De Beukelaar Groep
De Beukelaar Groep is a Dutch boutique consultancy that delivers bespoke organizational development, leadership, and talent management programs to Dutch municipalities, provinces, healthcare providers, utilities, and large enterprises using the TMA talent assessment methodology.
- Company typePrivate
- Founded-
- HeadquartersAppel (Nijkerk), Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What De Beukelaar Groep does
De Beukelaar Groep is a Dutch consultancy firm headquartered in Appel (Nijkerk), Netherlands, specializing in organizational development, leadership development, and talent management services for Dutch public sector bodies, healthcare organizations, and large enterprises. Founded in 1994, the firm operates as a collective of approximately 14 trainers, coaches and consultants led by CEO Mieneke van der Wal, delivering bespoke multi-session training, coaching, and organizational change trajectories rather than standardized programs. The firm holds the unique 'impactpartner' position for the TMA (Talent-Motivatie-Analyse) methodology in the Netherlands, which provides a talent-motivational assessment framework used across its engagements.
Its service portfolio is structured around three interconnected pillars: Organisatieontwikkeling (organizational development), Leiderschap (leadership development), and Talentontwikkeling (talent development). Engagement delivery follows a consultative motion beginning with a no-obligation intake conversation, followed by custom program design, facilitation, and coaching delivered by in-house practitioners; pricing is custom-quoted and not publicly disclosed, with engagements structured as multi-session or multi-month trajectories. The firm targets organizational buyers (HR directors, management teams, executive leadership) directly, without reseller or marketplace channels.
Its client base includes Dutch municipalities (Amsterdam, Den Haag, Leiden, Baarn, Haarlemmermeer), provinces (Flevoland, Gelderland), municipal shared-services entities, healthcare providers (Omring, Middin, 's Heeren Loo), utilities and transportation operators (Vitens, NS), and legal aid bodies (Raad voor Rechtsbijstand, Het Juridisch Loket), with a stated cumulative base of 120+ organizations served and an 84% multi-year retention rate. Marketing is conducted through a website, LinkedIn, YouTube, and client testimonials; the firm is privately held, bootstrapped, and operates exclusively within the Netherlands.
De Beukelaar Groep firmographics
Firmographics- Name
- De Beukelaar Groep
- Legal name
- De Beukelaar Groep
- Website
- https://debeukelaargroep.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Beukelaar Groep is a Dutch boutique consultancy that delivers bespoke organizational development, leadership, and talent management programs to Dutch municipalities, provinces, healthcare providers, utilities, and large enterprises using the TMA talent assessment methodology.
- Ownership category
- akta.pro rank
De Beukelaar Groep industry classification
Industry- Product category
- Organizational Development Consulting
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Performance Management & Productivity Consulting (BPAHAGAL)
- akta.pro secondary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
Keywords
Where De Beukelaar Groep is headquartered
LocationHeadquarters
- HQ city
- Appel (Nijkerk)
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Beukelaar Groep business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Services — Custom Training & Coaching Programs: De Beukelaar Groep generates revenue through bespoke training, coaching, and organizational development programs tailored to each client's specific needs. Programs span leadership development, organizational development, and talent management. As a service-based firm, engagements are project-based and typically structured as multi-session or multi-month trajectories. Revenue is generated through professional service fees for program design, facilitation, and coaching.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services — no published tiers |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
De Beukelaar Groep product offering
Product offeringCore offering
De Beukelaar Groep delivers customized training, coaching, and organizational development programs for Dutch organizations. Its portfolio centers on three service lines — Organisatieontwikkeling (organizational development), Leiderschap (leadership development), and Talentontwikkeling (talent development) — built around the TMA (Talent-Motivatie-Analyse) methodology, of which the firm is the unique impact partner in the Netherlands. Engagements are tailored to each client's structure, leadership, culture, and ways of working, connecting individual growth to organizational strategy.
Product overview
De Beukelaar Groep offers a portfolio of three interconnected consulting and training services: Organisatieontwikkeling (organizational development), Leiderschap (leadership development), and Talentontwikkeling (talent development). These services are delivered as custom-tailored programs rather than standardized solutions, with the company serving as the unique impact partner of the TMA (Talent Motivatie Analyse) methodology in the Netherlands. The offering centers on bespoke training trajectories and coaching programs that connect organizational strategy with human development, designed to create sustainable movement within teams and organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Organisatieontwikkeling (Organizational Development) Custom organizational development consulting that helps organizations shape how people collaborate to achieve ambitions, addressing structure, leadership, culture, and ways of working in an integrated manner. Tailored for Dutch public sector bodies, healthcare providers, and enterprises.
- Leiderschap (Leadership Development) Custom leadership development programs that guide directors and management teams in strengthening their leadership and impact, connecting personal development to organizational goals. Includes dual leadership program design and implementation. Built for HR directors, management teams, and executive leadership of Dutch public sector and enterprise clients.
- Talentontwikkeling (Talent Development) Custom talent development services using the TMA (Talent-Motivatie-Analyse) methodology to provide insight into motivations, talents, and development potential, connecting individual growth to organizational strategy. Designed for HR directors, management teams, and executives seeking to bench strength, retain talent, and align development with strategy.
