Deutsch-Amerikanisches Zentrum/James-F.-Byrnes-Institut e.V.

What Deutsch-Amerikanisches Zentrum/James-F.-Byrnes-Institut e.V. does

Deutsch-Amerikanisches Zentrum/James-F.-Byrnes-Institut e.V. (DAZ) is a non-profit registered association (eingetragener Verein, e.V.) founded on July 28, 1995 in Stuttgart, Germany, as the successor to the Amerikahaus tradition that originated in 1946. It functions as the first point of contact for USA-related matters in the Stuttgart metropolitan area, serving both Americans living abroad and Germans interested in American culture, politics, and society. The institution operates from Charlottenplatz 17 in the "Altes Waisenhaus" complex in downtown Stuttgart, co-located with ifa (Institut für Auslandsbeziehungen) and the Welcome Center Stuttgart, with a core team of approximately 11 employees.

DAZ's core offerings span five service lines: (1) a Cultural Program of lectures, concerts, exhibitions, and community gatherings; (2) a Language Program with English courses taught exclusively by native American instructors; (3) "America Explained" school programs delivered to secondary schools in the Regierungsbezirk Stuttgart; (4) an English-language library of approximately 5,000 physical items (books, magazines, DVDs, games) plus 4,000+ digital titles via the OverDrive/Libby-powered eBooksUSA platform; (5) EducationUSA advising as one of 400+ advising centers in 170+ countries. The community ecosystem includes monthly interest groups (Baltimore Beauties Quilting Bee, Let's Read, Stammtisch Transatlantik, Writers in Stuttgart) and the biennial American Days festival coordinating 90+ partner institutions.

The revenue model is hybrid: core institutional funding comes from the State of Baden-Württemberg, City of Stuttgart, Federal Foreign Office (Auswärtiges Amt), and U.S. Embassy Berlin, supplemented by project grants from the Robert Bosch Stiftung and other foundations. User-generated revenue includes annual membership fees (Individuals €50, Families €70, Students €15, Corporate €175, Supporting €250+), English course tuition, library memberships (€10 adults / €5 students annually), and tax-deductible donations. The organization is governed by a board chaired by Dr. Florian Stegmann (former Minister of State) with Vice-Chair Dr. Frank Nopper (Mayor of Stuttgart); Christiane Pyka serves as Managing Director.

Name

Deutsch-Amerikanisches Zentrum/James-F.-Byrnes-Institut e.V.

Legal name

Deutsch-Amerikanisches Zentrum / James-F.-Byrnes-Institut e.V.

Website

https://daz.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

DAZ is a Stuttgart-based non-profit cultural and educational institution, founded in 1995, serving Americans abroad and Germans interested in the USA through cultural events, native-speaker English courses, school programs, a 5,000-item English library, and EducationUSA advising.

Ownership category

akta.pro rank

Product category

Cultural and Educational Services

NAICS

Language Schools (611630)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Community Language Conversation & Exchange Groups (EDAAAFAO)

akta.pro secondary industry

Youth & Teen Language Camps (Summer/Winter) (EDAIAEAF)

Keywords

• Cultural exchange programs
• English language courses
• Educational advising services
• Community library services
• Intercultural dialogue programs

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees from individuals, families, students, and corporate members. DAZ members receive free or reduced-rate entry to cultural events, reduced fees for language courses, and free library use.
2. Language Course Fees: Revenue from English language courses taught by native American instructors, with reduced fees for members.
3. Library Membership Fees: Annual fees for physical collection (10 euros adults, 5 euros students) and e-lending eBooksUSA (10 euros adults, 5 euros students). Combo pricing available.
4. Government Funding: Core funding from Federal Foreign Office (Auswärtiges Amt), State of Baden-Württemberg, City of Stuttgart, and US Embassy Berlin. Additional project-based grants.
5. Donations: Individual and corporate donations support programs and projects. All donations are tax-deductible.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The DAZ is a non-profit cultural and educational association delivering programs and services centered on German-American relations. Core offerings include cultural events (lectures, concerts, exhibitions), English language courses taught by U.S. native speakers, a dedicated English-language library with physical and digital collections, EducationUSA advising on U.S. study opportunities, school outreach programs for German classrooms, community interest groups, the biennial American Days festival, and the Hope Scholarship for high-school exchange.

Product overview

The Deutsch-Amerikanisches Zentrum/James-F.-Byrnes-Institut e.V. (DAZ) is a non-profit cultural and educational institution offering a unified portfolio of services centered on German-American relations. The core offerings include: a Cultural Program with diverse public events; a Language Program with U.S. native-speaker taught English courses; America Explained school programs with presentations, workshops, and Conversation Days; a Library with physical and digital (eBooksUSA) English-language collections; EducationUSA advising for study abroad opportunities; German-American community Groups; annual membership with various benefits; and the biennial American Days festival. The organization does not operate as a technology platform but provides in-person cultural, educational, and library services from its Stuttgart location.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultural Program
• Language Program (Englischkurse)
• America Explained – DAZ for Schools
• Library
• EducationUSA Advising Services
• American Days Festival
• German-American Community Groups
• DAZ Membership
• Hope Scholarship
• Visa and Citizen Services Information

Named customers2 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

20 partnerships are on record, tiered major, core and minor.

