The Landmark Hotel & Casino - Deadwood

What The Landmark Hotel & Casino - Deadwood does

The Landmark Hotel & Casino is a boutique hospitality and gaming property located at 53 Sherman Street in Deadwood, South Dakota, operated by Sportsbook Deadwood, LLC under managing partner Gerard Keating (Keating Resources). The property opened on November 13, 2023 following a three-year, $20 million restoration of the historic Adams Block, an 1890s-era five-story structure totaling approximately 35,000 square feet in the heart of historic downtown Deadwood. It primarily serves tourists visiting the Black Hills region (drawn by Mount Rushmore, Crazy Horse Memorial, Custer State Park, and Badlands National Park), local Deadwood residents, and event hosts seeking an integrated gaming, accommodations, dining, and entertainment experience.

The core offering combines a first-floor casino with 100+ slot machines and electronic table games, six second-floor live gaming tables (Blackjack, Roulette, 3-Card Poker, Ultimate Texas Hold'em) in the Adams Room, a sportsbook, and the free "My Mark Players Club" tiered loyalty program. A 30-room boutique hotel with custom-designed rooms and a 1,200-square-foot private rooftop deck opened on December 13, 2024, activating a full liquor license. On-site food and beverage includes Dave's Deli by Cheyenne Crossing (opened August 2024) and the upcoming Ian Munsick's Cowboy Bar & Western Grill (over 2,600 sq ft, two performance stages, opening September 18, 2026), with a recording studio in adjacent space under design. Multiple event venues (rooftops, Sports Bar & Kitchen, Intimate Party Space) host private events, weddings, and The Art of Song concert series in partnership with Scott Jacobs Gallery.

The business operates a direct-to-consumer, walk-in destination model. Revenue is generated from gaming transactions (slots, table games, sportsbook), hotel room bookings via the property website and third-party platforms, food and beverage transactions across multiple outlets, and event/venue rental fees. Distribution is exclusively on-site; no e-commerce or online gaming is offered. The operator has expanded into adjacent buildings at 57, 59, and 61 Sherman Street, with 57 Sherman Street adding 30 slots (bringing the total to ~150), and has invested in ecosystem partnerships (Cuningham and Chamberlin Architects for design, Scott Jacobs Gallery for concerts, artist-led venue partnerships) to differentiate within Deadwood's competitive gaming district.

Name

The Landmark Hotel & Casino - Deadwood

Legal name

Sportsbook Deadwood, LLC

Website

https://deadwoodlandmark.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Landmark Hotel & Casino is a boutique hotel and casino in Deadwood, South Dakota, operated by Sportsbook Deadwood, LLC, offering 100+ slot machines, live table games, a sportsbook, a 30-room boutique hotel, dining, and event venues in a restored 1890s historic building serving Black Hills tourists and event guests.

Ownership category

akta.pro rank

Product category

Casino & Hotel Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112), Gambling Industries (7132)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Boutique & Lifestyle Casino Hotels (THAGAJAH)

Keywords

• Casino gaming services
• Boutique hotel accommodations
• Sports betting venue
• Food and beverage
• Event venue hosting

Headquarters

HQ city

Deadwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Casino Gaming: Revenue from 100+ slot machines, table games including blackjack, roulette, 3-Card Poker, Ultimate Texas Hold'em, and sportsbook betting. Table games operate Wednesday through Sunday. Hot seat promotions drive player engagement.
2. Hotel Accommodations: 30-room boutique hotel with custom-designed rooms, private rooftop deck for guests. Opened December 2024. Bookings available through the property website.
3. Food & Beverage: Full-service bars including Adams Room Lounge, restaurant offerings, and upcoming Ian Munsick's Cowboy Bar & Western Grill venue opening September 18th. Dave's Deli by Cheyenne Crossing tenant also operates on premises.
4. Events & Venue Rental: Multiple event spaces including Adams Room, Raining Gold Lounge, Sports Bar & Lounge, Intimate Party Space, Second Floor Rooftop, and Fourth Floor Rooftop. Hosts private events, corporate gatherings, weddings, and concerts including The Art of Song concert series.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

The Landmark Hotel & Casino is a boutique hospitality and gaming destination in historic Deadwood, South Dakota, housed in the restored 1890s Adams Block. It operates a 100+ slot and electronic table game casino floor with live dealer tables (Blackjack, Roulette, 3-Card Poker, Ultimate Texas Hold'em), a 30-room boutique hotel with custom-designed rooms and a private rooftop deck, a sportsbook, multiple bars and dining venues, and versatile event spaces. The integrated property is anchored by the My Mark Players Club loyalty program and targets tourists, gaming enthusiasts, and event hosts in the Black Hills region.

Product overview

The Landmark Hotel & Casino operates as a single unified boutique hospitality and gaming property offering an integrated experience combining hotel accommodations, casino gaming, dining, and entertainment. The core offering includes a 30-room boutique hotel with exclusive rooftop access, a casino floor with 100+ slots and live table games (Blackjack, Roulette, 3-Card Poker, Ultimate Texas Hold'em), the Adams Room Lounge with full bar service, a sportsbook betting venue, and versatile event spaces. The My Mark Players Club loyalty program connects all gaming and hospitality experiences. On-site dining includes Dave's Deli by Cheyenne Crossing, with Ian Munsick's Cowboy Bar & Western Grill (opening September 2026) adding country music entertainment. The property operates as a single integrated destination rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Gaming Floor 100+ slot machines and electronic table games on the first floor with live dealer table games (Blackjack, Roulette, 3-Card Poker, Ultimate Texas Hold'em) and a sportsbook wagering venue operated Wednesday through Sunday in the Adams Room. Targeted at adult gaming guests (21+) visiting the property.
• Boutique Hotel Rooms 30-room boutique hotel with custom-designed accommodations (each uniquely designed in collaboration with Cuningham Architects and Chamberlin Architects) and a private 1,200 sq ft rooftop deck reserved for hotel guests. Targeted at leisure and group travelers seeking upscale lodging in historic Deadwood.
• Event Venue Spaces Versatile event spaces including the Adams Room, Raining Gold Lounge, Sports Bar & Kitchen, Intimate Party Space, Second Floor Rooftop, and Fourth Floor Rooftop for business gatherings, weddings, social celebrations, and concerts. Targeted at event hosts, wedding planners, corporate clients, and concert organizers.
• Sportsbook Wagering Sports betting venue where guests place wagers on sporting events and watch live games on screens, located on the second floor within the Adams Room gaming area. Targeted at sports betting enthusiasts aged 21+.
• Adams Room Lounge Second-floor lounge with soft seating, jewel-toned lighting, exposed brick walls, and chandeliers offering wines, beers, specialty cocktails, and a curated drink menu including The Landmark Old Fashioned and seasonal offerings. Targeted at casino guests, hotel guests, and visitors seeking upscale bar service.
• Ian Munsick's Cowboy Bar & Western Grill Country and western music venue featuring two performance stages (indoor and outdoor), old school country bar decor, live music, and western grill dining, operated as a partnership with country artist Ian Munsick. Targeted at country music fans, hotel guests, and Deadwood visitors.
• Dave's Deli by Cheyenne Crossing Classic deli restaurant located at 61 Sherman Street within The Landmark property, offering fresh meats, cheeses, salads, and soups daily from 11 AM to 10 PM. Targeted at hotel guests, casino visitors, and local patrons seeking deli fare.

