What Decorlux Material Elétrico Ltda. does

Decorlux Material Elétrico Ltda. is a Brazilian privately held limited liability company (LTDA, CNPJ 02.382.942/0001-07) founded in 2000 and headquartered in Curitiba, Paraná. The company imports, distributes, and commercializes a portfolio of more than 1,000 electrical material SKUs organized into nine categories: Conexão (Connection — terminals, connectors, industrial plugs/sockets, cable glands), Controle (Control — sensors, timers, relays, voltage testers), Comando (Command — pushbuttons, contactors, wireless doorbells), Ferramenta (Tools — crimping, stripping, multifunction pliers), Fixação (Fixation — cable ties, channels, DIN rails), Iluminação (Lighting — lamp bases, sockets, adapters), Isolação (Isolation — tapes, insulators), Proteção (Protection — DIN/molded-case/motor circuit breakers, surge protection devices, RCDs, thermal relays), and Barramentos (Busbars). Products conform to Brazilian technical standards (NBR) and their international IEC equivalents, and are sourced directly from Chinese suppliers via container-level imports with inbound quality control. Limited inventory operations are supported by a WMS (Warehouse Management System) with predetermined SKU slotting.

The company serves four primary customer segments: industrial (factories, workshops, supermarkets, manufacturing), residential (homes and apartment buildings), maintenance professionals (electricians and installers), and retailers (lojistas) requiring wholesale pricing. It goes to market through three channels: (i) a national network of commercial representatives covering all 26 Brazilian states plus the Federal District, (ii) an internal sales team reachable via WhatsApp and email for quotations, and (iii) a direct e-commerce platform (lojadecorlux.com.br) that requires CNPJ for wholesale transactions. Logistics flexibility is offered through both CIF (Cost, Insurance and Freight) and FOB (Free on Board) shipping options. Marketing support is delivered through a blog (Blog da Decorlux), official social profiles on Facebook, Instagram, YouTube, and LinkedIn, email newsletters, and digital PDF catalogs.

Revenue is generated almost entirely from one-time hardware sales of electrical materials across wholesale B2B and direct channels; pricing is not publicly disclosed and no subscription, licensing, or recurring revenue model is present. The company has no disclosed funding rounds, no M&A activity, no parent company, and no externally verified executive team. The only adjacent technology is the Relé Inteligente com WiFi line, which integrates with the third-party Tuya app for remote on/off, scheduling, and energy-use monitoring — a connectivity feature rather than an in-house AI capability.

Name

Decorlux Material Elétrico Ltda.

Legal name

DECORLUX MATERIAL ELÉTRICO LTDA

Website

https://decorlux.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Decorlux is a Brazilian importer and distributor of more than 1,000 electrical material SKUs — connectors, terminals, circuit breakers, relays, tools, lighting, and insulation — serving industrial, residential, maintenance, and retail customers across all 26 Brazilian states plus the Federal District via commercial representatives, e-commerce, and an internal sales team.

Ownership category

akta.pro rank

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electrical Materials Sales: Import, distribution, and commercialization of electrical materials including connectors, terminals, circuit breakers, relays, control devices, tools, fasteners, lighting products, and insulation materials. Revenue generated through wholesale B2B sales to retailers and installers, as well as direct sales through e-commerce.
2. Wholesale B2B Sales: Wholesale transactions requiring CNPJ, serving retailers (lojistas), installers (eletricistas), and industrial customers. Sales conducted through commercial representatives, internal sales team, and e-commerce platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Decorlux Material Elétrico Ltda. imports, distributes, and commercializes a portfolio of more than 1,000 electrical material items across nine categories: connection, control, command, tools, fixation, lighting, isolation, protection, and busbars. The company serves industrial, residential, and commercial markets throughout Brazil through its own e-commerce platform, internal sales team, and a national network of commercial representatives. Products comply with Brazilian (NBR) and international (IEC) technical standards.

