Dyslexia Association of Singapore (DAS)

What Dyslexia Association of Singapore (DAS) does

Dyslexia Association of Singapore (DAS) is a nonprofit social service organization founded in 1991 that provides assessment, intervention, and support services for individuals with dyslexia and other specific learning differences (SpLDs) in Singapore. The organization's core offering is the Main Literacy Programme (MLP), a structured literacy intervention founded on Orton-Gillingham principles, supplemented by SpLD psycho-educational assessments (dyslexia, ADHD, dyscalculia), preschool screening, and supplementary programmes including Maths, Chinese, Science Explorers, Speech and Drama Arts, Speech-Language Therapy, and Specialist Teaching. Technology-enhanced offerings include iReaCH and iStudySmart, while learning tools leverage commonly available platforms such as Google Meet, Kahoot, and PowerPoint-based virtual escape rooms.

DAS operates through a multi-entity structure: DAS Academy (professional training for parents and educators, with seven courses SkillsFuture Credit-eligible), DAS International (premium one-to-one specialist teaching), and RETA (Register of Educational Therapists Asia, a professional credentialing body). Distribution is anchored by 12 learning centres across Singapore covering major residential areas, with a new central administrative office in Toa Payoh (February 2025) enabling remote support across all locations. The organization employs over 250 full-time staff and serves over 3,000 students, with 54% receiving financial assistance through bursaries and MOE grants.

Revenue is derived from a blend of programme fees (Main Literacy Programme partially subsidized by MOE grants for formally diagnosed students), private tuition for supplementary services, SkillsFuture Credit-eligible course fees, and corporate/individual donations (e.g., S$300,000 from SP Group in 2025). The model is B2C-direct, supplemented by school-based mass screenings and partnerships with MOE and the Social Service Institute. Since April 2024, DAS has expanded services to students without formal SpLD diagnosis, materially broadening its addressable market.

Name

Dyslexia Association of Singapore (DAS)

Legal name

Dyslexia Association of Singapore

Website

https://das.org.sg

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Dyslexia Association of Singapore (DAS) is a nonprofit social service organization founded in 1991 that provides assessment, literacy intervention, and support services for individuals with dyslexia and other specific learning differences across Singapore through 12 learning centres and over 250 staff.

Ownership category

akta.pro rank

Product category

Special Education Services

NAICS

Educational Support Services (611710), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Learning Disabilities & Dyslexia Schools & Programs (EDAKAAAB)

akta.pro secondary industries

Dyslexia & Reading Intervention Programs (EDAMAJAI), Dyslexia Screening & Diagnostic Evaluation (EDAKAJAA), Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ)

Keywords

• Dyslexia intervention services
• Literacy assessment services
• Special education programmes
• Learning differences support
• Educational therapy services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Programme Fees: DAS generates revenue through programme fees charged to families for various educational programmes including Main Literacy Programme, Preschool, Chinese, Maths, Science, Speech and Drama Arts, Speech-Language Therapy, and Specialist Teaching.
2. MOE Grants and Subsidies: MOE provides grants for the Main Literacy Programme (MLP), partially funding eligible students. Part of the Training Network Model (TNM) with Social Service Institute (SSI) provides 70% funding for eligible courses.
3. Donations and Bursaries: DAS receives donations from corporate partners (e.g., SP Group S$300,000 bursary donation) and individual donors. The Jimmy and Roshen Daruwalla Fund supports Special Achievement Awards. Over 50% of students receive bursaries.
4. SkillsFuture Credit: DAS Academy courses are SkillsFuture Credit-eligible, allowing participants to use government credits to pay for professional development courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels13 records

Core offering

DAS is a social service organisation providing educational assessment and intervention services for individuals with dyslexia and other specific learning differences in Singapore. Its core offerings include the Main Literacy Programme (MLP) founded on Orton-Gillingham principles, comprehensive psycho-educational assessments for dyslexia, ADHD, dyscalculia, and supplementary academic programmes in Maths, Chinese, Science, and Speech-Language Therapy delivered across 12 learning centres.

