Kid Care

What Kid Care does

Kid Care is a privately operated, single-location child care facility based at 1121 N Reid in Clovis, New Mexico, serving families in the Clovis area. The company has been operating for approximately 15 years and currently employs 17 staff. It is nationally accredited and holds state-level child care licensing, providing three integrated programs: Day Care for children aged 6 weeks to 5 years, a nationally accredited Child Care program designed to transition children into pre-kindergarten, and a Preschool (pre-K) program focused on kindergarten readiness. The curriculum is play-based and hands-on, targeting development across social, physical, emotional, cognitive, and communication skills.

The business operates on a direct-to-consumer subscription model, with families enrolling on a monthly billing cadence and pricing quoted via phone inquiry rather than published publicly. The company positions itself as affordable and emphasizes trained, certified teachers. Its go-to-market is almost entirely local: the website (daycareinclovisnm.com) acts as the primary information hub, supplemented by a Facebook page, a Yelp listing, a Google Maps presence, and a referral program that leverages existing families to drive new enrollments. Services are delivered in-person at the single Clovis facility, with no online enrollment or remote delivery.

Kid Care appears to be an independent, owner-operated small business with no disclosed investors, parent company, subsidiaries, funding rounds, partnerships, or M&A activity. There is no management team or leadership information in the source material, and the legal entity name is simply "Kid Care" with no corporate suffix identified. Operating geographies are limited to New Mexico, and there are no signals of expansion beyond the existing single location.

Name

Kid Care

Legal name

Kid Care

Website

https://daycareinclovisnm.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kid Care is a privately operated, nationally accredited child care facility in Clovis, New Mexico, serving local families with Day Care, Child Care, and Preschool programs for children aged 6 weeks to 5 years on a monthly subscription basis.

Ownership category

akta.pro rank

Product category

Child Care Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Infant-Focused Childcare Centers (EDACAAAF), Preschool Programs within Childcare Centers (EDACABAL), Center-Based Infant Care (0–18 months) (EDACAGAA)

Keywords

• Child care services
• Daycare services
• Early childhood education
• Preschool programs
• Pre-kindergarten preparation

Headquarters

HQ city

Clovis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Child Care Services: Tuition-based child care services including day care, child care, and preschool programs. Revenue is generated through recurring fees for enrolled children, with pricing based on age group and program type.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kid Care is a licensed and nationally accredited child care facility in Clovis, NM providing day care, child care, and pre-kindergarten programs for children ages 6 weeks to 5 years (with older children up to 12 considered on a per-client basis). The center uses a play-based, hands-on curriculum designed to develop social, physical, emotional, cognitive, and communication skills. The business has been operating for approximately 15 years, serving local families with trained and certified teachers in a safe, nurturing environment.

Product overview

Kid Care is a child care facility offering three integrated services: Day Care for children 6 weeks to 5 years old (play-based early learning), Child Care (nationally accredited program for school preparation), and Preschool (pre-kindergarten to ensure readiness for kindergarten). Services are designed as a progression from early care through school readiness, with licensed and accredited programs focusing on social, emotional, cognitive, and physical development.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Care
• Child Care
• Preschool

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Broad incumbents

• Learning Care Group: Operator of multiple child care brands (including La Petite Academy and Childtime) serving infants through pre-K. Comparable service mix and accredited operating model, but multi-state and franchised where Kid Care is independent and single-site.
• Bright Horizons Family Solutions: Large publicly-traded operator of employer-sponsored child care and preschools. Comparable as a scaled, accredited early-education provider across multiple age cohorts, though operating nationally rather than in a single local market.
• KinderCare Learning Companies: National for-profit provider of early childhood education and child care for infants through school-age children. Directly comparable age-cohort coverage (6 weeks to 5+) and curriculum approach, but at massive scale versus Kid Care's single location.

Regional players

• Childcare Network: Multi-state operator of licensed child care centers serving infants through school-age children. Comparable tuition-based model and service mix, though concentrated in the Southeast U.S. rather than New Mexico.
• New Horizon Academy: Family-owned accredited child care provider with centers across the Midwest and Southeast. Comparable licensed, accredited service model and age range, though geographically distinct from Kid Care's New Mexico footprint.

Direct peers

• The Goddard School: Franchised preschool and child care system using a play-based, accredited curriculum for infants through pre-K. Closest match to Kid Care's service offering and curriculum philosophy, with a comparable tuition-based, multi-age program structure.
• The Malvern School: Private accredited preschool and child care operator serving infants through pre-K with a play-based, curriculum-driven approach. Comparable service offering and quality positioning to Kid Care, at a slightly larger multi-location scale.
• Primrose Schools: Franchised accredited early education provider serving infants through pre-K and after-school age. Similar accredited, play- and inquiry-based curriculum positioning to Kid Care.
• Kiddie Academy: Franchised accredited child care and preschool serving infants through school-age children with a curriculum-driven, Life Essentials approach. Closely comparable service portfolio, accreditation model, and tuition-based recurring revenue model.

Others

• YWCA Child Care Programs: Nonprofit provider of licensed early childhood education and child care across many U.S. communities. Comparable service mix and accredited care model; often competes for the same family demographic in mid-sized markets like Clovis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kid-Care-705449442910959
• LinkedInlinkedin.com/company/kid-care

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kid Care