Das Lamm

What Das Lamm does

Das Lamm is an independent Swiss non-profit online magazine organized as a registered association (Verein das Lamm), headquartered at Neue Hard 12, 8005 Zürich. Founded in 2008 and operated by a collective of seven contributors, the publication produces critical, left-leaning journalism on Swiss politics, asylum policy, feminism, the climate crisis, right-wing extremism, and social justice issues — topics it argues are under-served by mainstream Swiss media. The editorial product spans long-form articles, podcasts, short-form "Shorts," regular columns (Kolumnen), multi-part investigative series such as "Stimmen aus den Camps," branded merchandise via a Shop, and community events.

The publication is built on a WordPress content management system with distribution channels including the daslamm.ch website, a dedicated Telegram channel, a monthly email newsletter, and Instagram. It maintains no paywall and carries no advertising. Content is produced by named contributors (including Noctua Rosa Moser, Mehmet M. Sis, Kira Kynd, and Lilli Wiesmann), with disclosed production costs of approximately CHF 988–1,352 per article based on a CHF 35/hour writer rate and CHF 17/hour fixed-cost allocation. The organization operates with a self-imposed wage cap of CHF 22/hour — explicitly below the CHF 35/hour union recommendation — and publishes its finances transparently.

Revenue is generated exclusively through a solidarity-based subscription model (minimum 80 CHF/year or 8 CHF/month, with higher payments encouraged from those able to pay) and one-time donations routed via Alternative Bank Schweiz. Project-specific institutional grants from foundations including Migros Engagement, Stiftung Mercitor Schweiz, Landis & Gyr Stiftung, and Stiftung Corymbo supplement funding for specific series. Editorial relationships with Swiss refugee support organizations (Border-free Association, Inaya) provide source access for asylum-related investigative coverage.

Name

Das Lamm

Legal name

Verein das Lamm

Website

https://daslamm.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Das Lamm is a Zurich-based, non-profit Swiss online magazine (Verein das Lamm) that publishes critical journalism on asylum policy, feminism, climate, and social justice for German-speaking Swiss readers, funded entirely through solidarity subscriptions and donations with no advertising.

Ownership category

akta.pro rank

Product category

Independent Digital Journalism

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Independent journalism
• Investigative reporting
• Digital publishing
• Critical media
• Editorial content

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Solidarity Subscriptions: Reader-supported subscriptions where subscribers pay what they can (minimum 80 CHF/year or 8 CHF/month). Higher payments are encouraged from those who can afford it. This provides financial security for the publication.
2. Donations: One-time donations accepted through the website. Bank details provided: Alternative Bank Schweiz, IBAN CH59 0839 0031 6624 1000 5

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Das Lamm is an independent Swiss online magazine that publishes critical, investigative journalism covering Swiss politics, asylum and migration policy, feminism, the climate crisis, right-wing extremism, and social justice. The publication is structured as a non-profit association (Verein das Lamm), is ad-free and paywall-free, and distributes its articles, podcasts, columns, and themed series directly to readers through its website, Telegram channel, monthly newsletter, and Instagram.

Product overview

Das Lamm is a Swiss independent online magazine focused on critical, investigative journalism covering social and political issues. The publication operates as a unified platform offering articles across multiple formats including long-form investigations, podcasts, short-form content (Shorts), columns (Kolumnen), and themed article series. The magazine is funded through solidarity-based subscriptions (ab 80 CHF/Jahr) and donations, maintaining an ad-free model with all content freely accessible. Key series include 'Stimmen aus den Camps' documenting the experiences of asylum seekers, alongside coverage of feminism, migration policy, climate crisis, right-wing extremism, and labor issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Das Lamm Online-Magazin Independent Swiss online magazine providing critical, investigative journalism on Swiss politics, asylum policy, feminism, climate crisis, right-wing extremism, and social justice. Funded by reader subscriptions and donations, with all content freely accessible and no advertising.
• Das Lamm Shop Branded merchandise store (online shop) selling items to financially support the publication.
• Events Events hosted or promoted by Das Lamm for community engagement and awareness around the topics covered by the magazine.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Border-free AssociationminorStrategic or Co-development PartnerSwiss refugee assistance organization founded in 2015 that helps refugees cross borders. Featured in das Lamm's reporting on refugee journeys.
• InayaminorStrategic or Co-development PartnerOrganization in Bern, Basel and Zurich supporting refugee women and gender-queer persons. redistribution of funds to secure basic needs. Das Lamm references Inaya in its asylum-related coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Le Courrier: Swiss independent left-leaning newspaper published in Geneva covering politics, social movements, and migration. Comparable Swiss context, ideological stance, and investigation of marginalized perspectives.
• Republik: Swiss independent online magazine founded in 2018 that also relies on reader-funded subscriptions and publishes investigative, progressive journalism. Most directly comparable peer given shared Swiss market, paywall-free / subscriber-funded model, and editorial mission.
• De Correspondent: Dutch reader-funded journalism platform pioneering the membership-model for independent reporting. Directly relevant as a model for Das Lamm's "Soli-Abo" subscription approach and editorial positioning.
• WOZ Die Wochenzeitung: Swiss left-wing weekly newspaper offering independent political journalism and operating on a cooperative/subscription model. Comparable to Das Lamm in editorial positioning, language (German), and Swiss left-wing audience.
• Jacobin: Independent socialist magazine publishing long-form political analysis and investigative journalism. Comparable left-wing editorial perspective and digital-first publishing model, though based in the US.
• The Intercept: Independent investigative journalism outlet covering politics, civil liberties, and state power. Comparable mission of holding power to account and serving an under-served progressive audience with subscription/donation funding.

Broad incumbents

• die tageszeitung (taz): Germany's well-established left-wing daily newspaper with a cooperative ownership structure. Comparable critical-left editorial stance and subscription-supported model, though at significantly larger scale than Das Lamm.
• Mediapart: French independent investigative outlet funded entirely by reader subscriptions, covering politics, corruption, and civil liberties. A more established analog of Das Lamm's reader-funded independent journalism model.

Emerging players

• Investigativ.ch: Swiss investigative journalism network supporting collaborative reporting on under-covered Swiss topics. Adjacent ecosystem player that Das Lamm contributors may collaborate with or source from.
• Neues Deutschland (ND): German left-wing daily newspaper that has undergone a digital transformation. Comparable left-wing editorial positioning and audience, though structurally different as a print-rooted publication.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/dasLamm
• LinkedInlinkedin.com/company/das-lamm

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Lamm