Restaurante Daniel | Boutique 90
Restaurante Daniel | Boutique 90 is a privately held fine-dining restaurant and boutique wine shop in Bogotá's Quinta Camacho financial district, founded by CIA-trained chef Daniel Freihart in 2011, specializing in slow-cooked cuisine, exclusive wines, private events, and curated paired dinners.
- Company typePrivate
- Founded2011
- HeadquartersBogotá, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Restaurante Daniel | Boutique 90 does
Restaurante Daniel | Boutique 90 is a privately held fine-dining restaurant and wine boutique operating since August 2011 from a single location at Calle 73 # 9-70 in Bogotá's Quinta Camacho financial district, under the legal entity Sol del Día S.A.S. The company is led by founder and chef Daniel Freihart, a graduate of The Culinary Institute of America (first in his class), a pastry specialist from CIA Greystone, and a certified sommelier with the Court of Master Sommeliers who previously worked in 2- and 3-Michelin-star restaurants in Spain and Italy. The core product is a full-service restaurant built around "Cocción Lenta" (slow-cooking), a proprietary technique using 4–12 hour low-temperature braises with bone-in collagen-rich cuts rather than sous-vide, producing naturally thickened sauces that are table-ready within 20 minutes despite multi-day prep.
The business model is a multi-revenue hospitality platform: (1) à la carte fine dining with starters, slow-cooked mains, vegetarian options, desserts, craft cocktails, and beers; (2) Boutique 90, a co-branded wine retail and tasting room launched in 2018 in partnership with 90 Puntos Wines, offering exclusive boutique wines from COP 54,000 with a COP 30,000 corkage option; (3) private events and corporate catering with four named salon rooms (Boutique 90, New York, Velero, Queen's), a pet-friendly terrace, AV/Wi-Fi, custom cakes, and structured packages; (4) bi-weekly public paired dinners (COP 80,000–175,000 per person) and private tastings for groups of 6+; (5) Monday–Thursday Happy Hour (3–7pm) with 2x1 cocktails and tapas; and (6) gift cards from COP 30,000 and wine subscriptions. Pricing is uniformly unit-based per cover or per event, with deposits of COP 100K–300K for events and a 10% suggested tip policy (95% to service staff, 5% to cleaning).
The company serves a diversified mix of individual diners and professionals in the Quinta Camacho catchment, corporate clients seeking private meeting and entertainment venues, families planning social celebrations (quinceañeras, weddings, baptisms, graduations), and wine enthusiasts seeking exclusive boutique labels. Distribution is single-country/domestic (Colombia), with go-to-market executed through the website (daniel.com.co), WhatsApp reservations, email newsletter, and organic social (Facebook, Instagram, TripAdvisor). The business is founder-owned with no disclosed institutional investment, employs 6 people, and has not expanded beyond its single location.
Restaurante Daniel | Boutique 90 firmographics
Firmographics- Name
- Restaurante Daniel | Boutique 90
- Legal name
- Sol del Día S.A.S.
- Website
- https://daniel.com.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Restaurante Daniel | Boutique 90 is a privately held fine-dining restaurant and boutique wine shop in Bogotá's Quinta Camacho financial district, founded by CIA-trained chef Daniel Freihart in 2011, specializing in slow-cooked cuisine, exclusive wines, private events, and curated paired dinners.
- Ownership category
- akta.pro rank
Restaurante Daniel | Boutique 90 industry classification
Industry- Product category
- Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Wine Bars (CRANACAE)
Keywords
Where Restaurante Daniel | Boutique 90 is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Restaurante Daniel | Boutique 90 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Dining: On-site dining revenue from full menu including specialties (slow-cooked meats, international cuisine), starters, mains, vegetarian options, desserts, cocktails, beers, and wines. Prices in thousands of Colombian pesos.
- Wine Retail (Boutique 90): Wine shop located inside the restaurant selling wines from small exclusive producers not found in large retailers. Wines available from $54,000 COP. Corkage fee of $30,000 COP for consuming purchased wines on-site.
