De Bergenske
De Bergenske AS is a family-owned (Smørås family, since 1924) hospitality group operating six hotels and 11+ restaurants and bars in Bergen, Norway, serving leisure travellers, local residents, and corporate MICE clients across accommodation, dining, meetings, and events.
- Company typePrivate
- Founded1924
- HeadquartersBergen, Norway
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What De Bergenske does
De Bergenske AS is a privately held, family-owned hospitality group headquartered in Bergen, Norway, controlled by the Smørås family since its founding in 1924. The group operates six distinct hotels in Bergen city centre — Bergen Børs Hotel, Grand Hotel Terminus (174 rooms, since 1928), Villa Terminus, Zander K Hotel (249 rooms), Heimen Hotel, and the 5-star Skostredet Hotel & Spa (opened June 2024) — alongside 11+ restaurants and bars spanning fine dining (Michelin-recommended Omakase by Sergey Pak and Izakaya Skostredet), premium steakhouses, traditional Norwegian fare, and cocktail bars. The group employs 737 staff from 87 nationalities and operates 30 meeting rooms for MICE and event demand.
Revenue is generated through four streams: hotel accommodation (rooms sold across all six properties via direct booking, OTAs, and corporate agreements), restaurant and bar dining across the portfolio, MICE revenue from 30 meeting rooms and event venues (corporate events, weddings, confirmations, jubilees, Christmas parties), and prepaid gift cards redeemable across the group. Distribution mixes direct-to-consumer booking (book.debergenske.no, givn.no, GastroPlanner-based restaurant reservations), a dedicated corporate/MICE sales team handling group bookings, and walk-in demand. The group has built a distinct sustainability and cultural brand — Miljøfyrtårn certified since 2001, BREEAM In-Use Excellent (Zander K, first in Vestland), Debio-certified breakfast, and a "Vi er Bergen" editorial content platform — supported by ownership stability under CEO Kjetil Smørås. All operations are concentrated in Bergen, and the company has no external institutional investors, no funding rounds, and no disclosed revenue figures.
De Bergenske firmographics
Firmographics- Name
- De Bergenske
- Legal name
- De Bergenske AS
- Website
- https://debergenske.no
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Bergenske AS is a family-owned (Smørås family, since 1924) hospitality group operating six hotels and 11+ restaurants and bars in Bergen, Norway, serving leisure travellers, local residents, and corporate MICE clients across accommodation, dining, meetings, and events.
- Ownership category
- akta.pro rank
De Bergenske industry classification
Industry- Product category
- Hotel and Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), Restaurants and Other Eating Places (72251), Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)
- akta.pro primary industry
- Urban & Downtown Full-Service Hotels (THAGAAAA)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Select-Service Hotels (THAGABAD), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where De Bergenske is headquartered
LocationHeadquarters
- HQ city
- Bergen
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
De Bergenske business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Hotel Accommodation: Overnight stays across six distinct hotels in Bergen city centre: Bergen Børs Hotel, Grand Hotel Terminus (174 rooms), Villa Terminus, Zander K Hotel (249 rooms), Heimen Hotel, and Skostredet Hotel & Spa (5-star, opened June 2024). Revenue generated through direct bookings, online travel agencies, and corporate agreements. Room categories range from standard doubles to suites, with flexible and non-refundable rate options.
- Restaurant & Bar Dining: Food and beverage revenue from 11+ restaurants and bars including Frescohallen, Fresquito, Engen Steakhouse, Matbaren, Wesselstuen, Haven, Izakaya Skostredet, Omakase by Sergey Pak (Michelin-recommended), Bjerck Restaurant & Bar, Speilbaren, and Amundsen Bar & Bistro. Includes à la carte dining, tasting menus, and special events such as Burger Mondays and seasonal menus.
- Meetings, Conferences & Events: MICE revenue from 30 meeting rooms and multiple event venues including Grand Bergen (central conference and banquet halls), Grand Hotel Terminus venues (Terminus Hall up to 250 guests, Terminus Forum, Elise Dethloff, etc.), and Chambre Séparée private dining rooms. Catering for corporate events, weddings, confirmations, jubilees, and Christmas parties.