• American Days Festival PartnersmajorStrategic or Co-development Partner · 16 October 2018Over 90 institutions, associations, and German-American clubs participate in the American Days festival, the largest German-American cultural festival in Germany. Held every other year in Stuttgart and Baden-Württemberg.
• EducationUSA (U.S. Department of State)coreStrategic or Co-development PartnerDAZ is an official EducationUSA center, part of a network of over 400 advising centers in 170+ countries promoting international student mobility to the United States.
• Robert Bosch StiftungmajorGTM or Marketing PartnerFoundation funding for American Days festival and other cultural programs. Major supporter of transatlantic exchange initiatives.
• EducationUSAcoreStrategic or Co-development PartnerCooperation on High School USA information events, providing guidance on exchange programs and educational opportunities in the United States.
• U.S. Consulate FrankfurtmajorGTM or Marketing PartnerCooperation on citizen services including voting abroad information sessions and other consular outreach programs for Americans in Germany.
• Landeszentrale für politische Bildung Baden-Württemberg (LpB)majorStrategic or Co-development PartnerCooperation on political education programs including Gerrymandering lecture and other events as part of the Midterms 2026 series.
• Hospitalhof StuttgartminorStrategic or Co-development PartnerVenue partner for Halbzeit in Washington event, part of the Midterms 2026 series.
• Reinhold-Maier-Stiftung Baden-WürttembergminorGTM or Marketing PartnerCooperation on Presse unter Druck event about political journalism in the USA.
• AFS Interkulturelle Begegnungen e.V.majorStrategic or Co-development PartnerCooperation on Hope Scholarship program for high school year in the USA. AFS provides exchange organization services while DAZ administers the scholarship.
• U.S. Consulate General FrankfurtmajorGTM or Marketing PartnerRepresentation on board of directors. Cooperation on citizen services and consular outreach programs.
• American Chamber of Commerce Baden-WürttembergminorChannel Partner/ Reseller/ DistributorRepresentation on board of directors. Supports German-American business relations and networking.
• German-American Institute Heidelberg (DAI)minorStrategic or Co-development PartnerPart of the network of German-American Institutes throughout Germany. DAZ coordinated programs across this network from 2015-2018.
• German-American Institute Tübingen (d.a.i.)minorStrategic or Co-development PartnerPart of the regional network of German-American cultural institutions in Baden-Württemberg.
• Carl-Schurz-Haus/Deutsch-Amerikanisches Institut Freiburg e.V.minorStrategic or Co-development PartnerPart of the German-American Institute network in Germany.
• Institut für Auslandsbeziehungen (ifa)majorStrategic or Co-development PartnerCo-located at Charlottenplatz 17. Representation on board of directors. Joint programs on international cultural relations.
• Verband Deutsch-Amerikanischer ClubsminorGTM or Marketing PartnerRepresentation on board of directors. Network of German-American clubs across Germany.
• Linden-Museum StuttgartminorStrategic or Co-development PartnerRepresentation on board of directors. Partnership on cultural and educational programs.
• IHK Region StuttgartminorChannel Partner/ Reseller/ DistributorRepresentation on board of directors. Supports German-American business relations.
• OverDrive/LibbycoreTechnology or IntegrationDigital lending platform for e-books, magazines, and audiobooks provided through eBooksUSA. Users access via Libby app with DAZ library membership authentication.
• Findus Internet-OPACcoreTechnology or IntegrationDigital library catalog system for searching physical collection, reserving titles, and managing library accounts online.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Goethe-Institut: Germany's globally operating cultural institute promoting German language and culture abroad. Operates the same broad mission (cultural exchange, language education, library resources) as DAZ but at vastly larger scale and geographic footprint.
• British Council: UK's international cultural and educational organization offering English language teaching, library services, and cultural programming worldwide. Same institutional category as DAZ (government-backed cultural exchange body) but at global scale.
• Alliance Française: Global network promoting French language and culture through locally affiliated chapters offering courses, libraries, and cultural events. Structurally analogous to DAZ's community-based, membership-driven cultural exchange model.

Direct peers

• Deutsch-Amerikanisches Institut Tübingen (d.a.i.): Tübingen-based German-American cultural institute in the same Baden-Württemberg regional network as DAZ. Offers comparable programming including library, events, and educational outreach on US topics.
• Amerikahaus Berlin: Berlin-based German-American cultural and educational center operating as the most prominent successor to the post-war Amerikahaus tradition. Directly comparable to DAZ Stuttgart in mission, services (library, events, EducationUSA advising), and funding model.
• Deutsch-Amerikanisches Institut Nürnberg (DAI-N): Nuremberg-based German-American cultural institute offering language courses, library services, and cultural programming. Part of the broader German-American Institute network and directly comparable in operating model to DAZ.
• Deutsch-Amerikanisches Institut Heidelberg (DAI): Heidelberg-based German-American institute offering cultural events, library services, and English programs. Listed as a direct partner of DAZ within the same national German-American Institute network with overlapping service offerings.
• Carl-Schurz-Haus / Deutsch-Amerikanisches Institut Freiburg: Freiburg-based German-American institute operating in the same national network as DAZ. Comparable cultural and educational mandate, library operations, and transatlantic exchange programming.
• Atlantische Akademie Rheinland-Pfalz: Kaiserslautern-based institution dedicated to German-American relations with cultural programming, library services, and educational advising. Closely comparable operating model to DAZ in a different German state.

Others

• EducationUSA (U.S. Department of State): U.S. State Department network of 400+ advising centers of which DAZ is a member. Functions as both the institutional parent and strategic distribution channel for DAZ's study abroad advising services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCoXv2uYTppBK0Q-ItBlMrlQ
• Facebookfacebook.com/DAZStuttgart
• Instagraminstagram.com/dazstuttgart
• LinkedInlinkedin.com/company/deutsch-amerikanisches-zentrum-james-f.-byrnes-institut

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Deutsch-Amerikanisches Zentrum/James-F.-Byrnes-Institut e.V.