DanceSafe

What DanceSafe does

DanceSafe is a 501(c)(3) nonprofit organization founded in 1999 and headquartered in Lakewood, Colorado, recognized as the original manufacturer of drug checking kits in North America and the only nonprofit manufacturer in the United States. Its core products are built on two chemistry-based testing technologies: colorimetric reagent kits (a suite of nine reagents including Marquis, Mecke, Froedhe, Liebermann, Simon's, Folin, Morris, Ehrlich's, and Mandelin, each producing distinct color reactions with specific substances) and immunoassay test strips manufactured by US-based WHPM for fentanyl and, as of October 2025, xylazine detection. Ancillary offerings include drug information cards, harm reduction supplies (condoms, earplugs), precision accessories (spot plates, micro scoops, pill cutters, the Gemini-50 milligram scale), and the WeLoveConsent consent-education sub-brand.

The organization serves four primary segments: individuals who use drugs (direct e-commerce purchases), event organizers and venues (on-site drug checking and education services), institutional buyers including state health departments, hospital systems, schools, and harm reduction organizations (authorized distributor network for free distribution), and retailers/online resellers (authorized reseller program). Commercial revenue is generated through direct product sales on dancesafe.org (powered by WooCommerce), a wholesale program with Net 30 terms for businesses and institutions, a 5-20% commission affiliate program, and tax-deductible donations processed through the Give Lively platform. Marketing spans content, organic social across Facebook, TikTok, Threads, X, Instagram, and LinkedIn, an email newsletter via Mailchimp, and physical event tabling at thousands of music and nightlife events annually.

Name

DanceSafe

Legal name

DanceSafe, Inc.

Website

https://dancesafe.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

DanceSafe is a 501(c)(3) nonprofit founded in 1999 that manufactures and distributes drug checking kits, fentanyl and xylazine test strips, and harm reduction supplies to people who use drugs, event organizers, health agencies, and retailers across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Direct sales of drug checking kits (reagent test kits, fentanyl test strips, xylazine test strips), drug info cards, harm reduction supplies, and DanceSafe merchandise through the e-commerce website.
2. Wholesale/Bulk Sales: Wholesale program for businesses, institutions, and authorized distributors to purchase products at bulk discount pricing for resale or free distribution.
3. Affiliate Referrals: Commission-based affiliate program where partners earn 5-20% commission on referred sales. Donations and wholesale accounts reserved for businesses and institutions only.
4. Donations: Tax-deductible donations accepted through Give Lively platform for supporting DanceSafe's nonprofit harm reduction mission.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

DanceSafe is the original manufacturer of drug checking kits in North America and a 501(c)(3) nonprofit that sells colorimetric reagent testing kits, fentanyl and xylazine immunoassay test strips, drug info cards, and harm reduction supplies via e-commerce, wholesale, and affiliate channels. The organization also delivers free on-site drug checking services and harm reduction education at music and nightlife events nationwide, complemented by its WeLoveConsent sexual violence prevention program.

Product overview

DanceSafe offers a unified harm reduction product portfolio centered on drug checking technology and educational resources. The core offerings are immunoassay test strips (fentanyl and xylazine) and colorimetric reagent testing kits (9 different reagents including Marquis, Mecke, Froehde, Liebermann, Simon's, Folin, Morris, Ehrlich's, and Mandelin). The reagent kits are sold individually, in themed sets (MDMA kit, cocaine kit, ketamine kit), or as comprehensive bundles. Ancillary products include drug info cards, harm reduction supplies, educational literature, testing accessories (spot plates, micro scoops, pill cutters), and branded merchandise. DanceSafe also operates complementary programs: the WeLoveConsent consent education initiative and a mail-in drug checking service via partnership with Transparency Testing. Commercial channels include a wholesale program for businesses/institutions and an affiliate program with 5-20% commission rates.

Differentiator

Problem solved

Functional benefit

Brands

• WeLoveConsent: DanceSafe's consent education program that seeks to mobilize the community to grow a culture of consent and reduce the incidence of sexual violence in nightlife settings and beyond.

