Deutsche Berufsakademie Sport und Gesundheit

What Deutsche Berufsakademie Sport und Gesundheit does

Deutsche Berufsakademie Sport und Gesundheit (dba) is a state-recognized German vocational academy for the sports and health sector, operating as a non-profit limited liability company (gGmbH) under the parent HVU Bildungsakademie gGmbH. Founded in 2017 and headquartered in Baunatal, Hessen, the institution consolidates the previously separate certified license and vocational training programs of the Deutsche Fitnesslehrer Vereinigung (dflv) under a single state-recognized umbrella.

The core product portfolio comprises five pillars: (1) Dual Sport Study Programs — four state-recognized bachelor's degrees combining academic study with company-based practical training; (2) Vocational Training — dual occupations including Athletiktrainer, Fachsportlehrer, Gesundheitstrainer, Master PersonalTrainer, and Präventionstrainer (ZPP); (3) Specialist Trainer Education — advanced certifications across health, prevention/rehabilitation, sport/fitness, and relaxation/nutrition; (4) Fitness Trainer Licenses — tiered C/B/A-Lizenz certifications; and (5) Continuing Education — seminars aligned with §20 SGB V prevention and §64 SGB XI rehabilitation frameworks. The institution holds multiple sector-specific certifications including AZAV (German employment agency funding eligibility), ZPP (prevention trainer), DOSB Trainerlizenz, and KddR back school instructor credentials.

The business operates on a tuition and program fee model, with AZAV-certified programs enabling government-funded enrollment through the German employment agency. Go-to-market combines digital content marketing (health blog, SEO, Facebook, YouTube), event-driven digital information evenings, online consultation via Google Meet, and a B2B corporate training partner network (Ausbildungspartner) of over 1,000 companies across rehabilitation facilities, fitness centers, sports clubs, and health institutions. The institution employs 9 staff, delivers programs primarily through presence-based instruction at the Baunatal campus, and is led by Managing Director Claus Umbach.

Name

Deutsche Berufsakademie Sport und Gesundheit

Legal name

Deutsche Berufsakademie Sport und Gesundheit der HVU Bildungsakademie gGmbH

Website

https://dba-online.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Deutsche Berufsakademie Sport und Gesundheit is a state-recognized German vocational academy offering dual bachelor's degrees, vocational training, and specialist certifications in the sports and health sector, serving individual students and a network of over 1,000 corporate training partners.

Ownership category

akta.pro rank

Product category

Vocational Education and Training

NAICS

Sports and Recreation Instruction (611620), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fitness & Exercise Training Education (Strength, Cardio, Mobility) (EDAAAHAB)

akta.pro secondary industries

Coach Education, Certification & Clinics (HSADAEAO), Education & Training Providers (EDABALAI)

Keywords

• Vocational education training
• Sports science degrees
• Fitness trainer certification
• Continuing professional development
• Dual study programs

Headquarters

HQ city

Baunatal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Educational Program Fees: Revenue generated from tuition and fees for dual study programs, vocational training, specialist trainer courses, fitness licenses, and continuing education workshops. Programs range from single-day seminars to multi-year degree programs with associated costs.
2. AZAV-Funded Training: Some programs qualify for AZAV funding through the German employment agency (Arbeitsagentur), allowing cost coverage for eligible participants, suggesting revenue recovery through government employment programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Deutsche Berufsakademie Sport und Gesundheit is a state-recognized German vocational academy that sells dual bachelor's degree programs, vocational training (Berufsausbildung), specialist trainer education (Fachtrainerausbildung), tiered fitness trainer licenses, and continuing education courses focused on sport, fitness, therapy, and health. It combines classroom-based academic instruction with practical corporate training placements through a network of 1,000+ partner companies.

