Days Market

What Days Market does

Day's Market, legally Day's Family Market LLC, is a privately held, family-owned full-service grocery store operating at 3121 North Canyon Road in Provo, Utah. The company was founded in 1972 by Gerald Day in Heber City, Utah, and at its peak operated up to 9 locations; today it appears to operate as a single-store retailer serving the Provo community with a 54-person workforce. The store runs seven in-store departments - Grocery, Meat, Produce, Bakery, Deli, General Merchandise, and Post Office - plus a floral department, and includes differentiated service lines such as a daily-made sushi counter, a scratch bakery, a Boar's Head deli, custom deli trays, and an in-store USPS post office. Ownership is in its third generation, with Steve and Paula Day holding the Provo store since buying out Steve's brothers in September 2016 and their children Brock, Ashley, and Tara actively involved in operations.

The business model is traditional brick-and-mortar retail grocery, monetized through one-time purchases of groceries, produce, meat, bakery, deli, and general merchandise. Pricing is not publicly disclosed; promotion is driven by a weekly ad program with digital coupons loaded to a rewards account, a rewards loyalty program providing discounts, store credits, and birthday surprises, and value-tier private label brands (Food Club, Full Circle Market, That's Smart!, Tippy Toes, etc.) sourced through Associated Food Stores, which also provides website design and maintenance under a footer credit. The company operates no proprietary technology platform; its online ordering channel is a managed storefront at shop.daysmarket.com powered by Instacart for delivery and pickup, and its customer engagement (email, blog, produce glossary, promotional sweepstakes) is conventional content marketing with no API, app, or developer-facing infrastructure. The store completed a major remodel and grand re-opening in May 2019 and currently operates Monday through Saturday from 6 AM to 11 PM, with the post office running shorter weekday and Saturday hours.

Name

Days Market

Legal name

Day's Family Market LLC

Website

https://daysmarket.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Provo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Revenue generated from in-store and online sales of groceries, produce, meat, bakery, deli, and general merchandise. The company operates a full-service grocery store with multiple departments including grocery, meat, produce, bakery, deli, and general merchandise, plus a post office and floral department.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Day's Market operates a traditional full-service grocery store in Provo, Utah, selling groceries, fresh produce, meat, bakery items, deli products, and general merchandise across seven in-store departments. The store also houses an in-store US Postal Service branch and offers online ordering via Instacart for delivery and pickup. The business is supported by a rewards loyalty program, digital coupons, and weekly ad promotions.

Product overview

Days Market is a locally-owned family grocery chain operating primarily in Utah, with its flagship store in Provo opened in 1981. Founded in 1972 and now in its third generation of family ownership, the store operates as a traditional full-service supermarket offering multiple integrated product lines. The core offering spans seven in-store departments (Grocery, Meat, Produce, Bakery, Deli, General Merchandise, and Post Office), supported by customer-facing digital services including a Rewards loyalty program, Digital Coupons system, and Weekly Ad promotions. Online shopping is facilitated through a partnership with Instacart for delivery and pickup. The company also carries an extensive portfolio of 23 exclusive/private label brands spanning food (Food Club, Full Circle Market, Culinary Tours, Crav'n Flavor, Wide Awake Coffee Co., Pip Pop, Sweet P's Bake Shop), household (Simply Done), health and beauty (TopCare), baby (Tippy Toes), and pet (Pure Harmony, Paws Happy Life) categories, supplemented by additional third-party branded partners. The business maintains a digital presence through a recipe blog and produce glossary for customer education.

Differentiator

Problem solved

Functional benefit

Products and services

• Grocery Department Full-service grocery department offering a wide variety of grocery products including organic, gluten-free, low-carb, and sugar-free options for individual consumers and families.
• Meat Department Premium meat department featuring USA-sourced beef, chicken, and pork, including natural Just Bare chicken, Smithfield and Farmland pork, and Mountain States Rosen lamb, with custom-cut special orders available.
• Produce Department Extensive produce section sourcing from national partners (Tanimura & Antle, Dole, Earthbound Farms, Driscoll's) and local Utah growers (Bangerter Farms, Houweling's Tomatoes, Week's Berry Farm, Mountainland Apples, Tagge's Fruit & Vegetable Farm).
• Bakery Department Fresh scratch bakery featuring award-winning donuts, specialty fritters, custom cakes, fresh-baked breads, cookies, cupcakes, and puddings for individual and family customers.
• Deli Department Full-service deli offering fresh sushi made daily Monday-Saturday, Boar's Head premium meats and cheeses, gourmet sandwiches, rotisserie chicken, deli trays for events, and international cheeses.
• General Merchandise Department Rotating selection of home décor, games, toys, plush animals, and gift items available for individual consumers and gift shoppers.
• In-Store Post Office US Postal Service branch located inside the Provo store offering stamps, mailing assistance for letters and packages including First Class, Priority Mail, Certified, and Express services for walk-in customers.
• Online Shopping via Instacart Third-party online grocery delivery and pickup service powered by Instacart, accessible at shop.daysmarket.com, covering all store departments for Provo-area customers.
• Rewards Program Customer loyalty program offering discounts, store credits, reward points on purchases, exclusive offers, weekly sale alerts, digital coupons, and birthday surprises for individual shoppers.
• Exclusive Private Label Brands Portfolio of 23 exclusive/private label brands spanning food, beverage, household, baby, and pet categories available to grocery shoppers at value pricing.

