Danish.Care - Branchen for hjælpemidler og velfærdsteknologi

What Danish.Care - Branchen for hjælpemidler og velfærdsteknologi does

Danish.Care - Brancheforeningen for hjælpemidler og velfærdsteknologi is a Danish trade association founded in 1981 (originally as Dansk Rehab Gruppe, rebranded in April 2018) that represents approximately 100 member companies developing, producing, and distributing assistive devices, welfare technology, health technology, and related services in Denmark. Headquartered at Forskerparken 10 E in Odense M, the association operates with a small secretariat of 19 employees and functions as a national industry platform rather than a product vendor.

The association's core offerings center on three pillars: events and trade fairs (Health & Rehab as Denmark's leading industry platform, plus the annual Velfærdsteknologi anno conference and the CareTech Challenge for startups), the CareNet national collaboration network that links member companies with Danish municipalities, regions, research institutions, and end-users, and the Løsningskatalog (Solution Catalog), a curated evidence product that documents welfare-technology solutions and their workforce-saving impact. Distribution to international markets is facilitated through the Pavilion of Denmark at MEDICA and RehaCare in Düsseldorf, alongside structured export programs into markets such as the Czech Republic.

Revenue derives primarily from recurring membership dues paid by approximately 100 member companies, supplemented by trade-fair and event participation fees. From 1 July 2026, Danish.Care operates as a member association (medlemsforening) within Dansk Industri (DI), retaining its own board, bylaws, and visual identity while gaining access to DI's political platform, professional services, and broader member offerings. The association is led by Director Naomi Pagh (appointed December 2025) and a board chaired by Claus Ipsen of Wear&Care Technologies, with Maj-Britt Hega of Axitare Denmark as Vice Chair.

Name

Danish.Care - Branchen for hjælpemidler og velfærdsteknologi

Legal name

Danish.Care - Brancheforeningen for hjælpemidler og velfærdsteknologi

Website

https://danish.care

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Danish.Care is a Danish trade association founded in 1981 representing approximately 100 member companies in assistive devices and welfare technology, operating the Health & Rehab trade fair, the CareNet collaboration network, and policy advocacy, now integrated into Dansk Industri from July 2026.

Ownership category

akta.pro rank

Product category

Industry Association - Welfare Technology and Assistive Devices

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYHLADALAK

Community Resources, Social Services & Transportation Coordination

Healthcare & Life Sciences/Elder Care & Long-Term Care/Senior Care Coordination & Case Management (Geriatric Care Management)

SECONDARYHLAFAEAL

Care Management & Care Coordination (Home & Community-Based)

Healthcare & Life Sciences/Healthcare Providers & Systems/Home Health & Hospice Providers

Keywords

• Welfare technology association
• Assistive devices industry
• Healthcare trade association
• Welfare technology trade fair
• Medical device network

Headquarters

HQ city

Odense M

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: Danish.Care operates as a membership-based industry association. All member companies of Danish.Care became simultaneously members of Dansk Industri (DI) following the partnership in July 2026, gaining access to DI's individual member services and advisory offerings.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Danish.Care is the Danish trade association (brancheforening) for approximately 100 member companies that develop, produce, and distribute assistive devices, welfare technology, and related services. It operates Denmark's leading sector trade fair (Health & Rehab), the CareNet cross-sector collaboration network, the annual Velfærdsteknologi conference, the Løsningskatalog of welfare technology solutions, networking groups, and export promotion activities at international fairs such as MEDICA and RehaCare. The association is funded through member dues and functions as the industry's collective voice on framework conditions, regulatory affairs, and public procurement.

Product overview

Danish.Care is a Danish trade association (brancheforening) for companies within assistive devices (hjælpemidler), welfare technology (velfærdsteknologi), health technology, rehabilitation, and medical equipment - NOT a software product company. The organization facilitates industry collaboration through its core offerings: Health & Rehab (Denmark's leading trade fair for the sector), CareNet (national network for health and welfare technology innovation), Velfærdsteknologi anno (annual conference), and the Løsningskatalog (Solution Catalog showcasing 69 welfare technology solutions). Additionally, Danish.Care provides export promotion services through Pavilion of Denmark participations at international trade fairs (MEDICA, RehaCare) and operates various networking groups for members.

Differentiator

Problem solved

Functional benefit

Brands

• CareNet: Danish Network for Health and Welfare Technology - a national platform for collaboration and innovation where companies, municipalities, regions, knowledge institutions, and organizations meet to develop and implement future health and welfare solutions.