Product overview

Deutsche Berufsakademie Sport und Gesundheit (dba) is a state-recognized vocational academy offering a portfolio of educational products in the sports and health sector. The core offering comprises four components: (1) Dual Sport Study Programs (Duales Sportstudium) — four state-recognized bachelor's degrees combining academic coursework with practical company-based training; (2) Vocational Training Programs (Berufsausbildung) — five dual vocational occupations including Athletiktrainer, Fachsportlehrer, Gesundheitstrainer, Master PersonalTrainer, and Präventionstrainer; (3) Specialist Trainer Education (Fachtrainerausbildung) — specialized certifications across health, prevention/rehabilitation, sport/fitness, and relaxation/nutrition categories, including Medical Fitnesscoach A-Lizenz, Longevity Coach, PersonalTrainer B-Lizenz, and Yogatrainer; (4) Fitness Trainer Licenses (Fitnesstrainer Lizenzen) — a three-tiered C/B/A license program; and (5) Continuing Education (Fortbildung) — seminars and workshops aligned with §20 SGB V prevention and §64 SGB XI rehabilitation standards. Supporting services include an online consultation booking system and a health blog with expert-authored content. The institution also offers AZAV-certified programs eligible for employment agency funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Dual Sport Study Programs (Duales Sportstudium) State-recognized dual bachelor's degree programs pairing academic study with practical corporate training placements across sport, fitness, therapy, and health disciplines, aimed at school graduates and career changers.
• Vocational Training Programs (Berufsausbildung) Recognized German vocational training (Berufsausbildung) programs in sport and health occupations, delivered in cooperation with corporate training partners for trainees entering the workforce.
• Specialist Trainer Education (Fachtrainerausbildung) Advanced specialist trainer certifications for working professionals in sport, fitness, therapy, and health who seek deeper subject-matter credentials.
• Fitness Trainer Licenses (C/B/A levels) Tiered fitness trainer license courses (C, B, A levels) providing progressively advanced credentials for fitness professionals in Germany.
• Continuing Education Courses (Fortbildung) Short-format continuing education and refresher courses for working sport and health professionals seeking to maintain or extend their qualifications.
• Corporate Training Partnership Program (Ausbildungspartner) B2B partnership offering that lets German sport and health employers host vocational trainees and dual-study students, supplying a pipeline of qualified staff through the academy.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Deutsche Fitnesslehrer Vereinigung (dflv)coreStrategic or Co-development PartnerThe dflv professional association's certified license and vocational training programs were consolidated under the dba umbrella following the founding and state recognition of the German Professional Academy for Sport and Health. dba recommends dflv membership to all training participants for professional association benefits.
• Allgemeiner Deutscher Hochschulsportverband (adh)minorStrategic or Co-development Partnerdba holds membership in the adh, the German University Sports Association, indicating cooperation with higher education sports programs.
• Deutsche SportakademieminorStrategic or Co-development PartnerCooperation partnership with Deutsche Sportakademie for sports education collaboration and mutual program recognition.

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Deutsche Sporthochschule Köln: Germany's leading public sports university, the gold-standard reference for sport science credentials. Competes at the bachelor's/master's level and signals the prestige ceiling dba's dual study degrees must position against.
• FOM Hochschule: Major private German university with dual-study programs and part-time degrees including health-related tracks. Comparable in dual-study delivery and employer-partner network scale, though sport/health is one of many fields rather than the focus.
• Hochschule Fresenius: Large private German university group offering bachelor's and master's programs in health, sport, and therapy. Comparable academic offerings and degree-level credentials, but broader portfolio means sport/health is one of many faculties rather than the core specialization.
• SRH Hochschule Heidelberg: Private university group with health and therapy programs alongside other fields. Comparable in offering applied health degrees at bachelor's/master's level, though broader portfolio dilutes the sport-and-health specialization that defines dba.

Direct peers

• IST-Studieninstitut: Germany's largest distance-learning institute for sport, fitness, health, and management; offers dual study programs, trainer licenses, and specialist certifications directly overlapping dba's core curriculum. Closest comparable in product breadth, GTM (consultative distance learning), and target audience of career-changers and sports professionals.
• Deutsche Sportakademie: Cologne-based sport academy with trainer licensing, continuing education, and corporate programs; an existing cooperation partner of dba but also a competitor for the same German trainer-certification market. Highly comparable in modular certification structure and B2B training partnerships.
• Deutsche Hochschule für Gesundheit und Sport (DHGS): Private, state-recognized German university offering bachelor's and master's degrees in health and sport science. Directly comparable to dba's dual study portfolio and competing for the same students seeking accredited academic credentials in the sport/health space.
• BSA Akademie (Akademie für Gesundheits- und Sportberufe): Major German academy for health and sports professions offering vocational training, trainer licenses, and prevention/rehabilitation certifications. Comparable in programmatic focus on Prävention, Rehabilitation, and Fitness, and in serving both individual learners and corporate partners.

Others

• DOSB (Deutscher Olympischer Sportbund): National Olympic federation and umbrella sports organization that issues the DOSB Trainer C Lizenz referenced in dba's curriculum. Not a direct competitor but a governing/credentialing body whose standards shape dba's program design and whose recognition underpins dba's trainer-license value.

Emerging players

• Academy of Sports: German online-first provider of fitness and health trainer certifications, leveraging digital delivery to undercut traditional academies on price and reach. Comparable product set (C/B/A-Lizenz, specialist certifications) but differentiated by delivery model — a key competitive pressure point for dba's in-person model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCu9yw7WJWbl7cS9QXeJlkjg
• Facebookfacebook.com/dba.Sportstudium
• LinkedInlinkedin.com/company/deutsche-berufsakademie-sport-und-gesundheit

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deutsche Berufsakademie Sport und Gesundheit