wüstenrot Stiftung partnered with DAM on the GRÜNDUNGSAKTE:N research project, publishing previously unknown documents from the founding phase of the museum (1979-1989) on a research blog. The foundation also sponsors various DAM exhibitions and programs.
• CCCB (Centre de Cultura Contemporània de Barcelona)majorStrategic or Co-development PartnerCollaborating institution on the SUBURBIA exhibition, working with DAM on curatorial direction alongside TUM (Technical University of Munich) and MSI.
• TUM (Technische Universität München)majorStrategic or Co-development PartnerTechnical University of Munich collaborating as co-curators on the SUBURBIA exhibition examining housing and suburban development.
• MAK – Museum für angewandte Kunst, WienminorChannel Partner/ Reseller/ DistributorPartner venue hosting the traveling exhibition ARCHTEKTURBAUKÄSTEN 1890-1990 from October 2026 to March 2027 as part of DAM On Tour program.
• Urbaneo Junges Architekturzentrum, HamburgminorChannel Partner/ Reseller/ DistributorHamburg architecture center hosting DAM On Tour exhibition Nichts Neues – Besser Bauen mit Bestand.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Aedes Architecture Forum Berlin: Berlin's architecture exhibition gallery known for focused, high-quality shows on contemporary architecture, often featuring international architects. Smaller and more exhibition-focused than DAM but with a directly overlapping curatorial territory.

Broad incumbents

• Centre Pompidou: Major Paris museum with a sizable architecture and design department alongside broader modern/contemporary art programming. Larger and broader than DAM, but overlaps in architecture exhibitions and design collection.
• Victoria and Albert Museum (V&A): London's V&A holds a major architecture and design collection and regularly mounts architecture-focused exhibitions. A broader institution but with overlapping collection and exhibition scope on architecture and design.
• MoMA – Museum of Modern Art (Architecture & Design): New York's MoMA operates a major Architecture and Design department with a significant collection and exhibition program. A broader incumbent with comparable architectural exhibition ambitions but a much wider mandate.

Direct peers

• Design Museum London: London's leading design and architecture museum with rotating exhibitions, education programs, and a permanent collection. Comparable in its mix of exhibitions, retail, and high-profile programming around architecture and design.
• Architekturzentrum Wien (Az W): Vienna's architecture museum offering rotating exhibitions, an architecture archive, and public programming on architecture and urbanism. Functionally the closest peer to DAM in the DACH region, with a similar exhibitions-plus-collection model and Baukultur public mission.
• MAK – Museum für angewandte Kunst (Vienna): Vienna's museum of applied arts covering design, architecture, and contemporary craft, with a rotating exhibition program and collection of design objects. Already a DAM On Tour partner venue, making them both a peer and a distribution partner.
• Cooper Hewitt, Smithsonian Design Museum: New York's Smithsonian design museum curating exhibitions and maintaining a substantial collection of drawings, models, and product design. Closest US architectural/design museum peer by mission and collection profile.
• Architekturmuseum der TU München: Germany's other leading architecture museum, affiliated with TU Munich, maintaining a major collection of architectural drawings and models and mounting exhibitions on contemporary and historical architecture. Direct competitor in German architecture-museum space.
• CCCB – Centre de Cultura Contemporània de Barcelona: Barcelona's center for contemporary culture that frequently mounts exhibitions on architecture, cities, and urbanism. Co-curator with DAM on the SUBURBIA exhibition, demonstrating overlapping curatorial scope on housing and the built environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHNF-hFNtIXSeUpc8NX7ysw
• Facebookfacebook.com/architekturmuseum
• Instagraminstagram.com/architekturmuseum
• LinkedInlinkedin.com/company/deutsches-architekturmuseum

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsches Architekturmuseum (DAM)