Dashboard

What Dashboard does

Dashboard is a 501c3 nonprofit creative placemaking agency founded in 2010 in Atlanta, Georgia, that produces transformative public art experiences, non-traditional exhibitions, and artistic disruptions in shared spaces. Its core service offerings include Public Art Commissions, Non-Traditional Exhibitions, Public Programming, Grant Administration Management, and Event Design and Production. The organization operates as a project-based creative agency, drawing on a revolving network of more than 300 local, national, and international creatives, designers, architects, engineers, and builders, supported by a lean core team of four full-time staff. Since founding, Dashboard has presented 80+ exhibitions and artist projects and commissioned work from over 500 artists across U.S. cities including Atlanta, Macon, Montgomery, Detroit, and Washington, D.C.

The business model is grant- and project-fee-driven rather than commercial product revenue. Income is generated from public art commissions with developers, city governments, brands, and civic panels; event design and production; grant administration services for philanthropic partners; and small ancillary revenue from annual report sales ($10-$32 per copy) and individual donations. GTM is hybrid: enterprise/field sales for institutional commissions, community-led engagement for neighborhood-based projects, and event-driven activations for civic and brand audiences. Notable customers and partners include MARTA, Atlanta Mayor's Office of Cultural Affairs, Fulton County Board of Commissioners, NewTown Macon, Montgomery Builds, Muscogee Creek Nation, High Museum of Art, Georgia State University, Spelman College, and brands such as Puma, Ford, Havas Global, North American Partners, and Bai.

The underlying operational technology is primarily project management and a curated creative network rather than a software platform; products such as STORYBOOTH at Kress on Dexter and the Dr. Doris Derby Awards grant program represent physical installations and programs rather than technology products. The organization is independently governed by a Board of Directors drawn from urban design, finance, legal, and communications backgrounds, with no parent company or private equity ownership. Leadership has transitioned from Co-Founder Beth Malone (2010–2021) to Oshun Layne and most recently to Lauren Jackson Harris in 2026.

Name

Dashboard

Legal name

Dashboard Co-Op INC

Website

https://dashboard.us

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Dashboard is a 501c3 nonprofit creative placemaking agency founded in 2010 in Atlanta, Georgia, that produces public art commissions, non-traditional exhibitions, public programming, and event design services for city governments, developers, brands, and cultural institutions across U.S. cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Public Art Commissions: Dashboard manages public art and functional art space builds, working with developers, city governments, brands and panels to oversee the public art process from conception to completion, including temporary and permanent structures, monuments, and artworks.
2. Event Design and Production: Dashboard meticulously designs, curates, produces, brands, and markets events of all scales, from one-night dining events to monthly performance series and multi-block city art festivals.
3. Grant Administration Management: Dashboard provides program and administrative support, and researched overviews to ensure partner philanthropy positively impacts communities. They also award grants to artists through programs like the Dr. Doris Derby Awards and Verdant Fund.
4. Annual Report Sales: Dashboard sells printed annual reports for $10-$32 each, designed by various artists and designers. These are sold through their online store.
5. Donations: Dashboard accepts donations through their website at dashboard.us/donate to support their mission of producing transformative arts experiences in public spaces.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dashboard is a creative nonprofit that produces transformative arts experiences in public spaces. It manages public art commissions and functional art builds, curates non-traditional gallery exhibitions, designs and produces events of all scales, runs public programming, and administers grants for artists in partnership with city governments, developers, brands, and foundations.

Product overview

Dashboard is a creative non-profit organization (not a technology/software company) that produces transformative arts experiences in public spaces. Rather than a unified software product, Dashboard offers a portfolio of professional services and managed art projects. Their core service offerings include Public Art Commission, Non-Traditional Exhibitions, Public Programming, Grant Admin Management, and Event Design & Production. These services are delivered through 80+ exhibitions and artist projects they have presented, with notable projects including STORYBOOTH, the Dr. Doris Derby Awards grant program, and various public art installations. The organization operates as a project-based creative agency, not a SaaS or technology platform.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 5 properties leased immediately after Ground Floor show and continue to house locally-owned businesses today
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core, major and minor.