- Gift Cards: Gift vouchers sold through givn.no that can be redeemed across all De Bergenske hotels and restaurants, providing prepaid revenue and customer lock-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Flexible rate rooms across all six De Bergenske hotels with free cancellation until the deadline stated in the reservation confirmation |
| Subscription | Pay-as-you-go | Non-refundable reduced rate with no changes or cancellations permitted |
| Unit Pricing | Pay-as-you-go | Restaurant menu pricing at Matbaren (Zander K Hotel) with items ranging from starters (~65–245 NOK), main courses (~265–495 NOK), sides (~70–155 NOK), and desserts (~165–175 NOK) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
De Bergenske product offering
Product offeringCore offering
De Bergenske operates a portfolio of six distinct hotels and 11+ restaurants and bars in central Bergen, Norway, sold as individual rooms, restaurant tables, and event packages. The group generates revenue from overnight accommodation (six hotels ranging from boutique to 5-star luxury), food and beverage across multiple cuisine concepts (fine dining, steakhouse, Japanese, Norwegian traditional, tapas), 30 meeting rooms and event venues serving MICE (meetings, incentives, conferences, and events) clients, and a Nordic spa (Skostredet Spa opened January 2025). Customers include leisure travellers booking direct via the website, corporate/MICE clients using the dedicated group booking inquiry system, and local Bergen residents dining at the restaurants.
Product overview
De Bergenske is a family-owned hospitality group consisting of six distinct hotels and 11 restaurants and bars in Bergen city center. The hotel portfolio includes Bergen Børs Hotel (luxury historic hotel), Grand Hotel Terminus (classic hotel since 1928), Villa Terminus (boutique hotel with garden), Zander K Hotel (urban hotel, BREEAM-certified), Heimen Hotel (family hotel), and Skostredet Hotel & Spa (5-star luxury spa hotel). The restaurant offerings span fine dining (Omakase by Sergey Pak, Frescohallen), casual dining (Engen Steakhouse, Wesselstuen, Bjerck), international cuisine (Fresquito Spanish tapas, Izakaya Japanese), bars (Amundsen Bar & Bistro, Speilbaren, Matbaren), and outdoor dining (Haven). The group also offers meeting/conference services (30 meeting rooms), event venues, and spa services at Skostredet. All properties share a commitment to sustainability, local ingredients, and Bergen culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Bergen Børs Hotel A historic and elegant hotel in Bergen city centre offering luxurious suites and rooms, marketed as Bergen's exclusive mid-point historic hotel.
- Grand Hotel Terminus Bergen's classic and exclusive hotel since 1928 with 174 stylish rooms, conference facilities, and Amundsen Bar & Bistro with an award-winning whisky collection, located centrally near Bergen station.
- Villa Terminus A boutique hotel in Bergen offering a peaceful garden setting and a homely, intimate atmosphere.
- Zander K Hotel An urban, modern, and minimalist hotel with 249 rooms located next to Bergen station, featuring Matbaren restaurant and the BREEAM In-Use Excellent environmental certification (the first building in Bergen and Vestland to achieve it).
- Heimen Hotel Bergen's coziest family hotel with a warm and welcoming atmosphere.
- Skostredet Hotel & Spa A 5-star luxury hotel and spa located in Bergen's historic bar and restaurant district, featuring the Michelin-recognized Omakase by Sergey Pak and Izakaya restaurants on site.
- Frescohallen Historic restaurant in Bergen serving food and drinks from morning to evening under magnificent frescoes by Axel Revold, with views of Bryggen and the sea, and featuring the Frescohallen Live Saturday jazz sessions.
- Fresquito Spanish-inspired tapas restaurant in Bergen city centre serving authentic flavours from Cádiz with South American rhythms.
- Engen Steakhouse Premium steakhouse in Bergen city centre featuring charcoal-grilled meat and seafood from a Mibrasa charcoal grill, led by chef Adam Bjerck, including the weekly Burger Monday concept.
