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Dark Horse Workspaces

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uuid0048i8o

Namestring
Dark Horse Workspaces
Legal namestring
Dark Horse Workspaces GmbH
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Dark Horse Workspaces GmbH is a Berlin-based consulting and design firm founded in 2012 that helps organizations develop and implement new work environments supporting hybrid and agile work models. The company serves large enterprises, government ministries, and growth-stage companies primarily in German-speaking markets, with a reference portfolio of more than 35 named clients spanning aviation (Lufthansa Technik, Lufthansa Industry Solutions), healthcare technology (Siemens Healthineers), household appliances (BSH), specialty glass (SCHOTT), media (Der Spiegel), gaming (Kolibri Games), professional services (PwC), social insurance (AOK, Deutsche Rentenversicherung), social services (Diakonie), and federal ministries (BMZ).

The firm's core IP is a user-centered, three-phase methodology — Vision + Guidance, Transformation + Beteiligung, and Planung + Design — codified in its proprietary New Workspace Playbook (originally published by Murmann Verlag in 2018, updated in 2023). This methodology is operationalized through a tiered engagement model: Format X (2-hour webinar, 4-12 persons), Format S (2-day Mini Sprint for up to 300 sqm), Format M (2-6 week Design First), and Format L (fully customized multi-month process). Supporting artifacts include downloadable boards, templates, a 1:50 scale building kit, work diaries, and a co-developed modular room-divider system (Supergrid with Lufthansa Industry Solutions). No proprietary software platform is offered; technology use is limited to standard digital tools (Calendly, MailChimp, online surveys, digital prototypes).

Revenue is generated almost entirely through professional services engagements, with pricing custom-quoted per scope and no public rate cards. Distribution is exclusively direct, via enterprise field sales with advisory-led discovery calls, Calendly bookings, phone, and email outreach. Secondary revenue comes from sales of the Playbook book through Murmann Verlag and free downloadable toolkits that function as a marketing funnel rather than a meaningful revenue line. The company is privately held by its management team (Managing Director Erkan Karakoç) with no disclosed external investors, and became a fully integrated member of the broader Dark Horse GmbH corporate group in December 2022.

Short descriptiontext

Dark Horse Workspaces GmbH is a Berlin-based consulting and design firm founded in 2012 that helps large enterprises, government agencies, and growth-stage companies design and implement hybrid work environments using its proprietary New Workspace Playbook methodology, delivered through tiered engagement formats from webinars to full custom processes.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersBerlin, Germany
HQ citystring
Berlin
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
workspace design consulting, new work advisory, hybrid work strategy, office transformation services, workplace change management
Industry3 codes
1Space Planning & Workplace Design
CodeBPAHAKAIPrimaryNo
2Workplace Strategy & Space Standards
CodeBPABAFAAPrimaryNo
3Hybrid Work Enablement & Desk/Room Booking Operations
CodeBPABAFAHPrimaryNo
NAICS code2 codes
  • Interior Design Services54141
  • Management Consulting Services54161
SIC code1 code
  • Services-Management Consulting Services8742
Product category
Workplace Consulting Services
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Consulting and Advisory Services
TypeProfessional Services
Description

Professional services revenue from New Work consulting, organizational change guidance, and workspace strategy development. Engagements range from initial vision development through to implementation support.

darkhorseworkspaces.de
2Workspace Design Services
TypeProfessional Services
Description

Interior design, space planning, lighting and acoustic design, procurement support, and construction supervision services for new or renovated workspaces.

darkhorseworkspaces.de
3Workshop and Training Formats
TypeProfessional Services
Description

Structured engagement formats including 2-hour webinars (Format X), 2-day Mini Sprints (Format S), 2-6 week Design First programs (Format M), and custom long-term engagements (Format L).

darkhorseworkspaces.de
4New Workspace Playbook
TypeOne Time License
Description

Sale of the published playbook book on New Work and workspace design, available through Murmann Verlag. Also includes companion materials and templates for download.

darkhorseworkspaces.de
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
Pricing details4 tiers
1Format X - Webinar (2 hours, 4-12 persons)
ModelOtherBilling cadenceMulti-year contract
Notes

Entry-level awareness session introducing hybrid workspace design principles and co-creative toolsets

darkhorseworkspaces.de
2Format S - Mini Sprint (2 working days, max 12 participants, max 300sqm)
ModelOtherBilling cadenceMulti-year contract
Notes

Compact engagement working with real organizational case and floor plan to develop workspace concept prototype

darkhorseworkspaces.de
3Format M - Design First (2-6 weeks, Design Team 4-10 persons)
ModelOtherBilling cadenceMulti-year contract
Notes

Focus on workspace design with mood boards, material concepts, furniture specifications, graphic design, and custom builds. Can include execution planning and contractor management.

darkhorseworkspaces.de
4Format L - Custom Process (Individual duration, unlimited participants)
ModelOtherBilling cadenceMulti-year contract
Notes

Full-service engagement combining vision/guidance, transformation/accompaniment, and design/planning phases. Includes employee surveys, workshops, concept development through to implementation.