Quantifiable outcome

• 100+ games available on casino floor

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ian Munsick's Cowboy Bar & Western GrillcoreGTM or Marketing Partner · 18 September 2026Wyoming country music artist Ian Munsick is partnering to open a 2,600+ sq ft cowboy bar and western grill within The Landmark. Features two performance stages (indoor and outdoor), old school country bar decor, live music venue, and full food service. Opens September 18th, 2026. Munsick has over 1 billion global streams, 19 awards, and has headlined Red Rocks Amphitheatre. A recording studio in adjacent space is also under design.
• Dave's Deli by Cheyenne CrossingcoreGTM or Marketing Partner · 12 August 2024Local restaurateur David Brueckner operating Dave's Deli by Cheyenne Crossing within The Landmark at 61 Sherman Street. Classic deli menu with fresh meats, cheeses, salads, and soups. Grand opening August 12, 2024. Cheyenne Crossing has been operating since 1878, known for Indian Tacos and warm hospitality. Open daily 11AM-10PM.
• Deer Mountain VillageminorChannel Partner/ Reseller/ Distributor · 6 June 2024Deer Mountain Village leased space at 59 Sherman Street for a sales center, expanding the entertainment district presence near The Landmark.
• Three Peaks RanchminorChannel Partner/ Reseller/ Distributor · 6 June 2024Three Peaks Ranch leased space at 59 Sherman Street alongside Deer Mountain Village for a sales center, part of expansion into Sherman Street Entertainment District.
• City of DeadwoodminorStrategic or Co-development PartnerCompleted restoration of Wild Bill Hickok Plaza at 51 Sherman Street, adjacent to The Landmark. Plaza includes bust of Wild Bill Hickok sculpted by Korczak Ziolkowski (creator of Crazy Horse Memorial). Restoration included 5 tons of topsoil, 100+ plants, native stone, and new watering system.
• Deadwood Day SpaminorGTM or Marketing PartnerDeadwood Day Spa at 93 Sherman Street featured in Landmark's Sherman Street Spotlight series. Offers massage therapy, infrared sauna, salt therapy, steam treatments. Located nearby - recommended as complementary experience for Landmark guests seeking relaxation before or after gaming/entertainment.
• Cuningham (Interior Design)coreImplementation/ SI/ Consulting PartnerCuningham provided interior design services for The Landmark, including the split floor layout with casino floor and slot machines on ground level, sportsbook and table games on second floor, and two bars. Also designed hotel rooms in collaboration with Chamberlin Architects.
• Cuningham ArchitectscoreImplementation/ SI/ Consulting PartnerLas Vegas-based Cuningham Architects collaborated on hotel room design, creating custom and unique accommodations unlike anything else in the Black Hills.
• Chamberlin ArchitectscoreImplementation/ SI/ Consulting PartnerRapid City-based Chamberlin Architects partnered with Cuningham to design the boutique hotel rooms, contributing local expertise to the Black Hills property.
• Scott Jacobs GallerycoreStrategic or Co-development PartnerScott Jacobs Gallery hosts The Art of Song concert series featuring legendary songwriters in an intimate setting. The Landmark is the official hotel partner and home of the Art of Song Afterparty. Artists include Jeffrey Steele, Danny Myrick, Rivers Rutherford, Sarah Buxton, Leslie Satcher, Alyssa Bonagura, Matt Scannell, and Joy Williams. 136-seat venue.
• Outlaw SquareminorStrategic or Co-development PartnerLandmark is located one block east of Outlaw Square, a central venue in Deadwood's historic district, contributing to the Sherman Street Entertainment District ecosystem.

Scale indicators7 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Mineral Palace Hotel & Gaming: Historic Deadwood boutique hotel and casino in a heritage building. Closest direct peer to The Landmark given its boutique positioning, historic building, and integrated casino-hotel model.
• Deadwood Mountain Grand: Deadwood casino, hotel, and event venue with a 250-room hotel and entertainment/event focus. Direct competitor for hotel capacity, gaming, and event business in the Deadwood market.
• Hickok's Hotel & Casino: Historic Wild West-themed boutique hotel and casino in Deadwood. Most directly comparable to The Landmark on the boutique positioning and historic Deadwood character.
• The Lodge at Deadwood: Deadwood gaming resort offering hotel rooms, casino gaming, and dining. Direct competitor for gaming and lodging demand in the same Black Hills micro-market.
• Cadillac Jack's Gaming Resort: Adjacent Deadwood casino-hotel with gaming, hotel rooms, and F&B. Directly comparable as a Deadwood destination casino competing for the same tourist and regional gaming customer base as The Landmark.
• Silverado-Franklin Historic Hotel & Gaming Complex: Deadwood historic hotel and casino combining restored 1800s buildings with gaming. Comparable to The Landmark's historic-building boutique hotel and casino model.
• First Gold Gaming Resort: Deadwood hotel and casino combining lodging with gaming. Comparable in offering a hotel-casino bundle and competing for the same Deadwood tourist/regional customer.

Broad incumbents

• Silver Reef Casino Resort: Regional casino-resort with hotel, multiple restaurants, and entertainment. Comparable in combining a hotel with gaming and F&B in a regional destination setting.
• Tulalip Resort Casino: Regional casino resort with hotel, gaming, dining, and entertainment. Comparable as a larger integrated resort model that Boutique casino hotels like The Landmark aspire to scale toward.

Regional players

• Wild Bill's Gaming Saloon: Deadwood historical attraction and gaming venue. Related Wild-West heritage tourism operator in the same Deadwood micro-market, sharing tourist crossover with The Landmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheLandmarkCasino
• Facebookfacebook.com/landmarkhotelandcasino
• LinkedInlinkedin.com/company/the-landmark-hotelandcasino-deadwood
• Instagraminstagram.com/landmarkcasino

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Landmark Hotel & Casino - Deadwood