What dean&david Franchise GmbH does

dean&david Franchise GmbH is a privately held, family-owned German healthy fast-casual restaurant chain founded in 2007 and headquartered in Gräfelfing, Bavaria, operating a franchise-led model with over 90 outlets across Germany, Switzerland, Luxembourg, Qatar, and Austria. The company sells freshly prepared salads, bowls, curries, hot wraps, sandwiches, cold-pressed juices and smoothies, coffee, and sweet items, with a consistent brand promise of natural ingredients free from flavor enhancers, artificial colors, preservatives, and animal gelatin. Its product differentiation rests on a hand-prepared preparation process, an in-store Allergenfibel system cataloging all 14 main allergens for every dish, and a proprietary HPP (High Pressure Processing) cold-press method for juices that preserves vitamins and nutrients without pasteurization or added sugar.

The business operates through multiple revenue streams: per-transaction retail sales across franchised and corporate stores, franchise fees and royalties on the franchisee network, home delivery via Lieferando and local couriers, corporate catering (including the Foodspot platform for office and co-working clients), and a Superfood sub-brand selling 3-day and 5-day juice cleanse programs on subscription-like home delivery across Germany, Austria, and Luxembourg. Distribution is anchored in premium urban locations (1a/b retail, shopping centers, railway stations, airports, business districts with 3,000+ employees), with each store individually designed using Scandinavian furniture and Vitra chairs. The company also operates a mobile app, an online ordering portal, event-location rental in Switzerland, and a co-branded CareTrade Coffee line launched in partnership with ALRIGHTY.

The company is bootstrapped, financing all growth from operating cash flow, with no disclosed external equity, debt, or venture funding. The Swiss market is served through a wholly owned subsidiary, dean&david Schweiz AG, established in Zurich in 2012. Operating headcount is approximately 220 employees concentrated at headquarters and franchise support functions. The company has earned multiple industry recognitions (Treugast A-rating 2014 and 2016, DISQ Test Winner 2019, Hamburg Foodservice Award 2017, Impulse Top 10 Franchise System 2013) and selectively recruits franchise partners, with over 70% holding university degrees.

Name

dean&david Franchise GmbH

Legal name

dean&david Franchise GmbH

Website

https://deananddavid.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

dean&david Franchise GmbH is a German family-owned healthy fast-casual restaurant franchise founded in 2007, operating 90+ stores across 5 countries serving health-conscious urban professionals with fresh salads, bowls, wraps, and cold-pressed juices.

Ownership category

akta.pro rank

Product category

Healthy Fast Casual Restaurants

NAICS

Caterers (72232), Special Food Services (7223)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

akta.pro secondary industries

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Healthy fast casual
• Fresh salad bowls
• Cold-pressed juice
• Franchise restaurant
• Corporate catering

Headquarters

HQ city

Gräfelfing

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Store Sales: Revenue from direct sales of food and beverages at dean&david store locations. Products include salads, bowls, curries, hot wraps, sandwiches, sweets, juices, smoothies, coffee and tea. The company emphasizes fresh, hand-prepared food without artificial additives.
2. Delivery Service: Home delivery through partner Lieferando and local delivery services. Minimum order values vary by store (typically 10€ or 17.50€). Delivery fees vary by store, location, and delivery partner.
3. Catering Services: Corporate and event catering services offering business lunches, team events, and celebrations. Catering is available from 10 persons minimum, with staff accompaniment options. Swiss market pricing: CHF 60/hour staff rate, VAT 2.6% or 8.1% depending on service level.
4. Franchise Fees and Royalties: Revenue from franchise partnerships including initial franchise fees and ongoing royalty payments based on franchisee revenues.
5. Superfood Cleanse Programs: Cold-pressed juice cleanse programs sold online with home delivery. Includes 3-day and 5-day cleanse options, with express shipping available in Germany. Shipping to Austria and Luxembourg also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

dean&david Franchise GmbH operates a healthy fast-casual restaurant chain selling freshly prepared salads, bowls, curries, wraps, sandwiches, smoothies, cold-pressed juices, and specialty coffee through company-owned and franchised stores in Germany, Switzerland, Luxembourg, Austria, and Qatar. The company complements its restaurants with delivery via Lieferando, a mobile app, corporate catering (Foodspot), and a franchise program for partners, supported by a central supply chain and brand standard.

