DECASTAR Les Dieux du Stade

What DECASTAR Les Dieux du Stade does

DECASTAR Les Dieux du Stade is an annual international combined-events athletics meeting organized by ADEM (Association pour le D\u00e9veloppement des \u00c9preuves combin\u00e9es et du Meeting de Talence), a French loi 1901 non-profit association headquartered in Talence, Nouvelle-Aquitaine, France. Held at the Stade Pierre Paul Bernard since its founding on 4 September 1976, the meeting brings together the world's top decathlon and heptathlon athletes, with documented attendance exceeding 15,000 spectators over two days (2018) and the 2018 K\u00e9vin Mayer decathlon world record (9,126 points). The event sits at Gold level within the World Athletics Combined Events Tour in the highest 'GL' category and was designated a World Athletics Heritage Site on 10 May 2019, making it a credentialed final-stage competition for Olympic and World Championship qualification.

The underlying operational technology is the 1984 International Scoring Table for combined events, delivered through a dedicated athletics stadium, a third-party Tickie online ticketing platform with five consumer tiers (\u20ac10\u2013\u20ac70), the ADEM Academy youth training structure (formerly Coll\u00e8ge Athl\u00e8tes) serving as a regional talent pipeline across Nouvelle-Aquitaine, and a sustainability program certified under the CNOSF Gold label 'D\u00e9veloppement durable, le sport s'engage', the Ministry of Sports 'Charte des 15 Engagements Corresponsables', and World Athletics' 'Athletics for a Better World' standard. The organization also operates a website (decastar.fr), social channels (Facebook, Instagram, YouTube, LinkedIn), and an email newsletter.

The business model is a diversified three-stream non-profit funding structure: consumer ticketing through Tickie across Comfort, Full, Reduced, Youth, and Evening tiers; a multi-tiered corporate and institutional sponsorship program (Ville de Talence, Bordeaux M\u00e9tropole, R\u00e9gion Nouvelle-Aquitaine, D\u00e9partement de la Gironde, FFA, Kaufman & Broad, Gaz de Bordeaux, Caisse d'Epargne Poitou-Charentes, Leclerc Talence L\u00e9ognan, Atos, Team Resa, France TV, Sud Ouest, TV7) where sponsorship expenses are tax-deductible; and M\u00e9c\u00e9nat charitable donations eligible for the French 60% tax deduction. Execution is delivered by a small paid core team supplemented by approximately 100 association members and 350 volunteers, with the 50th anniversary edition scheduled for 18\u201319 September 2026.

Name

DECASTAR Les Dieux du Stade

Legal name

ADEM (Association pour le Développement des Épreuves combinées et du Meeting de Talence)

Website

https://decastar.fr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

DECASTAR Les Dieux du Stade is an annual international decathlon and heptathlon meeting organized since 1976 by ADEM, a French non-profit association, at Stade Pierre Paul Bernard in Talence, France, serving elite combined-events athletes and athletics spectators with Gold-level World Athletics Tour status.

Ownership category

akta.pro rank

Product category

Sports Events and Athletic Competition Management

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Meet & Invitational Organizers (MPAKADAC)

akta.pro secondary industry

Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Combined events athletics
• International athletics meeting
• Decathlon competition
• Heptathlon competition
• Youth athletics development

Headquarters

HQ city

Talence

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Public ticket sales for the annual meeting via the Tickie online platform. Multiple pricing tiers: Comfort (€35 Friday, €45 Saturday, €70 weekend), Full (€20 Friday, €26 Saturday, €35 weekend), Half (€18 Friday, €21 Saturday, €25 weekend), Youth card (€20 weekend), Evening (€10 Friday). Free for children under 12.
2. Corporate Sponsorship: Multi-tiered corporate sponsorship program including: Institutional Partners (city, region, department), Official Partners, Premium Partner, Privilege Partners, Official Suppliers, Grand Crus Wine Partners, Media Partners, and Business Club members. Sponsorship expenses are tax-deductible.
3. Mécénat (Charitable Donations): As a loi 1901 association of general interest, ADEM is eligible for the French Mécénat tax benefit scheme. Corporate donors can deduct 60% of donations (up to 20% of taxable income) from their taxes, making donations cost effectively half their value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DECASTAR Les Dieux du Stade organizes the annual international combined-events athletics meeting held at Stade Pierre Paul Bernard in Talence, France, featuring decathlon (men) and heptathlon (women) competitions as part of the World Athletics Combined Events Tour at Gold level. The organization also operates ADEM Academy, a year-round training center that develops young combined-events athletes from clubs across the Nouvelle-Aquitaine region.

Product overview

DECASTAR Les Dieux du Stade operates a single core product: the international combined-events athletics meeting (Décastar), held annually in Talence, France. The organization also runs the ADEM Academy (formerly Collège Athlètes), a year-round training center for young combined-events athletes in the Nouvelle-Aquitaine region. These two offerings are closely linked — the Décastar meeting serves as the premier competitive showcase for the discipline, while the ADEM Academy develops the next generation of athletes who compete at the event and in the broader World Athletics Combined Events Tour.

Differentiator

Problem solved

Functional benefit

Brands

• ADEM ACADEMY: High-level athletic training structure for combined events, developing young athletes from the Nouvelle-Aquitaine region toward elite competition. Formerly known as 'Collège Athlètes'.

Products and services

• Décastar (Meeting International d'Épreuves Combinées) An international combined-events athletics meeting held annually at the Stade Pierre Paul Bernard in Talence, France, featuring decathlon (men) and heptathlon (women) competitions as the final stage of the World Athletics Combined Events Tour at Gold level.
• ADEM Academy A sports training center operated by the ADEM association, providing year-round specialized training for young athletes in combined events in the Nouvelle-Aquitaine region, supervised by specialized coaches, with a mission to develop and promote combined-events athletics among youth.

