Dean & Peeler Meats
Dean & Peeler Meats is a family-owned, vertically integrated South Texas meat company that raises Angus cattle, processes them at a USDA-inspected facility, and sells premium beef through three retail meat markets, foodservice distribution, and custom processing for other Texas producers.
- Company typePrivate
- Founded2014
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Dean & Peeler Meats does
Dean & Peeler Meats is a privately held, vertically integrated South Texas meat company founded in 2014, owned and operated by the Dean and Peeler ranching families. The company controls the full supply chain from cattle raised at a family-owned ranch in Floresville, Texas through USDA-inspected custom harvesting and processing at Dean & Peeler Meatworks in Poth, further processing at Supreme Meat Purveyors in San Antonio (established 1990), and direct-to-consumer retail through three family-owned Dean & Peeler Meat Markets in Victoria, La Vernia, and Poth.
Its flagship product is Dean & Peeler Premium Angus Beef, marketed in Black Label and Prime Reserve tiers verified Choice or higher, with no added hormones and USDA Responsibly Raised certification. Camera-grading technology at Meatworks evaluates internal marbling of every carcass, and a source-verified pasture-to-plate traceability system documents origin and raising practices from birth to retail.
The business operates three revenue streams: retail meat sales through company-owned storefronts, foodservice and B2B product sales, and custom harvesting and processing services for other Texas beef producers — the latter via Meatworks, one of the few federally inspected custom processing facilities between Dallas and Corpus Christi. Distribution is entirely Texas-domestic and physically anchored; the company has no public API, no mobile app, and minimal digital presence beyond organic social channels (Facebook, Instagram, LinkedIn).
Dean & Peeler Meats firmographics
Firmographics- Name
- Dean & Peeler Meats
- Legal name
- Dean & Peeler Meatworks, LLC
- Website
- https://deanandpeeler.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dean & Peeler Meats is a family-owned, vertically integrated South Texas meat company that raises Angus cattle, processes them at a USDA-inspected facility, and sells premium beef through three retail meat markets, foodservice distribution, and custom processing for other Texas producers.
- Ownership category
- akta.pro rank
Dean & Peeler Meats industry classification
Industry- Product category
- Premium Angus Beef Production and Meat Processing
- NAICS
- Animal Slaughtering and Processing (3116), Meat Retailers (445240), Beef Cattle Ranching and Farming (112111)
- SIC
- Meat Packing Plants (2011), Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)
- akta.pro primary industry
- Beef Fabrication & Portion Cutting (Primal/Subprimal Breakdown) (AFANAAAB)
- akta.pro secondary industries
- Butcher Shops & Meat Markets (CRAHAHAB), Beef Cattle Grazing & Pasture-Based Operations (AFAEABAG)
Keywords
Where Dean & Peeler Meats is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Dean & Peeler Meats business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Meat Sales: Direct sales of premium Angus beef, pork, and chicken products through three family-owned retail meat market stores in South Texas to individual consumers and families
- Foodservice Product Sales: Supply of premium retail and foodservice products to foodservice professionals, retailers, foodies, and chefs
- Custom Processing Services: Custom harvesting and processing services provided to other Texas beef producers through Dean & Peeler Meatworks, the exclusive processor of Dean & Peeler Premium Angus Beef
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Dean & Peeler Meats product offering
Product offeringCore offering
Dean & Peeler Meats is a vertically integrated South Texas meat company that raises Angus cattle on its family-owned ranch in Floresville, Texas, then harvests and processes them at its USDA-inspected Meatworks facility in Poth, Texas. Value-added products are further processed at Supreme Meat Purveyors in San Antonio and sold through three family-owned retail Meat Markets in Victoria, La Vernia, and Poth, along with foodservice distribution channels.
Product overview
Dean & Peeler Meats is a vertically integrated South Texas meat company comprising four distinct operations. The core of the business is the Dean & Peeler Premium Angus Beef brand, which encompasses the family-owned ranch in Floresville raising Angus cattle from birth. Cattle are harvested at Dean & Peeler Meatworks, the company's USDA-inspected custom processing facility in Poth, Texas. Value-added products are further processed at Supreme Meat Purveyors in San Antonio. The finished products reach consumers through three Dean & Peeler Meat Markets retail locations across South Texas, as well as through foodservice and retail distribution channels.
Differentiator
Problem solved
Functional benefit
Brands
- Premium Angus Beef: Premium Angus beef brand representing the ranching families' focus on local sourcing, product quality, consistency, and animal husbandry practices. Products include Black Label and Prime Reserve beef verified Choice or higher with USDA Responsibly Raised label.
