Dairy Cattle Reproduction Council

What Dairy Cattle Reproduction Council does

The Dairy Cattle Reproduction Council (DCRC) is a private, membership-based nonprofit professional association founded around 2005 and headquartered in New Prague, Minnesota, with a six-person staff supplemented by outsourced association management services from Association Management Online (AMO). The organization operates as a community-led platform connecting dairy producers, bovine veterinarians, academic researchers, consultants, and allied industry professionals around the narrow topic of dairy cattle reproductive performance, delivering value through annual meetings, multilingual webinars (English, Spanish, Portuguese), a newsletter program, educational resources and how-to videos, and the Excellence in Dairy Reproduction Awards. Sponsorship from a dozen-plus industry partners (including Merck Animal Health and STgenetics/Select Sires as Gold sponsors, plus Silver sponsors Zoetis, CowManager, and Parnell) underwrites much of the program activity alongside member dues and event registration revenue.

DCRC generates revenue from three primary streams: recurring membership dues ($175/year professional, $75/year international e-membership, $25/year student, plus free 3-month trial tiers), one-time annual meeting registration (with early-bird discounts and hybrid in-person/virtual attendance), and event sponsorship. Membership tiers unlock access to Ask the Expert, webinar recordings, proceedings and presentations archives, six e-newsletters annually, and discounted meeting registration; RACE-approved continuing education credits for veterinarians are a key draw. The 2026 Annual Meeting is scheduled for Columbus, Ohio, and the Excellence in Dairy Reproduction Awards program recognized 24 dairies across Platinum, Gold, Silver, and Bronze tiers in 2025 from a pool of 134 nominations spanning 4 countries. The organization's core technology is not proprietary software but a content and community platform — webinars, video archives, member portals, and event infrastructure — hosted and maintained via the AMO association management partner.

Name

Dairy Cattle Reproduction Council

Legal name

Dairy Cattle Reproduction Council

Website

https://dcrcouncil.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

DCRC is a nonprofit professional association serving the dairy cattle reproduction industry through annual meetings, multilingual webinars, an awards program, and educational resources for dairy producers, veterinarians, researchers, and consultants globally.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Dairy Breeding & Genetics (AI, Embryo Transfer) (AFAEACAD)

akta.pro secondary industry

Dairy Herd Health & Reproduction Services (non-veterinary) (AFAEACAE)

Keywords

• Dairy cattle reproduction
• Professional association services
• Veterinary continuing education
• Dairy herd management
• Livestock industry networking

Headquarters

HQ city

New Prague

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues providing access to educational resources, networking, webinars, conference proceedings, and member-exclusive content including Ask the Expert and poster presentations.
2. Annual Meeting Registration: Revenue generated from annual meeting registrations, with early-bird discounts available. Meeting includes preconference sessions, plenary sessions, breakout sessions, poster presentations, and awards ceremonies.
3. Scholar Program Sponsorship: Travel funding of up to $1,500 provided to graduate students to attend the DCRC Annual Meeting, encouraging participation in DCRC activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Dairy Cattle Reproduction Council is a nonprofit professional association that delivers education, networking, and recognition programs to the dairy industry. Its core offerings include paid annual membership ($175 professional / $25 student / $75 international), the Annual Meeting conference, a multilingual Webinar Series, and the Excellence in Dairy Reproduction Awards program that recognizes top-performing dairies. Services are aimed at dairy producers, bovine veterinarians, consultants, researchers, and graduate students seeking to advance reproductive performance in dairy herds.

Product overview

DCRC operates as a professional association providing a unified platform of educational and networking services for dairy industry professionals. The core offerings include the Annual Meeting conference, Webinar Series (with multilingual content), Excellence in Dairy Reproduction Awards, Scholars Program, Student Poster Presentation Award, and Membership. The organization connects dairy producers, researchers, veterinarians, and allied industry professionals through resources, events, and recognition programs focused on advancing dairy cattle reproduction technology and practices.