Product overview

dean&david Franchise GmbH operates a healthy fast-casual restaurant chain offering freshly prepared meals including salads, bowls, curries, wraps, sandwiches, and sweets, with beverages such as juices, smoothies, and coffee. The company provides multiple channels for accessing its products: physical restaurant locations (with shop-in-shop formats), a delivery service partnered with Lieferando and local providers, a mobile app for ordering, and dedicated catering and corporate food solutions via Foodspot. The product portfolio includes the Superfood sub-brand (cold-pressed juices and cleanse programs), CareTrade Coffee (fair-trade partnership coffee), and a cookbook. The company operates on a franchise model with over 110 locations across Germany, Switzerland, Luxembourg, Qatar, and Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• dean&david Restaurant Menu Core dine-in and takeaway menu of freshly prepared salads, bowls, curries, wraps, and sandwiches, plus smoothies, cold-pressed juices, and specialty coffee, served at company-owned and franchised restaurants for health-conscious urban consumers.
• dean&david Superfood Juices and Cleanses Range of cold-pressed Superfood juices and multi-day cleanse programs produced with High Pressure Processing (HPP) to preserve nutrients, sold direct-to-consumer with home delivery for wellness-oriented customers.
• Foodspot Corporate Catering Corporate ordering and catering platform that lets businesses, agencies, and event organizers order group meals, meeting catering, and event packages from the dean&david menu with centralized billing and account handling.
• dean&david Catering Catering service providing dean&david menu items for private and corporate occasions, including meetings, conferences, and events.
• dean&david Franchise Program Franchise offering that grants partners the right to operate dean&david restaurants under the brand, supported by centralized supply chain, training, marketing, store design, and operating standards.
• CareTrade Coffee Specialty coffee offering served in dean&david restaurants and available as part of the in-store beverage menu.
• dean&david Cookbook

Quantifiable outcome

• Cold-pressed juices contain nutrients from up to 3kg of fruits and vegetables per serving
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ALRIGHTY (CareTrade Coffee)minorStrategic or Co-development Partner · 1 January 2025dean&david partnered with ALRIGHTY to produce CareTrade Coffee - their own branded coffee. This partnership supports the Female Farmers Project 'La Morena' in Guatemala, promoting fair payment and self-determined work for women. The coffee initiative aligns with dean&david's sustainability and social responsibility values.
• LieferandocoreChannel Partner/ Reseller/ Distributordean&david uses Lieferando as their primary delivery partner for home delivery services. Individual stores also cooperate with various local delivery services within Germany to extend delivery coverage.
• LufthansaminorStrategic or Co-development PartnerCatering partnership with Lufthansa evidenced by campaign materials on the dean&david website slider.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Subway: Global franchise sandwich/sub chain with highly comparable franchise-driven store model. Useful as a benchmark for franchise network economics and international expansion playbooks, even though product mix differs.
• Peter Pane: German burger franchise chain with similar store design aspirations and franchise expansion strategy. Comparable as a peer on franchise scale and operational model in DACH casual dining.
• Marché Restaurants: Swiss-origin foodservice brand with presence in transport hubs and premium retail locations. Comparable on DACH market footprint and on the 'fresh, premium-casual' positioning in transit/retail real estate.
• L'Osteria: One of the largest German franchise casual-dining chains, with a similar franchise-led growth model and premium casual positioning. Comparable as a benchmark for franchise scaling in DACH, even though the menu (Italian) differs.
• Hans im Glück Franchise: Premium burger franchise chain with strong DACH footprint and upscale restaurant design. Comparable to dean&david on franchise model, premium positioning, and target urban professional demographic, though in the burger category.

Direct peers

• Yorma's: Berlin-based healthy fast-casual franchise offering salads, bowls, wraps, and fresh juices with a similar DACH footprint and value proposition around 'fresh, no additives' — the closest direct head-to-head competitor in the German healthy fast-casual category.
• Vapiano SE: German-originated fast-casual restaurant franchise with a similar franchise model and European footprint. Directly comparable in restaurant format, target demographic (urban professionals), and franchise/governance profile, though Vapiano has historically operated a broader Italian menu.
• Naked Lunch: Austrian-founded healthy fast-casual chain with salads, bowls, and poke offerings. Operates a comparable franchise/store model in DACH and competes for the same health-conscious urban professional segment.

Emerging players

• LeFFF: German vegan/healthy fast-casual chain with a relevant menu overlap (bowls, salads, plant-based). Comparable on dietary positioning but operates at a smaller scale than dean&david.
• Salad & Friends: Emerging healthy fast-casual concept in Germany focused on customizable salads and bowls. Targets the same health-conscious urban demographic as dean&david but with a smaller, more localized footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/deananddavidDE
• Instagraminstagram.com/deananddavid
• LinkedInlinkedin.com/company/dean-david-franchise-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dean&david Franchise GmbH