Product overview

Decorlux Material Elétrico Ltda. is a Brazilian electrical materials company operating as an importer, distributor, and retailer of electrical equipment. The company offers a comprehensive portfolio of over 1,000 items organized across nine main product categories: Conexão (Connection - terminals, connectors, industrial plugs/sockets, cable glands), Controle (Control - sensors, timers, relays, multimeters, voltage testers), Comando (Command - pushbuttons, contact blocks, coils, wireless doorbells, selector switches), Ferramenta (Tools - crimping pliers, stripping pliers, multifunction pliers), Fixação (Fixation - cable ties, cable channels, DIN rails, wire holders, fish tapes), Iluminação (Lighting - lamp bases, sockets E14/E27/E40, adapters, Christmas lights), Isolação (Isolation - tapes, insulators, cable organizers), Proteção (Protection - circuit breakers DIN/molded case/motor, surge protection devices, residual current devices, thermal relays), and Barramentos (Busbars - phase, neutral, and ground bars). The product line serves residential, commercial, and industrial markets with equipment designed for electrical installations, automation, and motor protection applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Plugs and Sockets (Plugues e Tomadas Industriais) Industrial-grade plugs and sockets for secure connection of machines and equipment to electrical networks in industrial environments such as factories, workshops, and supermarkets, available in IP44 and IP67 protection ratings and compliant with NBR IEC 60309-1 and 60309-2.
• DIN Circuit Breaker (Disjuntor DIN) Mini circuit breakers for 35mm DIN rail installation providing reliable protection against short circuits and overloads in low-voltage electrical installations.
• Surge Protection Device (DPS) Type II surge protection devices (SPD) that protect electrical and electronic equipment from voltage spikes and transient surges caused by lightning or network oscillations, compliant with NBR 5410.
• WiFi Intelligent Relay (Relé Inteligente com Wifi) WiFi-enabled intelligent relay for remote control and monitoring of electrical circuits via the Tuya smartphone app, with voltage, current, and consumption monitoring plus programmable scheduling (models RT1040 and RT1224).
• Presence Sensors (Sensores de Presença) Presence sensors for automatic lighting activation in indoor and outdoor environments, with adjustable angle (110°–360°), sensitivity, and time settings for energy savings.
• Multifunctional Relay (Relé Multifuncional) Multifunctional relay with 10 integrated operation modes, 5 delay modes, and 4 signal-controlled delay modes for industrial machinery control and automation.
• Phase Relay (Relé de Fase) Phase relay that monitors three-phase motors against rotation inversions, phase drops, and network asymmetries, providing essential protection for industrial equipment.
• Float Switch (Chave Boia) Float switch device for liquid level control with electromechanical switching and floating body, enabling automatic pump activation for water systems.
• Digital Timer (Temporizador Digital) Digital timer with up to 20 ON/OFF programming slots for automated control of electrical loads such as lighting and ventilation, available in plug-and-socket and DIN rail versions.
• Crimping Pliers (Alicates de Crimpagem) Professional crimping pliers for terminating pre-insulated, non-insulated, and compression terminals (5.5mm² to 300mm²), featuring carbon steel construction with ratchet and hydraulic mechanism options.
• Wire Stripping Pliers (Alicates de Decapagem) Wire stripping pliers designed for precise removal of wire and cable insulation, ensuring clean cuts and safety in electrical installations.
• Multifunction Pliers (Alicates Multifunção) Multifunction pliers combining cutting, stripping, crimping, and general use functions in a single tool for electricians and maintenance professionals.
• Nylon Cable Ties (Abraçadeiras de Nylon) Nylon 6.6 cable ties with UV protection, temperature range from -35°C to +85°C, and UL94V-2 self-extinguishing flammability rating for wire bundling in automotive and industrial applications.
• PVC Cable Channels (Canaletas) Open-cut perforated PVC cable channels for organizing and protecting wires in electrical panels and command boards, operating from -20°C to 50°C.
• DIN Rail (Trilho DIN) Standard 35mm perforated steel DIN rails for mounting electrical devices in command and distribution panels such as circuit breakers, RCDs, SPDs, and timers.
• Pre-Insulated Double Eyelet Terminal (Terminal Pré-Isolado - Ilhós Duplo) Double eyelet pre-insulated terminals of tinned electrolytic copper with nylon insulation, rated 750V, for use with circuit breakers, contactors, and terminal blocks, compliant with NBR 5370.
• Brass Open Barrel Terminal (Terminal Barril Aberto tipo Latão) Open barrel brass terminals for secure electrical connections in automotive and electronic installations, available in male and female versions with 750Vac rating and -40°C to 105°C temperature range.
• Cable Glands (Prensa Cabo) Cable glands for securing and sealing cables in electrical panels, providing IP68-rated protection against water, dust, and gases, with -35°C to +80°C temperature range.
• Thermal Overload Relay (Relé Térmico) Bimetal thermal overload relays for motor protection against overloads and phase loss, with adjustable current from 0.1A to 95A, compatible with Decorlux contactors, compliant with IEC 60947-4-1.
• Residual Current Device (Interruptor Residual - DR) Residual current devices (RCDs) for detecting earth leakage currents in low-voltage electrical installations to prevent electric shocks and fire risks, available in bipolar and tetrapolar versions, compliant with NBR IEC 61008-1.
• Float-Type Level Sensor (Sensor de Nível Tipo Boia) Float-type level sensor for automated water tank monitoring with IP65 protection rating, supporting up to 20W power and 220V AC/DC.
• Wireless Doorbell (Campainha Sem Fio) Wireless doorbells using radio frequency technology for easy installation in residential and commercial settings without requiring wiring.
• Pushbutton Boxes (Caixa Botoeiras) Industrial pushbutton boxes for manual command of electrical circuits, enabling start/stop control and automation processes in industrial environments.
• Energy Consumption Meter (Medidor de Consumo de Energia) Single-phase energy consumption meter with LCD display, 65A capacity, complying with IEC62053-21 (IEC61036) class 1 accuracy standard.
• Voltage Test Screwdriver (Chave Teste de Tensão) Voltage test screwdriver with neon lamp indication for quick verification of electrical tension up to 500V in outlets, switches, and conductors.
• Non-Contact Voltage Detector (Detector de Tensão) Non-contact voltage detector for outlets and conductors with acoustic and visual LED alerts, rated CAT III 1000V and CAT IV 600V, compliant with IEC 61010-1.
• Voltage/Current/Power Protection Relay (Relé de Proteção) Protection relay that guards electrical equipment against overvoltage, undervoltage, and network asymmetry oscillations.

