Dean Close St John's School
- Company typePrivate
- Founded2015
- HeadquartersTutshill, Gloucestershire, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Dean Close St John's School firmographics
Firmographics- Name
- Dean Close St John's School
- Legal name
- Dean Close St John's School
- Website
- https://deanclosestjohns.org.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Dean Close St John's School industry classification
Industry- Product category
- Independent Preparatory School Education
- NAICS
- Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Academic/School-Readiness Preschools (EDACABAB)
- akta.pro secondary industry
- General Preschools (Play-Based) (EDACABAA)
Keywords
Where Dean Close St John's School is headquartered
LocationHeadquarters
- HQ city
- Tutshill, Gloucestershire
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dean Close St John's School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Tuition Fees: Day and boarding tuition fees for children aged 3-13 across Kindergarten, Pre-Prep, Prep, and Senior Prep year groups. Fees vary by year group and are published annually for academic years.
- Bus Service: Daily pick-up and drop-off service across two routes covering Cardiff, Newport, Cwmbran, Langstone, Caldicot, Portskewett, Mathern, Coleford, Bream, Lydney, and Chepstow areas. Priced by distance zones.
- Learning Support: Specialist individual tuition for pupils with additional learning needs, charged separately from standard fees as detailed in the fees booklet.
- Individual Music Lessons: One-to-one music instruction by visiting music teachers including piano, brass, guitar, drums, strings, and singing, charged separately.
- Holiday Club (Mini Lions): Day care for children aged 3-7 during school holidays, priced at £45 per day.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Termly | Kindergarten fees 2026/27 |
| Subscription | Termly | Pre-Prep fees 2026/27 |
| Subscription | Termly | Prep fees 2026/27 |
| Subscription | Termly | Zone 1 Bus Service (0-5 miles) |
| Subscription | Termly | Zone 2 Bus Service (5-10 miles) |
| Subscription | Termly | Zone 3 Bus Service (10+ miles) |
| Subscription | Termly | Zone 4 Bus Service (Newport/Cardiff) |
| Unit Pricing | Pay-as-you-go | Ad hoc bus service |
| Subscription | Pay-as-you-go | Mini Lions Holiday Club |
| Unit Pricing | One time/ perpetual license | Rugby Summer Camp - Non Residential |
| Unit Pricing | One time/ perpetual license | Rugby Summer Camp - Residential |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels11 records
Dean Close St John's School product offering
Product offeringCore offering
Co-educational independent preparatory education for children aged 3 to 13, structured across Pre-Prep (Kindergarten to Year 2), Prep (Years 3–6), and Senior Prep (Years 7–8). The school delivers small-class academic teaching, wraparound care from 7:30am to 5:50pm, full-time and flexi-boarding, specialist extracurricular programs (Golf Academy, Music Program), and pastoral wellbeing systems, charging termly tuition fees with sibling and military discounts.
Product overview
Dean Close St John's School is a co-educational preparatory school offering a unified educational program for children aged 3 to 13, structured across three key stages: Pre-Preparatory (Kindergarten to Year 2, ages 3-7), Preparatory (Years 3-6, ages 7-11), and Senior Prep (Years 7-8, ages 11-13). The school operates as a single integrated institution within the Dean Close Foundation, providing wraparound care from 7:50am to 5:50pm as part of its standard offering. Auxiliary services include full-time and flexible boarding options, a specialized Golf Academy with elite coaching partnerships, a comprehensive Music Program with visiting teachers and ensemble groups, and community programs such as Mini Lions Holiday Club and Adventure Tots Stay & Play. The school also offers seasonal sports camps including Rugby Summer Camp.
Differentiator
Problem solved
Functional benefit
Brands
- Dean Close Foundation: The parent organization comprising multiple independent schools and nurseries across the UK.
- Golf Academy
- Mini Lions Holiday Club
Products and services
- Pre-Preparatory School
Quantifiable outcome
- 16 of 17 Year 8 pupils received scholarships or Head's Awards in 2024-25 academic year
- +2 more outcomes
Companies that use Dean Close St John's School
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Dean Close St John's School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dean Close St John's School partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Dean Close FoundationcoreParent organization comprising six schools and nine nurseries. Dean Close Foundation provides financial stability, shared resources, best practice, and a broader network of schools. St John's has been a proud member since 2015. Foundation founded in 1886 in memory of Dean Francis Close.
- Delta Marriott St PierrecoreGolf Academy partner providing championship golf courses, driving range, and indoor simulator access. St John Golf Academy pupils receive membership benefits including access to two championship courses.
- Celtic Manor ResortcoreGolf Academy partner - Celtic Manor hosted the 2010 Ryder Cup and provides access to world-class golf facilities for St John Golf Academy pupils.
- Chepstow Golf CentrecoreGolf Academy partner providing Trackman range access for unlimited practice 7 days a week for St John Golf Academy pupils.