Quantifiable outcome
- 120+ organizations guided by De Beukelaar Groep
- +2 more outcomes
Companies that use De Beukelaar Groep
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
De Beukelaar Groep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
De Beukelaar Groep partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- TMA (Talent-Motivatie-Analyse)coreDe Beukelaar Groep is described as the unique 'impactpartner' (impact partner) of the TMA methodology in the Netherlands. TMA (Talent-Motivatie-Analyse) is a talent-motivation analysis method providing insight into drivers, talents, and development potential. The company uses TMA as a core tool across its talent management programs and describes it as a 'verbindende basis' (connecting basis) across the entire employee journey. This is a deep, exclusive methodological partnership that underpins the company's core service offering.
- Out Of Your OfficeminorListed as a partner on the About page under 'Onze partners' (Our partners). Nature of partnership not further specified in available source material.
- Good Work CompanyminorListed as a partner on the About page under 'Onze partners' (Our partners). Nature of partnership not further specified in available source material.
- Vrijstaat NederzandtminorListed as a partner on the About page under 'Onze partners' (Our partners). Vrijstaat Nederzandt appears to be a creative/flexible working community or initiative. Nature of partnership not further specified in available source material.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
De Beukelaar Groep competitors and assessment
Company assessmentDirect peers
- GITP: Dutch HR consulting and assessment firm that also uses psychometrics and talent analytics (including TMA-aligned tools) for selection, development, and organizational advice. Closely comparable to De Beukelaar Groep in its blend of assessment-driven talent work and organizational consulting for Dutch employers.
- Schouten & Nelissen: Dutch training, coaching, and organizational development firm with a similar service portfolio spanning leadership development and talent management. Comparable to De Beukelaar Groep in offering bespoke learning interventions to Dutch enterprises and public-sector clients, though substantially larger in scale.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with deep practices in talent management, leadership development, and assessment. Comparable at the methodology and target-outcome level (developing leaders, assessing talent), though it operates at enterprise/global scale rather than boutique regional delivery like De Beukelaar Groep.
- Berenschot: Larger Dutch management and organizational consulting firm with a public-sector-heavy client base that overlaps directly with De Beukelaar Groep's municipal and provincial clients. Competes on broader management consulting mandates rather than specialized talent methodology, but often wins the same RFPs.
- Lee Hecht Harrison (LHH, part of Aon): Global talent and leadership development consultancy providing coaching, leadership programs, and organizational development services. Comparable in delivering bespoke leadership and talent solutions to enterprise buyers, with a significantly broader international footprint than De Beukelaar Groep.
- Development Dimensions International (DDI): Global leadership development and assessment firm offering leadership programs, talent analytics, and selection tools to enterprise and public-sector buyers. Comparable in delivering outcome-focused leadership and talent interventions, though at much larger scale and with proprietary rather than licensed methodology.
- Twynstra Gudde: Dutch consultancy specializing in public-sector organizational development, leadership, and change management. Direct competitor for the same Dutch government and semi-public client engagements, though operating with a wider methodology footprint than De Beukelaar Groep's TMA-anchored approach.
Regional players
- Boertien & Partners: Dutch boutique consulting firm specializing in organizational development, leadership, and team coaching for Dutch organizations. Comparable in size, methodology focus (TMA and similar psychometrics), and customer base to De Beukelaar Groep, operating as a direct boutique peer in the same Dutch market.
- Het Alternatief: Smaller Dutch consultancy offering organizational advice, coaching, and training with a focus on purpose-driven and human-centered approaches. Comparable to De Beukelaar Groep as a boutique Dutch OD/leadership practice serving SME and public-sector clients with bespoke engagements.
Others
- TMA (Talent Motivatie Analyse): The owner of the TMA methodology that De Beukelaar Groep deploys. Comparable as the licensor/methodology provider rather than a direct competitor; the firm's positioning, training, and assessment work all depend on this relationship, making it both an enabler and a structural dependency.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
De Beukelaar Groep social profiles
Digital presenceDe Beukelaar Groep financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Beukelaar Groep leadership team
Management profileNumber of profiles
Profiles3 records
De Beukelaar Groep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Beukelaar Groep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Beukelaar Groep
What does De Beukelaar Groep do?
De Beukelaar Groep delivers customized training, coaching, and organizational development programs for Dutch organizations. Its portfolio centers on three service lines — Organisatieontwikkeling (organizational development), Leiderschap (leadership development), and Talentontwikkeling (talent development) — built around the TMA (Talent-Motivatie-Analyse) methodology, of which the firm is the unique impact partner in the Netherlands. Engagements are tailored to each client's structure, leadership, culture, and ways of working, connecting individual growth to organizational strategy.
Is De Beukelaar Groep a public or private company?
De Beukelaar Groep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Beukelaar Groep founded?
De Beukelaar Groep was founded in -1. It employs 11 to 50 people.
Where is De Beukelaar Groep based?
De Beukelaar Groep is headquartered in Appel (Nijkerk), Netherlands, in the Europe region.
How does De Beukelaar Groep make money?
One revenue line is on record: professional Services — Custom Training & Coaching Programs.
Who are De Beukelaar Groep's main competitors?
Direct peers on record are GITP and Schouten & Nelissen. Broad incumbents are Korn Ferry, Berenschot, Lee Hecht Harrison (LHH, part of Aon), Development Dimensions International (DDI) and Twynstra Gudde. Regional players are Boertien & Partners and Het Alternatief. TMA (Talent Motivatie Analyse) is listed as an others.
Does De Beukelaar Groep have an API?
No public API is recorded for De Beukelaar Groep.
What industry is De Beukelaar Groep in?
De Beukelaar Groep's product category is Organizational Development Consulting. Its primary akta.pro industry code is BPAHAGAL, Performance Management & Productivity Consulting, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 54161 and its SIC code is 8742.