Kids Count
KIDS COUNT is a program of the Annie E. Casey Foundation that operates a free, public web platform providing U.S. child well-being indicators across all 50 states and territories. It serves policymakers, advocates, researchers, funders, and the public via the Data Center and annual Data Book.
- Company typePrivate
- Founded1990
- HeadquartersBaltimore, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Kids Count does
KIDS COUNT is a program of the Annie E. Casey Foundation, a private philanthropy headquartered in Baltimore, Maryland, that has tracked child well-being in the United States since 1990. The program's core product is the KIDS COUNT Data Center (datacenter.aecf.org), a web-based data platform that aggregates child and family well-being indicators from federal statistical agencies (U.S. Census Bureau, Population Reference Bureau) and from more than 50 state-level KIDS COUNT organizations. Users can filter data by location (nation, states, territories, cities, congressional districts), by topic (demographics, economic well-being, education, health, family and community, safety, youth), and by demographic characteristics, viewing results as interactive tables, maps, line graphs, or bar graphs and downloading raw data. A dedicated mobile site (mobile.kidscount.org) provides smartphone access, and a Custom Report Builder enables tailored analysis. The annual KIDS COUNT Data Book, published since 1990 and most recently in 2025, ranks all 50 states on 16 indicators across four domains.
The platform serves seven primary user personas — advocates, educators and researchers, direct service providers, funders, elected officials and staff, public system managers, and media — with a secondary audience of the general public. All access is free, with no subscription, registration, or payment required; the newsletter sign-up is the only capture mechanism. The program is funded entirely by the Annie E. Casey Foundation as part of its mission rather than through commercial revenue, making it a public-good data service rather than a commercial product. Distribution is direct-to-consumer via the website and mobile site, supplemented by a nationwide network of 52 state-level KIDS COUNT organizations that provide local context and amplification. The foundation maintains an organic marketing posture across Facebook, Instagram, LinkedIn, and Bluesky, with no paid acquisition or commercial sales motion disclosed.
KIDS COUNT is a registered trademark and program initiative rather than a separate legal entity, with approximately 68 employees attributed. Its strategic posture is one of institutional continuity and incremental product enhancement — the index methodology was last substantively expanded in 2012 — rather than commercial scaling. Technology dependencies are limited to standard web data visualization; no AI/ML capabilities, APIs, SDKs, MCP integrations, or proprietary models are disclosed. The program's competitive position rests on three decades of accumulated longitudinal data, brand credibility in policy and advocacy circles, and an embedded state-level distribution network rather than on technical differentiation.
Kids Count firmographics
Firmographics- Name
- Kids Count
- Legal name
- The Annie E. Casey Foundation
- Website
- https://datacenter.kidscount.org
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KIDS COUNT is a program of the Annie E. Casey Foundation that operates a free, public web platform providing U.S. child well-being indicators across all 50 states and territories. It serves policymakers, advocates, researchers, funders, and the public via the Data Center and annual Data Book.
- Ownership category
- akta.pro rank
Kids Count industry classification
Industry- Product category
- Child Welfare Data Analytics
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Child and Youth Services (62411)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Data Reporting & Outcomes Measurement for Regulators/QRIS (EDACAKAM)
- akta.pro secondary industry
- Kids & Family Curated Content Platforms (MPACAKAL)
Keywords
Where Kids Count is headquartered
LocationHeadquarters
- HQ city
- Baltimore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kids Count business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Foundation Funding: The KIDS COUNT Data Center is funded by the Annie E. Casey Foundation as part of its mission to improve outcomes for children and families. This is not a commercial revenue-generating entity but a public data service provided free of charge to users.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kids Count product offering
Product offeringCore offering
Kids Count operates the KIDS COUNT Data Center, a free web-based platform providing interactive access to hundreds of child well-being indicators across the U.S. nation, all 50 states, territories, congressional districts, and major cities. It supplements the platform with the annual KIDS COUNT Data Book, which ranks states on 16 indicators across four domains (economic well-being, education, health, family and community), and funds a nationwide network of state-level organizations providing localized child and family data.
