De Bakkert

What De Bakkert does

De Bakkert is a privately held artisanal bakery founded in 2023 and headquartered in Utrecht, Netherlands. The company produces sourdough breads, viennoiserie, and patisserie on a daily basis in two open bakeries where production is visible to customers, and retails these products through four owned storefronts across Utrecht and Bilthoven (De Bakkert in Oost, De Bakkert bij de Sluis, De Bakkert in de Hondekop, and De Bakkert in Rigoletto). The core technology is traditional craft baking — sourdough fermentation, laminated viennoiserie dough, and HACCP-controlled production — combined with a transparent open-kitchen retail format. The company's emphasis on local ingredients and creative twists on classic recipes is positioned as a differentiator in the Utrecht bakery scene.

De Bakkert operates a dual go-to-market: direct-to-consumer sales through its four retail locations, and direct wholesale supply of freshly baked bread and pastries to a growing group of hospitality businesses (horecazaken) in the Utrecht region since 2023. A third revenue stream, De Bakkert Workshops, is a hands-on baking experience offered via a separate booking platform (debakkert-workshops.nl). Pricing for consumer products is not publicly disclosed; the company adheres to the Bakkers-CAO collective labor agreement for employee compensation, with documented entry-level wages at EUR 17.67 per hour for an Admin 1/Scale 4 role. The customer base is split between individual consumers (primary) and hospitality businesses (secondary), with no named enterprise logos publicly disclosed. The company self-describes as a 'young, close-knit team' with five employees and ongoing hiring across production, retail, and operations roles.

Name

De Bakkert

Legal name

De Bakkert

Website

https://debakkert.nl

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

De Bakkert is a Dutch artisanal bakery founded in 2023 that produces sourdough breads, viennoiserie, and patisserie in two open bakeries for sale through four retail locations in Utrecht and Bilthoven, and supplies a growing base of regional hospitality businesses.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Patisseries & Viennoiserie (French-Style) (THAFAFAB), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery
• Sourdough bread
• Viennoiserie production
• Wholesale horeca supply
• Baking workshops

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail bakery sales: Direct sales of artisanal bread, viennoiserie, and patisserie through 4 owned retail locations in Utrecht and Bilthoven.
2. Wholesale to hospitality: Supply of freshly baked bread and pastries to a growing number of restaurant and hospitality businesses in the Utrecht region since 2023.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

De Bakkert is an artisanal bakery that produces and sells daily handcrafted sourdough breads, viennoiserie, patisserie, and pastries from two open bakeries. Products are sold directly to consumers through four retail locations in Utrecht and Bilthoven and supplied wholesale to a growing number of hospitality businesses in the Utrecht region. The company additionally offers hands-on baking workshops bookable through a separate online platform.

Product overview

De Bakkert operates as an artisanal bakery offering a unified product portfolio centered on handcrafted baked goods. The core offerings include sourdough breads, viennoiserie, patisserie, and pastries—all produced daily in their two open bakeries. The company runs four retail locations across Utrecht and Bilthoven and additionally supplies a growing network of horeca customers in the region. A supplementary workshop service allows customers to participate in hands-on baking sessions. The bakery combines respect for classic recipes with creative twists, emphasizing quality ingredients and local products.

Differentiator

Problem solved

Functional benefit

Brands

• De Bakkert Workshops: Bakery workshops where participants can learn baking skills and book sessions through debakkert-workshops.nl

Products and services

• Sourdough Breads (Zuurdesembroden) Traditional artisanal sourdough breads prepared using sourdough fermentation methods, representing De Bakkert's signature specialty. Sold to consumers at the four retail locations and supplied wholesale to hospitality businesses.
• Viennoiserie French-inspired viennoiserie products including croissants and similar baked goods made with laminated dough, produced daily in the bakery's two open bakeries. Sold to consumers at retail and supplied wholesale to hospitality clients.
• Patisserie
• Gebak (Assorted Pastries and Sweet Treats)
• De Bakkert Workshops

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bakker Bart: Largest multi-location bakery chain in the Netherlands with a broad assortment of breads, viennoiserie, and pastries. Comparable as a competing bakery brand in the Dutch market, though at far greater scale and with a more standardized offering than De Bakkert.
• MultiVlaai: Established Dutch multi-location bakery chain with a broad vlaai, bread, and pastry assortment. Comparable to De Bakkert as a competing Dutch bakery retail brand, though at larger scale and with a more traditional product mix.
• Stach: Dutch specialty food retailer with multiple urban locations carrying fresh breads, pastries, and patisserie alongside other artisanal foods. Comparable as a competing Dutch specialty food retail concept, though with a broader assortment than De Bakkert.

Direct peers

• Bakkerij Vink: Long-established artisanal bakery in the Utrecht region producing sourdough breads and viennoiserie from a visible open workshop. Directly comparable to De Bakkert in craft, product mix, and Utrecht geography.
• Daily Bread: Amsterdam-based artisan bakery specializing in sourdough breads and pastries from open-style bakeries. Closely comparable to De Bakkert in product focus (zuurdesem-led assortment), open production concept, and premium positioning.
• Bakkerij Brood: Dutch artisan bakery specializing in sourdough breads and patisserie with open production visible to customers. Directly comparable to De Bakkert in product mix, craft positioning, and open-bakery experience.
• Le Perron: Dutch artisan bakery and patisserie emphasizing French-style viennoiserie, sourdough, and patisserie in multiple locations. Comparable to De Bakkert in viennoiserie-led assortment and French-influenced artisan positioning.

Emerging players

• Maison van den Boer: Belgian-rooted artisanal baker expanding in the Netherlands and Belgium, focused on craft breads and viennoiserie. Comparable to De Bakkert in artisan product focus and Benelux market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/de-bakkert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De Bakkert