Products and services

• Fentanyl Test Strips Immunoassay test strips manufactured by WHPM that detect fentanyl and most known analogs using antibody-based specificity; one of the most accurate harm reduction tools for identifying potent synthetic opioids driving overdose rates.
• Xylazine Test Strips Test strips for detecting xylazine, a veterinary tranquilizer increasingly found in the illegal drug supply; only to be used with opioids.
• Reagent Testing Kits Colorimetric reagent kits that change color when in contact with specific drugs; DanceSafe is the original manufacturer in North America and the only nonprofit manufacturer, useful for weeding out counterfeit substances.
• Ketamine Testing Kit (Morris Reagent) Two-part reagent (Morris A and Morris B) producing distinct violet reactions for ketamine and bright blue for cocaine; each kit performs 50-75 tests and includes fentanyl test strips and a micro scoop, sold at $20 per kit with bulk discount tiers.
• Froehde Reagent Testing Kit Versatile reagent producing unique color reactions with less common substances including 2C-B, mescaline, and some cathinones; also included in the MDMA kit.
• Standard Set of 6 Reagents Complete collection of six primary reagent testing kits for comprehensive drug checking across multiple substance categories, priced at $89.00.
• Complete Set of All 9 Reagents Full collection of all nine reagent testing kits available from DanceSafe for maximum coverage of detectable substances, priced at $119.00.
• Drug Info Cards Non-judgmental, fact-based educational literature cards covering popular drugs in 4x6 inch glossy full-color format with information on effects, risks, and harm reduction.
• Harm Reduction Supplies Various harm reduction supplies including condoms, earplugs, water bottles, and other safety equipment distributed at events.
• Educational Literature Fact-based educational brochures and pamphlets covering drug safety information, heat stroke prevention, and other harm reduction topics.
• Reagent Testing Spot Plate White ceramic or hard plastic testing surface required for proper reagent testing procedures.
• Micro Scoop (10mg) Precision 10mg measuring scoop included with testing kits for accurate sample portioning during drug checking.
• DanceSafe Pill Cutter Branded pill cutter supporting harm reduction messaging around lower dosing, part of the 'Less is More' harm reduction philosophy.
• Gemini-50 Milligram Scale Precision milligram scale introduced as an upgrade to DanceSafe's everyday precision weighing equipment for harm reduction use cases.
• Mail-In Drug Checking Services Secondary drug checking service offered through partnership with Transparency Testing, providing more advanced testing including quantitative analysis and organic material analysis beyond on-site reagent testing.

Quantifiable outcome

• Hundreds of thousands of reagent tests conducted at events
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WHPMcoreTechnology or IntegrationWHPM is the US-based manufacturer of DanceSafe's fentanyl test strips. The strips use an antibody with high specificity to fentanyl and its known analogs, making them one of the most accurate harm reduction tools available for detecting synthetic opioids.
• Transparency TestingcoreStrategic or Co-development PartnerMail-in secondary drug checking service partner offering more advanced testing services including quantitative analysis and organic material analysis. Featured as recommended service for transparency testing beyond on-site reagent testing.
• WeLoveConsentcoreStrategic or Co-development PartnerDanceSafe's dedicated consent education program that seeks to mobilize the community to grow a culture of consent and reduce sexual violence in nightlife settings through education and bystander intervention.
• Fight for the FutureminorGTM or Marketing PartnerDigital rights nonprofit that DanceSafe supports in their #BanFacialRecognition campaign, working to prevent facial recognition technology implementation at live music events as part of consent culture education.
• Goodnight Out VancouverminorStrategic or Co-development PartnerCollaboration with Goodnight Out Vancouver on community response to sexual violence, with DanceSafe's WeLoveConsent program coordinating on consent education initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Wedinos: Welsh government-funded drug testing service offering mail-in sample analysis. Comparable mail-in drug checking service model with laboratory-grade analysis, but UK-based and publicly funded rather than US nonprofit.
• SaferParty: Swiss harm reduction service providing drug checking and alerts at events. Comparable on-site event services and nightlife harm reduction model, but operates under Swiss drug policy frameworks with a different legal environment.
• Energy Control: Spain-based drug checking and harm reduction organization offering both reagent testing and advanced laboratory analysis. Comparable mission and service mix, serving European nightlife communities rather than the US market.

Others

• NEXT Distro: Mail-based harm reduction supply distribution nonprofit serving people who use drugs. Comparable harm reduction mission and end-user base, with overlapping distribution relationships but different delivery mechanism.
• National Harm Reduction Coalition: US nonprofit advancing harm reduction policy and capacity building. Adjacent mission and overlapping institutional audience (state health departments, syringe exchanges, harm reduction orgs) but does not sell testing products.

Direct peers

• BTNX: Manufacturer of Rapid Response fentanyl test strips and immunoassay diagnostic tests. Wholly comparable as a producer of antibody-based fentanyl detection products competing in the same harm reduction channel.
• DanceSafe: Anchor company; included as a reference point. Listed in error — not a peer of itself.
• Bunk Police: For-profit manufacturer and seller of drug checking kits for nightlife and festival communities. Closest direct competitor to DanceSafe's reagent kit business, targeting the same end users with similar chemical testing products.

Emerging players

• DoseTest: Emerging commercial drug checking service and product line targeting nightlife and consumer harm reduction. Comparable technology stack with reagent-based testing but with a for-profit commercial orientation.
• Ecotest: Drug checking reagent supplier serving harm reduction programs in Europe. Comparable product offering (colorimetric reagents) and overlapping end users, providing a non-North American comparator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DanceSafe
• Facebookfacebook.com/dancesafe
• LinkedInlinkedin.com/company/dancesafe
• Instagraminstagram.com/dancesafe_
• TikToktiktok.com/@dancesafe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DanceSafe