Product overview
The Annie E. Casey Foundation operates the KIDS COUNT program as a multi-platform data and advocacy ecosystem focused on child and family well-being in the United States. At its center is the KIDS COUNT Data Center (datacenter.aecf.org), a web-based data platform offering interactive access to hundreds of indicators on children's economic well-being, education, health, and family/community factors. The platform aggregates data from federal statistical agencies and more than 50 state-level KIDS COUNT organizations, presenting it through searchable tables, geographic maps, trend line charts, and bar graphs. The KIDS COUNT Data Book, published annually since 1990, provides state rankings on a 16-indicator index across four domains. A Custom Report Builder tool allows users to generate tailored data exports. The Data Center is accessible via desktop and a dedicated mobile site (mobile.kidscount.org), with raw data available for download.
Differentiator
Problem solved
Functional benefit
Brands
- KIDS COUNT Data Center: Online data platform providing indicators on child and family well-being for the nation, states, cities, and congressional districts
- KIDS COUNT Data Book
Products and services
- KIDS COUNT Data Center A web-based data platform providing interactive access to hundreds of child well-being indicators for the nation, all 50 U.S. states, territories, congressional districts, and major cities. Users can explore data through tables, maps, trend lines, and bar charts, with filtering by location, topic, characteristic, and time frame. Free to use without registration.
- KIDS COUNT Data Book An annual publication from the Annie E. Casey Foundation that ranks all U.S. states on 16 key child well-being indicators across four domains: economic well-being, education, health, and family and community. Published continuously since 1990.
- State KIDS COUNT Organizations Network A nationwide network of state-level organizations (covering all 50 states, Puerto Rico, the U.S. Virgin Islands, and the District of Columbia) that collect and report localized child and family well-being data featured on the Data Center, including Voices for Alabama's Children, Alaska Children's Trust, Children's Action Alliance (Arizona), Arkansas Advocates for Children & Families, and Children Now (California).
Quantifiable outcome
- Ranks all 50 states on overall child well-being using 16 key indicators
Companies that use Kids Count
Customer profileSegments8 records
Ideal customer profiles5 records
Kids Count technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kids Count partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Alabama - Voices for Alabama's ChildrencorePart of the national KIDS COUNT network, providing state-level data and policy analysis for Alabama.
- Alaska Children's TrustcoreState-level KIDS COUNT grantee providing Alaska-specific child well-being data.
- Children's Action Alliance (Arizona)coreState-level KIDS COUNT grantee for Arizona.
- Arkansas Advocates for Children & FamiliescoreState KIDS COUNT organization for Arkansas.
- California - Children NowcoreState KIDS COUNT organization for California.
- U.S. Census BureaucorePrimary data provider for national statistics on children, youth, and families including Census Supplementary Survey and American Community Survey data.
- Population Reference Bureau (PRB)coreConducts analysis of Census Bureau data for inclusion in KIDS COUNT indicators. PRB analysis provides data on young parents, poverty by generation, and other key metrics.
- KIDS COUNT State Network (50 states, Puerto Rico, U.S. Virgin Islands, DC)coreNationwide network of state-level organizations providing community-by-community data on child and family well-being, funded by the Annie E. Casey Foundation.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kids Count competitors and assessment
Company assessmentRegional players
- Child Care Aware of America: Child Care Aware of America is a nonprofit that publishes national and state-level data on child care supply, quality, and affordability. It is comparable to KIDS COUNT as a state-networked nonprofit data provider for the child welfare ecosystem, but with a narrower focus on child care access rather than broad well-being indicators.
- DataHaven: DataHaven is a nonprofit data intermediary producing community-level indicators on well-being, demographics, and equity for Connecticut and select regions. It is comparable as a state/regional nonprofit data aggregator serving advocates and policymakers, though at a more local scale than KIDS COUNT's national reach.
Direct peers
- Child Trends: Child Trends is a nonprofit research organization that produces independent, peer-reviewed research and data on child and family well-being. It is the most direct peer to KIDS COUNT, operating a similar nonprofit model focused on child indicators, state-level analysis, and policy-relevant data products for the same set of advocates, policymakers, and researchers.
