DBL Welscher GmbH

What DBL Welscher GmbH does

DBL Welscher GmbH, legally organized as Welscher GmbH & Co. KG with TEMIS - Textilpflege und Miet-Service GmbH as general partner (Komplementär), is a privately held, family-owned German textile rental service company headquartered in Kassel with a regional branch in Erfurt. Founded in 1925 as a garage business, the company has operated for over 95 years and employs nearly 130 people in production, administration, logistics, and sales. The firm is a member of the DBL Verbund, a German network of 23 independent family-owned textile rental locations that operates under a shared quality brand and provides nationwide service coverage to multi-site customers.

The company's core offering is a full-service B2B workwear rental subscription: personal consultation, individual equipment selection, periodic pickup, industrial laundering with certified hygiene processes (ISO 9001, RABC), quality-controlled repairs, logo/emblem customization, and redelivery on a recurring monthly cadence. The product portfolio spans Mietberufskleidung (rental workwear), Mietschutzkleidung (protective clothing certified to a wide range of EN/ISO norms), Mietbusinesskleidung (business attire), Mietfußmatten (rental floor mats), and ancillary hygiene products (disinfection columns, rental cleaning cloths, seat protection systems, washroom hygiene solutions). The company serves approximately 3,000 customers across North Rhine-Westphalia, Hesse, Thuringia, and southern Lower Saxony, targeting craft/trades (Handwerk), healthcare (Gesundheitswesen), industry (Industrie), retail (Handel), hospitality (Gastgewerbe), service firms (Dienstleistung), and the food industry (Lebensmittelindustrie with HACCP/DIN 10524 + BVLK compliance).

Go-to-market is sales-led through regional field sales representatives providing personal consultation and customized equipment recommendations, supported by digital tools (DBL RepApp for repair orders, customer portal for orders/invoices, electronic invoicing). Revenue is generated through recurring monthly rental subscriptions and professional-services branding (logo/emblem application), with quote-based pricing not publicly disclosed. The company partners with premium apparel brands including STRAUSS (e.s.motion, e.s.motion 2020, e.s.industry, e.s.vision multinorm — exclusive rental partnership since 2022), BP/Bierbaum & Proenen (BP Med & Care nursing, BPlus Green sustainable workwear), and Kentaur (Tencel and Pikee nursing lines), and operates the DBL meisterhaft sustainable sub-brand certified under Germany's Grüner Knopf standard.

Name

DBL Welscher GmbH

Legal name

Welscher GmbH & Co. KG

Website

https://dbl-welscher.de

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

DBL Welscher GmbH is a family-owned German textile rental company founded 1925 in Kassel, providing full-service B2B workwear, protective clothing, business attire, and floor mat rental subscriptions to approximately 3,000 customers across four German states, as a member of the DBL Verbund network.

Ownership category

akta.pro rank

Product category

Industrial Textile Rental Services

NAICS

Linen and Uniform Supply (81233), Industrial Launderers (812332), Drycleaning and Laundry Services (8123)

SIC

Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Residential & Small Business Uniform Rental Service (HSAJAMAA)

akta.pro secondary industries

Uniform & Linen Pickup/Delivery & Route Service (HSAJAMAD), Facility Mat & Mop Rental/Service (Complementary Textile Programs) (HSAJAMAL)

Keywords

• Textile rental services
• Workwear leasing
• Protective clothing rental
• Industrial laundry services
• Floor mat rental

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Workwear Rental Service: Monthly rental service for professional workwear including regular pickup, professional cleaning, quality control, repairs, and redelivery. Customers pay recurring fees for the complete textile management service.
2. Floor Mat Rental: Rental service for functional mats, logo mats, and design mats with regular exchange and cleaning
3. Logo and Emblem Customization: Corporate fashion customization with company logos and name emblems for professional appearance and brand recognition
4. Protective Clothing Rental: Rental of specialized protective clothing including weather protection, high-visibility wear, welding protection, multinorm, and hygiene clothing
5. Hygiene Products: Rental and sale of hygiene products including disinfection columns, rental cleaning cloths, seat protection systems, and washroom hygiene systems

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

DBL Welscher provides a full-service textile rental subscription model covering workwear, protective clothing, business attire, floor mats, and hygiene products. Customers receive professionally cleaned garments on a regular exchange cycle, with maintenance, repairs, logo customization, pickup, and redelivery handled by the company. The rental service eliminates upfront purchase costs and the organizational burden of in-house textile management for businesses in craft, healthcare, industry, retail, hospitality, and food sectors.