• NewTown MaconcoreStrategic or Co-development Partner · 1 January 2020NewTown Macon partnered with Dashboard for the Bright City initiative, presenting outdoor photography exhibitions in downtown Macon alleyways. The partnership has produced multiple iterations including Bright City 2020, Fanning the Flames, and Armor and Adornment, celebrating Macon's unique identity and culture.
• Montgomery BuildscoreStrategic or Co-development Partner · 12 April 2018Montgomery Builds, founded by Mark Buller and Sarah Buller, partnered with Dashboard to revitalize Dexter Avenue in downtown Montgomery, AL. Dashboard co-presented Kress on Dexter, a historic art deco building restoration turned creative hub, and Storybooth + Podcast Studio. This partnership has produced exhibitions like 'This is where you'll find me' featuring Alabama artists.
• Muscogee Creek NationcoreStrategic or Co-development Partner · 12 April 2018Dashboard partnered with Muscogee Creek Nation for Indigenous art projects including Rekindling the Fires (connecting Muscogee and Yuchi artists with ancestral lands in Macon, GA) and Fanning the Flames. These projects provide platforms for Indigenous artists to express their experiences.
• Atlanta Mayor's Office of Cultural AffairscoreStrategic or Co-development PartnerDashboard developed 'Elevate' for the Atlanta Mayor's Office of Cultural Affairs in 2010 - an annual 7-day public art and performance celebration in Downtown Atlanta. Ongoing partnership for various public art initiatives.
• Fulton County Board of CommissionersmajorStrategic or Co-development PartnerFulton County Board of Commissioners and Fulton County Art Council provided funds for Storybooth archive updates, supporting the ongoing operation of the public storytelling platform.
• MARTA (Metropolitan Atlanta Rapid Transit Authority)coreStrategic or Co-development PartnerDashboard partnered with MARTA's ArtBound program to transform the Grant Street Tunnel near Oakland Cemetery. The project beautified a neighborhood and showcased its history through public art.
• Arts and Entertainment District / Atlanta Downtown Improvement DistrictcoreStrategic or Co-development PartnerDashboard works with A&E Atlanta and ADID for digital billboard exhibitions like 'In Light' exploring themes of connection during uncertain times, located at 101 Marietta Street, 235 Peachtree Street, and 89 Centennial Olympic Park Dr.
• Ethos Lab, Studio Studio, Pablo Gnecco & Eric RabinowitzcoreStrategic or Co-development PartnerStorybooth is a collaboration of Ethos Lab, Studio Studio, and Dashboard. Studio Studio, Pablo Gnecco & Eric Rabinowitz designed and created the custom recording booth for the living history project.
• Sizemore GroupminorStrategic or Co-development PartnerDeanna Murphy, Principal at Sizemore Group (urban design and planning firm), serves on Dashboard's Board of Directors.
• Grant Thornton LLPminorStrategic or Co-development PartnerEric Gabbai, Senior Manager in International Tax at Grant Thornton LLP, serves on Dashboard's Board of Directors.
• Hybrid DesignminorStrategic or Co-development PartnerEmily Pidgeon, Project Manager at Hybrid Design (San Francisco-based design studio), serves on Dashboard's Board of Directors.
• Stripe TheoryminorStrategic or Co-development PartnerMaggie McDaniel, Director of Communications at Stripe Theory (Atlanta-based marketing agency), serves on Dashboard's Board of Directors.
• Firstline Securities LimitedminorStrategic or Co-development PartnerMichael J. Cooper, Head of Portfolio Management and Trading at Firstline Securities Ltd, serves on Dashboard's Board of Directors.
• Lord Aeck Sargent Planning & DesignminorStrategic or Co-development PartnerQuynh Pham, Associate and Urban Designer at Lord Aeck Sargent Planning & Design, serves on Dashboard's Board of Directors.
• Black Women in Visual ArtminorStrategic or Co-development PartnerLauren Jackson Harris, Co-Founder of Black Women in Visual Art (organization connecting, cultivating, and serving Black women arts professionals), serves as Dashboard's Executive Director and on the Board.
• Mint GallerycoreStrategic or Co-development PartnerDashboard collaborated with Mint Gallery to curate the 'In Light' digital billboard exhibition featuring Atlanta artists, presented by Arts and Entertainment District.
• Various Brand PartnersmajorStrategic or Co-development PartnerDashboard has worked with notable international brands such as Puma, Ford, Havas Global, North American Partners, and Bai to develop unique arts-driven marketing platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Public Art Fund: Nonprofit that presents contemporary public art projects across New York City, working with artists, city agencies, and developers. Direct functional peer to Dashboard in curatorial and commissioning services.
• Creative Time: New York-based nonprofit that commissions and presents public art projects in non-traditional spaces. Highly comparable to Dashboard in mission (public art in shared spaces) and project-based nonprofit operating model.
• Forecast: Berlin-based platform for production, presentation, and exchange in art and architecture, with public-space focus. Comparable in commissioning public art and connecting artists with built environment projects.
• Mural Arts Philadelphia: Largest public art program in the U.S., producing murals and public art with city partnerships and artist commissions. Comparable to Dashboard in government partnership model and artist commissioning at scale.
• LAND (Los Angeles Nomadic Division): Nonprofit that produces site-specific public art installations across Los Angeles and beyond. Directly comparable curatorial nonprofit model focused on commissioning temporary and permanent artworks in public spaces.

Emerging players

• Flux Projects: Atlanta-based nonprofit producing temporary, site-specific public art installations. Most geographically and operationally comparable peer to Dashboard given shared Atlanta base and public art commissioning focus.
• More Art: New York-based nonprofit engaging artists and communities to create public art and programming. Comparable mission of community-engaged public art but smaller scale than Dashboard.
• The Luminary: St. Louis-based nonprofit supporting experimental art through residencies, exhibitions, and public programming. Comparable as a curatorial nonprofit producing non-traditional exhibitions, though with a stronger gallery component.

Broad incumbents

• ArtPlace America: National collaboration investing in arts-driven community development across the U.S. Comparable creative placemaking focus and funder/convener role, but operates at a national scale broader than Dashboard.
• Pittsburgh Cultural Trust: Nonprofit managing a 14-block arts and entertainment district in downtown Pittsburgh through public art, events, and venue programming. Comparable in mixing public art, placemaking, and event production, but with a much larger operating footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dashboard-us

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dashboard