DBTA | Danish Business Travel Association
DBTA is a 1971-founded, Copenhagen-based non-profit association serving Denmark's corporate travel industry. It unites ~140 buyer and supplier member companies through conferences, working groups, accredited education, and tiered partner sponsorship packages.
- Company typePrivate
- Founded1971
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What DBTA | Danish Business Travel Association does
DBTA (Danish Business Travel Association), founded in 1971, is a Copenhagen-based non-profit professional association serving the Danish corporate travel industry. It operates a two-sided membership model uniting corporate travel buyers (large Danish enterprises including Novo Nordisk, Maersk, LEGO, Carlsberg, Vestas, Danske Bank and Orsted) with travel suppliers (airlines, TMCs, hotels, technology vendors). Member companies gain access to an annual conference, working groups, round tables, partner-hosted events, and GBTA-affiliated professional certifications (LCCP, GTP, CGBP).
The organisation is small (7 employees) and is governed as an industry association rather than a technology company; its core deliverables are networking, education, and policy advocacy rather than software or data products. Its business model rests on annual subscription fees (DKK 8,995–13,995 depending on headcount access) and tiered partner/sponsorship packages (Gold at DKK 30,000 and Silver at DKK 20,000). The 2019 merger with COTRA expanded its supplier-side constituency nationally, and the 2022 co-founding of BT4Europe and NordicBTA extended its influence across European and Nordic industry coordination.
DBTA | Danish Business Travel Association firmographics
Firmographics- Name
- DBTA | Danish Business Travel Association
- Legal name
- Danish Business Travel Association
- Website
- https://dbta.dk
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DBTA is a 1971-founded, Copenhagen-based non-profit association serving Denmark's corporate travel industry. It unites ~140 buyer and supplier member companies through conferences, working groups, accredited education, and tiered partner sponsorship packages.
- Ownership category
- akta.pro rank
DBTA | Danish Business Travel Association industry classification
Industry- Product category
- Business Travel Industry Association
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO)
Keywords
Where DBTA | Danish Business Travel Association is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
DBTA | Danish Business Travel Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual membership fees from both Buyer and Supplier members. Fees vary based on the number of participants from each company. Fees are billed annually in the first quarter of the year.
- Partner/Sponsorship Programs: Gold and Silver partner packages providing exposure, hospitality, networking, and digital opportunities. Additional Share Your Knowledge, Share Your Product, and Share Your LinkedIn Message sponsorship packages available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership for one person from a company |
| Subscription | Annual | Two-person membership allowing flexibility in meeting participation |
| Subscription | Annual | Three-person membership for larger organizations |
| Subscription | Annual | Gold Partner - Premium sponsorship with webinar, presentations, banners, newsletters, and multiple event participations |
| Subscription | Annual | Silver Partner - Standard sponsorship with Share Your Product, presentations, and event participation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
DBTA | Danish Business Travel Association product offering
Product offeringCore offering
DBTA is a non-profit professional association that provides membership-based networking, education, and advocacy for Denmark's business travel industry. It offers tiered buyer and supplier memberships, partner/sponsorship programs, and recurring industry events (annual meeting, regional meetings, webinars) to connect corporate travel buyers with travel suppliers such as airlines, hotels, and travel management companies.
Product overview
DBTA | Danish Business Travel Association is a professional membership network for business travel professionals in Denmark, not a product or technology company. It offers membership programs for Buyers (travel managers and procurement professionals) and Suppliers (travel service providers), organizes networking events, webinars (Share Your Product), annual meetings, and regional buyer/supplier network meetings. The organization also provides partner sponsorship packages for suppliers seeking exposure to the Danish business travel community. Member benefits include access to events, knowledge sharing, GBTA membership inclusion, and discounts to Nordic and international conferences.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Membership Annual membership for Danish corporations that purchase and manage business travel. Provides access to the Danish business travel community, networking events, webinars, and GBTA affiliation. Sold in tiered sizes (1, 2, or 3 person memberships) to match different organizational needs.
- Supplier Membership Annual membership for travel suppliers selling products and services to Danish corporate travel buyers. Grants direct access to Danish travel managers and procurement professionals, networking opportunities, and visibility at association events.
- Partner Program (Gold/Silver) Tiered partnership/sponsorship program for travel suppliers that want elevated brand exposure and deeper engagement with the Danish business travel community. Gold and Silver levels offer differentiated benefits such as enhanced event participation and promotional visibility.
- Share Your Product Sponsorship Sponsorship package enabling suppliers to present and showcase their products or services directly to corporate travel buyers within the DBTA network.
- Annual Meeting DBTA's flagship annual event convening the Danish business travel community for networking, knowledge sharing, and supplier engagement. Available to members and partners.
- Regional Meetings In-person regional meetings held across Denmark that bring together local business travel buyers and suppliers for networking and knowledge exchange.
- Webinars and Online Events Online educational sessions and networking events providing members with industry knowledge and peer engagement on a recurring basis.
Companies that use DBTA | Danish Business Travel Association
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
DBTA | Danish Business Travel Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DBTA | Danish Business Travel Association partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BT4Europe | European Network of Business Travel AssociationscoreDBTA is a co-founder of BT4Europe, established at a founding general assembly in Brussels on February 23, 2022. Twelve European countries and 13 associations are co-founders of this European network, including DBTA and Nordic colleagues. BT4Europe represents the European business travel industry at regulatory level and advocates for sustainability in business travel.
