Danske Svineproducenter

What Danske Svineproducenter does

Danske Svineproducenter is a Danish national membership association (forening) founded in 1974 that represents the interests of professional pig producers in Denmark. The organization is headquartered in Fredericia, operates with approximately 10 employees, and serves as a formal consultative party to the Ministry of Environment and Food (Miljø- og Fødevareministeriet), giving it direct policy influence on regulation affecting Danish pig production. Members include individual pig producers, operating managers, passive (ceased) producers, and company members, with annual dues structured in tiers from DKK 1,000 to DKK 16,000.

The association's product surface consists primarily of member services rather than technology: the 'Noteringer' price quotation and comparison service, the 'Smågrisemarkedet' piglet marketplace, the 'Klog på Gris' educational podcast addressing animal-welfare misconceptions, and advocacy/communications delivered through a website, newsletter, and social channels. There is no proprietary technology platform or disclosed software architecture; the value proposition is collective representation, political access, and market information rather than tooling.

Revenue is generated predominantly through recurring membership fees, supplemented by a corporate-sponsor ('firmamedlemmer') ecosystem of more than 40 industry partners across feed, genetics, equipment, finance, and logistics. The association also wholly owns subsidiary 3S, a feed and agricultural supplies company established approximately 20 years ago as a member-owned counterweight to the established feed industry, jointly held with around 600 shareholders who are also association members. Recent activity in mid-2026 — including a cross-industry crisis meeting and joint industry appeal — signals a defensive mobilization around the political and economic conditions facing Danish pig production.

Name

Danske Svineproducenter

Legal name

Danske Svineproducenter

Website

https://danskesvineproducenter.dk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Danske Svineproducenter is a Danish national membership association founded in 1974 that advocates for professional pig producers, delivers market information and member services, and operates subsidiary 3S in feed supply.

Ownership category

akta.pro rank

Product category

Agricultural Trade Association

NAICS

Support Activities for Animal Production (115210)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Contract Hog Growing (Integrator/Production Contracts) (AFAEAEAK)

akta.pro secondary industry

Feeder Pig Production & Sales (AFAEAEAH)

Keywords

• Pig producer association
• Agricultural advocacy services
• Pig price quotations
• Piglet marketplace
• Livestock industry membership

Headquarters

HQ city

Fredericia

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership fees: The organization generates revenue through membership fees from individual pig producers, company members, operations managers, and passive members. Various tiers of membership are offered at different price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Danske Svineproducenter is a national membership association for Danish pig producers, providing political and regulatory advocacy, market price quotation services (Noteringer), a piglet trading marketplace (Smågrisemarkedet), and educational content via the "Klog på Gris" podcast. Members receive industry representation, news updates, and access to a network of agricultural industry partners.

Product overview

Danske Svineproducenter is a trade association for pig producers in Denmark. The organization provides advocacy and representation services, market information through pig price quotations (Noteringer), a piglet marketplace, and educational content via the 'Klog på Gris' podcast. Membership services include various tiers for producers and companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Medlemskab (Membership) Tiered annual membership service for Danish pig producers and pig-producing companies, including Individual (DKK 8,995/year), Company A-tier (DKK 16,000/year), Company B-tier (DKK 5,995/year), Operations Manager (DKK 2,995/year), and Passive member (DKK 1,000/year) tiers, providing political advocacy, regulatory representation, and industry services.
• Noteringer

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 3ScoreOthers3S is a subsidiary owned by Danske Svineproducenter and approximately 600 shareholders. Founded about 20 years ago as a countermeasure to the established coarse goods industry, 3S has developed into a preferred supplier for many. The company operates with a flat organization where the board and owners themselves run modern farms, enabling fast and efficient decision-making.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Landbrug & Fødevarer (Danish Agriculture & Food Council): The largest umbrella agricultural industry and employer organization in Denmark, representing farmers, food companies, and related sectors including pigs. Comparable as it provides advocacy, policy access, and member services for Danish agricultural producers, but on a much broader portfolio.
• Deutscher Bauernverband (German Farmers' Association): Germany's main agricultural lobbying body covering all farming sectors including pigs. Comparable as a national farmer advocacy organization, though broader in scope than DSP's pig-only focus.

Regional players

• Vion Food Group: Major European pork processor with significant Danish pig supply relationships. Comparable as a key counterpart in the Danish pork value chain, but operates at processing/purchasing level rather than producer advocacy.
• BRS (Belgian Pork Group): Belgian cooperative pork processing group owned by Belgian pig producers. Comparable structurally as a producer-owned cooperative in another European pork-producing country, though it operates downstream of farming rather than as an advocacy body.

Others

• DLG (Dansk Landbrugs Grovvareselskab): Danish farmer-owned agricultural inputs and grain cooperative, listed as a DSP firm member. Comparable as a farmer-owned entity serving Danish agriculture, though focused on inputs/grain trade rather than pig-specific advocacy.
• Danish Crown: Cooperative-owned meat processor owned by Danish pig and cattle producers. Comparable as a producer-owned entity serving Danish pig farmers, but operates on the processing/buyer side rather than advocacy.
• Topigs Norsvin: International pig genetics cooperative active in Denmark (Topigs Norsvin DK is a DSP firm member). Comparable as a producer-aligned organization serving pig farmers through genetics and breeding services, though it is supplier-side.
• Tican: Danish pork processor and member of DSP's firm member network. Comparable as a downstream industry participant serving Danish pig producers, but commercial rather than advocacy-focused.

Direct peers

• National Pig Association (UK): UK membership organization representing British pig producers on policy, market, and welfare issues. Most directly comparable to DSP as a country-level trade association for pig farmers with advocacy and member services.
• SEGES (Danish Pig Research Centre): Denmark's dedicated applied research and innovation center for pig production, part of the Danish Agriculture & Food Council. Directly comparable as it develops technical knowledge, advisory services, and policy input specifically for Danish swine producers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/danskesvineproducenter
• Facebookfacebook.com/danskesvineproducenter
• LinkedInlinkedin.com/company/danske-svineproducenter

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Danske Svineproducenter