Decminas Distribuicao E Logistica

What Decminas Distribuicao E Logistica does

Dec Minas Distribuição e Logística operates a B2B wholesale e-commerce platform headquartered in Contagem, Minas Gerais, Brazil, serving small and mid-sized retail store owners across the country. The platform distributes consumer goods across eight product categories — beverages (including alcoholic drinks), foods, hygiene and beauty, cleaning and household, baby and infant, confectionery, and pet supplies — sourced from major consumer goods suppliers including Unilever, Procter & Gamble, Colgate, Mondelez, Kenvue, Salon Line, Santher, Diageo Brasil, Hillo, and Ideal. Customers are segmented both by store size (1-4 checkouts vs. 5-9 checkouts) and by use case (mercearias, padarias, bares, farmácias), indicating a hybrid segmentation model targeting fragmented neighborhood retail.

The storefront is built on the VTEX commerce platform (dec Minas B2B store-theme), providing standard e-commerce functionality: product catalog browsing, brand filtering, wish lists, organization management, and order tracking. The company extends credit terms to B2B buyers through boleto a prazo (deferred payment slips), supplementing a unit-pricing model with promotional discounts ranging from 6% to 23%. Customer support is delivered via two phone lines: (31) 3198-4000 for the capital region and 0800-030-3027 for other regions, suggesting a logistics operation centered in Minas Gerais with national reach aspirations.

The revenue model is transactional wholesale resale: Dec Minas purchases branded FMCG inventory from tier-1 suppliers and resells it to SMB retailers at volume-tiered prices through its proprietary digital storefront. The company maintains a digital-first marketing presence across Facebook, Instagram, and LinkedIn, and uses promotional banners, seasonal campaigns (Ofertas de Aniversário), and supplier-branded magazine content as engagement levers. Ownership, funding history, and management team are not publicly disclosed.

Name

Decminas Distribuicao E Logistica

Legal name

Dec Minas Distribuicao E Logistica

Website

https://decminas.com.br

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Dec Minas Distribuição e Logística is a Brazilian B2B wholesale e-commerce platform, based in Contagem, Minas Gerais, that distributes branded FMCG products from suppliers such as Unilever, P&G, and Diageo to small and mid-sized retail store owners across multiple product categories.

Ownership category

akta.pro rank

Product category

Wholesale Distribution

NAICS

Merchant Wholesalers, Nondurable Goods (424), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• B2B wholesale distribution
• Consumer goods distribution
• Retail supply platform
• FMCG e-commerce
• Wholesale ordering platform

Headquarters

HQ city

Contagem, Minas Gerais

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution & Resale: Dec Minas generates revenue through the sale and distribution of consumer goods (foods, beverages, hygiene/beauty, cleaning, infant/baby, pet, and confectionery products) to retail store owners. Products are sold at wholesale/unit pricing with promotional discounts (e.g., -18% on Omo laundry detergent, -23% on Sym sanitary products). The company offers deferred payment via boleto a prazo, suggesting credit terms extended to B2B customers. Volume tiers (1-4 checkouts, 5-9 checkouts) indicate a pricing/volume structure for different retailer sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Dec Minas is a Brazilian B2B wholesale e-commerce distribution platform that sells consumer goods directly to small and mid-sized retail store owners (mercearias, padarias, bares, farmácias) across multiple categories including beverages, foods, hygiene and beauty, cleaning and household, baby and infant, confectionery, and pet products. Products are distributed from major manufacturers such as Unilever, Procter & Gamble, Colgate, Mondelez, Kenvue, Salon Line, Santher, Diageo Brasil, Hillo, and Ideal at wholesale unit pricing with promotional discounts and deferred payment terms via boleto a prazo.

Product overview

Dec Minas is a B2B wholesale distribution platform serving retail businesses in Brazil. The platform operates as a multi-category marketplace offering beverages (including alcoholic drinks like Smirnoff Ice from Diageo Brasil), foods (sauces, condiments, seasonings), hygiene and beauty products (Santher feminine care, Hillo dental products), cleaning supplies (Unilever's Omo laundry products), baby and infant care (Santher diapers), confectionery, and pet supplies. The offering is organized by product categories with various distributed brands including Salon Line for hair care, Unilever, Santher, Diageo Brasil, and others. Products are targeted at different retail segments including bakeries, bars, pharmacies, and grocery stores (mercearia), with volume-based pricing tiers for businesses with 1-4 and 5-9 checkouts.

Differentiator

Problem solved

Functional benefit

Products and services

• Bebidas (Beverages)

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Salon Line (Indústria)coreOthersSalon Line is featured as a prominent supplier brand on the Dec Minas B2B platform, with multiple products listed including hair care creams, gels, and body splashes. The brand logo is displayed in the 'Pesquise por fornecedor' (Search by supplier) section alongside other major consumer goods brands.
• Procter & GamblecoreOthersProcter & Gamble is featured as a major supplier brand on the Dec Minas B2B platform. P&G products available include household and personal care items. The brand logo is prominently displayed in the supplier section.
• UnilevercoreOthersUnilever is featured as a key supplier brand with products listed across multiple categories (cleaning, personal care). Unilever products featured include Omo laundry detergent (powder and liquid) with promotional discounts of up to -18%. Unilever's atacajo (wholesale) division is specifically referenced.
• ColgatecoreOthersColgate is featured as a supplier brand in the Dec Minas B2B supplier directory. The brand logo is displayed among the primary brand filters.
• Mondelez InternationalcoreOthersMondelez International is featured as a supplier brand on the Dec Minas platform. The brand logo is displayed in the supplier section alongside other major consumer goods companies.
• KenvuecoreOthersKenvue (the consumer health company spun off from Johnson & Johnson) is featured as a supplier brand on the Dec Minas platform. The brand logo is displayed among the supplier filters.
• SanthercoreOthersSanther is a supplier brand featured with products listed on the platform, including Sym sanitary products and Personal Baby diapers with promotional discounts of up to -23%. Santher's magazine/catalog content is also featured on the platform.
• Diageo BrasilcoreOthersDiageo Brasil is featured as a supplier brand on the Dec Minas platform, with alcoholic beverage products listed (e.g., Smirnoff Ice tropical, -6% discount). The brand logo appears in the supplier search section.
• HillominorOthersHillo is featured as a supplier brand with dental floss products (Fio Dental Hillo 100m) listed on the platform at promotional pricing (-15% discount).
• Ideal (Grupo Ideal)minorOthersIdeal is featured as a supplier brand on the Dec Minas platform, with the brand's magazine/catalog content displayed on the homepage. The Ideal brand magazine/image appears among the brand partner visuals.
• VTEXcoreTechnology or IntegrationVTEX is the e-commerce platform provider powering the Dec Minas B2B online store (dec Minas B2B store-theme). The platform uses VTEX's commerce infrastructure for product listings, catalog management, brand filtering, and e-commerce functionality.

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/decminasoficial
• LinkedInlinkedin.com/company/decminas-distribuicao-e-logistica
• Instagraminstagram.com/decminasoficial?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decminas Distribuicao E Logistica