Pt. DDUMC-IIMT MALL ROAD

What Pt. DDUMC-IIMT MALL ROAD does

Pt. Deen Dayal Upadhyay Management College (DDUMC) is a private educational institution located at 17 Mall Road in the cantonment area of Meerut, Uttar Pradesh, India. Established in 2001 as part of the IIMT Group of Colleges (the group was founded in 1991), DDUMC operates as a multidisciplinary destination offering four undergraduate and postgraduate programs: Bachelor of Business Administration (BBA), Bachelor of Computer Applications (BCA), Bachelor of Education (B.Ed), and Master of Education (M.Ed). The college is affiliated with Chaudhary Charan Singh University, Meerut, holds NAAC A-grade accreditation, and serves approximately 2,000+ students with an additional 10,000+ alumni placed across industries over 25 years.

The institution's core technology comprises conventional educational infrastructure — technology-driven learning facilities, modern labs, collaborative spaces, a well-stocked library, and web-based student portals (iimt.icloudems.com) for admission, fee payment, and academic management. The curriculum has been updated to include specializations in AI, Machine Learning, Data Science, Cloud Computing, and Cyber Security within the BCA program, and digital marketing within BBA. No proprietary AI/ML models, APIs, or developer-facing technology are disclosed.

DDUMC's business model is tuition-driven, charging approximately ₹66,000 per annum for BBA and BCA programs on a subscription-style annual billing cadence. Revenue is complemented by placement services that connect students with a reported network of 500+ recruiters including TCS, Wipro, IBM, and Tech Mahindra, yielding a stated 95% annual placement rate and 150+ offers per batch (highest package 20 LPA, average 5-7 LPA in 2026). Go-to-market combines direct-to-consumer online and offline admissions via the admission.ddumc.in portal, a DOST referral program with 2,100+ successful alumni-driven referrals, and event-driven engagement through Placement Day, Founder's Day, and cultural festivals. The institution is led by Managing Director Dr. Mayank Agarwal and operates as a private entity under the IIMT Group umbrella.

Name

Pt. DDUMC-IIMT MALL ROAD

Legal name

Pt. Deen Dayal Upadhyay Management College

Website

https://ddumc.in

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Pt. Deen Dayal Upadhyay Management College (DDUMC) is a private, NAAC A-grade institution in Meerut, Uttar Pradesh, offering BBA, BCA, B.Ed, and M.Ed programs to approximately 2,000+ students as part of the IIMT Group of Colleges, with a reported 95% placement rate via a 500+ recruiter network.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Community Colleges (Transfer + Workforce) (EDAHADAE)

akta.pro secondary industry

Technical Community Colleges (Applied/CTE-Focused) (EDAHADAD)

Keywords

• Higher education programs
• Undergraduate management degree
• Computer applications degree
• Teacher training programs
• Campus placement services

Headquarters

HQ city

Meerut

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Tuition Fees: Primary revenue stream from student tuition fees for BBA, BCA, B.Ed, and M.Ed programs. Fees are charged per annum and paid per semester.
2. Placement Services: Campus recruitment services connecting students with employers. While no direct revenue is mentioned, this drives student enrollment and institutional reputation.
3. Referral Program: DOST referral program offers rewards and scholarships to students and alumni who refer new admissions, creating a network effect for student acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Pt. DDUMC is a private higher-education institution offering four degree programs — BBA (3-year Bachelor of Business Administration), BCA (3-year Bachelor of Computer Applications), B.Ed (3-year Bachelor of Education), and M.Ed (postgraduate Master of Education). Programs are delivered on-campus at Meerut Cantt with classroom instruction, modern labs, library access, soft-skills training, and structured campus placement support through an annual recruitment drive with 500+ companies.

Product overview

Pt. Deen Dayal Upadhyay Management College (DDUMC) is an educational institution offering a portfolio of four distinct academic programs: BBA (Bachelor of Business Administration) for business management, BCA (Bachelor of Computer Applications) for computer science and IT careers, B.Ed (Bachelor of Education) for teacher training at secondary/senior secondary levels, and M.Ed (Master of Education) for advanced educator preparation. The institution functions as a traditional educational service provider without a unified digital platform or SaaS product architecture; each program represents a separate academic offering rather than a modular product system.

Differentiator

Problem solved

Functional benefit

Products and services

• BBA (Bachelor of Business Administration) A 3-year undergraduate management and administration degree program designed to enrich students and prepare them for the business world, covering all aspects of business management across six semesters. Annual tuition fee is ₹66,000 (2026). Target audience: students who have completed 12th grade seeking careers in business management, marketing, HR, finance, sales, or entrepreneurship.
• BCA (Bachelor of Computer Applications) A 3-year undergraduate program focused on computer fundamentals, coding, programming, and software development, designed for individuals who wish to enter the world of computers and pursue careers in IT. Specializations offered include AI, Cyber Security, and Cloud Computing. Annual tuition fee is ₹66,000 (2026). Target audience: students who have completed 12th grade seeking IT careers.
• B.Ed (Bachelor of Education) A 3-year undergraduate program designed to prepare students for careers in teaching and education at secondary and senior secondary levels, equipping them with knowledge, values, and practical training. Target audience: students who have completed 12th grade seeking teaching careers.
• M.Ed (Master of Education) A postgraduate program designed to prepare students for building careers in teaching and education, providing advanced knowledge, values, and practical training essential for becoming educators at higher levels. Target audience: graduates holding a B.Ed degree seeking advanced educator preparation, research capability, and academic leadership roles.
• Campus Placement Services Structured campus recruitment program where 150+ companies visit DDUMC annually to hire BBA, BCA, B.Ed, and M.Ed graduates for full-time roles and internships. The service delivers a 95% annual placement rate with the highest package reaching 20 LPA and average package of 5-7 LPA (2026). Target audience: graduating students and corporate recruiters.

Quantifiable outcome

• Highest package of 20 LPA with average package of 5-7 LPA in 2026
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Meerut Management Association (MMA)coreStrategic or Co-development Partner · 18 February 2026DDUMC signed an MOU with the Meerut Management Association to strengthen industry-academia collaboration. This partnership aims to bridge the gap between academic learning and industry requirements, providing students with better exposure to business practices and corporate environments.

Scale indicators15 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Symbiosis (SIU): Multi-campus private deemed university offering BBA, BCA, and education programs. Comparable as a broader incumbent with stronger brand premium and a wider program portfolio than DDUMC.
• Chandigarh University: Large private university offering BBA, BCA, B.Ed, and M.Ed with strong placement claims. Comparable as a broader incumbent with similar positioning around placements and industry-aligned curriculum.
• Amity University: Large national private university with BBA, BCA, B.Ed, and M.Ed programs across multiple campuses. Comparable as a broader incumbent in the same program categories with stronger brand recognition and deemed-university status.
• SRM Institute of Science and Technology: Large deemed private university offering management, computer applications, and education programs. Comparable as a broader incumbent with similar program offerings but stronger brand pull and multi-campus footprint.
• Christ University: Leading private deemed university widely regarded as a top BBA and BCA destination in India. Comparable as a broader incumbent competing for management and computer application students with similar tuition positioning.
• Manipal Academy of Higher Education: Multi-campus deemed university offering BBA, BCA, and education programs. Comparable as a broader incumbent in the same program categories with stronger national brand and deemed-university autonomy.
• Lovely Professional University (LPU): One of India's largest private universities offering BBA, BCA, B.Ed, and M.Ed at scale. Comparable as a broader incumbent competing for the same undergraduate student segments with stronger national reach.

Direct peers

• Chaudhary Charan Singh University Affiliated Colleges (Meerut): DDUMC is affiliated to CCS University, which oversees numerous other Meerut colleges offering similar BBA, BCA, and B.Ed programs. These are the closest direct competitors in the same city, university affiliation, and program mix.
• IIMT University: Sibling institution under the same IIMT Group conglomerate, offering broader undergraduate and postgraduate programs including engineering, management, and law. Directly comparable as it shares infrastructure, leadership, and the same regional Meerut/Noida catchment.

Regional players

• Meerut Institute of Technology (MIT): Established Meerut-based college offering management and computer application programs. Comparable as a regional private college competing for the same Meerut student pool with overlapping BBA/BCA offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/IIMTmallRoad
• YouTubeyoutube.com/channel/UC-DUMMY
• Facebookfacebook.com/IIMTmallRoad
• LinkedInlinkedin.com/company/ddumc

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pt. DDUMC-IIMT MALL ROAD