Daymark

Brand and Digital Design Servicesdaymark.co.nz

Company typePrivate
Founded2022
HeadquartersHamilton, New Zealand
Headcount1–10
GTM typeB2B
OfferingServices

Daymark firmographics

Firmographics

Name: Daymark
Legal name: Daymark Studio Ltd
Website: https://daymark.co.nz
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Daymark industry classification

Industry

Product category: Brand and Digital Design Services
NAICS: Graphic Design Services (541430)
SIC: Services-Mailing, Reproduction, Commercial Art & Photography (7330)
akta.pro primary industry: Brand Strategy & Positioning (BPAFAEAA)
akta.pro secondary industry: Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)

Keywords

Brand strategy
Brand identity design
Logo design
Digital design studio
Design systems

Where Daymark is headquartered

Location

Headquarters

HQ city: Hamilton
HQ country: New Zealand
HQ region: Oceania

Offices2 records

Markets served

Daymark business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

Brand Strategy Services: Brand strategy and architecture, purpose/vision/values development, community engagement, internal stakeholder engagement, workshop facilitation, naming, taglines, brand voice, messaging, positioning, and storytelling.
Brand Execution Services: Brand identity design, logo design, print design, video and motion graphics, design systems and guidelines, photography, environmental graphics, copywriting, and digital platform development.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Entry-level brand projects
Other	Multi-year contract	Mid-range brand projects
Other	Multi-year contract	Comprehensive brand projects

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Daymark product offering

Product offering

Core offering

Daymark is a strategic brand and digital design studio that helps organizations across regional Aotearoa (New Zealand) achieve their mission through brand strategy and brand execution services. Core offerings include brand strategy (purpose, vision, values, naming, positioning, storytelling) and brand execution (identity design, logo design, print design, video and motion graphics, design systems, photography, environmental graphics, copywriting), along with digital/website design and development.

Product overview

Daymark is a strategic brand and digital design studio offering comprehensive brand development services. The company operates across two main service categories: Brand Strategy (including purpose, vision, values, naming, messaging, positioning, and storytelling) and Brand Execution (including identity design, logo design, print design, video and motion graphics, design systems, photography, environmental graphics, and copywriting). The studio also offers digital design services including website design and UI/UX. Daymark works with organizations across regional Aotearoa (New Zealand), serving clients in sectors including civic, hospitality, retail, technology, property, education, sports, arts, agriculture, and professional services. The company has two office locations in Hamilton and Tauranga, New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

Brand Strategy
Brand Execution
Digital Design

Quantifiable outcome

Successful brand transformations with measurable client outcomes - e.g., Pepler's reported surge in positive customer feedback, increased sales, and wholesale inquiries after rebrand
+2 more outcomes

Companies that use Daymark

Customer profile

Named customers46 records

Segments1 record

Ideal customer profiles3 records

Daymark technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Daymark partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Te Haa o te Whenua o Kirikiriroa (THaWK)coreStrategic or Co-development PartnerCultural strategy partnership with THaWK who represent the four hapu in Hamilton for the Te Kaaroro destination brand project. The name Te Kaaroro was gifted by mana whenua to honour an ancestor synonymous with the Waikato region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Daymark competitors and assessment

Company assessment

Broad incumbents

Pentagram: Global independent design partnership with offices worldwide. Comparable to Daymark in design quality and identity focus, with significantly larger scale, broader sector reach, and global brand recognition.
Landor & Fitch: Global brand consulting and design firm with broad industry reach. Overlaps with Daymark in brand strategy and identity services but operates at significantly larger scale with global enterprise clients.
Interbrand: Global brand consultancy offering strategy, identity design, and brand management. Comparable to Daymark's brand strategy and execution offering, with broader service portfolio and global footprint.

Direct peers

Klim: NZ creative agency providing brand strategy, identity, and design services. Comparable to Daymark in offering scope and NZ-based client engagement, with a focus on purpose-driven brand work.
Sediment: NZ design studio specializing in brand strategy, identity, and creative direction. Direct peer to Daymark in service offerings and target market of NZ regional organizations seeking design excellence.
Alt Group: Auckland-based design studio with brand strategy, identity, and environmental graphics capabilities. Comparable to Daymark across strategy-plus-execution model and NZ client base, with longer operating history and larger portfolio.
Designworks: Established NZ strategic design agency offering brand strategy, identity design, and digital experiences. Closely comparable to Daymark in service mix (strategy + execution) and regional NZ market focus, with deeper enterprise client roster.
Resn: New Zealand creative technology studio combining design with digital innovation. Comparable to Daymark in creative/design DNA and NZ regional positioning, with stronger digital and interactive capabilities.
Strategy Creative: NZ creative agency offering brand strategy and design execution. Direct comparable to Daymark across service mix and target market of NZ organizations seeking brand transformation.

Emerging players

COLLINS: Independent design and strategy studio known for brand identity and creative work. Comparable to Daymark in design-driven approach and integrated strategy-plus-execution model, with stronger US market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Daymark financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Daymark leadership team

Management profile

Number of profiles

Profiles1 record

Daymark funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Daymark M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daymark

What does Daymark do?

Is Daymark a public or private company?

Daymark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Daymark founded?

Daymark was founded in 2022. It employs 1 to 10 people.

Where is Daymark based?

Daymark is headquartered in Hamilton, New Zealand, in the Oceania region.

How does Daymark make money?

Two revenue lines are on record. Brand Strategy Services are the primary driver. The others are brand Execution Services.

Who are Daymark's main competitors?

Broad incumbents on record are Pentagram, Landor & Fitch and Interbrand. Direct peers are Klim, Sediment, Alt Group, Designworks, Resn and Strategy Creative. COLLINS is listed as an emerging player.

Does Daymark have an API?

No public API is recorded for Daymark.

What industry is Daymark in?

Daymark's product category is Brand and Digital Design Services. Its primary akta.pro industry code is BPAFAEAA, Brand Strategy & Positioning, with a secondary code of BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 541430 and its SIC code is 7330.