Product overview

DBL Welscher GmbH operates as a textile rental service provider offering a comprehensive portfolio of rental workwear, protective clothing, business attire, and floor mats. The core offering is the 'Mietberufskleidung' (rental workwear) service supplemented by specialized rental protective clothing (Mietschutzkleidung) with various norm certifications, rental business wear (Mietbusinesskleidung), and rental floor mats (Mietfußmatten). Additional services include disinfection columns, rental cleaning cloths, seat protection systems, and washroom hygiene solutions. The company provides full-service textile management including personal consultation, individual equipment customization, professional cleaning with certified hygiene standards, regular exchange, repair services, and logo/emblem branding. Digital services include the DBL RepApp for repair requests and customer portal for order management. The company partners with premium brands including STRAUSS (workwear, multinorm, and warning protection) and BP (nursing care collections) to offer branded rental clothing options alongside their own DBL Basics and BPlus Green sub-brands.

Differentiator

Problem solved

Functional benefit

Brands

• STRAUSS Workwear: STRAUSS workwear collections available exclusively in the DBL rental service, including e.s.motion, e.s.motion 2020, e.s.industry, and e.s.vision multinorm clothing. Partnership established in 2022.
• DBL meisterhaft

Products and services

• Mietberufskleidung (Rental Workwear) Rental professional workwear service for businesses including pants, jackets, shirts, blouses, lab coats, aprons, and accessories with regular pickup, professional cleaning, quality control, repairs, and redelivery. Targeted at craft, healthcare, industrial, retail, hospitality, and service businesses.
• Mietschutzkleidung (Rental Protective Clothing) Rental protective clothing service including weather protection, hi-vis warning clothing (EN ISO 20471), welding protection (EN ISO 11611), multi-norm protection, and hygiene clothing with PSA-certified washing processes that maintain protective properties.
• Mietbusinesskleidung (Rental Business Attire) Rental business attire including blazers, jackets, vests, blouses, shirts, pants, and skirts for professional appearance in retail, service, and hospitality environments.
• Mietfußmatten (Rental Floor Mats) Rental floor mat service including functional mats, logo mats, design mats, and hygiene design mats with regular exchange and professional cleaning for business entrances.
• Desinfektionssäulen (Disinfection Columns) Mobile disinfection columns available for rental or purchase to ensure optimal hand hygiene in workplaces, offered in three variants.
• Mietputztücher (Rental Cleaning Cloths) Rental cleaning cloths as environmentally friendly alternative to purchased cleaning cloths in multi-use rental system for industrial and commercial cleaning.
• Mietsitzschutzsysteme (Rental Seat Protection Systems) Rental seat protection systems for workshops as environmentally friendly multi-use alternative to disposable seat protection covers.
• Waschraumhygiene (Washroom Hygiene Systems) Washroom hygiene systems including paper towel dispensers and complete washroom hygiene solutions for businesses.
• DBL Textilservice (Full-Service Textile System) Complete textile rental service including personal consultation, individual equipment customization, regular cleaning, and delivery. The company's core service model providing full-service textile management.
• Logos und Embleme (Logo and Emblem Branding) Corporate fashion branding service providing logo and name emblem application on workwear for professional appearance and brand recognition.
• STRAUSS Workwear Rental Collection Premium STRAUSS workwear collections (e.s.motion, e.s.motion 2020, e.s.industry) available exclusively through DBL rental service since 2022 official partnership. Popular among craftspeople and industry professionals.
• STRAUSS Multinorm PSA Rental STRAUSS e.s.vision multinorm protective clothing combining multiple certified protection functions including heat/flame (EN ISO 11612), electrostatic discharge (EN 1149-5), chemicals (EN 13034), and arc flash (EN 61482-2).
• HACCP-Compliant Food Industry Workwear Rental HACCP-compliant workwear rental for food industry including Industrial Food, Euroclean Pure, Euroclean Premium, and Euroclean Therma collections. Hygienic workwear certified according to DIN 10524 with BVLK seal.
• Onion Principle Layered Workwear System Onion principle layering system for workwear with three coordinated layers: Base Layer (breathable basics), Mid Layer (insulating fleece), and Outer Layer (weather-protective jackets) made from cotton blends, polyester fleece, and softshell with membranes.
• Gastronomy Workwear Collection Rental Workwear rental service for hospitality sector with focus on budget-friendly, mix-and-match business clothing including blouses, shirts, pants, and aprons for hotels, restaurants, and catering businesses.
• BPlus Green Sustainable Workwear Rental Sustainable workwear collection from BP (Bierbaum & Proenen) made from recycled polyester and robust canvas with EN 17353 Type B2 certified reflective strips for medium-risk visibility situations. Targeted at trade, logistics, and industrial sectors.
• DBL Basics Workwear Collection Rental Basic workwear essentials rental including t-shirts, sweatshirts, hoodies, fleece jackets, polo shirts, and work pants in various colors and fits, with expanded range including sweatshirts, cardigans, and zip-front sweat jackets.
• BP Med & Care Nursing Collection Rental Nursing care collection featuring modern colors including Kiwi and Peach tones, offered with TENCEL Light kasacks in unisex and ladies cuts with light, skin-friendly and sustainable materials from BP (Bierbaum & Proenen).
• STRAUSS Warning Protection Clothing Rental STRAUSS warning protection clothing certified to DIN EN ISO 20471 up to Class 3 including waist pants, bib pants, jackets, and vests with softshell options for high-visibility safety requirements.
• DBL Reparatur App (Repair App) Mobile application enabling customers to submit repair requests for their workwear directly to customer service of the regional DBL partner for quick and uncomplicated transmission.
• Kundenportal (Customer Portal) Customer portal providing 24/7 access to order information, invoice data, and digital service management for self-service account administration.

