Dana Steel

Name

Dana Steel

Legal name

Dana Steel Industry LLC

Website

https://danasteel.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Flat Steel Manufacturing

NAICS

Coating, Engraving, Heat Treating, and Allied Activities (33281), Paint and Coating Manufacturing (32551), Custom Roll Forming (332114)

SIC

Coating, Engraving & Allied Services (3470), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG)

akta.pro secondary industries

Cold Rolling & Finishing (Cold-Rolled Coil/Sheet, Temper, Skin Pass) (IMAKABAF), Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling) (IMAKABAL)

Keywords

• Galvanized steel coils
• Aluzinc steel coils
• Prepainted steel coils
• Cold rolled steel
• Steel sheet processing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Steel Products Manufacturing and Sales: Primary revenue from manufacturing and selling hot dip galvanized coils (GI), aluzinc coils (AZ), prepainted galvanized coils (PPGI), prepainted aluzinc coils (PPGL), and prepainted aluminum coils (PPAL). Products sold in various forms including coils, sheets, slits, and profiled/corrugated sheets. Revenue generated through direct B2B sales to construction, automotive, appliance, and manufacturing industries, as well as through distributors and export channels.
2. Steel Processing Services: Value-added processing services including coil cut-to-length, slitting, perforation, and sheet profiling. Service centers in Dubai and Ajman provide customized steel solutions to reduce customer inventory holding and processing costs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dana Steel manufactures and exports Hot Dip Galvanized (GI), Aluzinc (AZ), Prepainted Galvanized (PPGI), Prepainted Aluzinc (PPGL), and Prepainted Aluminum (PPAL) coils, along with Cold Rolled steel (CRCA/CRFH) and corrugated sheets, using Continuous Galvanizing Lines and Continuous Color Coating Lines at its Dubai Industrial City facility with 400,000 MTPA capacity. The company supplies coils, sheets, slits, and profiled sheets direct to industrial customers in construction, automotive, and appliance manufacturing, complemented by cut-to-length, slitting, perforation, and roll-forming services at its service centers in Dubai and Ajman.

Product overview

Dana Steel is a steel manufacturing company producing a comprehensive portfolio of flat steel products and providing downstream processing services. The core product line includes Hot Dip Galvanized Steel Coils (GI), Aluzinc Steel Coils (AZ), Prepainted Galvanized Steel Coils (PPGI), Prepainted Aluzinc Steel Coils (PPGL/PPAZ), Prepainted Aluminum Coils (PPAL), and Cold Rolled Steel (CRCA/CRFH). These base products serve as substrates for finished goods including Corrugated Sheets in various profiles (Wave, Box, Tile, Micro). The company operates service centers offering value-adding processing including Coil Slitting, Cut-to-Length, Sheet Perforation, and Sheet Profiling services. All products are manufactured at their Dubai Industrial City facility using Continuous Galvanizing Lines (CGL) and Continuous Color Coating Lines (CCL) with 400,000 MTPA capacity, and are exported to over 50 countries worldwide. The company holds ISO 9001:2015 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Dip Galvanized Steel Coils (GI) Hot Dip Galvanized Steel Coils produced by passing Cold Rolled Steel Coil through a molten zinc bath at 460°C, providing corrosion resistance through cathodic protection for construction, automotive, and appliance applications. Manufactured per ASTM A653/A653M-2023, EN 10346:2015, and JIS G3302:2022 standards.
• Aluzinc Steel Coils (AZ) Galvalume steel coils with coating composition of 55% aluminum, 43.4% zinc, and 1.6% silicon, offering superior corrosion resistance and heat reflectivity compared to standard galvanized steel for long-life roofing, cladding, and structural applications. Compliant with ASTM A 792-10(2015), JIS G 3321:2010, and EN 10346:2015 standards.
• Prepainted Galvanized Steel Coils (PPGI)
• Prepainted Aluzinc Steel Coils (PPGL/PPAZ)
• Prepainted Aluminum Coils (PPAL)
• Cold Rolled Steel (CRCA/CRFH)
• Corrugated Steel Sheets
• Coil Slitting Service
• Coil Cut-to-Length Service
• Sheet Perforation Service
• Sheet Profiling (Roll Forming) Service

Quantifiable outcome

• 400,000 MTPA steel output capacity
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Salzgitter AG: European steel producer with significant flat-products and coated-steel operations. Competes with Dana Steel in export markets serving construction and industrial customers in Europe, Africa, and the Middle East.
• POSCO: South Korea-based global steel leader with major galvanized and coated steel offerings (POSCO Coated Steel). Competes with Dana Steel in international coated-steel export markets, especially across Asia and emerging markets.
• Nucor Corporation: Largest US steel producer with significant flat-rolled and galvanized products operations. Comparable in producing value-added coated steel for construction and appliance applications, though operating at substantially larger scale.
• ArcelorMittal: World's largest steel producer offering flat products including galvanized and color-coated coils. Operates broadly across geographies and product segments, overlapping with Dana Steel in export markets.
• JSW Steel: India's largest steel producer with a major coated-steel products division (JSW Steel Coated Products). Comparable in galvanizing/color-coating technology stack and serves similar construction and appliance end-markets at greater scale.
• Tata Steel: Diversified global steel producer with significant galvanized and color-coated coil capacity. Comparable in product portfolio and serves overlapping construction, automotive, and appliance customer segments.

Direct peers

• Hadeed (Saudi Iron & Steel Company): SABIC subsidiary and Saudi Arabia's largest steel producer, manufacturing rebar and flat steel products. Direct regional competitor serving similar construction and industrial customers across the GCC.
• Emirates Steel Arkan: UAE-based flat steel producer manufacturing rebar, sections, and hot-rolled coils. Direct competitor serving the same GCC construction and infrastructure customer base from a neighboring industrial footprint.
• Al Jazeera Steel Products Company SAOG: Oman-based manufacturer of steel pipes, galvanized coils, and related products. Directly comparable in product mix (galvanized steel) and regional export orientation toward MENA and African markets.

Regional players

• United Steel Company (Sulaimaniyah): Iraqi long and flat steel producer serving regional construction demand. Operates in a similar product category within the broader MENA region but primarily focused on the Iraqi domestic market rather than the export markets Dana Steel serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/danasteeluae
• Instagraminstagram.com/danasteeluae
• Xtwitter.com/danasteeluae
• LinkedInlinkedin.com/company/dana-steel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dana Steel