What DAYA does

DAYA (Daya.cz s.r.o.) is a privately held Czech sustainable-fashion business based in Březnice. The company sells primarily to individual consumers in the Czech Republic and Slovakia, with a horizontal customer proposition around locally made clothing, natural materials, craftsmanship, and made-to-measure fit. Its catalog centers on men's and women's wool coats and wool blazers, supplemented by scarves, mittens, hoodies, sweatpants, and dresses.

Core garments use 100% wool from Czech sheep, hand-woven at Tkalcovna Strmilov, a traditional mill operated by the Kubák family for five generations. Coat production is performed in a protected workshop in the Czech Republic, with sample sewing reported in November 2024 and full production planned after New Year 2025. Products are available in standard sizes and made-to-measure configurations; most reported lead times are 7-14 days, while listed coats and blazers can have delivery times of up to three weeks.

DAYA generates revenue through one-time direct sales of fixed-price goods through its own Czech-language e-commerce storefront, supplemented by try-on locations in Rožmitál and Prague and alteration services from Salon Loram. Pricing is shown in CZK and EUR, with listed products equivalent to $59 for wool mittens, $635 for a wool jacket, and $693 for a men's coat. Marketing relies mainly on organic social channels, a blog, and a weekly newsletter.

Name

DAYA

Legal name

Daya.cz s.r.o.

Website

https://daya.cz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

DAYA is a Czech direct-to-consumer sustainable fashion brand serving Czech and Slovak consumers with locally made wool coats, blazers, accessories, and cotton-loungewear, sold online and through Prague and Rožmitál showrooms with made-to-measure tailoring.

Ownership category

akta.pro rank

Product category

Sustainable Wool Outerwear

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Knit Outerwear Mills (2253), Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industries

Scarves/Shawls/Winter Neckwear Manufacturing (IMAOAFAD), Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ)

Keywords

• Wool outerwear
• Sustainable fashion
• Made-to-order apparel
• Czech wool coats
• Custom tailoring

Headquarters

HQ city

Březnice, Středočeský

HQ country

Czechia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Clothing Sales: DAYA generates revenue through direct online sales of sustainable wool coats, jackets, accessories, and loungewear through their e-commerce platform. Products are sold at fixed prices in CZK with delivery within 14 days for made-to-order items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DAYA manufactures and sells handmade wool coats, blazers, and apparel made from 100% Czech sheep wool hand-woven at Tkalcovna Strmilov, with production carried out in Czech sheltered workshops. The brand operates primarily through its own e-commerce store (daya.cz) and physical showrooms in Rožmitál and Prague, offering made-to-order and custom-tailored garments with 7–14 day delivery windows.

Product overview

DAYA is a Czech sustainable fashion brand offering a focused collection of handmade wool coats and apparel crafted from Czech sheep's wool woven at Tkalcovna Strmilov. The core product line centers on the 'Poctivý český kabát' (Honest Czech Coat) family — including men's and women's wool coats in black, grey, dark blue, and stripe-patterned variants — supplemented by wool blazers, wool mittens, and scarves that form coordinated sets with the coats. The apparel range includes hoodies, sweatshirt dresses, and sweatpants made from Czech-produced elastic terrycloth (cotton with lycra and Oeko-Tex certification). DAYA also offers made-to-measure tailoring and gift vouchers. All products are manufactured in Czech Republic, primarily in sheltered workshops, with a made-to-order production model and 7–14 day delivery windows.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Wool Coat (Pánský vlněný kabát) A men's wool coat made from 100% Czech sheep's wool hand-woven at Tkalcovna Strmilov, featuring pockets, a warming hood, and viscose lining, rated warm to -10°C. Available in sizes 48–54 and made-to-measure with a 3-week delivery.
• Wool Blazer (Vlněné sako) A timeless women's wool blazer made from Czech sheep's wool, custom-made to order in available colors (blue, black, brown, green, light grey, grey with yellow or black stripe, and blue-violet plaid). Made-to-measure in the Czech Republic with a 3-week delivery time.
• Honest Czech Coat Collection (Poctivý český kabát) A signature Czech wool coat collection made from locally-sourced sheep's wool hand-woven at Tkalcovna Strmilov, offered in women's and men's cuts with options for standing collar or hood in black, dark blue, grey, and patterned variants. Custom-made with a 14-day production lead time. Includes the Grey Coat with Black Stripe, Black Coat, Grey Coat, and Dark Blue Wool Coat with Hood variants.
• Wool Mittens (Vlněné palčáky)

Quantifiable outcome

• Wool coats designed to last at least a decade with proper care

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Tkalcovna Strmilov (Kubák Family)coreTechnology or IntegrationTraditional Czech weaving mill operated by the Kubák family for five generations. Supplies DAYA with hand-woven 100% Czech sheep wool fabric used in all their coats and jackets. This is a critical supply chain partnership providing proprietary textile materials.
• Salon LoramminorStrategic or Co-development PartnerTailoring salon in Prague's Vinohrady district that provides alteration and adjustment services for DAYA coats. Allows customers to modify standard sizes for better fit after purchase.
• Protected Workshop (Czech Republic)coreStrategic or Co-development PartnerSheltered workshop in the Czech Republic where DAYA coats are manufactured. Samples are currently being sewn (as of November 2024), with full production scheduled after New Year 2025 for delivery in February 2025.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Stella McCartney: Global luxury brand built around sustainable and cruelty-free fashion, including wool outerwear. Comparable on sustainability-led premium positioning, though far broader and more global than DAYA.
• Loro Piana: Italian luxury brand and global benchmark for premium wool and cashmere outerwear and textiles. Comparable on premium wool coats and accessories, but operates at vastly larger scale across global luxury channels rather than niche DTC.
• Patagonia: Iconic sustainable outdoor apparel brand with deep wool and natural-fiber product lines. Comparable on sustainability narrative and durable outerwear, but vastly larger scale and broader outdoor-functional positioning.
• Max Mara: Established Italian outerwear powerhouse famous for wool coats at premium price points. Comparable on women's wool coat category leadership, but operates as a broad global incumbent across price tiers and channels.

Direct peers

• People Tree: Pioneering sustainable and ethically made apparel brand with hand-crafted collections. Comparable on ethical/small-batch production, natural fibers, and an artisan brand story similar to DAYA's.
• Armedangels: German sustainable fashion brand producing organic and ethical apparel at a premium-mid price point. Comparable on European, sustainability-led, natural-fiber positioning and DTC-plus-wholesale distribution.
• Filippa K: Scandinavian premium apparel brand focused on timeless, sustainable wardrobe staples including wool outerwear. Comparable to DAYA on premium natural-fiber outerwear, longevity narrative, and made-in-origin positioning.
• Sheep Inc. UK-based DTC brand making traceable, regenerative wool outerwear with strong sustainability storytelling. Directly comparable to DAYA on product category (wool coats/jackets), materials narrative, and premium DTC model.

Emerging players

• Moskow DownUnder: European premium women's outerwear brand offering made-to-order wool coats with natural fillings. Comparable on made-to-order wool coat model and premium European DTC positioning, though broader in assortment.

Regional players

• Cawö: German heritage brand specializing in wool, cashmere and terrycloth loungewear and accessories. Comparable on natural-fiber wool accessories and loungewear, and central-European heritage positioning, though serving DACH rather than CZE/SVK.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/c/Dayacz
• Facebookfacebook.com/daya.cz
• Instagraminstagram.com/daya.cz
• LinkedInlinkedin.com/company/daya_cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAYA