Der Club an der Alster

What Der Club an der Alster does

Der Club an der Alster (operating as DCadA) is a non-profit, member-owned sports club (eingetragener Verein, e.V.) founded on 28 November 1919 in Hamburg, Germany. It operates from two sites: the flagship Rothenbaum location (Hallerstraße 91), which houses 12 clay tennis courts, an indoor tennis hall, two padel courts (with plans to expand to four Panoramic courts), an 800-seat hockey hall, two artificial-turf training fields, a heated 25m six-lane outdoor swimming pool, a fitness center with Technogym and E-Gym equipment, a wellness area with sauna, and an on-site restaurant; and the Wellingsbüttel facility (Am Pfeilshof 16), dedicated to field hockey with two full-size Poligras Tokyo GT artificial turf pitches (the same surface used at the Tokyo Olympics), a training strip, and a renovated clubhouse with gastronomy.

The club serves a community of over 4,000 members, including approximately 1,000 youth, across performance athletes (1st Bundesliga hockey for both men and women; 1st Bundesliga tennis for women and Regionalliga for men), amateur and recreational players, junior athletes (structured programs from Ballbini ages 1.5–4.5 through U18), families, fitness and wellness users, and the inclusive DIE HOCKIES team for players with and without disabilities (founded 1991). Revenue is generated through annual membership fees (structured across categories with a published 2026 schedule), additional fees for fitness, sauna, and winter swimming memberships, sports camps and courses, equipment retail through the Alster Slam Shop pro shop, sponsorship income from a blue-chip partner roster (Mercedes-Benz Hamburg, EY, GGW Group, adidas via Peco Sport, Meßmer, Breuninger, Engel & Völkers, Wempe, and others), and event-hosting associated with the Rothenbaum venue, which is also home to the Hamburg European Open tennis tournament.

The business model is community-led and membership-driven, with new members joining primarily through referrals, trial participation, and youth-program pipelines; the club is governed by a volunteer Vorstand elected by members and managed operationally by Managing Director Eiko Rott and Club Manager Sandra Fritsch. The club has no outside equity, parent company, or institutional investors.

Name

Der Club an der Alster

Legal name

Der Club an der Alster e.V.

Website

https://dcada.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

Der Club an der Alster is a 1919-founded, member-owned Hamburg multi-sport club operating two facilities (Rothenbaum and Wellingsbüttel) and serving 4,000+ members across hockey, tennis, padel, fitness, swimming, and youth development, with competitive teams in Bundesliga hockey and tennis.

Ownership category

akta.pro rank

Product category

Multi-Sport Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Multi-sport club
• Hockey training
• Tennis membership
• Padel courts
• Sports facilities

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership dues constitute the primary revenue stream. Membership includes access to tennis, hockey, swimming, fitness, and wellness facilities. Fees vary by category and are reviewed annually (2026 fee structure available).
2. Pro Shop Sales: Alster Slam Shop sells tennis, padel, and hockey equipment including rackets, balls, grips, shoes, protective gear, and stringing services.
3. Sports Camps and Training: Revenue from organized camps for hockey, tennis, swimming, and ball sports school. Summer and winter seasons with separate registration fees.
4. Gastronomy: Restaurant and catering services at Rothenbaum and Wellingsbüttel locations operated by Alster Gastro (Florian Rentner), generating food and beverage revenue from members and guests.
5. Winter Swimming: Separate fee-based access to heated swimming pool and sauna during winter months (November-March), inclusive of sauna use.
6. Fitness Membership: Additional fitness membership for 6 or 12 months with access to premium equipment, personal training plan, equipment orientation, and discounted course participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Der Club an der Alster is a traditional Hamburg multi-sport club offering membership-based access to hockey, tennis, padel, fitness/wellness, and swimming programs at two facilities (Rothenbaum and Wellingsbüttel). The club fields competitive Bundesliga hockey and tennis teams, runs structured youth development from age 1.5 to adult, and operates supporting amenities including gastronomy (Alster Gastro), a pro shop (Alster Slam Shop), and event facilities. Members gain access to 12 clay tennis courts, indoor tennis hall, padel courts, Bundesliga hockey pitches, a heated 25m pool, fitness center, and sauna.