- Meatworks
- Supreme Meat Purveyors
- Meat Markets
Products and services
- Dean & Peeler Premium Angus Beef
Companies that use Dean & Peeler Meats
Customer profileSegments3 records
Ideal customer profiles3 records
Dean & Peeler Meats technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dean & Peeler Meats partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Dean & Peeler Meats competitors and assessment
Company assessmentDirect peers
- 44 Farms: Texas-based premium Black Angus beef brand with vertically integrated ranch-to-retail operations. Highly comparable to Dean & Peeler in product category (premium Angus), regional Texas heritage, and direct-to-consumer + foodservice distribution.
- Niman Ranch: Premium, sustainably raised meat brand with ranch-to-table traceability and broad foodservice/retail distribution. Comparable in certified-responsible sourcing, premium positioning, and chef/restaurant customer base.
- Snake River Farms: American Wagyu and premium beef brand with vertically integrated production and direct-to-consumer plus chef/foodservice distribution. Comparable in premium branded beef model and dual-channel strategy.
- Harris Ranch Beef: Vertically integrated beef operation combining cattle feeding, processing, and branded retail/foodservice sales. Comparable in integrated ranch-to-customer model and premium beef positioning.
- Creekstone Farms: Premium beef producer focused on Black Angus cattle with USDA-certified processing and consistent quality grading. Comparable in premium positioning, processing technology, and foodservice/retail channels.
- Allen Brothers: Family-owned premium meat purveyor serving both retail consumers and high-end foodservice operators. Comparable in its multi-channel premium meat model, custom cutting services, and chef-focused distribution.
Emerging players
- Country Natural Beef: Rancher cooperative producing source-verified natural beef for retail and foodservice channels. Comparable in rancher-driven premium beef model and foodservice/retail distribution to natural foods customers.
Broad incumbents
- Omaha Steaks: Established direct-to-consumer premium meat company with broad national distribution and extensive product catalog. Comparable in DTC premium meat model, though larger scale and broader protein assortment.
- JBS USA: Largest U.S. beef processor with extensive slaughtering and processing capacity. Comparable in meat processing operations, but vastly larger scale and commodity-focused rather than premium-only.
- Cargill Meat Solutions: Diversified global meat processor with significant U.S. beef operations. Comparable in meat packing and processing, but operates at commodity scale rather than premium-niche focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dean & Peeler Meats social profiles
Digital presenceDean & Peeler Meats compliance and trust
Trust signalCompliance2 records
Dean & Peeler Meats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dean & Peeler Meats leadership team
Management profileNumber of profiles
Profiles1 record
Dean & Peeler Meats subsidiaries and ownership
Company hierarchySubsidiaries4 records
Dean & Peeler Meats funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dean & Peeler Meats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dean & Peeler Meats
What does Dean & Peeler Meats do?
Dean & Peeler Meats is a vertically integrated South Texas meat company that raises Angus cattle on its family-owned ranch in Floresville, Texas, then harvests and processes them at its USDA-inspected Meatworks facility in Poth, Texas. Value-added products are further processed at Supreme Meat Purveyors in San Antonio and sold through three family-owned retail Meat Markets in Victoria, La Vernia, and Poth, along with foodservice distribution channels.
Is Dean & Peeler Meats a public or private company?
Dean & Peeler Meats is a private company. It is classified as family owned and is currently operating.
When was Dean & Peeler Meats founded?
Dean & Peeler Meats was founded in 2014. It employs 1 to 10 people.
Where is Dean & Peeler Meats based?
Dean & Peeler Meats is headquartered in San Antonio, United States, in the North America region.
How does Dean & Peeler Meats make money?
Three revenue lines are on record. Retail Meat Sales are the primary driver. The others are foodservice Product Sales and custom Processing Services.
Who are Dean & Peeler Meats's main competitors?
Direct peers on record are 44 Farms, Niman Ranch, Snake River Farms, Harris Ranch Beef, Creekstone Farms and Allen Brothers. Country Natural Beef is listed as an emerging player. Broad incumbents are Omaha Steaks, JBS USA and Cargill Meat Solutions.
Does Dean & Peeler Meats have an API?
No public API is recorded for Dean & Peeler Meats.
What industry is Dean & Peeler Meats in?
Dean & Peeler Meats's product category is Premium Angus Beef Production and Meat Processing. Its primary akta.pro industry code is AFANAAAB, Beef Fabrication & Portion Cutting (Primal/Subprimal Breakdown), with a secondary code of CRAHAHAB, Butcher Shops & Meat Markets. Its NAICS code is 3116 and its SIC code is 2011.