Quantifiable outcome

• Over 25 years of market presence
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Chinese Suppliers (Import Partners)coreOthersDecorlux directly imports electrical materials from China, establishing strong international supplier relationships. Products arrive in containers and go through rigorous quality control upon receipt. This international sourcing enables competitive pricing and access to a wide variety of electrical components.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eaton: US-based power management company with electrical Americas division selling circuit protection, surge protection, RCDs, and industrial control components used in the same residential/commercial/industrial segments Decorlux serves.
• Schneider Electric: Global specialist in energy management and automation offering low-voltage electrical distribution, protection devices, relays, and control equipment, with a strong Brazil presence that competes with Decorlux on industrial-grade components and circuit protection.
• ABB: Global industrial technology company offering electrification, motion, and process automation products including low-voltage switchgear, relays, and contactors that overlap with Decorlux's protection and control categories.
• Siemens: German multinational with a Smart Infrastructure division offering circuit protection, control devices, and industrial automation components; competes in Brazil's industrial-grade electrical market alongside Decorlux.

Direct peers

• Weg: Major Brazilian manufacturer of electrical and electronic products including motors, contactors, thermal relays, circuit breakers, and control devices, serving the same industrial and maintenance segments Decorlux targets.
• Legrand: French global leader in electrical and digital building infrastructure, manufacturing and selling wiring devices, protection, cable management, and lighting products through distribution channels that overlap directly with Decorlux's portfolio categories (connection, control, protection).
• Prysmian: Global cable manufacturer with strong Brazilian operations; sells wiring accessories and electrical components through distribution channels that overlap with Decorlux's connection and fixation categories.
• Tramontina: Brazilian manufacturer of tools, electrical materials, and home appliances with a national wholesale/distribution footprint; competes directly with Decorlux in professional tools, electrical accessories, and connection products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@DecorluxOficial
• Facebookfacebook.com/decorluxoficial
• LinkedInlinkedin.com/company/decorlux-materiais-el-tricos-ltda-
• Instagraminstagram.com/decorluxoficial

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorlux Material Elétrico Ltda.