Quantifiable outcome

• Hygienically clean clothing delivered to employee lockers
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• STRAUSS (Engelbert Strauss)coreStrategic or Co-development Partner · 1 January 2022Official partnership since 2022 offering STRAUSS workwear collections including e.s.motion, e.s.motion 2020, e.s.industry, and e.s.vision multinorm clothing in the DBL rental service. STRAUSS is a popular brand among craftspeople and industry professionals. DBL is the exclusive rental partner for STRAUSS workwear in Germany.
• DBL VerbundcoreStrategic or Co-development PartnerDBL Welscher is part of the DBL Verbund, one of Germany's leading networks of textile rental companies. The network comprises 23 German locations operated by family-owned businesses. Members provide nationwide service for customers with multiple locations while maintaining regional proximity and personal service.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mewa Textil-Service GmbH & Co. KG: Germany's largest family-owned workwear and textile rental company offering identical rental-workwear, mat, and hygiene services across multiple verticals; most direct competitor to DBL Welscher's core offering and member of the same German textile-rental landscape.
• Bardusch GmbH & Co. KG: German family-owned textile rental company focused on workwear, mats, and washroom hygiene with overlapping customer segments in trades, industry, and healthcare; directly comparable business model and geographic reach.
• Elis SA (Elis Deutschland): Pan-European listed textile and hygiene services group operating across Germany; competes directly in rental workwear, flat-linen, and floor-mat services and represents the most capitalized competitor in DBL Welscher's verticals.
• CWS Workwear (CWS International GmbH): Major European workwear and hygiene rental provider with a significant German footprint; competes head-to-head for enterprise multi-site workwear and mat contracts using the same subscription rental model as DBL Welscher.
• Lindström Oy (Lindström Germany): Finnish-origin European workwear and mat rental group active in Germany; competes in the same subscription-based rental workwear model targeting industrial and service-sector B2B customers.

Others

• Textilpflege & Miet-Service TEMIS GmbH: General partner (Komplementär) of Welscher GmbH & Co. KG with overlapping textile-care operations; relevant as part of the DBL Welscher corporate group rather than an external competitor.
• DBL - Deutsche Berufskleider-Leasing GmbH (Verbund): Parent brand and network operator of which DBL Welscher is a member; not a competitor but the strategic umbrella providing nationwide coverage and shared standards that define the competitive positioning of DBL Welscher.
• Engelbert Strauss GmbH & Co. KG: Core brand partner of DBL Welscher and leading German workwear brand; not a rental competitor but a strategic supplier whose collections DBL Welscher exclusively rents, making it the most relevant ecosystem participant for product positioning.
• Berendsen (now part of Elis): Historic European workwear and textile-rental brand now consolidated into Elis; relevant as a historical benchmark for the workwear-rental category rather than a current standalone peer.

Broad incumbents

• Initial (Rentokil Initial): Global hygiene and textile services group with German presence in washroom hygiene, mats, and workwear; broader portfolio player overlapping with DBL Welscher's hygiene and mat rental lines rather than core workwear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dbl_welscher
• LinkedInlinkedin.com/company/dbl-welscher-gmbh

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DBL Welscher GmbH