- Population Reference Bureau (PRB): PRB is a nonprofit that analyzes U.S. and global demographic data and already serves as a data analysis partner for KIDS COUNT. It publishes related state and national child/family well-being analyses and shares the same focus on demographic indicators, poverty trends, and population-level data interpretation.
- Kidsdata.org (Lucile Packard Foundation for Children's Health): Kidsdata.org is a foundation-funded data platform providing hundreds of indicators on children's health, education, and well-being, with state and county-level views. It is a direct peer in mission, structure (foundation-backed, free public access, multi-domain child indicators), and target audience, with a primary California focus but national indicator coverage.
- Federal Interagency Forum on Child and Family Statistics (ChildStats.gov): ChildStats.gov is the official federal source for key indicators of child well-being in the U.S., publishing America's Children reports and a data portal covering many of the same domains as KIDS COUNT (economic, education, health, family). It is a direct competitor for the same policy and research audience and operates at the federal level rather than through a foundation.
Broad incumbents
- Urban Institute: Urban Institute is a major economic and social policy research nonprofit producing data and analysis on poverty, housing, health, and family well-being. It overlaps with KIDS COUNT in serving funders, policymakers, and media with child and family indicators, but operates as a broad policy research shop rather than a dedicated child data platform.
- Robert Wood Johnson Foundation (County Health Rankings): RWJF funds the County Health Rankings & Roadmaps program, a data platform ranking counties on health factors and outcomes. It parallels KIDS COUNT in being a foundation-backed public data platform with state/local granularity, regular publication cadence, and a policy-impact mission—though focused on health rather than the full child well-being spectrum.
- Census.gov (U.S. Census Bureau): The U.S. Census Bureau is both a data source for and a structural competitor to KIDS COUNT, providing the underlying demographic and socioeconomic data that KIDS COUNT visualizes. Its data.census.gov platform and American Community Survey outputs overlap directly with KIDS COUNT's economic and demographic indicators, and any improvements to federal data tools threaten KIDS COUNT's differentiating layer.
Emerging players
- Voices for Children (state-level KIDS COUNT grantee): State-level KIDS COUNT grantees such as Voices for Alabama's Children and Children's Action Alliance (Arizona) operate as local peers that produce their own state reports and data products. They extend the KIDS COUNT network's reach into local advocacy while operating semi-independently under foundation grants, making them comparable as mission-aligned child well-being data publishers at the state scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Kids Count social profiles
Digital presenceKids Count financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids Count leadership team
Management profileNumber of profiles
Profiles1 record
Kids Count funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids Count M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids Count
What does Kids Count do?
Kids Count operates the KIDS COUNT Data Center, a free web-based platform providing interactive access to hundreds of child well-being indicators across the U.S. nation, all 50 states, territories, congressional districts, and major cities. It supplements the platform with the annual KIDS COUNT Data Book, which ranks states on 16 indicators across four domains (economic well-being, education, health, family and community), and funds a nationwide network of state-level organizations providing localized child and family data.
Is Kids Count a public or private company?
Kids Count is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kids Count founded?
Kids Count was founded in 1990. It employs 51 to 100 people.
Where is Kids Count based?
Kids Count is headquartered in Baltimore, United States, in the North America region.
How does Kids Count make money?
One revenue line is on record: foundation Funding.
Who are Kids Count's main competitors?
Regional players on record are Child Care Aware of America and DataHaven. Direct peers are Child Trends, Population Reference Bureau (PRB), Kidsdata.org (Lucile Packard Foundation for Children's Health) and Federal Interagency Forum on Child and Family Statistics (ChildStats.gov). Broad incumbents are Urban Institute, Robert Wood Johnson Foundation (County Health Rankings) and Census.gov (U.S. Census Bureau). Voices for Children (state-level KIDS COUNT grantee) is listed as an emerging player.
Does Kids Count have an API?
No public API is recorded for Kids Count.
What industry is Kids Count in?
Kids Count's product category is Child Welfare Data Analytics. Its primary akta.pro industry code is EDACAKAM, Data Reporting & Outcomes Measurement for Regulators/QRIS, with a secondary code of MPACAKAL, Kids & Family Curated Content Platforms. Its NAICS code is 5192 and its SIC code is 7370.