dean&david Schweiz
dean&david Schweiz is the Swiss regional entity of the Munich-based, 2007-founded fast-casual chain dean&david, operating retail stores plus direct delivery and corporate catering of freshly prepared salads, bowls, wraps, smoothies, and plant-based meals in the Zürich City and Zug markets.
- Company typePrivate
- Founded2007
- HeadquartersMunich, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What dean&david Schweiz does
dean&david Schweiz is the Swiss regional entity of dean&david, a Munich-based quick-service restaurant chain founded in 2007 that operates nearly 100 stores across five countries. The Swiss business currently serves the Zürich City and Zug markets through dine-in and take-away storefronts plus a direct delivery service. The product platform centers on a daily fresh-preparation model in which ingredients are delivered each morning and assembled by hand into salads, bowls, wraps, sandwiches, smoothies, hot dishes, sweets, and beverages, with no flavor enhancers used. A "Mix Your Own" customization layer, a dedicated kids menu, and a Make It Vegan sub-line — including planted.kebab and planted.chicken plant-based alternatives — augment the core menu.
The company runs a multi-channel distribution model: physical retail storefronts, a proprietary e-commerce delivery platform at delivery.deananddavid.ch with extended evening and weekend availability, and a corporate catering arm serving business clients in Zürich City and Zug with online pre-ordering and either credit-card or invoice billing. Customer segmentation is horizontal — health-conscious individual consumers addressed via dine-in, take-away, and home delivery, plus a secondary B2B segment addressed through business lunch and event catering. Marketing is conducted through the company website, a content/blog layer, social channels (Facebook, Instagram, X), and seasonal campaign pushes.
Revenue mechanics are almost entirely transactional one-time food sales (retail, delivery, catering); no subscription, membership, licensing, or recurring-contract revenue is disclosed, and no public pricing or financial figures are available. The firm is privately held with no disclosed institutional investor, private-equity sponsor, or funding history in the input data, and no patents, awards, regulatory actions, leadership disclosures, or strategic transactions are reported.
dean&david Schweiz firmographics
Firmographics- Name
- dean&david Schweiz
- Legal name
- dean&david
- Website
- https://deananddavid.ch
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- dean&david Schweiz is the Swiss regional entity of the Munich-based, 2007-founded fast-casual chain dean&david, operating retail stores plus direct delivery and corporate catering of freshly prepared salads, bowls, wraps, smoothies, and plant-based meals in the Zürich City and Zug markets.
- Ownership category
- akta.pro rank
dean&david Schweiz industry classification
Industry- Product category
- Fast-casual restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Healthy/Salad/Grain Bowl QSR (THAFAAAJ)
Keywords
Where dean&david Schweiz is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
dean&david Schweiz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Food Sales: Revenue generated from sales of prepared fresh food items including salads, bowls, wraps, sandwiches, and smoothies at physical store locations and through online delivery orders.
- Delivery Service: Revenue from direct delivery service to customers in Zürich City and Zug, including evening and weekend delivery options. Also includes business catering and corporate lunch delivery services.
- Catering Services: Business catering services for corporate events and team lunches, ordered in advance with payment via credit card or invoice.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
dean&david Schweiz product offering
Product offeringCore offering
dean&david Schweiz operates a fast-casual fresh food concept offering daily-prepared bowls, salads, sandwiches, hot dishes, smoothies, coffee/tea, sweets, and a dedicated kids and vegan menu across physical stores and a direct delivery service. The business also provides corporate catering and business lunch delivery in Zürich City and Zug, with online ordering via its own e-commerce platform and a branded mobile app. Ingredients are delivered fresh each morning and hand-prepared on site without flavor enhancers.
Product overview
dean&david is a German-founded quick-service restaurant chain (founded 2007, Munich-based) operating nearly 100 stores across 5 countries, with a presence in Switzerland. The company offers a unified fast-casual dining platform centered on fresh, healthy food prepared daily without additives or flavor enhancers. The product portfolio includes core menu categories: Bowls (Kebab Bowl, Protein Chicken Bowl, Korean BBQ Chicken Bowl, Good Life Bowls with Quinoa), Salads, Sandwiches, Hot Stuff dishes, Smoothies, Sweets, and Coffee & Tea. The platform also offers customization through 'Mix Your Own' and a dedicated Kids Menu. Beyond dine-in, the company operates delivery services (Lieferservice) with evening and weekend availability, and corporate catering through Business Delivery & Catering in Zurich City and Zug. The company emphasizes its philosophy of uncompromised freshness with ingredients delivered fresh each morning and prepared by hand.