Product overview

Der Club an der Alster is a traditional Hamburg sports club founded in 1919, offering a multi-sport portfolio centered around Hockey, Tennis, Padel, Fitness/Wellness, and Swimming. The club operates two facilities: the main Rothenbaum location hosting Tennis (with 12 clay courts and indoor hall), Padel courts, Fitness/Wellness, Swimming pool, and Gastronomy; and the Wellingsbüttel facility focused on Hockey with two artificial turf fields and clubhouse. Youth development programs span from Ballbini toddler sports schools through competitive team sports. The club also provides event facilities for private celebrations and corporate functions, and operates an on-site restaurant under the 'Die Alster Gastro' brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Program Field and indoor hockey with teams competing in 1. Bundesliga for both men's and women's. Includes youth development programs, training facilities in Wellingsbüttel and at Rothenbaum, and a dedicated hockey dome for winter play.
• Tennis Program Tennis with 12 clay courts and a carpet hall for winter play. The club is a member of Leading Tennis Clubs of Germany, with women's team in 1. Bundesliga and men's team in Regionalliga.
• Padel Program Padel courts with two outdoor courts at the Rothenbaum, with expansion to four Panoramic courts planned. Teams compete in various leagues including Bundesliga.
• Fitness & Wellness Fully equipped fitness studio with Technogym cardio and E-Gym equipment, plus wellness area with Finnish sauna, steam bath, and relaxation room. Membership includes personalized training plans and access to group fitness courses.
• Swimming Program 25-meter outdoor pool with heated facilities for summer and winter swimming. Includes swimming school for children and adults, and winter swimming program from November to March.
• Youth Development Programs Structured youth programs for Hockey (from age 4), Tennis (from age 3), and Padel. Includes Ballbini movement school for toddlers, mini-mice hockey for ages 5-6, and comprehensive youth training pathways.
• Gastronomy (Alster Gastro) Restaurant and café at Rothenbaum location with terrace and event spaces, plus catering at Wellingsbüttel hockey facility. Managed by Die Alster Gastro.
• Alster Slam Shop (Pro Shop) Retail storefront selling tennis, padel, and hockey equipment including rackets, balls, grips, shoes, protective gear, and offering racket stringing services. Operated in the Westflügel of Rothenbaum stadium.
• Winter Swimming Access Fee-based access to the heated swimming pool and sauna during winter months from November to March, inclusive of sauna use.
• Sauna Membership 12-month sauna subscription providing access to the Finnish sauna, steam bath, and relaxation room, available exclusively for club members.
• Sports Camps and Training Programs Organized camps for hockey, tennis, swimming, and ball sports school, held during summer and winter seasons with separate registration fees.
• Ballbini Movement School Ball school (Ballbini) for children aged 1.5–4.5 years, introducing motor skills development through play; gateway to hockey and tennis programs.
• DIE HOCKIES (Inclusive Hockey) Inclusive hockey team for players with and without disabilities, founded 1991, supported by Lebenshilfe Hamburg partnership. Approximately 25 active players with an annual fee of €50.

Quantifiable outcome

• 4,000+ members including ~1,000 youth
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and minor.