- Paired Dinners and Wine Tastings: Curated paired dinners every two weeks featuring wines paired with specially designed dishes ($80,000-$175,000 COP per person). Private tastings for groups of 6+ customizable to budget and needs.
- Events and Catering: Private events including social celebrations (birthdays, quinceañeras, weddings) and corporate events with customizable packages including private rooms, food, and cakes. Deposits required: 100K (up to 10 guests), 200K (10-20), 300K (20+).
- Gift Cards (Bonos de Regalo): Gift cards starting from $30,000 COP redeemable at restaurant and Boutique 90 wine shop. Experience gift cards from $100,000 for two people. Wine gift boxes and subscription services available.
- Happy Hour: Monday-Thursday 3-7pm Happy Hour featuring tapas, montaditos, wines, beer six-packs, ciders, and 2x1 cocktails.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full Restaurant Menu |
| Unit Pricing | Pay-as-you-go | Wine Shop (Boutique 90) |
| Unit Pricing | Pay-as-you-go | Paired Dinners (Cenas Maridadas) |
| Unit Pricing | Pay-as-you-go | Gift Cards (Bonos de Regalo) |
| Subscription | Multi-year contract | Event Packages |
| Unit Pricing | Pay-as-you-go | Happy Hour |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Restaurante Daniel | Boutique 90 product offering
Product offeringCore offering
Restaurante Daniel operates a fine dining restaurant in Bogotá's Quinta Camacho financial district, specializing in traditional slow-cooked dishes (4–12 hour braising) and international cuisine paired with an on-site boutique wine shop (Boutique 90). The business also hosts private social celebrations, corporate meetings, and bi-weekly paired wine dinners using exclusive small-producer wines curated by a certified sommelier.
Product overview
Restaurante Daniel operates as a unified hospitality platform combining fine dining, wine retail, and event services. The core product is Restaurante Daniel (fine dining restaurant, founded 2011), complemented by Boutique 90 (wine store and tasting room, launched 2018 via partnership with 90 Puntos Wines). Additional modules include event services with customizable menus and private dining rooms, paired dinners and wine tastings, Happy Hour with tapas, pet-friendly terrace, custom cakes and catering packages, and gift cards redeemable at both locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurante Daniel (Fine Dining) Full-service fine dining restaurant offering a la carte starters, mains, specialty slow-cooked dishes, vegetarian options, desserts, craft cocktails, beers, and wines for individual diners and walk-in guests. Open Wednesday–Sunday 12pm–11pm.
- Boutique 90 Wine Shop Wine retail shop inside the restaurant offering exclusive boutique wines from small producers not available at large retailers; wines from $54,000 COP with a $30,000 COP corkage fee for on-site consumption.
- Private Events and Catering Bookable private event service for social celebrations (birthdays, quinceañeras, weddings) and corporate events using four private rooms (Boutique 90, New York, Velero, Queen's) with tiered menu packages and customizable cakes.
- Paired Wine Dinners and Tastings Curated multi-course wine pairing events ($80,000–$175,000 COP per person) held bi-weekly with 3–5 matched wines, plus private customizable tastings for groups of 6 or more starting at $120,000 COP.
- Gift Cards (Bonos de Regalo) Gift certificates from $30,000 COP and experience gift cards from $100,000 COP for two people, redeemable at the restaurant and Boutique 90 wine shop, with additional wine gift boxes and subscription options.