Differentiator
Problem solved
Functional benefit
Products and services
- Bowls
Companies that use dean&david Schweiz
Customer profileSegments2 records
Ideal customer profiles2 records
dean&david Schweiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
dean&david Schweiz partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
dean&david Schweiz competitors and assessment
Company assessmentDirect peers
- Pokeworks: Bowl-focused fast-casual chain with similar build-your-own architecture (base + proteins + toppings) and global franchising. Comparable fresh-prep model and per-ticket customization logic to dean&david's bowl lineup.
- Sweetgreen: US-listed healthy fast-casual chain specializing in salads, bowls, and warm grains with a digitally-led operating model. Closest like-for-like comp to dean&david's bowls/salads core menu and customization approach.
- Vapiano: European fresh fast-casual chain (originally German-founded) emphasizing made-to-order meals with a transparent kitchen concept. Comparable DACH heritage, dine-in/ordering architecture, and fresh-prep emphasis.
- Just Salad: US healthy fast-casual chain focused on customizable salads, wraps, and bowls with strong sustainability/eco messaging. Closely mirrors dean&david's Mix Your Own personalization and clean-label positioning.
- Freshii: Canadian health-focused fast-casual chain offering salads, bowls, wraps, and smoothies with a franchise-led international expansion model. Highly comparable menu mix and DACH-relevant international growth playbook.
- Chop't Creative Salad: East Coast US salad chain with strong build-your-own salad/bowl positioning and a brand built on fresh, seasonal ingredients. Closely parallels dean&david's hand-prepared daily philosophy.
Regional players
- Tibits: Swiss vegetarian/vegan buffet-restaurant chain with strong domestic presence and catering arm. Direct competitor for Swiss health-conscious consumers, corporate catering contracts, and plant-based positioning.
Broad incumbents
- Shake Shack: Premium global QSR brand with expanding healthier menu options (crispy chicken, salads). Comparable premium 'better QSR' positioning and international expansion model, though core menu differs.
- Pret a Manger: Global incumbent in fresh, natural-food QSR/coffee with broad menu (sandwiches, salads, bowls, coffee). Competes with dean&david for Swiss lunch and corporate catering dollars from a much larger platform footprint.
Emerging players
- Itsu: UK-based healthy Asian-inspired fast-casual chain offering bowls, sushi, and noodle soups with strong delivery/retail presence. Comparable healthy QSR positioning with adjacent cuisine orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
dean&david Schweiz social profiles
Digital presencedean&david Schweiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
dean&david Schweiz leadership team
Management profileNumber of profiles
dean&david Schweiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dean&david Schweiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dean&david Schweiz
What does dean&david Schweiz do?
dean&david Schweiz operates a fast-casual fresh food concept offering daily-prepared bowls, salads, sandwiches, hot dishes, smoothies, coffee/tea, sweets, and a dedicated kids and vegan menu across physical stores and a direct delivery service. The business also provides corporate catering and business lunch delivery in Zürich City and Zug, with online ordering via its own e-commerce platform and a branded mobile app. Ingredients are delivered fresh each morning and hand-prepared on site without flavor enhancers.
Is dean&david Schweiz a public or private company?
dean&david Schweiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dean&david Schweiz founded?
dean&david Schweiz was founded in 2007. It employs 1 to 10 people.
Where is dean&david Schweiz based?
dean&david Schweiz is headquartered in Munich, Germany, in the Europe region.
How does dean&david Schweiz make money?
Three revenue lines are on record. Retail Food Sales are the primary driver. The others are delivery Service and catering Services.
Who are dean&david Schweiz's main competitors?
Direct peers on record are Pokeworks, Sweetgreen, Vapiano, Just Salad, Freshii and Chop't Creative Salad. Tibits is listed as a regional player. Broad incumbents are Shake Shack and Pret a Manger. Itsu is listed as an emerging player.
Does dean&david Schweiz have an API?
No public API is recorded for dean&david Schweiz.
What industry is dean&david Schweiz in?
dean&david Schweiz's product category is Fast-casual restaurants. Its primary akta.pro industry code is THAFAAAJ, Healthy/Salad/Grain Bowl QSR. Its NAICS code is 722513 and its SIC code is 5812.