- Steve BainbridgecoreFormer European Tour professional serving as Head of Elite Golf Academies, providing masterclasses for St John Golf Academy pupils alongside PGA Pro George Burnett.
- George BurnettcorePGA Professional providing weekly golf coaching sessions for St John Golf Academy pupils.
- Chepstow Cricket ClubminorChepstow CC hosts free junior taster cricket sessions for children in Years 2-4 at St John's Sports Hall, open to children from all schools.
- Dean Close School (Cheltenham)coreSister school within the Dean Close Foundation. St John pupils receive guaranteed placement at Dean Close Senior School and generous boarding discounts. 11+ and 13+ scholarships can continue through to age 18.
- Little Trees NurseriesminorPart of Dean Close Foundation nursery network of nine nurseries providing early years education pathway.
- Dean Close AirthrieminorSister school within Dean Close Foundation.
- Dean Close PreparatoryminorSister school within Dean Close Foundation in Cheltenham.
- Dean Close Pre-PreparatoryminorSister school within Dean Close Foundation in Cheltenham.
- Kingham Hill SchoolminorPart of Dean Close Foundation family of schools.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Dean Close St John's School competitors and assessment
Company assessmentDirect peers
- Clifton College: Co-educational independent day and boarding school in Bristol serving ages 2-18. Directly comparable as a Southwest/Wales-border independent school with a senior school destination feeding into the same competitive set.
- Kingham Hill School: Independent boarding school in Oxfordshire (ages 11-18) and member of the Dean Close Foundation. Sister organization within the same parent foundation with shared governance and pupil pathway.
- Westonbirt School: Independent girls' day and boarding school in Gloucestershire for ages 3-18. Comparable regional independent school with boarding and shared senior-school competitive set.
- Marlborough College: Leading independent boarding school in Wiltshire for ages 13-18. Both schools feed pupils into the same top-tier senior school market; DCSJ lists Marlborough as a progression destination.
- Wycliffe College: Co-educational independent school in Gloucestershire covering nursery through sixth form. Same regional catchment, overlapping prep-to-senior pathway, and comparable fee structure.
- Beaudesert Park School: Co-educational independent prep school in Gloucestershire for ages 3-13. Closest geographic and segment peer — same catchment, similar age range, similar fee tier.
- Christ College Brecon: Independent boarding and day school in Wales (ages 11-18). Listed by DCSJ as a senior school destination; serves an overlapping Welsh catchment and competes for similar prep families.
- Dean Close Preparatory School: Sister prep school within the same Dean Close Foundation in Cheltenham, serving ages 4-13. Same Foundation governance, shared ethos, and shared senior school destination — most operationally comparable entity.
- The Downs School, Bristol: Independent prep school near Bristol for ages 4-13. Comparable size, fee tier, and Southwest catchment; competing for similar families transitioning to top senior schools.
Broad incumbents
- Cheltenham College: Larger established independent school in Cheltenham covering ages 3-18. Overlaps as both a feeder-prep comparable and a senior school destination; broader portfolio but same regional market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dean Close St John's School social profiles
Digital presenceDean Close St John's School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dean Close St John's School leadership team
Management profileNumber of profiles
Profiles16 records
Dean Close St John's School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dean Close St John's School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dean Close St John's School
What does Dean Close St John's School do?
Co-educational independent preparatory education for children aged 3 to 13, structured across Pre-Prep (Kindergarten to Year 2), Prep (Years 3–6), and Senior Prep (Years 7–8). The school delivers small-class academic teaching, wraparound care from 7:30am to 5:50pm, full-time and flexi-boarding, specialist extracurricular programs (Golf Academy, Music Program), and pastoral wellbeing systems, charging termly tuition fees with sibling and military discounts.
Is Dean Close St John's School a public or private company?
Dean Close St John's School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dean Close St John's School founded?
Dean Close St John's School was founded in 2015. It employs 1 to 10 people.
Where is Dean Close St John's School based?
Dean Close St John's School is headquartered in Tutshill, Gloucestershire, United Kingdom, in the Europe region.
How does Dean Close St John's School make money?
Five revenue lines are on record. Tuition Fees are the primary driver. The others are bus Service, learning Support, individual Music Lessons and holiday Club (Mini Lions).
Who are Dean Close St John's School's main competitors?
Direct peers on record are Clifton College, Kingham Hill School, Westonbirt School, Marlborough College, Wycliffe College, Beaudesert Park School, Christ College Brecon, Dean Close Preparatory School and The Downs School, Bristol. Cheltenham College is listed as a broad incumbent.
Does Dean Close St John's School have an API?
No public API is recorded for Dean Close St John's School.
What industry is Dean Close St John's School in?
Dean Close St John's School's product category is Independent Preparatory School Education. Its primary akta.pro industry code is EDACABAB, Academic/School-Readiness Preschools, with a secondary code of EDACABAA, General Preschools (Play-Based). Its NAICS code is 6111 and its SIC code is 8200.