Quantifiable outcome
- Dishes arrive at table within 20 minutes maximum despite multi-day preparation process
Companies that use Restaurante Daniel | Boutique 90
Customer profileSegments4 records
Ideal customer profiles4 records
Restaurante Daniel | Boutique 90 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Restaurante Daniel | Boutique 90 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 90 Puntos Wines (Importadora)corePartnership between 90 Puntos Wines importer and Restaurante Daniel created Boutique 90 wine shop. The importer provides access to exclusive boutique wines from small producers not available in large retailers. The restaurant provides physical retail space and wine service environment. The collaboration enables exclusive wine experiences, paired dinners, and access to the importer's portfolio of international wines.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Restaurante Daniel | Boutique 90 competitors and assessment
Company assessmentDirect peers
- Criterión: Fine dining restaurant in Bogotá led by chef Jorge Rausch. Comparable to Restaurante Daniel as a fine dining peer in Bogotá with elevated cuisine and premium positioning aimed at sophisticated diners.
- Harry Sasson: Long-established fine dining restaurant in Bogotá founded by chef Harry Sasson. Comparable to Restaurante Daniel as a high-end full-service restaurant in the same city with international cuisine, premium pricing, and strong wine focus.
- 14 Inkas: Latin American fine dining restaurant in Bogotá. Comparable to Restaurante Daniel as a premium dining venue in the same city with international cuisine and curated wine offerings.
- El Chato: Contemporary fine dining restaurant in Bogotá featuring Latin American cuisine. Comparable to Restaurante Daniel as a Bogotá fine dining venue with international cuisine and Michelin-quality aspirations.
- Salvo Patria: Wine-focused contemporary restaurant in Bogotá with an extensive wine program. Comparable to Restaurante Daniel as a wine-emphasizing peer in Bogotá offering curated wine selections and food pairings.
Broad incumbents
- Andrés Carne de Res: Iconic large-scale Colombian restaurant in Chía (near Bogotá). Comparable to Restaurante Daniel as a high-end Colombian restaurant experience, though operating at much larger scale and with broader market appeal.
Regional players
- Restaurante Tomás: Fine dining restaurant in Medellín, Colombia. Comparable to Restaurante Daniel as a regional fine dining destination in Colombia with international cuisine and premium positioning in a different major city.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Restaurante Daniel | Boutique 90 social profiles
Digital presenceRestaurante Daniel | Boutique 90 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Restaurante Daniel | Boutique 90 leadership team
Management profileNumber of profiles
Profiles1 record
Restaurante Daniel | Boutique 90 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Restaurante Daniel | Boutique 90 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Restaurante Daniel | Boutique 90
What does Restaurante Daniel | Boutique 90 do?
Restaurante Daniel operates a fine dining restaurant in Bogotá's Quinta Camacho financial district, specializing in traditional slow-cooked dishes (4–12 hour braising) and international cuisine paired with an on-site boutique wine shop (Boutique 90). The business also hosts private social celebrations, corporate meetings, and bi-weekly paired wine dinners using exclusive small-producer wines curated by a certified sommelier.
Is Restaurante Daniel | Boutique 90 a public or private company?
Restaurante Daniel | Boutique 90 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Restaurante Daniel | Boutique 90 founded?
Restaurante Daniel | Boutique 90 was founded in 2011. It employs 1 to 10 people.
Where is Restaurante Daniel | Boutique 90 based?
Restaurante Daniel | Boutique 90 is headquartered in Bogotá, Colombia, in the Latin America region.
How does Restaurante Daniel | Boutique 90 make money?
Six revenue lines are on record. Restaurant Dining is the primary driver. The others are wine Retail (Boutique 90), paired Dinners and Wine Tastings, events and Catering, gift Cards (Bonos de Regalo) and happy Hour.
Who are Restaurante Daniel | Boutique 90's main competitors?
Direct peers on record are Criterión, Harry Sasson, 14 Inkas, El Chato and Salvo Patria. Andrés Carne de Res is listed as a broad incumbent. Restaurante Tomás is listed as a regional player.
Does Restaurante Daniel | Boutique 90 have an API?
No public API is recorded for Restaurante Daniel | Boutique 90.
What industry is Restaurante Daniel | Boutique 90 in?
Restaurante Daniel | Boutique 90's product category is Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5812.