Product overview

Dyslexia Association of Singapore operates as a social service organization offering a comprehensive portfolio of educational programmes and services for individuals with dyslexia and other learning differences. The core offerings include the Main Literacy Programme (MLP) - an Orton-Gillingham-based literacy intervention - and SpLD Assessment Services providing diagnoses for dyslexia, ADHD, and dyscalculia. The Specialised Educational Services (SES) division delivers supplementary academic programmes including Preschool, PREP 2 PSLE, Maths, Chinese, and Science Explorers. Therapeutic and developmental offerings encompass Speech and Drama Arts, Speech-Language Therapy, and Specialist Teaching. Technology-enhanced programmes include iReaCH and iStudySmart. The organization extends its reach through subsidiaries DAS Academy (professional training), DAS International (specialist tutoring), and RETA (professional registry). With over 250 staff across 12 learning centres, DAS serves approximately 3,000 students, offering both diagnostic services and intervention programmes for learners from preschool through adulthood.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Literacy Programme (MLP) Primary literacy intervention programme for students with dyslexia, founded on Orton-Gillingham principles, providing structured, evidence-based reading, spelling, and writing instruction. Available to students with formal diagnosis with MOE grant support.
• SpLD Assessment Services Comprehensive psycho-educational assessments for dyslexia, ADHD, dyscalculia, and other specific learning differences for children and young adults, including a fast-tracked assessment service option.
• Preschool Programme Early intervention programme for preschool children (K1-K2) to identify and support literacy difficulties before primary school, with free screening available for K1 and K2.
• PREP 2 PSLE Programme Transition support programme helping primary school students prepare for PSLE examinations with targeted literacy and learning skills.
• Maths Programme Mathematics support programme helping students with learning differences develop numerical and problem-solving skills.
• Chinese Programme Chinese language instruction tailored for students with dyslexia and other learning differences, including profiling services for Chinese language learning.
• Science Explorers Programme Science education programme designed to engage students with learning differences in scientific concepts and exploration.
• Speech and Drama Arts Performing arts programme that builds confidence, communication skills, and social-emotional development through drama activities for students with learning differences.
• Speech-Language Therapy Therapeutic services addressing speech and language challenges that often co-occur with dyslexia and other learning differences.
• Specialist Teaching One-to-one specialist tutoring providing individualized instruction for students with complex learning needs, delivered through DAS International subsidiary.
• iReaCH Specialized educational programme for learners with specific learning differences supporting literacy development.
• iStudySmart Programme designed to support independent learning for students with dyslexia and other SpLDs through study skills and learning strategies.
• DAS Academy Subsidiary providing professional development courses, workshops, and SkillsFuture Credit-eligible training for parents and educators supporting children with learning differences. Seven courses are SkillsFuture Credit-eligible with 70% funding support through SSI partnership.
• DAS International Subsidiary offering one-to-one specialist teaching and coaching services, including holistic assessment and professional teaching for students in Singapore and the region with Specific Learning Differences.
• Dyslexia Screening Early identification screening service to detect potential dyslexia indicators in children, offered free for K1 and K2 at preschool, and at S$15 for public primary school children.
• ADHD Screening Attention and learning pattern screening service providing insights into potential ADHD characteristics, priced at S$163.50.
• Literacy Profiling Detailed assessment service providing a profile of a student's literacy strengths and areas for development, priced at S$57.25.

Quantifiable outcome

• Over 3,000 students served across 12 learning centres
• +4 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, minor and notable.

• Social Service Institute (SSI)coreStrategic or Co-development PartnerPartnership under the Training Network Model (TNM) makes seven DAS Academy courses SkillsFuture Credit-eligible with 70% funding support for participants.
• Singapore University of Technology and Design (SUTD)minorOthersSUTD auditorium hosted the 2022 Student Graduation & Achievement Awards Ceremony.
• MOE's Director-General of EducationnotableOthersMs Liew Wei Li, MOE's Director-General of Education, attended as Guest-of-Honour at the 20th Student Graduation & Achievement Awards Ceremony.
• Chee Hong Tat (MP, Bishan-Toa Payoh GRC)notableOthersTransport Minister and MP for Bishan-Toa Payoh GRC officiated the opening of the Toa Payoh Learning Centre, emphasising collective commitment to inclusive education.
• Register of Educational Therapists Asia (RETA)coreOthersDAS staff members hold various RETA credentials (Associate Fellow, Fellow) and DAS supports the RETA professional register for educational therapists in Asia.

Scale indicators11 records

Recent moves8 records

Expansion highlights8 records

Regional players

• Thye Hua Kwan Moral Society: Large Singapore non-profit delivering community, disability and education services across multiple centres with government grant support. Comparable to DAS in scale, multi-centre footprint and reliance on MOE/MSF funding streams within the same Singapore social-services landscape.
• Rainbow Centre Singapore: Singapore social service organisation operating special education schools and early intervention programmes for children with disabilities including learning differences. Same-country peer to DAS in the broader special-needs space, with overlapping government funding dependencies (MOE/MSF) and a similar non-profit centre-based delivery model.
• AWWA Singapore: Singapore community-care social service organisation delivering disability, seniors and family services with government grants. Adjacent Singapore peer to DAS given shared social-services ecosystem, government funding relationships, and large staff-base operating model (>200 employees).

Direct peers

• International Dyslexia Association: US-based non-profit organisation dedicated to dyslexia advocacy, professional training and resources. Direct global peer to DAS given its parallel mission of assessment, intervention and educator credentialing through structured literacy.
• Australian Dyslexia Association: Australia-wide dyslexia association delivering screening, intervention and teacher training. Highly comparable to DAS in offering tiered services spanning diagnosis, structured literacy intervention and professional development.
• British Dyslexia Association: UK national dyslexia membership and advocacy body providing assessments, training and resources. Closest functional analogue to DAS operating at the national level across screening, intervention, teacher training and accreditation.
• Persatuan Disleksia Malaysia (Dyslexia Association of Malaysia): Malaysian dyslexia association providing screening, intervention and parent/teacher training in a multi-lingual environment. Regional peer to DAS with comparable target population and service mix, and a natural referral path for DAS International expansion in the region.
• Dyslexia Hong Kong: Hong Kong non-profit serving Chinese-speaking dyslexic learners with assessment and intervention. Most direct Asia-Pacific peer to DAS, addressing both English-language literacy (like DAS's MLP) and Chinese-character acquisition challenges through dedicated programmes such as DAS's Chinese Programme.

Emerging players

• Neuhaus Education Center: Houston-based non-profit providing Orton-Gillingham based literacy intervention and educator training. Direct methodological peer to DAS's MLP, with an analogous professional-development monetisation model that competes for the same evidence-based teaching framework and accreditation ecosystem.
• SPELD Singapore (formerly SPEC): Singapore non-profit providing assessments and tutoring for specific learning differences including dyslexia, ADHD and dyscalculia. Domestic peer to DAS offering overlapping diagnostic and intervention services, and a credible alternative channel for parents seeking dyslexia support locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DyslexiaAssociationofSingapore
• Facebookfacebook.com/DyslexiaSG
• LinkedInlinkedin.com/company/dyslexiasg
• Instagraminstagram.com/DyslexiaSG

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Dyslexia Association of Singapore (DAS)