- GBTA | Global Business Travel AssociationcoreDBTA became a partner of GBTA in 2011, providing members with access to the global business travel network. Each DBTA membership includes a personal membership of GBTA, extending the network globally.
- NordicBTAcoreNordic collaboration between Denmark, Sweden, Norway, and Finland business travel associations to ensure members have a strong voice in the market and access to regional knowledge sharing and events.
Scale indicators2 records
Recent moves11 records
Expansion highlights5 records
DBTA | Danish Business Travel Association competitors and assessment
Company assessmentBroad incumbents
- BCD Travel: BCD Travel is a global corporate travel management company and Silver Partner of DBTA. A senior BCD executive (Tom Buskbjerg) sits on DBTA's supplier board, illustrating the supplier-side integration that links leading TMCs to DBTA's community.
- SAP Concur: SAP Concur is a leading corporate travel, expense, and invoice management platform serving the same enterprise buyers as DBTA's members. With a Concur consultant on DBTA's supplier board, it represents the technology supplier side of the business travel ecosystem in which DBTA's network operates.
- Amex GBT (American Express Global Business Travel): Amex GBT is a Gold Partner of DBTA and one of the world's largest travel management companies serving corporate clients. As a supplier member and event sponsor, it operates in the same business travel ecosystem as DBTA's buyer members but as a commercial TMC rather than a membership body.
- CWT (Carlson Wagonlit Travel): CWT is a major global travel management company serving corporate clients. As a supplier-side participant in the same business travel ecosystem that DBTA's buyer members procure from, it represents the broader industry context in which DBTA operates and against which DBTA's supplier partners compete.
Others
- BT4Europe: BT4Europe is the European network of business travel associations that DBTA co-founded in February 2022. It is a meta-association representing 13 national BTAs across 12 countries and provides regulatory advocacy and sustainability leadership that complements DBTA's national-level activities.
Direct peers
- NordicBTA: NordicBTA is the regional collaboration network of business travel associations in Denmark, Sweden, Norway, and Finland. DBTA is a core member, and the two organizations share member bases and co-organize Nordic-level programming for the corporate travel community.
- VDR (Verband Deutsches Reisemanagement): VDR is the German national business travel association and the closest large European national counterpart to DBTA in mission, member structure (buyers and suppliers), and core services (networking, events, training, advocacy), making it the most directly comparable peer at scale.
- GBTA (Global Business Travel Association): GBTA is the largest global business travel association serving both buyers and suppliers of corporate travel. It is DBTA's primary international partner since 2011 and the global functional equivalent whose playbook DBTA follows at the national level, including offering personal GBTA membership bundled with DBTA subscriptions.
- ITM (Institute of Travel & Meetings): ITM is the UK membership association for buyers and suppliers of business travel and meetings. It serves a similar buyer/supplier community in a different geography with comparable event, training, and advocacy offerings, positioning it as a like-for-like European national peer.
- AFTM (Association Française des Travel Managers): AFTM is the French national association for travel managers and corporate travel buyers. It is a BT4Europe co-founder alongside DBTA and offers a directly comparable membership- and event-driven value proposition targeting the same buyer-side personas.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DBTA | Danish Business Travel Association social profiles
Digital presenceDBTA | Danish Business Travel Association compliance and trust
Trust signalCompliance1 record
DBTA | Danish Business Travel Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
DBTA | Danish Business Travel Association leadership team
Management profileNumber of profiles
DBTA | Danish Business Travel Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DBTA | Danish Business Travel Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DBTA | Danish Business Travel Association
What does DBTA | Danish Business Travel Association do?
DBTA is a non-profit professional association that provides membership-based networking, education, and advocacy for Denmark's business travel industry. It offers tiered buyer and supplier memberships, partner/sponsorship programs, and recurring industry events (annual meeting, regional meetings, webinars) to connect corporate travel buyers with travel suppliers such as airlines, hotels, and travel management companies.
Is DBTA | Danish Business Travel Association a public or private company?
DBTA | Danish Business Travel Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was DBTA | Danish Business Travel Association founded?
DBTA | Danish Business Travel Association was founded in 1971. It employs 1 to 10 people.
Where is DBTA | Danish Business Travel Association based?
DBTA | Danish Business Travel Association is headquartered in Copenhagen, Denmark, in the Europe region.
How does DBTA | Danish Business Travel Association make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are partner/Sponsorship Programs.
Who are DBTA | Danish Business Travel Association's main competitors?
Broad incumbents on record are BCD Travel, SAP Concur, Amex GBT (American Express Global Business Travel) and CWT (Carlson Wagonlit Travel). BT4Europe is listed as an others. Direct peers are NordicBTA, VDR (Verband Deutsches Reisemanagement), GBTA (Global Business Travel Association), ITM (Institute of Travel & Meetings) and AFTM (Association Française des Travel Managers).
Does DBTA | Danish Business Travel Association have an API?
No public API is recorded for DBTA | Danish Business Travel Association.
What industry is DBTA | Danish Business Travel Association in?
DBTA | Danish Business Travel Association's product category is Business Travel Industry Association. Its primary akta.pro industry code is THALAJAO, Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA). Its NAICS code is 561920 and its SIC code is 8600.