Quantifiable outcome

• Sushi prices starting at just $5
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Associated Food StorescoreOthers · 1 September 2016Design and Maintenance by Associated Food Stores. Associated Food Stores appears to be the parent organization or service provider supporting Day's Market operations, website, and retail infrastructure. The relationship is indicated through the copyright notice 'Design and Maintenance by Associated Food Stores' on the website footer.
• Bangerter FarmscoreStrategic or Co-development PartnerLocal Utah produce supplier providing green onions, radishes, yellow zucchini, beans, peppers, eggplant, and peas. Represents Day's commitment to local Utah farmers and fresh local produce.
• Houweling's TomatoescoreStrategic or Co-development PartnerLocal tomato supplier to Day's Market. Houweling's provides quality tomatoes as part of the store's commitment to local produce sourcing.
• Week's Berry FarmcoreStrategic or Co-development PartnerLocal Utah berry farm providing raspberries, strawberries, and blackberries to Day's Market. Supports the store's emphasis on fresh, locally-sourced produce.
• Ron Matik (Pleasant Oaks Ranch)minorStrategic or Co-development PartnerOrange grower from Springville, California who delivers oranges directly to Day's Market. Oranges are typically available from December to May. Represents the store's sourcing of specialty produce from dedicated growers.
• Tanimura & AntlecoreStrategic or Co-development PartnerNational produce partner supplying assorted vegetables to Day's Market. One of the major produce suppliers mentioned alongside Los Angeles produce market and Dole.
• DolecoreStrategic or Co-development PartnerMajor produce supplier providing vegetables and fresh salads plus import dock bananas. One of the national produce partners ensuring consistent product availability.
• Earthbound FarmscoreStrategic or Co-development PartnerOrganic vegetable supplier to Day's Market. Supports the store's organic and health-focused product offerings.
• US Postal ServicecoreStrategic or Co-development PartnerIn-store post office offering stamps, mailing letters and packages including First Class, Priority Mail, Certified and Express services. Open Monday-Friday 10am-7pm and Saturday 10am-3pm. Collection times at 1pm and 5pm weekdays, 4pm Saturday.
• InstacartcoreChannel Partner/ Reseller/ DistributorOnline grocery delivery and pickup platform integrated with shop.daysmarket.com. Enables customers to order Day's Market products online for delivery or store pickup. The platform features all store departments and weekly ads.
• Driscoll'scoreStrategic or Co-development PartnerBerry supplier providing strawberries, raspberries, and blackberries. One of the major national produce partners ensuring quality berry availability.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Natural Grocers: Independent-leaning natural and organic grocery chain with emphasis on fresh produce, dietary-specific items, and local sourcing. Comparable positioning as a smaller-format, focused assortment grocer.
• Wegmans: Family-owned regional supermarket chain renowned for fresh departments, scratch bakery, prepared foods, and in-store experience. Closest comparable in terms of full-service, fresh-anchored, family-operated model.
• Macey's Grocery: Utah/Idaho-based independent grocery chain with multiple neighborhood locations, scratch bakeries, and full-service departments. Comparable as a regional independent full-service grocer with similar community focus.
• Harmons Grocery: Utah-based family-owned full-service grocery chain operating ~17 stores with emphasis on fresh, local sourcing, scratch bakery, and prepared foods. Highly comparable regional independent competing in similar Utah metros with similar positioning.
• The Fresh Market: Specialty grocer focusing on fresh, scratch-prepared, and curated assortment with strong prepared foods. Comparable emphasis on quality fresh departments and differentiated experience over commodity grocery.

Broad incumbents

• Trader Joe's: National specialty grocery chain with strong private label, fresh prepared foods, and differentiated value. Competes for differentiated grocery trips in Utah markets though at chain scale.
• Smith's Food and Drug: Kroger-owned regional supermarket chain dominant in Utah market. Directly competes for grocery basket share in Provo area but at significantly larger scale and broader assortment.
• Sprouts Farmers Market: Specialty/natural grocery chain emphasizing fresh produce, local sourcing, and natural/organic. Comparable fresh and local positioning though operates at chain scale across multiple states.
• Albertsons Companies: Major national supermarket operator with Utah presence competing on conventional grocery basket share. Comparable as a full-service grocery retailer though at vastly larger scale.

Others

• Associated Food Stores: Retailer-owned cooperative wholesaler serving independent grocers across the Intermountain West. Comparable as the infrastructure provider, private label supplier, and services partner for Day's Market (provides website/maintenance and exclusive brands).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/days-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Days Market