- Matbaren (at Zander K Hotel) Urban restaurant and bar at Zander K Hotel serving dishes made from short-distance, organic ingredients sourced from local suppliers, with à la carte pricing.
- Wesselstuen Traditional Bergen restaurant in the heart of the city centre serving authentic Norwegian cuisine, including the recurring Raspeball Thursday concept (345 NOK).
- Izakaya Skostredet Michelin-recommended Japanese street food restaurant at Skostredet Hotel serving authentic small dishes and sushi, including the weekly Chef's Menu Thursday sharing menu.
- Omakase by Sergey Pak Michelin-recommended fine dining sushi restaurant focusing on Norwegian ingredients prepared with Japanese techniques for an artistic and flavourful dining experience.
- Bjerck Restaurant & Bar Informal restaurant and bar in Bergen serving Norwegian and international cuisine with the city's best views over the fjord, Bryggen, and city life.
- Amundsen Bar & Bistro Historic bar and bistro located at Grand Hotel Terminus with Bergen's most impressive whisky collection.
- Speilbaren Premium wine and cocktail bar in Bergen offering some of the city's best cocktails and wines, with an exclusive Chambre Séparée for private gatherings.
- Haven Bergen's most central outdoor dining area, open year-round.
- Meeting and Conference Services 30 meeting rooms across the De Bergenske hotel portfolio in Bergen city centre, offering tailored arrangements for conferences, meetings, kick-offs, seminars, and corporate events.
- Event and Celebration Venues (Grand Bergen & Chambre Séparée) Event venues including Grand Bergen (central conference and banquet halls) and Chambre Séparée (five unique rooms for private dinners, weddings, confirmations, jubilees, and celebrations).
- Skostredet Spa Nordic spa facility at Skostredet Hotel & Spa featuring snow room, steam bath, sauna, cold and warm pools, and curated rituals for relaxation.
- Gift Cards Digital gift cards sold via givn.no that can be redeemed across all De Bergenske hotels and restaurants, providing prepaid revenue and customer lock-in.
Quantifiable outcome
- De Bergenske has been Miljøfyrtårn certified since 2001 across all its companies
- +3 more outcomes
Companies that use De Bergenske
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
De Bergenske technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Bergenske partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fitjar IslandsminorFitjar Islands is a small Norwegian company producing authentic, natural hand soaps and body care products inspired by West Norwegian nature (Fjellheim, Folgefonn, Slåtterøy scents). De Bergenske partnered with Fitjar Islands to supply guest amenities (hand soap in glass bottles) across all its hotels, replacing single-use plastic packaging. The partnership aligns with De Bergenske's environmental strategy and sustainability commitments. The products are sold in hotel reception areas as retail items, with guests worldwide purchasing them after experiencing them during their stay.
Scale indicators5 records
Recent moves8 records
Expansion highlights6 records
De Bergenske competitors and assessment
Company assessmentDirect peers
- Thon Hotels: Norwegian hotel chain owned by the Olav Thon Group with multiple properties in Bergen city centre. Operates a similarly broad portfolio of city hotels and restaurants across Norway, making it one of De Bergenske's closest domestic chain competitors for both leisure and MICE demand.
- Hotel Bristol Bergen (Strawberry): Historic full-service Bergen city centre hotel now part of the Strawberry group, located a short distance from De Bergenske's flagship Grand Hotel Terminus. Direct head-to-head competitor for Bergen's leisure, corporate, and event demand.
- First Hotels: Nordic hotel chain with multiple Norwegian properties including presence in Bergen. Operates a comparable mid-market, design-led, full-service concept that overlaps with De Bergenske's mid-tier hotels (e.g., Zander K, Heimen) for both leisure and MICE segments.
- Magic Hotel & Resort: Norwegian hotel group operating multiple distinctive properties including options in western Norway with hotel-plus-restaurant concepts. Comparable as a Norwegian multi-property independent operator competing for similar leisure and MICE customers.