• GGW GroupcoreGTM or Marketing PartnerMain sponsor with logo displayed on website and at events. GGW Group provides marketing and financial support.
• adidascoreGTM or Marketing PartnerEquipment and apparel partner via Peco Sport. Sportswear and equipment supplier for club.
• MeßmercoreGTM or Marketing PartnerTea brand sponsoring Meßmer Cup hockey tournament. Also appears as general club sponsor.
• Mercedes-Benz HamburgcoreGTM or Marketing PartnerAutomotive sponsor providing vehicle sponsorship and marketing partnership.
• Peco SportcoreChannel Partner/ Reseller/ DistributorHockey equipment retail partner located at Hofweg 96. Provides equipment sales, stringing, and club merchandise.
• Hamburger Sportbund (HSB)coreStrategic or Co-development PartnerUmbrella sports organization for Hamburg providing organizational support and infrastructure.
• Hamburg Active CityminorStrategic or Co-development PartnerCity initiative promoting sports and activity, partnership for local sports promotion.
• BreuningerminorGTM or Marketing PartnerDepartment store sponsor with marketing presence on website.
• Engel & VölkersminorGTM or Marketing PartnerReal estate company sponsor supporting the club.
• WempeminorGTM or Marketing PartnerJewelry and watch retailer as corporate sponsor.
• Leading Tennis Clubs of GermanycoreStrategic or Co-development PartnerExclusive network of Germany's leading tennis clubs founded 2009. Provides reciprocal playing rights, knowledge sharing, and joint marketing.
• Lebenshilfe HamburgcoreStrategic or Co-development PartnerSocial organization partnering to create DIE HOCKIES inclusive hockey team for players with and without disabilities since 1991.
• Grootbos Foundation / Western Province Hockey Union / Villa VivacoreStrategic or Co-development PartnerSocial project partners for Alster Cape Town Hockey Project in South Africa. Grootbos Foundation started 2009, project moved to Cape Town in 2022 with Western Province Hockey Union and Villa Viva (Viva con Agua). Supports township hockey development.
• Alster GastrocoreStrategic or Co-development PartnerRestaurant operator Florian Rentner manages gastronomy at Rothenbaum and Wellingsbüttel locations. Provides food service, events catering, and private celebrations.
• MagnusminorGTM or Marketing PartnerFinancial services sponsor.
• BauwensminorGTM or Marketing PartnerReal estate and construction company as sponsor.
• Radiologische AllianzminorGTM or Marketing PartnerMedical imaging provider as sponsor.
• NiemerszeinminorGTM or Marketing PartnerFashion brand sponsoring Niemerszein-Alster-Kids-Cup hockey tournament.
• Optiker BodeminorGTM or Marketing PartnerOptician as local business sponsor.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• TK Grün-Weiss Mannheim: Fellow member of the Leading Tennis Clubs of Germany network, operating Bundesliga tennis and youth development. Direct comparable for tennis programming quality, facility standards, and premium positioning.
• Harvestehuder THC (HTHC): Hamburg-based traditional club offering hockey and tennis with competitive league presence. Direct local competitor for members, hockey talent (player mentions in DCadA news reference HTHC matchups), and tennis programming.
• Club Raffelberg: Mülheim an der Ruhr-based hockey club with Bundesliga presence and youth academy. Comparable on hockey-only focus, Bundesliga competition, and traditional club membership structure.
• Berliner HC: Berlin-based hockey club with Bundesliga-level competition and youth academy. Direct peer in German field hockey competitive ecosystem, similar member-driven club structure.
• TC Iphitos München: Munich-based member of the Leading Tennis Clubs of Germany with Bundesliga tennis teams and comparable elite positioning. Direct peer within the exclusive Leading Tennis Clubs network.
• TC Blau-Weiss Berlin: Berlin-based Leading Tennis Clubs of Germany member with Bundesliga tennis presence. Direct peer for tennis programming, member profile, and network-level benchmarking.
• Uhlenhorster HC (UHC Hamburg): Hamburg's other top-tier hockey club with 1st Bundesliga men's and women's teams and overlapping youth talent pool. Direct local competitor for hockey players, coaches, and sponsor visibility within the same Hamburg market.
• Münchner SC: Munich-based multi-sport club operating Bundesliga hockey and tennis with comparable youth development pipelines. Direct comparable on sport mix, competitive level, and traditional club membership model; DCadA's incoming Sportdirektor Leistungssport (Patrick Fritsche) was previously sporting director and head coach at Münchner SC.
• Rot-Weiss Köln: One of Germany's leading multi-sport clubs (Cologne) with top-tier hockey and tennis programs. Direct competitor in Bundesliga hockey for national titles and pan-German sponsorship budgets.

Regional players

• Eimsbütteler TV: Large Hamburg-based multi-sport club offering hockey, tennis, fitness, and youth programs. Regional competitor for Hamburg members across similar sport portfolio, though typically competing at lower competitive tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@dcada
• LinkedInlinkedin.com/company/dcada

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Der Club an der Alster