Don't Blame The Kids

What Don't Blame The Kids does

Don't Blame The Kids Apparel Co. (DBTK) is a Philippine-based private streetwear and lifestyle apparel brand founded by brothers Emil and Vince Javier. The company designs and sells graphic-led apparel including t-shirts, hoodies, and polo shirts, alongside an accessories line and the registered DBTKMini® children's sub-brand. Its core technology stack is a Shopify-powered direct-to-consumer e-commerce storefront at dbtkco.com, which handles product listings, ordering, and global shipping; the company supplements this with company-owned flagship retail in Manila and a network of authorized stockists and consignment stores across the Philippines.

The business model is transactional one-time product sales in Philippine Pesos, with t-shirts priced from roughly ₱750 to ₱1,800, hoodies from ₱3,300 to ₱4,500, polos from ₱1,750 to ₱2,300, and accessories from ₱300 to ₱1,850. Customer acquisition is driven by organic social channels (Instagram, Twitter, Facebook), an email newsletter, and a blog/lookbook, with demand concentrated in Filipino streetwear consumers and anime-enthusiast buyers drawn to licensed collaborations such as DBTK × Dragon Ball Z and DBTK × Leon Extra Strong Beer. The brand is founder-owned with no disclosed institutional funding and no disclosed revenue, headcount, or financials in the available data.

Name

Don't Blame The Kids

Legal name

Don't Blame the Kids Apparel Co.

Website

https://dbtkco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DBTK is a Philippine private streetwear brand founded by the Javier brothers, selling graphic apparel, accessories, and a registered kids' line (DBTKMini®) direct-to-consumer via Shopify, a Manila flagship, and authorized stockists.

Ownership category

akta.pro rank

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Direct Product Sales: DBTK generates revenue through direct one-time product sales of apparel and accessories via their e-commerce platform and physical retail locations. Products include t-shirts, hoodies, polo shirts, accessories, and the DBTKMini kids line.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DBTK designs, produces, and sells Philippine streetwear apparel — including t-shirts, hoodies, polo shirts, and accessories — featuring distinctive graphic artwork and meaning-driven messaging. The portfolio includes the registered DBTKMini® kids sub-brand and limited-edition collaboration capsules with Dragon Ball Z and Leon Extra Strong Beer. Sales occur through a Shopify direct-to-consumer site, Manila flagship stores, and authorized stockists and consignment partners across the Philippines.

Product overview

Don't Blame The Kids (DBTK) is a Philippine-based streetwear and lifestyle clothing brand founded by brothers Emil and Vince Javier. The company operates as a unified product portfolio centered on apparel with multiple sub-brands and collections. Core products include T-shirts (graphic tees, box fit tees, long sleeve styles), hoodies (crewnecks, halfzip, zip-up), and polo shirts, supplemented by the DBTKMini® kids sub-brand and an accessories line (bags, caps, stickers, enamel pins). The brand maintains seasonal collections including Day Off, Panoramic, and Dream Tour, while also pursuing high-profile collaborations such as DBTK × Dragon Ball Z and DBTK x Leon Extra Strong Beer. The entire e-commerce operation runs on Shopify's platform with payment processing through standard card networks.

Differentiator

Problem solved

Functional benefit

Brands

• DBTKMini®: A children's apparel sub-brand featuring timeless graphics and easy-to-style essentials for everyday wear, made for kids.

