What Dara Hotels Group does

Dara Hotels Group is a privately held Cambodian hospitality company founded in 2005, headquartered in Phnom Penh, operating a diversified portfolio of hotels, serviced apartments, a cultural park, and wellness facilities across Cambodia's three primary tourism destinations — Phnom Penh, Siem Reap, and Sihanoukville. The group operates four hotel properties (Dara Airport City Hotel & Spa, Olympia City Hotel by Dara, Independence Hotel by Dara, and Angkor Green Gardens Pool Villa), two serviced apartment buildings (The Élysée at Koh Pich and The Sixties near Wat Phom), a budget inn (Dara Express Inn), and the Angkor Green Gardens Park cultural attraction, alongside the Jouvence-branded spa and fitness centers distributed across multiple properties.

The business model is asset-heavy hospitality with revenue generated through nightly room rates, monthly serviced apartment subscriptions, spa treatment fees priced at $25–$45 per service, food and beverage operations across multiple restaurant concepts (Blue Sky, Zeus, Coral, Sunset, Deli Shop, Altitude Lounge), MICE venue rentals including the 560 sqm Lindbergh Hall, and cultural tourism admissions at Angkor Green Gardens Park. Pricing is supplemented by 10% VAT and 5% service charges on spa services. The underlying technology stack is conventional: the Sentec booking platform for reservations, integrated with the darahotels.com website and direct messaging channels (Telegram, Facebook Messenger, phone, email), with no proprietary AI, automation, or platform technology disclosed.

The group serves seven distinct customer segments — business travelers, leisure tourists, families and groups, couples and romance, long-stay guests, MICE event organizers, and cultural tourists — distributed across budget to luxury tiers. Distribution is primarily direct-to-consumer via the company website, property phone lines, and messaging apps, with no disclosed enterprise anchor customers, no institutional investors, no acquisition history, and no publicly disclosed financial results.

Name

Dara Hotels Group

Legal name

Dara Hotels Group

Website

https://darahotels.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dara Hotels Group is a privately held Cambodian hospitality company operating a diversified portfolio of hotels, serviced apartments, a budget inn, a cultural park, and Jouvence-branded spa and fitness centers across Phnom Penh, Siem Reap, and Sihanoukville, serving business travelers, leisure tourists, long-stay guests, MICE clients, and cultural tourists.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Accommodation (721), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Villas & Residences Resorts (THAGACAM), Value Inn / No-Frills Hotels (THAGABAL), Private Islands & Exclusive-Use Compounds (THAMAEAF), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel and resort operations
• Serviced apartment rentals
• Wellness and spa services
• Conference and event venues
• Cultural tourism experiences

Headquarters

HQ city

Phnom Penh , Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Room Revenue: Core revenue from accommodation bookings across 4 hotel properties, ranging from budget-friendly options at Dara Express Inn to premium villas at Angkor Green Gardens and Independence Hotel. Revenue is generated through nightly rates with varying price points based on room category, season, and property.
2. Serviced Apartments: Long-stay accommodation revenue from two serviced apartment properties (The Élysée and The Sixties) offering studio, one-bedroom, two-bedroom, three-bedroom, and four-bedroom units. Revenue model includes both short-term and extended stay bookings.
3. Wellness Services: Revenue from Jouvence Spa and Jouvence Fitness wellness services, including massage therapy, body treatments, facial care, and fitness center access. Services priced at $25-$45 per treatment with 10% VAT and 5% service charge.
4. Food and Beverage: Dining revenue from multiple restaurant concepts across properties including Blue Sky Restaurant, Zeus Restaurant, Coral Restaurant, Sunset Restaurant, Deli Shop, and Altitude Lounge. Includes buffet breakfast, à la carte dining, private dining rooms, and rooftop bar services.
5. Conference and Events: Revenue from meeting rooms, ballrooms, and event spaces suitable for corporate meetings, seminars, weddings, and private celebrations across multiple properties including Independence Hotel, Olympia City Hotel, and Dara Airport City Hotel.
6. Cultural Tourism Experiences: Revenue from cultural and tourism attractions at Angkor Green Gardens Park including National Museum, Floating Village, Millionaire House, Khmer Village, and Phnorng Village cultural experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Dara Hotels Group owns and operates a portfolio of hotels, serviced apartments, wellness centers, dining venues, and event spaces across Cambodia. The company sells overnight accommodation ranging from budget rooms at Dara Express Inn to luxury pool villas at Angkor Green Gardens and the historic Independence Hotel, alongside long-stay serviced apartments, Jouvence-branded spa and fitness services, restaurants, and conference and wedding facilities.

