DAVID HERRERA

What DAVID HERRERA does

David Herrera Architecture is a Los Angeles-based architecture and design practice founded in 2011 by David Herrera, AIA, LEED AP BD+C. The firm operates from 253 S. Broadway Avenue with a 22-person team and delivers an integrated suite of services spanning architectural design, interior design, master planning, sustainable design, feasibility studies, due diligence evaluation, and programming and space analysis. Its portfolio covers hospitality (Wyndham, DoubleTree by Hilton, Sheraton, Marriott Bonvoy's Ohana Waikiki), educational institutions (California State University, Fullerton), commercial, and high-end residential projects, with completed work in California, Hawaii, and China (Weihai and Wendeng).

The practice's underlying capability rests on the principal's dual credentials in professional architecture (AIA) and sustainable building (LEED AP BD+C) and a design philosophy that emphasizes context-responsive buildings tied to specific communities, functional requirements, and client vision. Service delivery is project-based and quote-driven, with no formal pricing tiers and no public disclosure of fees; engagements are structured around scope, complexity, building typology, and programmatic requirements and typically bill over multi-year contract horizons.

The business model is direct enterprise field sales: the firm engages developers, hotel operators, educational institutions, and property owners through project-by-project outreach and portfolio-driven client acquisition, with no resellers, distributors, or marketplace channels. The company is a privately held, founder-owned California practice with no parent company, subsidiaries, institutional investors, or external ownership structures, and it does not maintain social media profiles as a formal marketing channel beyond a portfolio website.

Name

DAVID HERRERA

Legal name

David Herrera

Website

https://david-herrera.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

David Herrera Architecture is a Los Angeles-based architecture practice founded in 2011 that delivers architectural design, interior design, master planning, and sustainable design services across hospitality, residential, commercial, and educational sectors in the US and China.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131), Interior Design Services (541410), Interior Design Services (54141), Architectural, Engineering, and Related Services (5413)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

akta.pro secondary industry

Interior Design Services (BPAHAKAB)

Keywords

• Architectural design services
• Interior design services
• Master planning services
• Sustainable architecture design
• Hospitality architecture design

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural Services: Project-based fees for architecture, interior design, master planning, and related professional services. Revenue is generated on a per-project basis with fees structured around scope, complexity, and scale of each engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

David Herrera Architecture is a single-location architecture and design practice offering an integrated suite of professional services. Core offerings include architectural design, interior design, master planning, and sustainable design, supplemented by advisory services such as feasibility studies, due diligence evaluation, and programming and space analysis. The practice specializes in residential, hospitality, commercial, educational, and interior design projects across both local (Los Angeles, Costa Mesa, Fullerton) and international contexts (China: Weihai, Wendeng).

Product overview

David Herrera Architecture is a single-location architecture and design firm offering an integrated suite of professional services. The core offerings include architectural design, interior design, master planning, and sustainable design, supplemented by advisory services such as feasibility studies, due diligence evaluation, and programming and space analysis. The practice specializes in residential, hospitality, commercial, educational, and interior design projects across both local (Los Angeles, Costa Mesa, Fullerton) and international contexts (China: Weihai, Wendeng). The service portfolio is delivered as a unified practice rather than separate product lines or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services
• Interior Design
• Master Planning
• Sustainable Design
• Feasibility Studies
• Due Diligence Evaluation

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BAMO: San Francisco-based hospitality interior design firm serving luxury hotel brands. Comparable as a West Coast boutique interior design practice serving hotel flags with high-end, brand-defining projects.
• Yabu Pushelberg: Internationally recognized hospitality interior design firm with global hotel-brand portfolio. Directly comparable on hospitality interiors and design philosophy emphasis, though larger and Toronto-based.
• Hirsch Bedner Associates (HBA): Largest hospitality interior design firm globally, working with major hotel flags including Hilton, Marriott, and IHG. Comparable on hospitality interior design delivery for international hotel brands.
• Marmol Radziner: LA-based boutique architecture and interior design firm with strong residential and hospitality portfolio. Highly comparable as a similarly-sized, founder-led, context-driven LA practice with custom residential and hospitality work.
• Rockwell Group: New York-based design firm known for distinctive hospitality, cultural, and interior architecture. Comparable in delivering context-driven, brand-defining hotel and hospitality environments for global flags.
• AvroKO: Design firm focused on hospitality, restaurant, and residential interiors with strong narrative-driven design philosophy. Comparable on context-responsive hospitality design approach and boutique scale.
• Wimberly Allison Tong & Goo (WATG): Global hospitality-focused architecture and interior design firm with deep hotel-brand relationships. Highly comparable to David Herrera Architecture in vertical specialization on hotel/resort design and master planning across Asia-Pacific.

Broad incumbents

• HOK: Global architecture, engineering, and planning firm with significant hospitality, education, and mixed-use practices. Comparable vertical mix (hospitality + education) and LEED/sustainability emphasis.
• Gensler: Largest global architecture and design firm with substantial hospitality, commercial, and education practices. Comparable on service breadth and hospitality verticals but operates at vastly greater scale.
• Pelli Clarke & Partners: Architectural practice with global hospitality and commercial high-rise expertise. Comparable on hospitality and commercial typologies and context-responsive design ethos, though at larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/david-herrera

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAVID HERRERA