Decor Lab

What Decor Lab does

Decor Lab is a Kolkata-based interior and exterior design studio founded in 2016 by three co-founders and operating with approximately 11 employees. The firm serves both residential and commercial clients, with a self-reported portfolio of 75+ completed projects and 8+ years of operating history. Service categories span commercial interiors (restaurants, offices, showrooms), residential interiors (flats, bungalows, luxury homes), and specialized offerings such as Vastu-based and theme-based design, with "turnkey services" extending the firm's role beyond design consultancy into full design-and-execution delivery.

The studio's customer base is concentrated in the Kolkata market and includes hospitality clients Babu Culture and Prudent Pragati alongside residential developer programs at Devaloke Sonar City (20+ luxury homes) and Urbana Complex. Co-founders Rehan Sarkar (Execution & Finance) and Sabir Dhali (Client Relations & Marketing) are publicly associated with the firm; a third co-founder is not publicly named. Service differentiation rests on Vastu alignment expertise and a bundled design-to-execution offering rather than on technology or digital platforms.

Decor Lab is privately held and bootstrapped, with no external funding, no disclosed revenue, and quote-based project pricing that is not publicly listed. The firm offers free consultation as a top-of-funnel mechanism and earns revenue through one-time project-based fees tied to individual engagements. The model is fundamentally local-service-driven: growth depends on the founders' relationships, design reputation, and access to developer and hospitality accounts in Eastern India.

Name

Decor Lab

Legal name

DecorLab

Website

https://decorlab.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Decor Lab is a Kolkata-based interior and exterior design studio founded in 2016, offering residential, commercial, Vastu-based, and turnkey design-and-execution services to homeowners, developers, and hospitality clients across Eastern India.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolkata, West Bengal

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Interior Design Services: One-time project-based fees for interior and exterior design services for residential and commercial spaces. Services include design consultation, space planning, 3D visualization, material selection, and project execution management.
2. Turnkey Solutions: Comprehensive project delivery combining design and civil execution from foundation to finish. Revenue generated through fixed-price contracts for complete space transformation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DecorLab is a Kolkata-based interior and exterior design studio providing end-to-end design and civil execution services for residential, commercial, and specialized spaces. The studio delivers personalized design solutions including space planning, 3D visualization, Vastu-compliant planning, and turnkey project execution from foundation to finish for homeowners and business owners in the Kolkata region.

Product overview

DecorLab is a Kolkata-based interior and exterior design studio offering four integrated service categories: Commercial Interiors (restaurants, offices, showrooms), Residential Interiors (flats, bungalows, luxury homes), Specialized Interiors (Vastu-based and theme designs), and Turnkey Services (full design and civil execution from foundation to finish). The studio operates as a single unified offering rather than a modular platform, combining design creativity with on-site execution capabilities to deliver complete space transformations.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Interiors
• Residential Interiors
• Specialized Interiors
• Turnkey Services

Quantifiable outcome

• 75+ completed projects with 100% client satisfaction
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• DesignCafe: Bangalore-based interior design company specializing in modular kitchens, wardrobes, and full home interiors for Indian homeowners. Closely comparable offering to DecorLab's residential interior services with similar design-plus-execution model.
• Bonito Designs: Indian full-home interior design brand offering personalized design solutions with in-house manufacturing and execution. Direct peer in the interior design space with comparable turnkey service model targeting Indian homeowners.
• HomeLane: Bengaluru-headquartered interior design and home solutions company providing modular interiors, full home design, and turnkey execution across India. Directly comparable to DecorLab in offering end-to-end residential interior design with execution, though at significantly greater scale.
• Livspace: India's largest tech-enabled interior design platform offering end-to-end design and execution for residential and commercial projects across major Indian cities. Direct peer to DecorLab in core interior design service, with much larger scale and tech-enabled operations.

Emerging players

• Wakefit Interiors: Sleep and home solutions company that has expanded into full home interior design services, competing in similar residential interior design space as DecorLab. Emerging player bringing D2C mattress brand recognition into interiors.

Broad incumbents

• WoodenStreet: Indian custom furniture and home interior solutions brand offering made-to-order furniture and interior design services. Comparable in furniture-led interior solutions, with broader catalog and pan-India delivery versus DecorLab's design-led local studio model.
• Pepperfry Studio: Interior design service offering from Pepperfry, one of India's largest online furniture and home decor marketplaces. Comparable in delivering interior design services alongside a larger furniture and decor portfolio, though primarily a furniture-led brand extending into design.
• Urban Ladder Interiors: Home furniture and interior design brand offering modular interior solutions alongside its core furniture catalog. Comparable to DecorLab in offering interior design services, with broader furniture commerce operations providing cross-sell but not specializing in design.
• Asian Paints Beautiful Homes: Interior design service arm of Asian Paints, India's largest paint manufacturer, offering end-to-end home interior solutions including design, painting, and decor. Broad incumbent leveraging paint giant's brand to enter the same end-to-end interior design category as DecorLab.

Regional players

• Spacejoy: US-based online interior design platform connecting homeowners with professional designers for room designs and 3D visualizations. Comparable in interior design service model but serves North American customers, providing a regional counterpoint to DecorLab's India-focused operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/decorlab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decor Lab