Product overview

Dara Hotels Group operates a diversified Cambodian hospitality portfolio comprising four distinct hotel brands, two serviced apartment properties, budget-friendly express inn options, and dedicated wellness centers. The portfolio includes full-service hotels (Dara Airport City Hotel & Spa, Olympia City Hotel by Dara, Independence Hotel by Dara, Angkor Green Gardens Pool Villa), serviced apartments (The Élysée and The Sixties), park and budget accommodations (Angkor Green Gardens Park, Dara Express Inn), and Jouvence-branded spa and fitness wellness centers distributed across multiple properties. Each property offers distinctive dining experiences, meeting and conference facilities, and recreational amenities, unified under the Dara Hotels Group brand identity.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Complimentary high-speed Wi-Fi available at all properties
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Aman Resorts: Ultra-luxury international hotel group with an Amantaka property in Luang Prabang and other Southeast Asian presence. Comparable as a high-end benchmark for Cambodia-adjacent destination luxury, particularly relevant to Independence Hotel and Angkor Green Gardens pricing power.
• Shangri-La Hotels and Resorts: Asia-based international luxury hotel group with Phnom Penh presence. Comparable as a multi-outlet, full-service urban hotel competitor with established MICE capabilities.
• Raffles Hotel Le Royal: Heritage luxury hotel in central Phnom Penh operated by Accor under the Raffles brand. Comparable as a Phnom Penh full-service property but with materially stronger international brand recognition and pricing power.
• Six Senses Hotels Resorts Spas: International luxury hospitality brand built around wellness, sustainability, and destination experiences. Comparable as a wellness-anchored competitor operating in Cambodia, with overlapping spa and experience-driven value proposition.
• Anantara Hotels, Resorts & Spas: Regional luxury hospitality group (Minor International) with properties across Southeast Asia including Siem Reap. Comparable wellness-and-resort positioning, but with international distribution and a broader portfolio.
• Hyatt Hotels Corporation: Global full-service and luxury hotel group expanding across Southeast Asia. Comparable as an inbound competitor entering Cambodia's urban and resort markets with strong loyalty programs and corporate demand capture.

Direct peers

• Navutu Dreams Resort & Wellness Retreat: Boutique wellness-focused resort in Siem Reap. Comparable to Dara's wellness-anchored Angkor-area offering, particularly the Jouvence Spa and fitness positioning.
• Song Saa Private Island: Cambodian luxury resort operator on the Koh Rong archipelago. Comparable as a high-end domestic Cambodian hospitality brand targeting international leisure travelers with a premium, experience-led proposition.
• Borei Angkor Resort & Spa: Independent Cambodian full-service resort with integrated spa near Angkor Wat in Siem Reap. Comparable in scale, target customer, and wellness-anchored leisure positioning to Dara's Angkor Green Gardens property.
• Sokha Hotels & Resorts: Cambodian-owned hospitality group operating full-service hotels and resorts in Phnom Penh and Siem Reap. Most directly comparable local competitor with a similar domestic-midscale-plus-luxury positioning and overlapping Angkor-area exposure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/darahotelsgroup
• LinkedInlinkedin.com/company/darahotelsgroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dara Hotels Group