Products and services

• T-Shirts A core product category of streetwear t-shirts including graphic tees, box fit tees, and long sleeve styles made from cotton heavy jersey with screen printing or embroidery. Priced from approximately ₱750 to ₱1,800 in Philippine Pesos and targeted at Filipino streetwear consumers and anime collaboration fans.
• Hoodies A core product category of streetwear hoodies including crewnecks, halfzip, and zip-up hoodies featuring embroidery and screen printing designs, with collaboration capsules such as Dragon Ball Z. Priced from approximately ₱1,300 to ₱4,500 in Philippine Pesos.
• Polo Shirts Polo shirts offered in various styles including bowling shirts, jacquard polos, and merge stripe polos in multiple colorways and patterns such as pinstripes. Priced approximately ₱1,750 to ₱2,300 in Philippine Pesos.
• DBTKMini® Kids Apparel Registered trademark children's apparel sub-brand featuring mini versions of signature graphics and patterns, with the DBTKMini® Core collection of timeless graphics and easy-to-style essentials for everyday wear. Priced approximately ₱750 to ₱800 in Philippine Pesos for kids t-shirts.
• Accessories Accessories line including bags, caps, wool caps, sticker packs, enamel pins, and keychains. Featured items include the DBTK Crossbody Bag in water-resistant Nylon Oxford with YKK zippers, paracord sling bags, and webbing charm keychains. Priced from approximately ₱300 to ₱1,850 in Philippine Pesos.
• DBTK × Dragon Ball Z Collaboration Collection Exclusive capsule collaboration with the Dragon Ball Z anime featuring hoodies and t-shirts with signature DBTK designs, including Bulma, Goku, Cell Saga, Piccolo, DBZ Team tees, Saiyan Duo Hoodie, Villains Hoodie, Capsule Corp Zip Up Hoodie, Z Fighters Crewnecks, and Shenron Hoodie. Targeted at anime fans and streetwear collectors.
• DBTK x Leon Extra Strong Beer Collaboration Collection Limited-edition collaboration with Leon Extra Strong Beer featuring the DBTK x Leon Tee built on hustle, relentless passion, and unapologetic Pinoy pride. Made from cotton heavy jersey with box fit and priced at ₱1,250 in Philippine Pesos. Targeted at consumers who refuse the conventional path.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Dragon Ball ZflagshipStrategic or Co-development PartnerDBTK × Dragon Ball Z collaboration featuring exclusive apparel pieces celebrating the iconic anime series through signature DBTK designs. Products include hoodies, t-shirts, and collectible items featuring Dragon Ball Z characters and themes with DBTK's streetwear aesthetic. This collaboration has generated significant brand visibility and customer engagement.
• Leon Extra Strong BeercoreStrategic or Co-development PartnerDBTK × Leon Extra Strong Beer limited-edition collaboration built on hustle, relentless passion, and unapologetic Pinoy pride. The partnership targets consumers who refuse to follow the conventional path, creating merchandise that resonates with both streetwear culture and local Filipino identity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cobra Imperial: Filipino streetwear label offering graphic apparel and accessories through DTC and stockist channels, with a similar brand-driven premium price point and youth-focused customer base as DBTK.
• Team Manila: Founder-led Philippine streetwear and lifestyle brand built on Filipino identity and youth culture, with a similar DTC e-commerce model, graphic tee/hoodie focus, and premium domestic positioning - the closest direct comparable to DBTK in the local market.
• Proudrace: Filipino streetwear brand with graphic-driven apparel, drop-based collections, and DTC e-commerce serving Filipino youth - comparable in target segment, price positioning, and streetwear aesthetic to DBTK.
• Synergy 88: Philippine-based streetwear and lifestyle brand operating across t-shirts, hoodies, and accessories with strong local community engagement, comparable in scale, distribution mix, and customer demographic to DBTK.

Broad incumbents

• Stüssy: Foundational global streetwear brand with graphic tee/hoodie DNA, limited-edition drops, and global DTC + stockist distribution - directly relevant as the category archetype DBTK operates within, though at vastly larger scale and geographic reach.
• Bench (Bench/Thyro + Alaxan): The largest Philippine apparel retailer with national mall presence, casual/streetwear lines, and significantly broader distribution than DBTK - useful as a scaled incumbent benchmark for category economics, even though their mass-market positioning differs from DBTK's streetwear niche.

Peers

• Supreme:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dbtkco
• Facebookfacebook.com/dbtkco
• Instagraminstagram.com/dontblamethekids
• LinkedInlinkedin.com/company/don't-blame-the-kids

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don't Blame The Kids