THE DANIEL ADAMSON PRESERVATION SOCIETY

Name

THE DANIEL ADAMSON PRESERVATION SOCIETY

Legal name

The Daniel Adamson Preservation Society

Website

https://danieladamson.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Cruise Ticket Sales: Direct ticket sales for scheduled cruise experiences along the River Weaver Navigation. Tickets sold via website through Digitickets platform for various cruise routes and durations.
2. Venue Hire: Private hire of the steamship for events, celebrations, and group bookings. Revenue from corporate events, private functions, and special occasions.
3. Souvenirs and Guidebooks: Sale of souvenir guidebooks on board at £5.00 per copy. Additional merchandise likely available.
4. Gift Vouchers: Digital gift voucher sales through their Digitickets platform for gifting cruise experiences.
5. Donations and Fundraising: Donation campaigns and supporter programmes supporting the restoration and preservation of the historic steamship. Includes JustGiving campaign and membership/supporters programme.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Daniel Adamson Preservation Society operates the historic steamship SS Daniel Adamson ("The Danny"), offering heritage cruise experiences along the River Weaver Navigation in Cheshire. Core offerings include scheduled 4–5 hour passenger cruises (including themed variants such as the Fish, Chips & Music Cruise), private venue hire for celebrations and corporate events, souvenir guidebooks sold on board, gift vouchers, and educational programmes for schools, families and young people (Maritime Heritage Maritime Futures initiative).

Product overview

The Daniel Adamson Preservation Society operates The Danny, a historic steamship offering heritage cruise experiences along the River Weaver Navigation. The core product is steamship cruises of varying durations (4-5 hours), including standard scenic cruises and specialty experiences like the Fish, Chips & Music Cruise. Supporting offerings include souvenir guidebooks, gift vouchers, private venue hire for celebrations, and educational programs spanning schools, young people, families, and the Maritime Heritage Maritime Futures initiative. The organization also provides Park & Ride coach services to facilitate access to cruise departure points.

Differentiator

Problem solved

Functional benefit

Products and services

• Steamship Cruises Scheduled four-hour heritage cruise experiences along the full length of the River Weaver Navigation between Sutton Weaver Swing Bridge and Anderton Boat Lift, providing scenic inland waterway journeys with historic landmarks and Park & Ride coach access. Sold per cruise ticket via the Digitickets platform for individual leisure visitors and general public.
• Fish, Chips & Music Cruise Five-hour themed cruise from Anderton Boat Lift to Sutton Weaver via Marsh, featuring freshly cooked fish and chips from award-winning 4 Seasons Fish & Chip Shop in Frodsham served onboard, with onboard music. Designed for leisure visitors seeking a combined dining and heritage experience.
• Venue Hire Private hire of the Danny steamship for corporate events, private celebrations, group excursions and special occasions, offering a unique venue experience on the River Weaver Navigation. Available through direct enquiry via the website.
• Educational Programmes Maritime heritage learning initiatives for schools, young people and families, including the Maritime Heritage Maritime Futures (MHMF) programme, providing curriculum-aligned and skills-development engagement around the heritage vessel and inland waterways.
• Gift Vouchers Digital gift vouchers sold via the Digitickets platform, suitable for gifting cruise experiences on the Danny to friends, family and colleagues.
• Souvenir Guidebooks On-board souvenir guidebooks priced at £5.00 per copy, containing interesting facts and stories about the cruise route and waterway heritage.

Quantifiable outcome

• Four-hour and five-hour cruise durations offering extended onboard experiences

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• 4 Seasons Fish & Chip Shop (Frodsham)OthersAward-winning fish & chip supplier providing freshly cooked fish and chips for the Fish, Chips & Music Cruise. Supplies piping hot meals served on board during the cruise experience.
• Channel 4minorGTM or Marketing PartnerChannel 4 has featured The Danny in their programming, providing media visibility and brand recognition for the heritage steamship experience.
• Anderton Boat LiftcoreStrategic or Co-development PartnerThe Anderton Boat Lift is a key partner location - both a berthing point and tourist destination. The cruise route incorporates passage through this historic Victorian engineering structure. Park & Ride coach services operate from the Anderton Boat Lift car park.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Coniston Launch: Heritage launch service operating scheduled cruises on Coniston Water in the Lake District. Comparable as a vintage passenger vessel offering ticketed scenic cruises on an inland lake.
• Steamship Shieldhall: Largest surviving steam ship in Britain, offering heritage cruise and charter sailings out of Southampton. Directly comparable as a charity-supported heritage steamship running ticketed leisure cruises and private hires on UK waters.
• MV Balmoral: Heritage motor vessel that historically operated alongside PS Waverley offering coastal and river excursion cruises. Comparable vintage passenger ship, similar ticketed leisure cruise model, and similar dependency on heritage tourism seasonality in the UK.
• Ullswater 'Steamers': One of the UK's oldest heritage passenger boat services operating scheduled cruises on Ullswater in the Lake District. Highly comparable as a heritage vessel cruise operator on an inland waterway, with a similar mix of scheduled ticketed cruises and seasonal leisure demand.
• PS Waverley: The world's last seagoing paddle steamer, operating heritage excursion sailings in the UK. Closely comparable to The Danny as a vintage steam vessel offering ticketed leisure cruises, dependent on volunteer effort, National Lottery-style heritage support, and seasonal UK tourism demand.
• Medway Queen Preservation Society: Charitable preservation society operating the restored Medway Queen paddle steamer on the River Medway. Closely mirrors The Danny's nonprofit, volunteer-supported heritage vessel model on a UK inland waterway.

Broad incumbents

• Uber Boat by Thames Clippers: Largest river passenger operator on the Thames running scheduled commuter and leisure services. Adjacent incumbent in the UK passenger water transport space, providing a benchmark for scaling river passenger operations beyond pure heritage tourism.
• City Cruises: Major sightseeing and dining cruise operator on the River Thames. Broad incumbent in UK river sightseeing cruising, with overlapping leisure cruise and private hire offerings, but at significantly larger scale than The Danny.

Regional players

• YorkBoat: Operator of sightseeing and charter cruises on the River Ouse in York. Comparable as a UK inland waterway cruise operator focused on heritage tourism, but operating in a different region from The Danny.

Others

• Canal & River Trust: Charity responsible for most of the UK's inland waterway network and visitor destinations including the Anderton Boat Lift. Comparable as a heritage waterways charitable organisation and as the operator of the key berth/destination partner for The Danny.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-daniel-adamson-preservation-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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