darkhorseworkspaces.de
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1New Workspace Playbook
Description

A methodology playbook published by Dark Horse Workspaces documenting their process for designing new workspace environments.

darkhorseworkspaces.de
Core offering1 text field

Dark Horse Workspaces is a Berlin-based workspace design consultancy founded in 2012 that helps organizations redesign how they work through New Work consulting, workspace transformation, and hybrid-work strategy. The firm delivers its services via a proprietary three-phase methodology (Vision + Guidance, Transformation + Participation, Planning + Design) packaged into modular engagement formats of varying size and depth, targeted at enterprises, public-sector bodies, and startups.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Teams report closer collaboration and stronger connections despite hybrid work arrangements (Siemens Healthineers case)
+2 more records
Product overview1 text field

Dark Horse Workspaces is a consulting and design studio founded in 2012 and based in Berlin, Germany, that helps organizations design and implement new work environments. Its service portfolio centers on the New Workspace Playbook — a published practice book providing a structured framework for user-centered workspace development — and four scalable engagement formats: Format X (Webinar, a 2-hour intro session), Format S (Mini Sprint, a 2-day workshop for up to 300 sqm), Format M (Design First, a 2–6 week focused design concept delivery), and Format L (Prozess auf Maß, a fully customized end-to-end process from vision through execution). All formats are supported by a free downloadable template-kit of boards, templates, a scale-model Baukasten, work diaries, and factsheets. The company operates a three-phase methodology: Vision & Guidance, Transformation & Participation, and Planning & Design, covering hybrid work, agile work, desk sharing, interior design, lighting and acoustics, and construction management.

Product and service5 records
1Format X (Webinar)
CategoryConsulting engagement
2Format S (Mini Sprint)
CategoryConsulting engagement
3Format M (Design First)
CategoryConsulting engagement
4Format L (Custom Process)
CategoryConsulting engagement
5New Workspace Playbook
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Architecture firm collaborating on specific projects such as the Schott Digital Lab. Partnership appears project-based rather than formal strategic alliance.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Jointly developed DAUPHIN WORKHEART concept - furniture settings for hybrid work environments combining individual focus work, collaborative teamwork, and social exchange spaces. Product launched July 2023.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Named customers15 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Dark Horse Workspaces

Workplace Consulting Servicesdarkhorseworkspaces.de

Dark Horse Workspaces GmbH is a Berlin-based consulting and design firm founded in 2012 that helps large enterprises, government agencies, and growth-stage companies design and implement hybrid work environments using its proprietary New Workspace Playbook methodology, delivered through tiered engagement formats from webinars to full custom processes.

What Dark Horse Workspaces does

Dark Horse Workspaces GmbH is a Berlin-based consulting and design firm founded in 2012 that helps organizations develop and implement new work environments supporting hybrid and agile work models. The company serves large enterprises, government ministries, and growth-stage companies primarily in German-speaking markets, with a reference portfolio of more than 35 named clients spanning aviation (Lufthansa Technik, Lufthansa Industry Solutions), healthcare technology (Siemens Healthineers), household appliances (BSH), specialty glass (SCHOTT), media (Der Spiegel), gaming (Kolibri Games), professional services (PwC), social insurance (AOK, Deutsche Rentenversicherung), social services (Diakonie), and federal ministries (BMZ).

The firm's core IP is a user-centered, three-phase methodology — Vision + Guidance, Transformation + Beteiligung, and Planung + Design — codified in its proprietary New Workspace Playbook (originally published by Murmann Verlag in 2018, updated in 2023). This methodology is operationalized through a tiered engagement model: Format X (2-hour webinar, 4-12 persons), Format S (2-day Mini Sprint for up to 300 sqm), Format M (2-6 week Design First), and Format L (fully customized multi-month process). Supporting artifacts include downloadable boards, templates, a 1:50 scale building kit, work diaries, and a co-developed modular room-divider system (Supergrid with Lufthansa Industry Solutions). No proprietary software platform is offered; technology use is limited to standard digital tools (Calendly, MailChimp, online surveys, digital prototypes).

Revenue is generated almost entirely through professional services engagements, with pricing custom-quoted per scope and no public rate cards. Distribution is exclusively direct, via enterprise field sales with advisory-led discovery calls, Calendly bookings, phone, and email outreach. Secondary revenue comes from sales of the Playbook book through Murmann Verlag and free downloadable toolkits that function as a marketing funnel rather than a meaningful revenue line. The company is privately held by its management team (Managing Director Erkan Karakoç) with no disclosed external investors, and became a fully integrated member of the broader Dark Horse GmbH corporate group in December 2022.