Differentiator

Problem solved

Functional benefit

Products and services

• DCRC Annual Meeting

Quantifiable outcome

• 24 dairy operations recognized annually for reproductive excellence
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Merck Animal HealthflagshipGTM or Marketing PartnerGold sponsor of DCRC. Merck Animal Health sponsors DCRC events and provides support for the organization's mission to advance dairy cattle reproduction technology.
• STgenetics/Select SiresflagshipGTM or Marketing PartnerGold sponsor of DCRC annual meeting and programming. Select Sires provides preconference tours and educational forums as part of sponsorship.
• CowManagercoreTechnology or IntegrationSilver sponsor of DCRC, providing support for annual meeting and awards programs related to dairy cattle monitoring technologies.
• ParnellcoreGTM or Marketing PartnerSilver sponsor of DCRC annual meeting and Excellence in Dairy Reproduction Awards program.
• ZoetiscoreGTM or Marketing PartnerSilver sponsor of DCRC with multiple touchpoints including annual meetings and educational content. Zoetis representatives serve on DCRC board and committees.
• AHVminorGTM or Marketing PartnerBronze sponsor of DCRC annual meeting and awards program.
• Datamars LivestockminorGTM or Marketing PartnerBronze sponsor of DCRC.
• GenexminorGTM or Marketing PartnerBronze sponsor of DCRC and contributor to annual meeting programming.
• Progressive Dairy Solutions (PDS)minorGTM or Marketing PartnerBronze sponsor of DCRC.
• SCCL/Arm & Hammer Animal NutritionminorGTM or Marketing PartnerBronze sponsor of DCRC.
• Hoard's DairymancoreGTM or Marketing PartnerSponsor of the Excellence in Dairy Reproduction Awards program. Magazine provides ongoing coverage of DCRC activities and serves as awards sponsor.
• Association Management Online (AMO)coreImplementation/ SI/ Consulting PartnerProvides association management services including membership management, event registration, and website hosting for DCRC. Located at 2801 Hennepin Avenue South, #601, Minneapolis, MN 55408.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Others

• Zoetis: Zoetis is a global animal-health company and DCRC Silver sponsor with board/committee representation — adjacent industry participant whose reproductive and herd-health products are educational topics and whose sponsorship materially underwrites DCRC.
• STgenetics: STgenetics is a bovine genetics and reproductive-services company and DCRC Gold sponsor — adjacent commercial participant whose products (sexed semen, embryo transfer) are core topics within DCRC's educational programming.
• Merck Animal Health: Merck Animal Health is a leading animal-health company and DCRC Gold sponsor — adjacent commercial participant whose reproductive pharmaceuticals (e.g., Estrumate) are referenced in DCRC educational programming and sponsor advertising.
• Select Sires: Select Sires is a major U.S. bovine genetics and artificial-insemination cooperative and DCRC Gold sponsor — adjacent industry participant supplying AI services that are central to the reproduction outcomes DCRC's community addresses.
• Genex: Genex is a U.S. dairy and beef genetics cooperative and DCRC Bronze sponsor — adjacent industry participant in cattle reproductive services and AI, intersecting with DCRC's reproduction-focused educational mission.

Broad incumbents

• Holstein Association USA: Holstein USA is the largest U.S. dairy breed association, offering registry services, classifications, and industry education — a broader incumbent serving dairy producers with overlapping educational/membership services.
• Dairy Management Inc. (National Dairy Council): DMI is the U.S. dairy producer-funded checkoff organization overseeing the National Dairy Council — a much larger, broader-incumbent body covering dairy promotion, research, and education that overlaps with DCRC's educational remit at a more macro scale.

Direct peers

• American Dairy Science Association (ADSA): ADSA is the leading U.S. professional/scientific association for dairy science research and education, with journals, annual meetings, and member services — directly comparable to DCRC's research-dissemination and conference mission in the dairy space.
• National Mastitis Council (NMC): NMC is a nonprofit professional association focused on udder health, milk quality, and mastitis in dairy cattle — analogous small-staff, membership-and-conference-driven organization serving dairy researchers, veterinarians, and producers.
• American Association of Bovine Practitioners (AABP): AABP is a U.S. professional association for veterinarians serving cattle (dairy and beef), with annual conferences, continuing education, and producer/industry engagement — directly comparable audience and educational programming model to DCRC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DCRCouncil
• Facebookfacebook.com/DCRCouncil
• LinkedInlinkedin.com/company/dairy-cattle-reproduction-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dairy Cattle Reproduction Council