Products and services

• Health & Rehab Trade Fair Denmark's leading trade fair and industry platform for assistive devices, health and welfare technology, digital solutions, and care and hospital equipment. It brings together member companies with municipalities, regions, health professionals, decision-makers, researchers, and users from across Denmark.
• CareNet (Danish Network for Health and Welfare Technology) National platform for collaboration and innovation under Danish.Care that brings together companies, municipalities, regions, knowledge institutions, and organizations to develop and implement future health and welfare solutions. It creates a bridge between developers, decision-makers, professionals, and users, accelerating innovation into practice.
• Velfærdsteknologi anno 2026 Conference Annual conference organized by Danish.Care and CareNet for health and welfare technology enthusiasts from Denmark and abroad, held in Odense. The 2026 edition takes place on December 1, 2026.
• Løsningskatalog (Solution Catalog) Catalog presenting 69 welfare technology solutions and assistive devices that can contribute to workforce savings and better utilization of professional resources in the social, care, and health sector. The catalog showcases solutions already in use in elder care, nursing, or health services.
• Networking Groups Various networking groups with different focus areas relevant to companies in the assistive devices and welfare technology sector, including an export networking group. The groups connect member companies with peers and external stakeholders on specialized topics.
• Export Promotion Activities (Pavilion of Denmark) Organized participation in international trade fairs including MEDICA, COMPAMED, and RehaCare in Düsseldorf through the Pavilion of Denmark, providing international exposure and networking opportunities for member companies. Exhibitors receive full-service stands and support from The Trade Council.
• Danish.Care Membership (Industry Representation) Membership of Danish.Care provides companies with industry representation, political advocacy for framework conditions, access to networking groups, Health & Rehab trade fair, CareNet, Velfærdsteknologi anno conference, Løsningskatalog, and export promotion services. From 1 July 2026, members also gain access to DI's individual member services and advisory offerings.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Dansk Industri (DI)coreStrategic or Co-development Partner · 1 July 2026Danish.Care became a member association of Dansk Industri (DI) from July 1, 2026. This partnership strengthens the industry's political influence and creates better conditions for companies in welfare technology and assistive devices. Member companies gain access to DI's individual member services and advisory offerings. Danish.Care continues as an independent association with its own board, articles of association, and visual identity.
• CareNet (Dansk Netværk for Sundheds- og Velfærdsteknologi)coreStrategic or Co-development PartnerCareNet is a national platform for collaboration and innovation under Danish.Care, where companies, municipalities, regions, knowledge institutions, and organizations meet to develop and implement future health and welfare solutions. The network creates a bridge between developers, decision-makers, professionals, and users, accelerating innovation into practice.
• The Trade Council (Udenrigsministeriet)majorGTM or Marketing PartnerThe Trade Council supports Danish.Care's export programs and international trade show participation, including subsidies for exhibitors. Export programs connect member companies with decision-makers, private operators, investors, and potential partners in target markets like Czech Republic.
• Healthcare DenmarkmajorGTM or Marketing PartnerHealthcare Denmark collaborates with Danish.Care, Dansk Industri, and Danish Export – Health Tech to organize the Pavilion of Denmark at MEDICA in Düsseldorf, creating a strong Danish platform with high visibility and optimal conditions for international networking.
• Danish Export – Health TechmajorGTM or Marketing PartnerPartners with Danish.Care and Dansk Industri in organizing the Danish pavilion at international trade shows like MEDICA, supporting export and visibility for Danish welfare technology companies.
• DI ServiceminorOthersDI Service is listed as part of Danish.Care's organizational structure, providing additional member services.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Welfare Tech: Danish innovation network focused on welfare technology and health innovation. Comparable mission around connecting companies, municipalities, and knowledge institutions to develop and deploy welfare solutions in Denmark.
• Medicoindustrien: Danish industry association for medical device and healthcare technology companies. Directly comparable as a Danish trade body serving an overlapping membership base of producers and distributors in the broader health-tech space.
• Healthcare Denmark: Danish public-private partnership promoting Danish healthcare solutions internationally. Comparable as a Danish healthcare-industry platform that co-organizes international trade-fair pavilions alongside Danish.Care.

Broad incumbents

• MedTech Europe: European trade association representing the medical technology industry including diagnostics, digital health, and assistive devices. Comparable as a higher-tier umbrella body whose members overlap with Danish.Care's constituency.
• AdvaMed: US trade association for medical technology companies. Comparable as a large incumbent industry body running advocacy, member services, and trade-fair/conference activity for medtech and digital-health firms.

Regional players

• Norwegian Smart Care Cluster: Norwegian innovation cluster for smart-care and welfare-technology companies. Comparable Nordic peer connecting companies with municipalities and care providers to deploy welfare solutions.
• ZVEI Medical Technology: German industry association division for medical technology within ZVEI. Comparable as a major national trade body representing medical-device and assistive-technology manufacturers in Europe's largest medtech market.
• SNITEM: French trade association for medical device and digital health industries. Comparable as another European national trade body serving medtech and assistive-device manufacturers with advocacy and member services.
• ABHI (Association of British HealthTech Industries): UK trade association for health technology industry. Comparable as a national industry association running advocacy, member services, and trade-fair activities for health-tech and assistive-device companies.
• Swedish Medtech: Swedish industry association for medical technology companies. Comparable Nordic peer with similar advocacy, member-services, and trade-fair activities for medtech and welfare-tech producers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/danish-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danish.Care - Branchen for hjælpemidler og velfærdsteknologi