DAS Law
DAS Law (ARAG Law) is a UK-regulated solicitor firm providing legal advice, representation, and legal expenses insurance to individuals and businesses across England and Wales, operating as a wholly-owned subsidiary of ARAG Group following its January 2024 acquisition.
- Company typePrivate
- Founded2003
- HeadquartersBristol, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What DAS Law does
DAS Law, legally ARAG Law Limited, is a UK-regulated solicitor firm providing legal advice, representation, and legal expenses insurance products to individuals and businesses across England and Wales. The firm was founded in 2003 and employs 116 staff, operating from a registered office in Bedwas, Caerphilly, with a presence in Bristol. Its core service areas are personal injury, employment disputes, and litigation and disputes, delivered through dedicated personal and business legal advice helplines supported by a website-based request channel. The business is private and wholly owned by ARAG Group following ARAG's January 2024 acquisition of DAS UK, which brought both the DAS insurance company and the law firm under one parent.
The firm operates a sales-led, fee-for-service and insurance-funded professional services model. Individuals can access legal advice helpline services, pursue personal injury claims, and resolve employment or everyday disputes; businesses receive commercial dispute support, employee dispute assistance, and business setup legal advice. Cases are funded either through legal expenses insurance (including ARAG-issued policies) or on a self-funded basis. Pricing is not publicly disclosed. Marketing is conducted through organic social channels (LinkedIn, YouTube, X) and a legal blog, with service requests routed via the arag.co.uk portal.
The business is regulated by the Solicitors Regulation Authority (SRA number 423113). Since the ARAG acquisition, the firm is undergoing integration of processes and systems, and references to both DAS and ARAG branding coexist during the transition. No AI capabilities, proprietary technology platforms, patents, or external partnerships are disclosed in the available data.
DAS Law firmographics
Firmographics- Name
- DAS Law
- Legal name
- ARAG Law Limited
- Website
- https://daslaw.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- DAS Law (ARAG Law) is a UK-regulated solicitor firm providing legal advice, representation, and legal expenses insurance to individuals and businesses across England and Wales, operating as a wholly-owned subsidiary of ARAG Group following its January 2024 acquisition.
- Ownership category
- akta.pro rank
DAS Law industry classification
Industry- Product category
- Legal Services
- NAICS
- Offices of Lawyers (54111)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
- akta.pro secondary industry
- Employment & Labor Law (BPAHAAAD)
Keywords
Where DAS Law is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
DAS Law business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services Fees: Fee-for-service legal advice and representation for individuals and businesses
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
DAS Law product offering
Product offeringCore offering
ARAG Law (formerly DAS Law) is a Solicitors Regulation Authority-regulated law firm delivering legal advice, representation, and dispute resolution services to individuals and businesses in England and Wales. Core service lines include personal injury claims, employment disputes, litigation and disputes (both personal and commercial), and business setup legal support, supported by a telephone legal advice helpline and optional legal expenses insurance coverage for self-funded or insurance-funded cases.
Product overview
DAS Law (operating as ARAG Law) offers a unified legal services platform providing legal advice, representation, and legal expenses insurance for both individuals and businesses. The portfolio includes personal and commercial legal services, litigation and disputes resolution, employment services, personal injury claims, and a legal advice helpline. Services are available through legal expenses insurance coverage or self-funded options. In January 2024, ARAG Group acquired DAS UK, consolidating the DAS insurance company and law firm under single ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Legal Services for Individuals
Companies that use DAS Law
Customer profileSegments2 records
Ideal customer profiles2 records
DAS Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DAS Law partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights8 records
DAS Law competitors and assessment
Company assessmentDirect peers
- Minster Law: UK law firm providing personal injury, employment, and litigation services to individuals and businesses, including legal expenses insurance work. Direct peer given shared focus on volume personal injury and insurer panel relationships.
- Irwin Mitchell: Major UK full-service law firm offering personal injury, employment, and commercial dispute resolution to consumers and businesses. Comparable scale and service breadth to ARAG Law, with a stronger national brand and broader geographic coverage.
- Leigh Day: UK law firm well-known for personal injury, employment, and human rights/dispute work on behalf of individuals. Operates a similar claimant-side, high-volume personal injury model to ARAG Law's personal customer offering.
- Lyons Davidson: UK law firm serving both consumers and businesses across personal injury, employment, commercial disputes, and litigation. Directly comparable in customer mix and practice area balance to ARAG Law.
- Slater and Gordon: Listed UK law firm with strong personal injury, employment, and litigation practices serving both individuals and businesses. Closely comparable to ARAG Law in practice mix, customer segments, and volume-driven personal injury economics.
- Simpson Millar: UK law firm with personal injury, employment, and consumer litigation focus, serving individuals predominantly. Operates a similar defendant- and claimant-style personal injury and employment book of work as ARAG Law.
- Co-op Legal Services: UK legal services provider offering personal legal services (wills, probate, family, personal injury) and business services to a mass-market audience. Comparable B2C-led model and use of national brand to drive access to legal services.
- Hodge Jones & Allen: London-headquartered UK law firm with personal injury, employment, and dispute resolution practices. Comparable practice mix to ARAG Law, particularly in claimant-side personal injury and employment work.
Broad incumbents
- BMW Legal Services / DAS Legal Expenses Insurance GmbH: DAS-branded legal expenses insurance businesses in continental Europe, formerly sister companies to the UK DAS business. Comparable legal expenses insurance-plus-panel-lawyer model, though not directly competing in the UK market.
- ARAG Group: Parent company of ARAG Law and one of Europe's largest legal expenses insurers. Broader incumbent in the legal expenses insurance market whose portfolio of insurance products feeds demand into ARAG Law's legal services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
DAS Law social profiles
Digital presenceDAS Law compliance and trust
Trust signalCompliance1 record
DAS Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAS Law leadership team
Management profileNumber of profiles
DAS Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAS Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAS Law
What does DAS Law do?
ARAG Law (formerly DAS Law) is a Solicitors Regulation Authority-regulated law firm delivering legal advice, representation, and dispute resolution services to individuals and businesses in England and Wales. Core service lines include personal injury claims, employment disputes, litigation and disputes (both personal and commercial), and business setup legal support, supported by a telephone legal advice helpline and optional legal expenses insurance coverage for self-funded or insurance-funded cases.
Is DAS Law a public or private company?
DAS Law is a private company. It is classified as corporate owned and is currently operating.
When was DAS Law founded?
DAS Law was founded in 2003. It employs 101 to 250 people.
Where is DAS Law based?
DAS Law is headquartered in Bristol, United Kingdom, in the Europe region.
How does DAS Law make money?
One revenue line is on record: legal Services Fees.
Who are DAS Law's main competitors?
Direct peers on record are Minster Law, Irwin Mitchell, Leigh Day, Lyons Davidson, Slater and Gordon, Simpson Millar, Co-op Legal Services and Hodge Jones & Allen. Broad incumbents are BMW Legal Services / DAS Legal Expenses Insurance GmbH and ARAG Group.
Does DAS Law have an API?
No public API is recorded for DAS Law.
What industry is DAS Law in?
DAS Law's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense, with a secondary code of BPAHAAAD, Employment & Labor Law. Its NAICS code is 54111 and its SIC code is 8111.