Dazed & Confused Korea Magazine

What Dazed & Confused Korea Magazine does

Dazed & Confused Korea Magazine is the Korean licensed edition of the UK fashion publication Dazed, operated by Lextrim Co., Ltd. ((주)렉스트림). Founded in 2006 by current Editor-in-Chief and Publisher Lee Gyeom (이겸) after securing a license agreement with the original UK Dazed office (founded 1991), the company has operated continuously for approximately 18 years from its headquarters in the Dazed Building in Seongdong-gu, Seoul, with a stated headcount of 16 employees.

The company publishes a monthly Korean-language print fashion and culture magazine alongside a bilingual digital editorial platform at dazedkorea.com. Editorial coverage spans fashion, beauty, art, photography, music, film, technology and mobility, and lifestyle. Beyond print and web editorial, the company operates the DAZEDPLUS store (magazine subscriptions and branded merchandise), an in-house fashion-film production label launched in 2020, and the DAZED ASIA 100 annual ranking program (launched 2025). Content distribution extends across Instagram, YouTube, X (Twitter), and TikTok, and the website supports social-login authentication through Naver and Kakao.

The revenue model is hybrid and undisclosed in detail. Visible monetization pathways include B2B advertising and brand-partnership editorial (luxury fashion and beauty houses, with a dedicated advertising inquiry channel), B2C magazine subscriptions and branded merchandise sales via DAZEDPLUS, and brand-sponsored editorial features. The company is privately held, has no disclosed institutional funding, and is not publicly listed. Operating geography is primarily South Korea, with editorial brand-extension into broader Asia via the DAZED ASIA 100 program.

Name

Dazed & Confused Korea Magazine

Legal name

(주)렉스트림

Website

https://dazedkorea.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Dazed & Confused Korea Magazine is the Korean licensed edition of UK Dazed, publishing a monthly print magazine and bilingual digital editorial platform covering fashion, beauty, art, and culture for fashion-forward Korean readers and luxury brand advertisers.

Ownership category

akta.pro rank

Product category

Fashion & Culture Media Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Fashion editorial media
• Lifestyle magazine publishing
• Digital fashion content
• Luxury brand advertising
• Cultural commentary coverage

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Distribution channels3 records

Marketing channels6 records

Core offering

Dazed & Confused Korea Magazine operates a Korean licensed fashion and culture media platform that publishes a monthly print magazine and a continuous digital editorial website covering fashion, beauty, art, photography, tech & mobility, and lifestyle. The company also runs the DAZED ASIA 100 annual ranking of influential figures across Asia and an in-house fashion film production label, supported by the DAZEDPLUS e-commerce store for magazine subscriptions and branded merchandise.

Product overview

DAZEDKOREA operates as a digital-first fashion and culture media company, publishing both a monthly print magazine and a comprehensive website. The core offerings include the DAZEDKOREA website (digital editorial platform) and DAZED Magazine Korea (print publication), supported by sub-brands DAZED ASIA 100 (annual ranking program) and DAZEDPLUS (e-commerce store). Content spans fashion, beauty, art, photography, and tech/mobility categories, delivered through articles, fashion shoots, fashion films, and social media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• DAZEDKOREA Website (Digital Editorial Platform) Multi-language (Korean and English) digital editorial platform providing fashion, beauty, art, photography, tech & mobility, and cultural commentary through articles, photo galleries, fashion shoots, and video content, targeted at fashion-conscious Korean readers.
• DAZED Magazine Korea (Print Edition) Monthly printed Korean edition of Dazed & Confused covering fashion, beauty, art, photography, and cultural commentary, published as regular monthly issues plus special editions such as ICON, BEVERAGE, and Summer issues.
• DAZED ASIA 100 Annual curated ranking publication listing the 100 most influential figures in fashion and culture across Asia, with yearly editions featuring artists, designers, celebrities, and cultural icons.
• DAZEDPLUS Store Branded e-commerce store and membership section offering magazine subscriptions, DAZED-branded merchandise, and exclusive products to Korean consumers and readers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves7 records

Expansion highlights4 records

Emerging players

• Hypebeast Korea: Digital-first fashion and streetwear culture media platform with a Korean presence. Covers adjacent territory to Dazed Korea's fashion and culture remit, but with a more streetwear/digital-native focus and platform-first distribution model.

Direct peers

• GQ Korea: Korean edition of GQ, owned by Condé Nast. Sibling publication to W Korea with premium men's lifestyle and fashion positioning, competing for similar luxury brand advertising and overlapping cultural editorial territory.
• Marie Claire Korea: Korean edition of Marie Claire magazine, a premium fashion and lifestyle publication. Operates in the same competitive set as Dazed Korea for editorial readers and luxury/fashion advertising revenue in the Korean market.
• W Korea: Korean edition of W Magazine, a Condé Nast-owned premium fashion and lifestyle publication. W Korea and Dazed Korea compete for high-end fashion editorial coverage and luxury brand partnerships in the Korean market.
• Dazed (UK): The original UK-based Dazed magazine, of which Dazed Korea is a licensed edition. It is the brand licensor and editorial philosophy source, with directly comparable content categories covering fashion, beauty, art, and culture.
• Vogue Korea: Korean edition of Vogue, the world's leading fashion magazine, and the dominant premium fashion media brand in Korea. Both Vogue Korea and Dazed Korea compete for the same luxury fashion advertising budget and reader attention across print and digital channels.
• i-D: UK-based fashion magazine with a similar alternative, youth-focused editorial aesthetic to Dazed. Both publications occupy the intersection of fashion, art, and culture, targeting design-savvy, fashion-forward global audiences.
• Harper's Bazaar Korea: Korean edition of Harper's Bazaar, owned by Hearst. Competes directly with Dazed Korea in premium fashion editorial, beauty content, and luxury brand advertising within the Korean market.
• Elle Korea: Korean edition of Elle magazine, owned by Hearst. Both publications cover fashion, beauty, and cultural content for fashion-conscious Korean audiences, competing for advertising and reader attention across similar themes.
• Esquire Korea: Korean edition of Esquire magazine, covering fashion, lifestyle, and culture for premium audiences. Competes with Dazed Korea for advertising revenue and reader share in the premium editorial category with a similar editorial breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DazedKorea
• YouTubeyoutube.com/c/DAZEDKOREA
• Instagraminstagram.com/dazedkorea
• TikToktiktok.com/@dazedkorea
• LinkedInlinkedin.com/company/dazedkorea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dazed & Confused Korea Magazine