Quantifiable outcome

• World record set: Kévin Mayer achieved 9126 points in decathlon at the 2018 Décastar, the first Frenchman to break the world record.
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core, premium, major, privilege, supplier and media.

• Ville de Talence (Talence City)coreStrategic or Co-development PartnerInstitutional partner and host city of the Décastar meeting at Stade Pierre Paul Bernard. Emmanuel SallabERRY, Mayor of Talence, serves as Honorary President of ADEM.
• Bordeaux MétropolecoreStrategic or Co-development PartnerInstitutional partner providing metropolitan-level support for the international athletics meeting.
• Région Nouvelle-AquitainecoreStrategic or Co-development PartnerRegional institutional partner supporting the development of combined events athletics in the Nouvelle-Aquitaine region through ADEM.
• Département de la GirondecoreStrategic or Co-development PartnerDepartmental institutional partner supporting the Décastar and ADEM Academy's youth athlete development mission.
• Kaufman & BroadpremiumGTM or Marketing PartnerPremium partner of the Décastar 2026 edition, associating the real estate development company with the values of the 50th anniversary athletics event.
• Gaz de BordeauxmajorGTM or Marketing PartnerOfficial partner providing energy services and brand association with the athletics meeting.
• Caisse d'Épargne Poitou-CharentesmajorGTM or Marketing PartnerOfficial banking partner of the Décastar.
• Fédération Française d'Athlétisme (FFA)coreStrategic or Co-development PartnerOfficial partner as the national athletics federation, providing competitive legitimacy and athlete access.
• Leclerc Talence LéognanmajorGTM or Marketing PartnerOfficial partner and retailer sponsor of the 2026 Décastar edition.
• Team ResaprivilegeGTM or Marketing PartnerPrivilege partner providing event management and organization services.
• AtossupplierTechnology or IntegrationOfficial supplier providing technology services for the athletics meeting.
• TickiesupplierTechnology or IntegrationOfficial ticketing solution provider powering online ticket sales for the Décastar.
• France TVmediaGTM or Marketing PartnerMedia partner providing broadcast coverage and media visibility for the event.
• Sud OuestmediaGTM or Marketing PartnerRegional media partner (newspaper and TV chain TV7) providing press coverage and audience reach in the Nouvelle-Aquitaine region.
• CNOSF (Comité National Olympique et Sportif Français)coreStrategic or Co-development PartnerNational Olympic Committee partner; awarded the Gold level of the CNOSF 'Développement durable, le sport s'engage' label to the Décastar 2026 for sustainability.
• World AthleticscoreStrategic or Co-development PartnerInternational federation that designates the Décastar as Gold level in the Combined Events Tour and grants World Athletics Heritage Site status. Signatory to 'Athletics for a Better World' standard.
• Ministère des Sports (Ministry of Sports, France)coreStrategic or Co-development PartnerGovernment ministry partner; Décastar signed the 'Charter of 15 Eco-Responsible Commitments' in 2021.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Amaury Sport Organisation (ASO): Largest French organizer of major sports events (Tour de France, Dakar, marathon events). Comparable as a French mass-participation event operator with expertise in sponsorship packaging and federation relations that ADEM could partner with or benchmark against.
• World Athletics Combined Events Tour: The international federation-managed tour that includes Décastar as a Gold-level stop. Comparable in that it defines the combined-events competitive calendar and ruleset that ADEM operates within.

Others

• Lagardère Sports: Global sports marketing and event-rights agency. Relevant as an adjacent ecosystem participant that competes for the same premium athletics sponsorships Décastar relies on and could be a commercialization partner or competitor for rights packaging.
• Ligue Nationale d'Athlétisme (Fédération Française d'Athlétisme): The French national athletics federation, an institutional partner of Décastar. Relevant as the governing body whose rules, calendars, and athlete pipelines shape Décastar's competitive calendar and access to elite French athletes.

Regional players

• All Star Perche: French annual athletics meeting focused on pole vault. Comparable as a French single-discipline athletics event with a similar volunteer- and association-led operating model and stadium-based spectator format.
• Meeting de Paris (Diamond League): France's flagship annual track-and-field meeting as part of the Diamond League. Comparable as a major in-stadium French athletics spectacle targeting corporate sponsors and spectators, though it focuses on individual events rather than combined events.

Direct peers

• Multistars - Trofeo delle Nazioni: Italian international combined-events meeting (decathlon/heptathlon). It is a direct peer as another European Tour stop delivering elite combined-events competition in a single annual format.
• Kladno Combined Events: Czech international combined-events meeting held in Kladno. Direct peer as a smaller European decathlon/heptathlon event on the World Athletics Combined Events Tour competing for similar mid-tier combined-events athletes.
• Hypo-Meeting Götzis: The flagship international combined-events (decathlon/heptathlon) meeting held annually in Götzis, Austria. It is the most direct comparable to Décastar in sport, format, and World Athletics Tour status, competing for the same elite athlete field.
• Ratingen Combined Events Meeting: German international combined-events meeting held annually in Ratingen. Direct peer as a European Tour-level decathlon/heptathlon event with comparable athlete base and broadcast footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCX4RxAJionL5OjlSN8O5BNw
• Facebookfacebook.com/decastar.officiel
• LinkedInlinkedin.com/company/decastar-adem
• Instagraminstagram.com/decastar_officiel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DECASTAR Les Dieux du Stade