Dark Horse Workspaces firmographics

Firmographics
Name
Dark Horse Workspaces
Legal name
Dark Horse Workspaces GmbH
Website
https://darkhorseworkspaces.de
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
1–10 employees
Short description
Dark Horse Workspaces GmbH is a Berlin-based consulting and design firm founded in 2012 that helps large enterprises, government agencies, and growth-stage companies design and implement hybrid work environments using its proprietary New Workspace Playbook methodology, delivered through tiered engagement formats from webinars to full custom processes.
Ownership category
akta.pro rank

Where Dark Horse Workspaces is headquartered

Location

Headquarters

HQ city
Berlin
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

Dark Horse Workspaces business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Consulting and Advisory Services: Professional services revenue from New Work consulting, organizational change guidance, and workspace strategy development. Engagements range from initial vision development through to implementation support.
  2. Workspace Design Services: Interior design, space planning, lighting and acoustic design, procurement support, and construction supervision services for new or renovated workspaces.
  3. Workshop and Training Formats: Structured engagement formats including 2-hour webinars (Format X), 2-day Mini Sprints (Format S), 2-6 week Design First programs (Format M), and custom long-term engagements (Format L).
  4. New Workspace Playbook: Sale of the published playbook book on New Work and workspace design, available through Murmann Verlag. Also includes companion materials and templates for download.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractFormat X - Webinar (2 hours, 4-12 persons)
OtherMulti-year contractFormat S - Mini Sprint (2 working days, max 12 participants, max 300sqm)
OtherMulti-year contractFormat M - Design First (2-6 weeks, Design Team 4-10 persons)
OtherMulti-year contractFormat L - Custom Process (Individual duration, unlimited participants)

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Dark Horse Workspaces product offering

Product offering

Core offering

Dark Horse Workspaces is a Berlin-based workspace design consultancy founded in 2012 that helps organizations redesign how they work through New Work consulting, workspace transformation, and hybrid-work strategy. The firm delivers its services via a proprietary three-phase methodology (Vision + Guidance, Transformation + Participation, Planning + Design) packaged into modular engagement formats of varying size and depth, targeted at enterprises, public-sector bodies, and startups.

Product overview

Dark Horse Workspaces is a consulting and design studio founded in 2012 and based in Berlin, Germany, that helps organizations design and implement new work environments. Its service portfolio centers on the New Workspace Playbook — a published practice book providing a structured framework for user-centered workspace development — and four scalable engagement formats: Format X (Webinar, a 2-hour intro session), Format S (Mini Sprint, a 2-day workshop for up to 300 sqm), Format M (Design First, a 2–6 week focused design concept delivery), and Format L (Prozess auf Maß, a fully customized end-to-end process from vision through execution). All formats are supported by a free downloadable template-kit of boards, templates, a scale-model Baukasten, work diaries, and factsheets. The company operates a three-phase methodology: Vision & Guidance, Transformation & Participation, and Planning & Design, covering hybrid work, agile work, desk sharing, interior design, lighting and acoustics, and construction management.

Differentiator

Problem solved

Functional benefit

Brands

  • New Workspace Playbook: A methodology playbook published by Dark Horse Workspaces documenting their process for designing new workspace environments.

Products and services

  • Format X (Webinar)
  • Format S (Mini Sprint)
  • Format M (Design First)
  • Format L (Custom Process)
  • New Workspace Playbook

Quantifiable outcome

  • Teams report closer collaboration and stronger connections despite hybrid work arrangements (Siemens Healthineers case)
  • +2 more outcomes

Companies that use Dark Horse Workspaces

Customer profile

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Dark Horse Workspaces technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Dark Horse Workspaces partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and core.

  • hdg ArchitektenminorStrategic or Co-development PartnerArchitecture firm collaborating on specific projects such as the Schott Digital Lab. Partnership appears project-based rather than formal strategic alliance.
  • Dauphin HumanDesign GroupcoreStrategic or Co-development PartnerJointly developed DAUPHIN WORKHEART concept - furniture settings for hybrid work environments combining individual focus work, collaborative teamwork, and social exchange spaces. Product launched July 2023.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Dark Horse Workspaces competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

Dark Horse Workspaces social profiles

Digital presence

Dark Horse Workspaces financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Dark Horse Workspaces leadership team

Management profile

Number of profiles

Profiles1 record

Dark Horse Workspaces funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Dark Horse Workspaces M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dark Horse Workspaces

What does Dark Horse Workspaces do?

Dark Horse Workspaces is a Berlin-based workspace design consultancy founded in 2012 that helps organizations redesign how they work through New Work consulting, workspace transformation, and hybrid-work strategy. The firm delivers its services via a proprietary three-phase methodology (Vision + Guidance, Transformation + Participation, Planning + Design) packaged into modular engagement formats of varying size and depth, targeted at enterprises, public-sector bodies, and startups.

Is Dark Horse Workspaces a public or private company?

Dark Horse Workspaces is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Dark Horse Workspaces founded?

Dark Horse Workspaces was founded in 2012. It employs 1 to 10 people.

Where is Dark Horse Workspaces based?

Dark Horse Workspaces is headquartered in Berlin, Germany, in the Europe region.

How does Dark Horse Workspaces make money?

Four revenue lines are on record. Consulting and Advisory Services are the primary driver. The others are workspace Design Services, workshop and Training Formats and new Workspace Playbook.

Does Dark Horse Workspaces have an API?

No public API is recorded for Dark Horse Workspaces.

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