- Det Hanseatiske Hotel: Boutique historic hotel in central Bergen positioned in the upper-mid tier with its own restaurant. Comparable to De Bergenske's Villa Terminus and Bergen Børs in targeting design- and experience-oriented travellers to Bergen.
Broad incumbents
- Radisson Hotel Group: International full-service hotel group with Radisson Blu and Radisson properties in Bergen. Competes for both leisure travellers and corporate/MICE bookings in the Bergen urban market, though its broader global distribution differentiates it from De Bergenske's locally anchored model.
- Scandic Hotels: Largest hotel operator in the Nordic region with a Scandic property in Bergen. Operates a broad full-service and MICE-focused portfolio across the Nordics, overlapping with De Bergenske's mid-market and corporate-event segments.
- Strawberry (formerly Nordic Choice Hotels): Largest Norwegian hotel group, formed from the 2023 merger of Nordic Choice Hotels and Strawberry, operating Clarion, Quality, Clarion Collection, and Comfort brands across the Nordics. Directly competes with De Bergenske in the Bergen urban hotel market (e.g., Hotel Bristol and Augustin in Bergen are Strawberry properties) and offers broader scale and franchise resources.
Others
- Color Line: Norwegian cruise-ferry operator that historically partnered with Bergen's tourism ecosystem and competes for inbound visitor spending. Relevant as an adjacent hospitality and tourism operator serving similar fjord-region travellers, though the business model (ferry cruises) is structurally different from De Bergenske's land-based hotels and restaurants.
Regional players
- Elite Hotels of Sweden: Swedish privately owned hotel group operating upscale and boutique properties across Sweden with growing Nordic presence. Relevant as a comparable family-owned multi-property strategy with hotel + restaurant concepts, though its footprint is primarily Swedish rather than Norwegian.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Bergenske social profiles
Digital presenceDe Bergenske compliance and trust
Trust signalCompliance5 records
De Bergenske financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Bergenske leadership team
Management profileNumber of profiles
Profiles3 records
De Bergenske subsidiaries and ownership
Company hierarchySubsidiaries18 records
De Bergenske funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Bergenske M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Bergenske
What does De Bergenske do?
De Bergenske operates a portfolio of six distinct hotels and 11+ restaurants and bars in central Bergen, Norway, sold as individual rooms, restaurant tables, and event packages. The group generates revenue from overnight accommodation (six hotels ranging from boutique to 5-star luxury), food and beverage across multiple cuisine concepts (fine dining, steakhouse, Japanese, Norwegian traditional, tapas), 30 meeting rooms and event venues serving MICE (meetings, incentives, conferences, and events) clients, and a Nordic spa (Skostredet Spa opened January 2025). Customers include leisure travellers booking direct via the website, corporate/MICE clients using the dedicated group booking inquiry system, and local Bergen residents dining at the restaurants.
Is De Bergenske a public or private company?
De Bergenske is a private company. It is classified as family owned and is currently operating.
When was De Bergenske founded?
De Bergenske was founded in 1924. It employs 51 to 100 people.
Where is De Bergenske based?
De Bergenske is headquartered in Bergen, Norway, in the Europe region.
How does De Bergenske make money?
Four revenue lines are on record. Hotel Accommodation is the primary driver. The others are restaurant & Bar Dining, meetings, Conferences & Events and gift Cards.
Who are De Bergenske's main competitors?
Direct peers on record are Thon Hotels, Hotel Bristol Bergen (Strawberry), First Hotels, Magic Hotel & Resort and Det Hanseatiske Hotel. Broad incumbents are Radisson Hotel Group, Scandic Hotels and Strawberry (formerly Nordic Choice Hotels). Color Line is listed as an others. Elite Hotels of Sweden is listed as a regional player.
Does De Bergenske have an API?
No public API is recorded for De Bergenske.
What industry is De Bergenske in?
De Bergenske's product category is Hotel and Hospitality Services. Its primary akta.pro industry code is THAGAAAA, Urban & Downtown Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 721110 and its SIC code is 5810.